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    Evaluating Images

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    james medina
    This document discusses how to evaluate texts that use both words and images to communicate messages. It provides definitions and examples of multimodal texts like infographics, advertisements, and editorial cartoons. Infographics use visuals like charts and diagrams to present information clearly. Advertisements convey both literal and subliminal messages through text and imagery. Editorial cartoons use drawings and caricatures to comment on current events and prompt critical thinking.

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    Evaluating Images

    Uploaded by

    james medina
    151 views13 pages
    This document discusses how to evaluate texts that use both words and images to communicate messages. It provides definitions and examples of multimodal texts like infographics, advertisements, and editorial cartoons. Infographics use visuals like charts and diagrams to present information clearly. Advertisements convey both literal and subliminal messages through text and imagery. Editorial cartoons use drawings and caricatures to comment on current events and prompt critical thinking.

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    This document discusses how to evaluate texts that use both words and images to communicate messages. It provides definitions and examples of multimodal texts like infographics, advertisements, and editorial cartoons. Infographics use visuals like charts and diagrams to present information clearly. Advertisements convey both literal and subliminal messages through text and imagery. Editorial cartoons use drawings and caricatures to comment on current events and prompt critical thinking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    151 views13 pages

    Evaluating Images

    Uploaded by

    james medina
    This document discusses how to evaluate texts that use both words and images to communicate messages. It provides definitions and examples of multimodal texts like infographics, advertisements, and editorial cartoons. Infographics use visuals like charts and diagrams to present information clearly. Advertisements convey both literal and subliminal messages through text and imagery. Editorial cartoons use drawings and caricatures to comment on current events and prompt critical thinking.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    EVALUATING TEXTS THAT USE WORDS Multimodal

    AND IMAGES Texts


    MULTIMODALITY
    It refers to the use of availability of
    several different modes, methods, systems,
    etc.
    INFOGRAPHIC
    Oxford dictionaries define
    infographic as “a visual
    representation of information
    or data, e.g., as a chart or
    diagram.”
    Source: Maria Ressa, “How to Fight ISIS on Social Media”

    https://www.rappler.com/newsbreak/in-depth/86205-social-movements-fight-isis-social-media
    INFOGRAPHIC
    It uses words and images to
    communicate a clear message.
    It presents facts and figures
    Both infographics A and B use a
    funnel to show a point. As the text
    indicates, this image is about the
    phases of radicalization. The shape of
    the funnel helps readers understand the
    process that begins with “agitation”
    brought on by various factors which
    eventually lead to the specific and
    intended goal of demonstrating
    “violent extremism.” This gradual
    process is also shown in infographic B.
    How does conversion happen through
    various social media platforms? First,
    there is connection through “open and
    searchable” social networking sites,
    which eventually leads to “physical
    contact.”
    ADVERTISEMENT
    It communicates layers of messages to a target
    audience through the use of words and images.
    An advertisement’s messages are conveyed literally and
    subliminally.
    A literal message is based on what the text shows.
    The reader elicits the meaning based on what is conveyed
    explicitly.
    A subliminal message is the underlying meaning.
    https://www.huffpost.com/entry/nivea-ad-racist_n_930501
    On a literal level, the ad
    presents an option for a male
    ADVERTISEMENT ANALYSIS consumer to “re-civilize [himself]”
    and “look like you give a damn.”
    The image in the ad shows a young
    man about to throw a severed head.
    It has a beard and a full head of
    hair known as an Afro. It is a
    contrasting image to the man who is
    poised to throw away this head. The
    young man has hair shaven close to
    his head, and he does not have a
    beard. He is dressed in a complete
    attire that includes a gray cardigan,
    a white collared shirt, a pair of
    denims, and a pair of black shoes.
    On the subliminal level, the ad
    seems to communicate more than just
    ADVERTISEMENT ANALYSIS about throwing one’s old self away
    and making oneself look more
    “civilized” by using the hair products
    beside the image. In recalling the
    history of colonization, conquests in
    Africa were done under the guise of
    “civilizing” them under more
    dominant Anglo-Saxon powers. As
    such, what may seem like an
    endorsement for hair products may
    be viewed as a politically incorrect
    statement about one’s appearance
    not being civilized enough for a
    certain constructed standards.
    EDITORIAL CARTOON/ POLITICAL CARTOON
    It is a drawing (often including caricature) made for the purpose
    of conveying editorial commentary on politics, politicians, and
    current events.
    It is primarily an opinion-oriented medium and can generally be
    found on the editorial pages of newspapers and other journalistic
    outlets, whether in print or electronic form.
     Its functions are to provoke and prompt readers to think about
    current issues that affect human connections.
    https://www.intoon.com/cartoons.cfm/id/74153
    You can read the words “social
    networking” on the side of the picture. It
    also shows two sets of images: the first
    one on top is labeled “THEN.” It shows a
    group of individuals sitting around a
    bonfire, facing each other, talking and
    listening. The second picture below is
    labeled “NOW,” and it shows a similar
    group of people. But neither are they
    facing each other nor talking and
    listening. In addition, each one has a
    gadget. Based on the words and images,
    the editorial cartoon shows a common
    situation of how technology has shaped
    our group dynamics.

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