Apparel Today January 2021 Issue
Apparel Today January 2021 Issue
Apparel Today January 2021 Issue
Business
transparency and
honesty makes Aman
Graphics and Designs
Ltd. example for
apparel industry
Rahbar Hossain
the Team, for the Team,” saying and workers do not just practice it,
Himel Mahmud, GM, Marketing & they believe it by heart.
Merchandising of AGDL.
For internal development, the
Sustainable initiatives and CSR company arranges training
and workshops on different
The company scored 90 LEED
need-based skills by local and
points in the (LEED) EB O+M
international consultants like
v3 which ranks them in the top
ESOne, RBC, Sensei, Mind Mapper,
ten in the world’s LEED industry
etc.
segment. That indicates they have
significant sustainable initiatives Md. Rukun Uzzaman, CEO of Aman
in the factory which is an example Graphics & Designs Ltd. said, “Our
for others. The company also main strengths are transparency
has Sustainability Roadmap 2041 and our business honesty. We give
Figure 2: AGDL has a high-efficiency where they have mentioned their values to our employees and they
hanger line.
next course of actions towards work from their heart, this is the
100% children wear, denim sustainability. All their units are mantra behind our success.”
and non-denim both. With top 100% ACCORD certified.
Saiful Hoque Bhuiyan, Chairman
(Shirts, Schakets, Hoody, Blazer,
Waistcoat) and bottom (chino
trouser, shorts, cargo, joggers,
skirts), they also cater premium/
signature set orders in three
combination- woven + Jersey;
woven + woven and woven +
sweater (shirts and tee set, shirt,
waistcoat and trousers/shorts with
bow set, dungaree and tee set).
Aman Graphics and Designs Ltd.
incorporated top-notch machinery
on the production floor. They have
one high-efficiency pilot-based
production line (Hanger line). If the
line performs well then, they have
a plan to increase the number of
hanger lines. Figure 3: AGDL has a high-efficiency hanger line.
On 22 January 2021, Aman and LEED AP, that has expertise higher-ranked officials of both the
Graphics & Designs Ltd. (AGDL), and experience to work with more parties AGDL & 360 TSL attended
a sister concern of UNIFILL Group than 202+ project for securing this program at AGDL factory
is recognized as ‘LEED Platinum’ sustainable green building premises. On behalf of USGBC
rated factory which is retrofitted development as per global (US Green Building Council), the
with 90 scores by “LEED Platinum standard as pioneer consultant Managing Director of 360 TSL
2009” certification according in Bangladesh who vibrantly LEED AP, USGBC faculty Ananta
to Leadership in Energy and engage and actively manages the Ahmed handed over the Green
Environmental Design, known designated strategy to ensure the Building “LEED Platinum-2009”
as LEED, a rating system certification with their amicable Certificate to Saiful Haque
administered by the U.S. Green professionalism with his committed Bhuiyan, Chairman and Rokun
Building Council. team by joining hand with AGDL. Uzzaman, CEO of AGDL.
“We’re extremely thankful
to experience face-to-face
consultancy and regular guidance
from Team 360 TSL and Ananta
Ahmed which are very important
to complete this detailed works
and documentation,– said Saiful
Hoque Bhuiyan in his speech.
Distinguish guests from USGBC,
360 TSL and CEO of AGDL Rokun
Uzzaman also shared their feelings
for this remarkable achievement in
the ceremony.
360 TSL maintains that
considering LEED as a paper piece
Figure 1: Ananta Ahmed, Managing Director of 360 TSL LEED AP, USGBC faculty handed tiger as a certificate is a wrong
over the Green Building “LEED Platinum-2009” Certificate to Saiful Haque Bhuiyan,
understanding. It’s the most
Chairman and Rokun Uzzaman, CEO of AGDL.
implied business management
system if we take in and peruse.
This project is proudly consulted 28 January 2021, at certificate
Benefits are very high and could
by the country’s leading GREEN giving ceremony, the honorable
not be disregarded by means.
trusted partner 360 Total Solution high ranked officials of the US
Ltd. (360 TSL). It is identified as Green Building Council (USGBC) The program was covered by
7th in the world ranking and 4th attended online due to the Textile Today and closed by some
in Bangladesh under the factory pandemic situation. Also, all of the delicious refreshments.
category. Furthermore, ACCORD
Bangladesh, a third party fire &
building safety auditing body has
audited our facility and declared it
as a ‘safe’ workplace.
360 TSL under the leadership
of Bangladesh’s first and only
USGBC faculty and green building
professional expert Ananta
Ahmed, 2nd respective person in
the world who is USGBC Faculty
Figure 2: All of the higher-ranked officials of both the parties AGDL & 360 TSL attended
with 5 professional credentials this program at AGDL factory premises.
Global scenario
of suit and blazer
fashion
Abir Basak
Over the years, suit and blazer have evolved parallel global waistcoats, jackets, and suits market.
to the preferences of the modern global consumer
Trendy global suit fashion
especially the country that has winter all year round.
As most lucrative attires it’s taking vantage position When it comes to men’s clothing, nothing is more
gradually while brands are heading forward to impressive than a suit. In western countries, young
produce it on large scale. and teenagers prefer t-shirts and jeans always as
streetwear dress, but in job interviews, corporate
Growing demand
culture, court appearances and wedding functions
Rising disposable incomes, growth in purchasing they must choose blazers as symbolic dress code.
power of the people from different socio-economic Sometimes they are seen to wear both t-shirt and
classes, increasing fashion consciousness and travels suit together.
are driving the consumer demand for premium and
1. Plain navy, grey, or charcoal suit
luxury products. As per Technavio, the rise in the
adoption of sustainable manufacturing will have a Black is a common color for the suit segment.
positive impact on the growth significantly of the Transforming black to plain navy two-button with a
notch lapel, it will give an extra dimension to look a
rich fashion.
2. Dark double-breasted suit
Highest suit & blazer exporter countries in FY 2019-20 (In US$ bn)
While single-breasted counterpart has proved its (Source: Staista)
in the world?
While this fabric has been made
for years in Myanmar by using
Lotus flower, Phan Thi Thuan’s
family only started experimenting
with this fiber in 2017.
Shafiun Nahar Elma Process
Once the Lotus stem is selected
and picked by hand, the silk inside
of the flower can be extracted.
One stem contains a minuscule
amount of thin, sticky fibers,
which must be rolled together and
dried also. The threads need to be
processed within 24 hours while
stems fiber are wet.
In another way, these fibers will
breakdown. The lotus plants are
only available to harvest between
April and October. Once they’ve
gone through the hard work of
extracting these fibers, they're
Figure: Lotus fiber extraction. Courtesy: Collected incredibly subtle too. Once dry,
these yarns are carefully weighed
Introduction women. With infinite patience,
down and delicately hand-reeled.
these women begin a delicate
Lotus silk, a natural flower fiber, Then yarns are put into the loom.
manual procedure to transform the
is a rare and highly exclusive
fiber into a silk thread that can be These natural fibers are breakable,
fiber. This natural flower fiber is
woven. Cambodian seamstresses but once it becomes woven, it may
only extracted by a few expert
work with the silk in a workshop, be as viable as traditional silk.
craftspeople across the world.
bringing the greatest attention to Phan Thi Thuan has a team of
But making this silk isn't easy.
the quality of their clothes. 20 workers who creating and
Extracting enough lotus silk for
one scarf can take two months or History make ready these fibers each day,
more than that. The final product allowing them to produce 10 to 20
Lotus flowers are sacred to Hindus
of Lotus silk can cost 10 times as scarves per month. But when it is
and Buddhists. They symbolize
much as regular silk. about 25-centimeter scarf can sell
the mind, the soul, enlightenment
for just over $200, the hard work is
Fabric produced from lotus silk is and purification of the body.
completely worth it.
found only on small scale across Mythology has it that the origins of
Cambodia, Myanmar, and more lotus root silk lie in one Myanmar The final product is completely
recently in Vietnam. The lotus woman’s devotion to their faith. different from any other fiber
is Vietnam's national flower and and fabric. It is so soft like silk,
Phan Thi Thuan's family of
a plant that's grown across the breathable like linen, and slightly
Myanmar has been making silk
country. like vivid.
for generations, growing and
The silk thread comes from the harvesting the threads from Some instructions for lotus silk
stem of a lotus flower. Therefore silkworms themselves to create This lotus fabric will not need a lot
this fiber is 100% animal cruelty- luxury garments. But making lotus of washing. If anyone would like
free. These rare textiles are woven silk is different, which usually to wash their Lotus scarf though,
in Cambodia in workshops whose comes from silkworms. But Lotus they have to consider the following
art dates back more than 5000 silk comes from flower fiber it instructions:
years. doesn’t depend on any kind of
worm, it is completely handmade. • Use only a drop of very mild
In Cambodia, weaving is an soap;
exclusive skill mainly reserved for The key difference between the
• Do not leave your scarf soaking; • Use an iron-on silk program and and also uncommon like lotus
iron the scarf when still moist. fabric. But the scale of it has
• Do not wring out or twist the
been limited, as there are still few
scarf; Conclusion
trained in the making of these silk
• Leave the scarf to dry in a flat Some luxurious features have threads or yarn. But despite the
position; made it popular with tourists work involved, Phan Thi Thuan
searching for rare souvenirs. It's is wishing that this natural fabric
• Avoid direct sunlight when
also recently been picked up from lotus fabric become a larger
drying;
by international fashion brands industry one day.
• Do not use a tumble dryer; searching for new luxury fiber
Beginners’
a limit. Risk is low so is return.
Operating in the blue ocean is
easy but difficult to find. It requires
proper analysis and long term
guidelines for
360-degree strategy to strive for in
this market. Return is high but the
risk is also high. It’s a choice.
marketing in a
3. Making conventional marketing
choices
This about 5 Ps of marketing that
would enable the sales team to
manufacturing
operate well: -
a. Product
b. Price
company
c. Placement
d. Packaging and
e. Promotion
4. Maneuver towards new
opportunities
Abdul Wadud, CEO & Management Consultant, TRANSFORM
Having a good marketing strategy
Marketing is the heart of an is an important element of
organization as it not only helps sustainability. It has to be revolved
to navigate the company to Global Demand along with the feedback from the
generate a maximum consistent market and sales team that acts as
inflow of funds but also acts a barometer to gauge. Integrating
as the guiding force towards with new technology and channels
sustainability. Marketing refers to of marketing and looking for new
5 Ps; i.e. Product, Price, Placement, Country Demand customers and segments is important.
Packaging and Promotion that Therefore, it’s good to have an
helps sales to execute and income statement every month and
earn revenue for the company. calculate the cost and returns from
Marketing sets the rules while sales different products or segments or
execute. Whether the company Industry Demand markets and maneuver total activity
operates in the Red Ocean or Blue towards that. It is always taught
Ocean is determined by marketing. to do well and requires persistent
technological and geopolitical
I am sharing my views on aspects. With this exercise, it effort to excel.
marketing for a manufacturing would give an
company concerning all other idea of where the
lances as it can be looked through. opportunities are
and how to capture Demand-
Setting marketing strategy
the market. supply
The strategy is all about analysis
positioning. Differentiating from 2. Which market do
others is positioning that is we want to operate
strategically done. in?
Se
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