A

PROJECT REPORT
ON
“RELIANCE COMMUNICATION”

Submitted in partial fulfillment of the requirement for the award of

Bachelor of Business Administration (BBA)

Under the guidance of: Submitted By:-

Ms. Aarushi TANMAY SACHDEVA

BBA-4th Sem

BHARATI VIDYAPEETH UNIVERSITY, BVIMR,

1
 NEW DELH

Marketing and advertisement Analysis of RELIANCE

Submitted in Partial fulfillment of the requirements for the award of Degree

Bachelor of Business Administration

(BBA)

Submitted by: Under the guidance of

TANMAY SACHDEVA          Ms.Aarushi

Bharati Vidyapeeth University,: BVIMR, New Delhi

Batch :2009

2
 To Whom So ever Concern

I TANMAY SACHDEVA have completed the Industrial Exposure in RELIANCEunder the guidance of Ms.

AARUSHI in the partial fulfillment of the requirement for the award of BBA of BVU, BVIMR, New Delhi.  

This is an original piece of work & I have neither copied and nor submitted it earlier elsewhere.

TANMAY SACHDEVA

3
 TO WHOM SOEVER CONCERN

This is to certify that the Industrial Exposure titled “RELIANCE” is an academic work done by “TANMAY

SACHDEVA submitted in the partial fulfillment of the requirement for the award of “ BBA” from BVIMR,

New Delhi” under my guidance & direction.  To the best of my knowledge and belief the data &

information presented by him/her in the Project has not been submitted earlier.

Name of the Faculty Guide

Ms AARUSHI

4
 TO WHOM SOEVER CONCERN

This is to certify that the Industrial Exposure titled “RELIANCE ” is an academic work done by TANMAY

SACHDEVA” submitted in the partial fulfillment of the requirement for the award of “BBA”” from “BVU,

BVIMR, New Delhi”.

Dr. Sachin Vernekar

(Director)

5
 Acknowledgement

I acknowledge my deep gratitude and sincere thanks to many people with whom I
have been closely associated. First of all I would like to thank my internal guide
Ms Aarushi without whose guidance and supervision this project would have
been only on paper. Words can not describe his kind co operation and help at
every stage of project completion.

6
 TABLE OF CONTENTS

CHAPTER 1

 Industry Profile
 Company Profile/ Company History
 Vision & Mission Statement
 Key Members
 Competitors
 Awards & Achievements

CHAPTER 2

 Marketing Mix: 4 P’s

 Product
 Price
 Place
 Promotion

CHAPTER 3

 Corporate Social Responsibility

 SWOT analysis

CHAPTER 4

 Conclusion
 Bibliography

7
 CHAPTER – 1
INDUSTRY PROFILE

The telecom network in India is the fifth largest network in the world
meeting up with global standards. Presently, the Indian telecom industry is
currently slated to an estimated contribution of nearly 1% to India’s GDP.

COMPANY PROFILE

Reliance Communications Limited founded by the late Shri. Dhirubhai H

Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai
Ambani Group. It is India's foremost truly integrated telecommunications
service provider. With a customer base of over 36 million including close to
one million individual overseas retail customers, Reliance Communications
ranks among the top ten Asian Telecom companies. Its corporate clientele
includes 600 Indian, 250 multinational corporations and over 200 global
carriers and owns and operates the world's largest next generation, IP
enabled connectivity infrastructure, comprising over 150,000 kilometers of
fiber optic cable systems in India, USA, Europe, Middle East and the Asia
Pacific region.

He is also the president of the Dhirubhai Ambani Institute of Information and

Communications Technology, Gandhinagar

8
(1) CONCEPT OF RELIANCE COMMUNICATION

Anil Ambani: Telecom person of the year 2007

His marketing strategy has made millions of Indians happy, they got the
best mobile tariffs in the world-local call costs at 15 paise/minute, and
STD call at 40 paise/minute

NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent

professionals from the telecom field, met in Delhi in June to choose Telecom
Person of the Year 2007, the five-hour selection process was steamy.

The reason was obvious: The telecom sector is growing faster than any other
segment and naturally their CEOs have a lot to crow about. The jury had to
select one from three CEOs, who had made it to the final list through
nominations from the industry and the initial scrutiny. Among the three, one
of the main contenders was a young CEO. The jury decided that he should
come back next year to try and win the coveted award. The list now had two
names-both CEOs of two well-known companies. The pivotal difference
between the two: one is an entrepreneur and the other is not so popular, as
his credit is shared among a number of his big daddies.

(2) AN OVERVIEW OF CURRENT MARKET SCENARIO

Reliance Communications (formerly Reliance Communications Ventures) is

one of India's largest providers of integrated communications services. The
company has more than 20 million customers and serves individual

9
 consumers, enterprises, and carriers, providing wireless, wireline, long
distance, voice, data, and internet communications services through a
number of operating subsidiaries. The company sells communications and
digital entertainment products and services through its chain of Reliance
Web World retail outlets. The company's Reliance Infocomm subsidiary
provides wireless communications services throughout India.

Reliance BALANCE SHEET

Balance Sheet of Reliance ------------------- in Rs. Cr. -------------------

Communications
Dec '05 Mar '07 Mar '08 Mar '09 Mar '10

9 mths 15 mths 12 mths 12 mths 12 mths

Sources Of Funds

Total Share Capital 0.05 1,022.31 1,032.01 1,032.01 1,032.01

Equity Share Capital 0.05 1,022.31 1,032.01 1,032.01 1,032.01

Share Application Money 611.57 0.00 0.00 0.00 0.00

Preference Share Capital 0.00 0.00 0.00 0.00 0.00

Reserves 14,783.43 19,503.23 23,808.02 50,658.31 49,466.88

Revaluation Reserves 0.00 0.00 0.00 0.00 0.00

Networth 15,395.05 20,525.54 24,840.03 51,690.32 50,498.89

Secured Loans 0.00 5,113.57 950.00 3,000.00 3,000.00

Unsecured Loans 0.00 9,454.27 19,336.43 27,903.61 21,478.28

Total Debt 0.00 14,567.84 20,286.43 30,903.61 24,478.28

10
Total Liabilities 15,395.05 35,093.38 45,126.46 82,593.93 74,977.17

Dec '05 Mar '07 Mar '08 Mar '09 Mar '10

9 mths 15 mths 12 mths 12 mths 12 mths

Application Of Funds

Gross Block 198.09 20,625.82 21,576.32 37,941.15 39,838.17

Less: Accum. Depreciation 31.85 2,527.37 4,688.69 6,533.38 9,225.69

Net Block 166.24 18,098.45 16,887.63 31,407.77 30,612.48

Capital Work in Progress 0.00 2,185.60 7,117.56 3,643.86 1,683.52

Investments 12,074.10 5,434.43 13,844.14 31,364.75 31,898.60

Inventories 0.00 98.51 201.22 253.14 298.34

Sundry Debtors 0.00 802.11 1,093.21 1,482.22 1,738.63

Cash and Bank Balance 0.05 28.08 192.65 534.89 81.92

Total Current Assets 0.05 928.70 1,487.08 2,270.25 2,118.89

Loans and Advances 3,158.91 19,137.97 17,028.20 23,272.50 17,886.79

Fixed Deposits 0.00 40.37 0.01 0.26 0.26

Total CA, Loans & Advances 3,158.96 20,107.04 18,515.29 25,543.01 20,005.94

Deffered Credit 0.00 0.00 0.00 0.00 0.00

Current Liabilities 1.68 6,309.33 7,214.31 5,774.74 5,836.53

Provisions 2.57 4,422.81 4,023.85 3,590.72 3,386.84

Total CL & Provisions 4.25 10,732.14 11,238.16 9,365.46 9,223.37

Net Current Assets 3,154.71 9,374.90 7,277.13 16,177.55 10,782.57

Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00

11
Total Assets 15,395.05 35,093.38 45,126.46 82,593.93 74,977.17

Contingent Liabilities 0.00 3,781.30 4,392.73 6,555.82 3,274.83

Book Value (Rs) 1,478,347.67 100.39 120.35 250.43 244.66

Source : Religare Technova

COMPETITORS

Introduction

The Indian Telecommunications network with 110.01 million connections is

the fifth largest in the world and the second largest among the emerging
economies of Asia. Today, it is the fastest growing market in the world and
represents unique opportunities for U.S. companies in the stagnant global
scenario. The total subscriber base, which has grown by 40% in 2005, is
expected to reach 250 million in 2007.

subscriber growth is expected to bypass 2.5 million new subscribers per

month by 2007.

Major Players

There are three types of players in telecom services:

12
  State owned companies (BSNL and MTNL)
 Private Indian owned companies (Reliance
Infocomm, Tata Teleservices,)
 Foreign invested companies (Hutchison-Essar,
Bharti Tele-Ventures,
Escotel, Idea Cellular, BPL Mobile, Spice Communications)

13
BSNL

On October 1, 2000 the Department of Telecom Operations, Government

of India became a corporation and was renamed Bharat Sanchar Nigam
Limited (BSNL). BSNL is now India’s

leading telecommunications company and the largest public sector

undertaking. It has a network of over 45 million lines covering 5000 towns
with over 35 million telephone connections.

BHARTI

Established in 1985, Bharti has been a pioneering force in the telecom

sector with many firsts and innovations to its credit, ranging from being the
first mobile service in Delhi, first private basic telephone service provider in
the country, first Indian company to provide comprehensive telecom
services outside India in Seychelles and first private sector service provider
to launch National Long Distance Services in India. Bharti Tele-Ventures
Limited was incorporated on July 7, 1995 for promoting investments in
telecommunications services. Its subsidiaries operate telecom services
across India. Bharti’s operations are broadly handled by two companies:
the .

14
MTNL

MTNL was set up on 1st April 1986 by the Government of India to upgrade the
quality of telecom services, expand the telecom network, and introduce new
services and to raise revenue for telecom development needs of India’s key
metros – Delhi, the political capital, and Mumbai, the business capital. In the past
17 years, the company has taken rapid strides to emerge as India’s leading and
one of Asia’s largest telecom operating companies. The company has also been in
the forefront of technology induction by converting 100% of its telephone
exchange network into the state-of-the-art digital mode.

VSNL

15
On April 1, 1986, the Videsh Sanchar Nigam Limited (VSNL) - a wholly
Government owned corporation - was born as successor to OCS. The
company operates a network of earth stations,switches, submarine cable
systems, and value added service nodes to provide a range of basic and
value added services and has a dedicated work force of about 2000
employees. VSNL's main gateway centers are located at Mumbai,
NewDelhi, Kolkata and Chennai. The international telecommunication
circuits are derived via Intelsat and Inmarsat satellites and wide band
submarine cable systems e.g.

FLAG, SEA-ME-WE-2 and SEA-ME-WE-3.

HUTCH

Hutch’s presence in India dates back to late 1992, when they worked with local
partners to establish a company licensed to provide mobil telecommunications
services in Mumbai. Commercial operations began in November 1995. Between
2000 and March 2004, Hutch acquired further operator equity interests or

16
operating licences. With the completion of the acquisition of BPL Mobile Cellular
Limited in January 2006, it now provides mobile services in 16 of the 23 defined
licence areas across the country.Hutch India has benefited from rapid and
profitable growth in recent years. it had over 17.5 million customers by the end of
June 2006.

IDEA

Indian regional operator IDEA Cellular Ltd. has a new ownership structure and
grand designs to become a national player, but in doing so is likely to become a
thorn in the side of Reliance Communications Ltd. IDEA operates in eight telecom
“circles,” or regions, in Western India, and has received additional GSM licenses
to expand its network into three circles in Eastern India -- the first phase of a
major expansion plan that it intends to fund through an IPO, according to parent
company Aditya Birla Group .

17
 VISION & MISSION OF RELIANCE COMMUNICATION

VISION

“We will leverage our strengths to execute complex global-scale projects to facilitate leading-
edge information and communication services affordable to all individual consumers and
businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of
India's knowledge workers to deliver their services globally.”

MISSION

Reliance Communication committed to deliver competitively superior services, win the

affection of the customers and produce significant financial returns for their shareholders.

This the company will achieve through their services culture of partnering with their customers
in a responsive, trustworthy and reliable manner.

SELECT AWARDS AND ACHIEVEMENTS

 Voted ‘the Businessman of the Year’ in a poll conducted by The Times of

India – TNS, December 2006
 Voted the ‘Best role model’ among business leaders in the biannual Mood
of the Nation poll conducted by India Today magazine, August 2006

18
 Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards
 Conferred 'The Entrepreneur of the Decade Award' by the Bombay
Management Association, October 2002


Awarded the First Wharton Indian Alumni Award by the Wharton India Economic
Forum (WIEF) in recognition of his contribution to the establishment of Reliance
as a global leader in many of its business areas, December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in

Business and Finance' and was introduced as the only 'new hero' in Business and
Finance from India, June 1999.

BOARD OF DIRECTORS

 Shri Anil D. Ambani – Chairman

 Prof. J Ramachandran

19
 Shri S.P. Talwar
 Shri Deepak Shourie
 Shri A.K.Purwar

 CHAPTER – 2

Marketing Mix of 4 P’s

Product

Reliance mobile always faced the problem of weak network. So to correct the major have invested over
Rs 300 crore to upgrade to NGIP (Next Generation IP) network. Product has to sell itself. Now they are
launching about more than 1100 network towers to provide more coverage to its customers.

20
PREPAID PLAN
Take a look at our widest range of prepaid plans and packs available to you at the most
affordable rates. Whatever may be your usage pattern or your budget, we have the right
plan that suits you. So go ahead and select the plans or special packs of your choice from
the filter displayed on the left of your screen.

21
22
23
Reliance STD Calling Card

The Reliance STD Calling Card offers very affordable rates for local and STD calls. This is a
rechargeable account-based prepaid card that can be used from Reliance phones (Reliance
fixed, fixed wireless and mobile – postpaid or prepaid) only and cannot be used from a PCO.
With this card, STD calls can be made even from Reliance phones which does not have an STD
facility !! The cards are available in a range of denominations to suit your budget & calling needs
and is available in Reliance World or Reliance Mobile Store as well as prepaid retail outlets. To
avail exciting STD rates (as low as 50p), Unlimited On-net night calling for two months, full
talktime - Recharge with Reliance STD calling cards NOW !!

Reliance Global Calling Card

The Reliance Global Calling Card is available in a range of denominations to suit your individual
calling needs & budget. Using our Global Calling cards, you can make ISD calls from any

24
Reliance phone, be it postpaid (Reliance Mobile / Fixed Wireless phone) or Reliance Mobile
prepaid.

The Reliance Global Calling Card also gives you exceptional voice clarity and superior calling
experience, all at exceptionally attractive rates.

You can now enjoy attractive rates on our special Global Calling cards -as per your varying
calling needs - US - Canada cards, Gulf cards, Singapore - Malaysia cards….etc!!

POST PAID

Reliance Mobile postpaid plans are 'designed to fit' you’re calling needs. If you are looking for
some great talk plans, we are sure to have one appropriate, for you. You can choose your plan
from a variety of affordable tariff plans. So go ahead and select the plans or special packs of your
choice from the filter displayed on the left of your screen.

25
 

26
SERVICES
Call Waiting

27
 Receive an incoming call even while you are already speaking to another
  caller

Call Hold

Put an ongoing call on hold while making a second call.

Call Divert

When you are unable to take calls, use Call Divert to direct your calls to
  another phone number or voicemail box within your circle

Caller Line Identification Presentation (CLIP)

View the number of the caller when you

 
receive a call

Back up Contacts

 Personal server space to save your contact list online securely.

 
Contacts can be easily viewed and restored to a new phone anytime

Price

There are many ways to price a product. The pricing policy/ strategy vary in
various situations. In case of Reliance mobiles they have priced their product at a
very low price & they also come up with new plans.

28
Place

Another element of Marketing Mix is Place. Place is also known as channel,

distribution, or intermediary. It is the mechanism through which goods and/or
services are moved from the manufacturer/ service provider to the user or
consumer. Reliance Mobiles do not find it very difficult to find the distribution

29
channel because they are the old players and distribute their product in India.

Promotion

30
Another one of the 4P’s is promotion. This includes all of the tools available to the marketer for
‘marketing communication’. Reliance has recently started doing heavy promotions.

31
 Press Release

April 28, 2010

Reliance Communications signs strategic alliance with GetJar to create India's largest and free mobile
Apps Store

Mumbai, India– April 27, 2010 : Reliance Communications (BSE: RCOM), India's
largest and only telecom operator offering nationwide CDMA and GSM mobile
services, and GetJar, the world's second largest app store announced today a
strategic alliance between the two companies. According to this alliance, GetJar
will offer Reliance Communications its extensive catalog of over 65,000 free
mobile applications. Reliance Communication's over 100 million subscribers will
gain immediate access to GetJar's massive library of applications via a GetJar apps
store through RCOM's VAS platform R-World. GetJar will also enable RCOM to
offer its Apps Store to a large bandwidth of mobile handsets across multiple brands
and not remain restricted to a few high-end smartphones. Reliance
Communications will offer the GetJar Apps Store across GSM and CDMA
networks.

March 27, 2010

Reliance Communications commemorates 100 Mn customer landmark with Free Celebratory Airtime on
March 28th

Saturday, March 27th, 2010: Reliance Communications (BSE: RCOM), India’s

largest and only telecom operator offering nationwide CDMA and GSM mobile
services, unveiled its first of the many initiatives lined up as a part of its 100 day
celebratory period of achieving the 100 Mn customer landmark. Under the first-of-
its-kind offer, valid on Sunday, the 28th of March, 2010, 100 Mn Reliance
customers would be able to avail 24 hours of free local and STD calling across
24,000 towns and 6 lakh Indian villages on its nationwide wireless network.

February 11, 2010

RCOM Partners With SNDT Women's University

Mumbai, February 11, 2010 : As part of its ongoing Reliance Anil Dhirubhai Group CSR

32
initiatives, Reliance Communications has partnered with S.N.D.T Women's University, Mumbai
for creating a resource hub aimed at promoting education among physically and mentally
challenged children. To this end, the two are jointly organizing Tarang 2010 at SNDT campus in
Juhu, Mumbai on February 11, 2010. More than 30 organizations which are directly involved
with the special needs of these hapless children have been invited to this major event. This will
be the first time in Mumbai that such an event is being planned.

February 03, 2010

Reliance Communications launches push e-mail service on SMS

 MUMBAI, INDIA AND TORONTO, CANADA – February 3rd, 2010 : Reliance

Communications (“RCOM”), India’s largest integrated communication services provider and
iseemedia Inc. (TSX-V: IEE), a leading provider of messaging and content handling technology,
today announced the launch of a ground-breaking SMS-based email service across Reliance
GSM and CDMA wireless network in India, serving more than 92 million subscribers. This
Email on SMS service effectively empowers RCOM subscribers to have their mobile phones to
behave like smartphones and receive all their desktop email via SMS. The Email-to-SMS
technology is provided by Canada’s iseemedia, a leading provider of low cost wireless email
services to operators in the country.

January 30, 2010

Reliance Communications (Rcom) Announces Its Financial Results For The Quarter Ended December 31,
2009

  Net Profit Rs. 1,108 Crore (Us$ 237 Million) – Up 49.6%

 Stability In Wireless Revenues With 31% Wireless Margins Despite Hyper Competitive
Tariff Environment
 Minutes Of Use Up 23.4% Compared To Corresponding Quarter Last Year
 Globalcom & Enterprise Business Ebitda Represents 38% Of Consolidated Ebitda

January 21, 2010

Reliance Communications offers Cartoon Network Comics on Mobiles

Mumbai, January 21, 2010: Reliance Communications, India’s leading service

provider that has spearheaded the launch of several unique services, has
announced the launch of yet another value added service - Cartoon Network
Comics on Mobile. With this service, Reliance users can now browse through

33
comics of Cartoon Network’s globally popular and iconic toon stars on their
mobiles. The service is available to all Reliance GSM customers nationally.

Corporate Governance
Organisations, like individuals, depend for their survival, sustenance and growth
on the support and goodwill of the communities of which they are an integral
part, and must pay back this generosity in every way they can...

This ethical standpoint, derived from the vision of our founder, lies at the heart of
the CSR philosophy of the Reliance – ADA Group.

While we strongly believe that our primary obligation or duty as corporate entities
is to our shareholders – we are just as mindful of the fact that this imperative does
not exist in isolation; it is part of a much larger compact which we have with our
entire body of stakeholders: From employees, customers and vendors to business
partners, eco-system, local communities, and society at large.

We evaluate and assess each critical business decision or choice from the point of
view of diverse stakeholder interest, driven by the need to minimise risk and to
pro-actively address long-term social, economic and environmental costs and
concerns.

For us, being socially responsible is not an occasional act of charity or that one-
time token financial contribution to the local school, hospital or environmental
NGO. It is an ongoing year-round commitment, which is integrated into the very
core of our business objectives and strategy.

34
 

Wireless Reliance Mobile

With over 100 million subscribers across

India, Reliance Mobile is India’s largest
mobile service brand. Reliance Mobile
Hrithik Roshan to be Brand Ambassador for Reliance
services now cover over 24,000 towns, 6
lakh villages, and still counting.

We have achieved many milestones in this

short journey. In 2003, AC Nielsen voted
Reliance Mobile (formerly Reliance India
Mobile) as India’s Most Trusted Telecom
Brand. In July 2003, it created a world
The Reliance-Anil Dhirubhai Ambani Group hasadding
record by a new brand
one ambassador.
million subscribers inIt is none
other than top bollywood star Hrithika Roshan.
matter The star10
of just hasdays
beenthrough
known itsto be very
choosy in selecting his endorsement. ‘Monsoon
The Reliance-Anil Dhirubhai Ambani Group is one
Hungama’ offer.
of the leaders in communications with telecom, entertainment and financial services.
 

The R World suite of Reliance Mobile is a unique

Java-based application. Its uniqueness lies in the fact HDFC
that it enables complex Internet application to be Bank
introduced in mobile phones effectively and quickly. R with
World receives over 1.5 billion page views per month
from Reliance Mobile users.

35
Reliance Communications turns every Reliance Mobile Phone into a Credit Card
 Ushers IN THE convergence OF financial AND mobile services
 Reliance Mobile customers can USE THE Reliance mPay Virtual Credit Card WITH HDFC Bank TO pay FOR
various services

Mumbai, February 19, 2008: Reliance Communications, India's foremost truly integrated
telecommunications service provider, and HDFC Bank, the leading financial institution have
come together to offer Reliance mPay credit card with HDFC Bank. This is India's first
virtual credit card to Reliance Mobile users across India.

Reliance Mobile is the Credit Card and mobile number is the Credit Card number!

The Reliance mPay credit card with HDFC Bank is virtual in nature and no physical plastic will
be issued and will be available to Reliance Mobile users who are using HDFC Bank credit cards.
The user can use their Reliance mPay credit card with HDFC Bank at any merchant
establishments that accept payment via Reliance mPay. The Bank will authenticate all the
information with RCom, which will be used to initiate and authorize all the payments using the
customer's mobile handset. Thus, there is no card number, Card Verification Value (CVV) or
Expiry Date, which the customer has to enter with Reliance mPay service.

36
 CHAPTER -3

CORPORATE SOCIAL RESPONSIBILITY (CSR)

RELIANCE

Social Responsibility & Community Development:

Social welfare and community development is at the core of Reliance’s Corporate Social Responsibility
(CSR) philosophy and continues to be a top priority for the Company. It revolves around the Company’s
deeply-held belief in the principle of symbiotic relationship with the local communities, recognizing that
business ultimately has a purpose - to serve human needs. Close and continuous interaction with the
people and communities in and around the manufacturing divisions has been the key focus while
striving to bring around qualitative changes and supporting the underprivileged.

Reliance’s contributions to the community are in the area of health, education, infrastructure
development (drinking water, improving village infrastructure, construction of schools etc.),
environment (effluent treatment, tree plantation, treatment of hazardous waste), relief and assistance
in the event of a natural disaster, and miscellaneous activities such as contribution to other social
development organizations etc. The Company’s CSR teams at all manufacturing divisions interact with
the neighbouring community on regular basis. The Company takes pride in the fact that its CSR
representatives are known by their first names in the regions that it operates.

37
Dhirubhai Ambani Hospital, Lodhivali

Reliance also operates the Dhirubhai Ambani Hospital, Lodhivali and renders quality medical services to
the rural population and highway accident victims.

Blood Donation Drives

The Company’s employees organize and participate in blood donation campaigns every year across its
manufacturing divisions and offices.

Drishti

Project Drishti, a nation-wide corneal grafting drive to bring light into the lives of visually challenged
from the underprivileged segment of society has restored the gift of sight to over 5,500 Indians. A
unique joint initiative of Reliance Industries Limited and National Association of Blind (NAB), Project
Drishti has undertaken over 5,500 keroptoplasty surgeries in less than 4 years since it was started - all
free of cost. It is now the largest corneal grafting surgery project enabled by a single corporate entity in
India.

from every quarter of the society at large.

Reliance Rural Development Trust (RRDT)

The work to improve the rural infrastructure under the Government of Gujarat’s rural development
plans was continued with full energy by RRDT. During the year under report, the RRDT created 760
facilities in the rural areas at a cost of Rs. 24.07 crore. The facilities included 247 concrete roads, 465
anganwadis, 38 drinking water facilities, 1 panchayat office, 2 community halls, 5 check-dams and 2
other amenities in the rural areas of the State of Gujarat steadily and silently implementing
government’s

38
.

Dhirubhai Ambani Foundation (DAF)

Dhirubhai Ambani Foundation (DAF) was established in 1995 by Shri Dhirubhai Ambani, the Patron
Trustee of the Foundation. A public charitable trust registered under the Bombay Public Trusts Act,
1950, DAF has for its objectives a broad spectrum of worthy causes ranging from health and
environment, to promotion of social and economic welfare, and rural development. However, its main
thrust has been on education and public healthcare.

SWOT ANALYSIS
Strengths: attributes of the organization those are helpful to achieving the
objective.
Weaknesses: attributes of the organization those are harmful to achieving the
objective.
Opportunities: external conditions those are helpful to achieving the objective.
Threats: external conditions that is harmful to achieving the objective.

Strength

 Low Entry Cost

 Commission Structure
 Fast Activation Process
 Network
 Connectivity
 Data GPRS

39
 Weakness

 Branding Image
 Distribution problem
 Limited product portfolio- Only Mobile
 Lack of Competitive Strength

Opportunity

 Preference of GSM over CDMA

 New Specialist Application
 Rural Telephony
 New Market, Vertical, Horizontal
 Competitors` Vulnerabilities

Threat

 Political destabilization.
 New Entrants

40
  IT Development
 Market Demand
 Seasonality, Weather Effects

CHAPTER – 4
RECOMMENDATIONS

 The organization should provide or set up a communication lab

for the benefit of the fresher and existing employees that
makes a career development and new opportunity to grow up
in the organization.
 This increases the employee morale and helps to attain the
target.
 Communication classes should be conducted timely to all
employees should be followed by organization.
 Refresher courses may organize intermittently for all
employees in the rank and file category to relive job fatigue
and monotony of every day work life. So employees can gain
skills by Communication.

41
BIBLIOGRAPHY

Website

 www.reliance communication.com
 www.google.com
 www.wikipedia.org
 www.yahoo.com

42