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    Logo Colors and Their Meanings

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    Yeremia Alfa Adimurti
    The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Logo Colors and Their Meanings

    Uploaded by

    Yeremia Alfa Adimurti
    84 views15 pages
    The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.

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    The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    84 views15 pages

    Logo Colors and Their Meanings

    Uploaded by

    Yeremia Alfa Adimurti
    The document discusses how different colors have different meanings and associations that can impact branding. It notes that people make quick judgments about products and brands based largely on color. It then outlines the common meanings and associations of different colors like red, blue, green, yellow, pink, orange, brown, white and how they may be best used depending on the culture, industry and desired messaging for a brand. The document encourages researching how colors will be perceived in the target market and choosing ones that align with and reinforce the identity you want to convey.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Logo colors and their

    meanings
    Why Specific Colors?

    • Choosing colors best fir your business can help you to


    establish your brand at new heights as colors evoke
    certain emotions and feelings towards a brand.

    • Colors can mean different things depending on the


    culture, situation and industry so it is vital to choose a
    color that represents your identity effectively.
     Research said, people make a subconscious
    judgment about a person, environment, or product
    within 90 seconds of initial viewing and between 62%
    and 90% of that assessment is based on color alone.

     Each color is associated with different meanings.


     Red color evokes a passionate response, makes you
    aggressive, energetic, and provocative which grabs
    your attention.

     This happens because red activates your pituitary


    gland, increase your heart rate causing your
    breathing heavy.
     Blue color strongly denotes sky and sea. It is serene
    and globally liked.

     Therefore, blue is perceived as trustworthy, secure,


    and responsible.

     Blue is popularly used with technology related


    institutions, as it is the message of stability inspiring
    trust.
     Green is the color of nature and therefore associated
    with health, freshness and serenity.

    Different shades of green carry different meanings.

    Lighter shades denote calmness and deeper shades


    denotes wealth or prestige.
     Certain shades like Yellow seem to motivate and
    stimulate thoughts and energy.

     Yellow is associated with color of sun and thus


    communicates positivity, light, and warmth.

     Our eyes see bright yellow before any other color and
    therefore can be used on marketable products.
    Pink color is associated with females but its meaning
    varies by the intensity.

    Hot pink convey energy, youthfulness, excitement and


    fun.

    It is mostly used on trendy products for women or


    girls.

    Dusty pink evokes sentiments and lighter pink is used


    to show romance.
    Orange is the combination of red and yellow evokes
    cheerfulness, fun and vitality.

     Orange is seen as childlike and enthusiastic.

    According to a research, its lighter shades are most


    used and are appealing. Example; peach tone is used
    with health care, restaurants and beauty salons.
    Brown is the color of earth and conveys simplicity,
    durability and stability.

     Some shades of brown convey an upscale look while


    some generates negative response of being dirty by
    customers
     Human eye considers white as a brilliant color and
    thus immediately catches it.

     White denotes peace, purity, simplicity and


    cleanliness. It is also used with health-related products.
    Coffeebean Media
    “We brew ideas”
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