About the Company:-

QPAY is one of the leading Fintech companies in Qatar which provide financial technologies for
the small & Medium sized companies with high-quality in a affordable price. QPAY vas vast
experience in the industry with strong brand image which made the company a leader in the
Industry

Scope of the Company:-

Qatar has enormous scope in FinTech Industry as the market size is huge with very lesser Competitors.
We can see a robust growth in Industry in coming years. QPAY will be highly beneficial with the
future scope of growth rate in Industry as it filling the gaps Which the competitors failing to fill.

Likewise
✓The SME’s cannot afford an POS of corporate companies as its not at all affordable by SME’s.
✓QPAY is only leader in market available in Market with reliable quality & standards
✓QPAY Products are user friendly which is very simple to Operate
Two Key Products of
01 Point of Sale
Targeted Customers:-
➢ Restaurants
➢ Super Markets
➢ Retails Stores

02 E-Commerce
Targeted Customers:-

➢E-commerce Companies
 POS DEVICE IS

1 User Friendly Device Affordable (compared to PEERS)

4
Touch Screen POS with
2 Strong Brand Image Camera
5
3 Superior Product
Design( & Android OS)
Less Competition
6
 QPAY Vs. The Competition

• Cwallet is a Fintech Company

started in June 2020 and valued
3M$ now and more VC’s to invest
in it.
• 47 new companies registered in
QFTH in 2020 and getting ready to
embark into Industry and in 2 years
huge competition seen

•• T
Talabat
is planning to enter into
QPAY POS business
QFTH CWallet • Govt is encouraging startup
companies with 100M$ capital fund
• In Fintech Companies

4 www.company.com
Objectives & Goals

Gaining loyalty of the

customers with mouth Increase Brand
Publicity Awareness

Double the sales in next

2 years with customer Wide Range of Publicity
engagement through Social Media

Readily Available to Unique Selling

Business Partners Proposition

5
The sources of Information customer rely on decision to make an
purchase of software product

Word of mouth 36%

Sales Team 34%
Media 21%
Review Sites 6%
Others 3%

Research Report by Huffington Post

 The ways an customer looks for an Interaction with the company

A phone number to reach support staff 34%

Online support from Social Media 26%

A phone number to reach a sales representative 22%

A live chat feature to message the company 18%

0% 10% 20% 30% 40% 50% 60% 70% 80%
 Overall Report based on Real-time reviews
Very Good Brand Value but minimal Social Media Presence

Product Quality 9/10

User Friendly

8/10
Brand Value
Very Good
Brand Value

Customer Call 4/10

Centre & Services No Customer
Care Channels

Social Media 2/10

Very Less Social
Presence Media Presence
 WEAKNESSES
STRENGTHS
• Lacking Social Media presence

S
• No digital Marketing expertise
• Strong Brand Image • Delivering the customer Service is very poor
• User-friendly devices & • Official Website has very less INFO and no

W
software channel to contact customer care
• Superior Product design • No clear brand associations
• Diversified Revenue Streams • Customers Reviews in Online Platforms
• Clearly differentiated Products are Negative
• Good Local Market Knowledge • No replies for Mails/Calls from customers

O T
OPPORTUNITIES THREATS
• Build online engagements with the brand • Online security such as
• Grow customer loyalty identity theft and hacking
• Utilize Digital Marketing to help build our brand • Face lawsuits from
• Attract new customers through publishers and rivals
special offers • Significant competition
• Become a First Mover in Emerging from local online retailers
markets
• Build our IT/software expertise
 Weakness :- 1 1 1

1 Lacking Social Media presence

Instagram Followers = 1513/ with negative reviews
1
Facebook Followers = 7797/ with negative reviews
2

2 No digital Marketing expertise

3 Delivering the customer Service is poor as No replies for Mails/Calls from customers

4 Official Website has very less INFO and no channel to contact customer care (Static website)

5 No clear brand associations

6 Customers Reviews in Online Platforms are Negative specifically in Google Reviews

Implementing Marketing
methods for QPAY by

Online
Advertising
Online
Responding
Public
Relations Search
Engine
Marketing

Social Media MARKETING Blogging

Marketing
 Strategy to Approach to Customer Delight with
a Great Product as an ASSET

1. Qpay with great 2. Investing in digital 3. Invest in Online

product marketing support & Service
 Implementing Digital Marketing Strategies for
.Connecting Customers

Getting Attention and Building Awareness

Generating A Conversation Around QPAY

Brand

Providing Exceptional Customer Service

That Keeps Your Followers Happy
Q
Building Customer Loyalty

Keeping Customers Up-To-Date

attention.

Precise Targeting of Audience

www.company.com
 Why I’m confident about this Position
➢With 5+years of experience in Digital Marketing, I’m Highly skilled in executing content strategy
and online marketing campaigns to deliver compelling business value evaluating to the client.

➢I am fluent in programs for social media, content marketing and paid search.
➢Keep up with search technology trends and recommend changes and
updates accordingly

➢I Develop, execute and maintain link building activities for SEO

➢For social media, I use software like Agorapulse and Hootsuite for scheduling posts,
engaging with followers and developing monthly reports and for content marketing, I use
Ahrefs for keyword research and WordPress for content management and publishing.
➢I have a passion for social media because it’s an effective tool for revenue
generation by connecting & engaging the people. I am confident that my experience make me a
strong candidate for the DIGITAL MARKETING EXECUTIVE.
If I will start all over again, I would chose
NETWORK MARKETING. If your
business is not on the Internet, then your
business will be out of business.

If I was down to the last dollar of

my marketing budget I'd spend it on PR!

-Bill Gates
Billgates

THANK YOU