Cambridge International Advanced Subsidiary and Advanced Level
Cambridge International Advanced Subsidiary and Advanced Level
Cambridge International Advanced Subsidiary and Advanced Level
BUSINESS 9609/12
Paper 1 Short Answer and Essay February/March 2018
1 hour 15 minutes
No Additional Materials are required.
* 2 0 3 2 9 1 8 6 5 9 *
An answer booklet is provided inside this question paper. You should follow the instructions on the front cover
of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet.
Section A
Answer all questions.
Section B
Answer one question.
You are advised to spend no more than 35 minutes on Section A.
The number of marks is given in brackets [ ] at the end of each question or part question.
DC (LEG) 143121/2
© UCLES 2018 [Turn over
2
(b) Briefly explain two benefits of using quota sampling when carrying out market research. [3]
(b) Briefly explain two possible causes of high labour turnover in a business. [3]
Section B (Essay)
5 (a) Analyse the benefits of a job description and a person specification when recruiting a new
employee. [8]
(b) Discuss which leadership style is likely to be the most effective for a large clothing
manufacturer. [12]
6 ‘A family retail business should stay small rather than setting growth as an objective.’
7 (a) Analyse how a business might use break-even analysis when planning to launch a new
product. [8]
(b) Discuss the factors that directors of a large pharmaceutical company should consider when
choosing how to finance growth. [12]
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