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    MBA 5113 Project Presentation-Analysis Framework

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    Stephanie Nicole
    Netflix dominates the streaming video market as the industry leader, but faces growing competition from Disney+, Hulu, Amazon Prime, Apple TV+, and cable/satellite providers. Netflix's business model focuses on providing affordable, accessible streaming of a large library of original and licensed content across all devices. Key success factors include overcoming barriers to entry like content acquisition/creation and network capacity, while substitutes pose a risk. Netflix targets younger, affluent households and has expanded from standalone streaming to include family viewing options. It generates over $20 billion annually with a global workforce of 5,400. The oligopolistic streaming market is valued at over $124 billion and growing, with Netflix maintaining its leading position.

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    MBA 5113 Project Presentation-Analysis Framework

    Uploaded by

    Stephanie Nicole
    57 views2 pages
    Netflix dominates the streaming video market as the industry leader, but faces growing competition from Disney+, Hulu, Amazon Prime, Apple TV+, and cable/satellite providers. Netflix's business model focuses on providing affordable, accessible streaming of a large library of original and licensed content across all devices. Key success factors include overcoming barriers to entry like content acquisition/creation and network capacity, while substitutes pose a risk. Netflix targets younger, affluent households and has expanded from standalone streaming to include family viewing options. It generates over $20 billion annually with a global workforce of 5,400. The oligopolistic streaming market is valued at over $124 billion and growing, with Netflix maintaining its leading position.

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    MBA 5113 Project Presentation-Analysis Framework(1) (3)

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    Netflix dominates the streaming video market as the industry leader, but faces growing competition from Disney+, Hulu, Amazon Prime, Apple TV+, and cable/satellite providers. Netflix's business model focuses on providing affordable, accessible streaming of a large library of original and licensed content across all devices. Key success factors include overcoming barriers to entry like content acquisition/creation and network capacity, while substitutes pose a risk. Netflix targets younger, affluent households and has expanded from standalone streaming to include family viewing options. It generates over $20 billion annually with a global workforce of 5,400. The oligopolistic streaming market is valued at over $124 billion and growing, with Netflix maintaining its leading position.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    57 views2 pages

    MBA 5113 Project Presentation-Analysis Framework

    Uploaded by

    Stephanie Nicole
    Netflix dominates the streaming video market as the industry leader, but faces growing competition from Disney+, Hulu, Amazon Prime, Apple TV+, and cable/satellite providers. Netflix's business model focuses on providing affordable, accessible streaming of a large library of original and licensed content across all devices. Key success factors include overcoming barriers to entry like content acquisition/creation and network capacity, while substitutes pose a risk. Netflix targets younger, affluent households and has expanded from standalone streaming to include family viewing options. It generates over $20 billion annually with a global workforce of 5,400. The oligopolistic streaming market is valued at over $124 billion and growing, with Netflix maintaining its leading position.

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    of 2

    PROJECT ANALYSIS FRAMEWORK

    (Incorporate theory wherever possible)


    (1) Introduction/Background:
     Industry/Firm/Players/Competitors
    Netflix
    Streaming Media
    Competition:
     Disney +
     Hulu
     Amazon Prime
     Apple TV+
     Cable (Direct TV)
     Sling TV
     What is the firm’s Business Model? Value Proposition
    Affordable price (every fourth household in the US has a Netflix subscription, that’s why
    they can sell so cheap)
    Accessibility (on all devices, when and where you want)
    Original content (invest in own shows, based on the analysis of their own customer data)
    Large amount of high quality content in many different genres

     Porter 5-forces (barrier to entry/exit to the industry? Substitutes? Etc.)


    Barrier to Entry: acquiring, creating, and licensing content, network capacity to hold
    a significant amount of video content and website stability
    Few exit barriers
    Several Substitutes- Cable, other streaming services, DVD purchases

     3 C’s –
    (1) Customer (target segments)
    Netflix User/Subscriber Statistics (AU Edition)
     89% are likely to be 18-24 along with a large skew aged between 25-39
     Their households average above $102,000+ per year
     They are likely to be trendsetters and opinion leaders within their social circle
     They are also more likely to spend more on products of higher quality, consistent to
    the image they wish to convey
     65% are likely to be the main grocery shoppers of the household
     The traditional Netflix and Chill phase has been replaced with family night
     1 in 2 Netflix users/subscribers have young children under the age of 3 at home

    (1) Company (revenue, number of employees, global/local, NAICS code)


     2019 Revenue Projection: 20.2k (MM)
     5,400 employees
     NAICS Code: 532282 Video Tape and Disc Rental
     Available globally except for*:
    o China
    o North Korea
    o Syria
    o Crimea
    *Due to government restrictions on American companies
    (2) Competition (relative market share, value proposition)
     Market structure (oligopolistic, monopolistically competitive, etc.) and market
    position (leader, follower, market share)
    Oligopolistic and market leader
     Trend analysis (change in market share, industry growth, company growth, etc.)
    Video streaming market worth $124.57 Billion by 2025

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