Adobe Stock Pitch Finalv2
Adobe Stock Pitch Finalv2
Adobe Stock Pitch Finalv2
(NASDAQ: ADBE)
$487.23 (as of 11/04/2020)
Recommendation: BUY (Long 2 years)
Price target: $609
Software - Technology
Business Overview
Adobe Inc. is a multinational computer software company that specializes in the creation of
multimedia and creative software products. Adobe generates revenue by selling software for
creative content and marketing purposes, with a focus on user experience. The products are
offered as a subscription and through licenses.
Catalysts
● Implementation of artificial intelligence across product groups
● Higher demand for digital software products as more people are working from home
● Increased focus on converting free mobile app users to paid mobile subscriptions due to
social media usage
● Targeting ~18% Y/Y growth in Digital Media segment
Competitive Advantage
Adobe is strongly positioned in the digital software space. They offer unique products that are
highly demanded by businesses, individuals, and educational providers. Adobe’s main competitive
advantage is that their sector has high barriers of entry and Adobe’s brand recognition has secured
them the top spot in the space. Their Creative Cloud package is internationally recognized for
excellence and user flexibility.
Comparable Companies
Risks