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    Disney Case Study

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    Barka Nazir
    Disney focuses on developing strong stories and characters that can be expanded into various media. They target children through movies, shows, theme parks and merchandise in order to build their brand and drive sales. Disney differentiates itself by maintaining high standards and increasing brand recognition. Like with Hannah Montana, Disney looks to fully monetize popular stories by expanding them across divisions such as movies, TV shows, games and merchandise. Disney also tries to stay connected to core consumers through online content and experiences. In all of its expansions, Disney maintains its reputation for wholesome entertainment.

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    Disney Case Study

    Uploaded by

    Barka Nazir
    33 views1 page
    Disney focuses on developing strong stories and characters that can be expanded into various media. They target children through movies, shows, theme parks and merchandise in order to build their brand and drive sales. Disney differentiates itself by maintaining high standards and increasing brand recognition. Like with Hannah Montana, Disney looks to fully monetize popular stories by expanding them across divisions such as movies, TV shows, games and merchandise. Disney also tries to stay connected to core consumers through online content and experiences. In all of its expansions, Disney maintains its reputation for wholesome entertainment.

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    Disney focuses on developing strong stories and characters that can be expanded into various media. They target children through movies, shows, theme parks and merchandise in order to build their brand and drive sales. Disney differentiates itself by maintaining high standards and increasing brand recognition. Like with Hannah Montana, Disney looks to fully monetize popular stories by expanding them across divisions such as movies, TV shows, games and merchandise. Disney also tries to stay connected to core consumers through online content and experiences. In all of its expansions, Disney maintains its reputation for wholesome entertainment.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    33 views1 page

    Disney Case Study

    Uploaded by

    Barka Nazir
    Disney focuses on developing strong stories and characters that can be expanded into various media. They target children through movies, shows, theme parks and merchandise in order to build their brand and drive sales. Disney differentiates itself by maintaining high standards and increasing brand recognition. Like with Hannah Montana, Disney looks to fully monetize popular stories by expanding them across divisions such as movies, TV shows, games and merchandise. Disney also tries to stay connected to core consumers through online content and experiences. In all of its expansions, Disney maintains its reputation for wholesome entertainment.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Disney case

    Q1
     They always develop strong stories for each character and then later also release movies
    for characters having a minor role in other movie like many characters from mickey
    mouse now have their own series.
     Their main target market is children so they make movies, shows, merchandise and
    theme parks to attract them.
     They always focus on making their brand image better through their stories and movies
    so that kids can like them and hence, buy their offerings.
     They have opened retail stores in malls to target children visiting with their parents and
    make their products more accessible.
     Their Disney difference strategy helps them differentiate their offering by keeping them
    at high standards and increasing their recognition.
     Like hanah montana, the brand tends to expand its ideas into all divisions such as games,
    merch, movie series, tv shows etc to properly and completely monetize their selling
    stories.
     They try to keep in touch with the core consumers at all times by regularly releasing
    podcasts and interviews of employees and also giving trailers, shows and the theme park
    experience through their website.
     Within all of this, they still keep their core image o being a source of entertainment and
    wholesome content intact very well which helps them retain their core customers

    Q2
     Expanfding a brand into various types of offerings through brand extension is an efficient
    way to monetize its current and successful offerings.
     Disney being the market leaders of their markets, know the value and power of its brand
    and hence use it to expand into tv shows, games, toys, theme parks, hotels etc.
     Benefits of this include lower cost of introduction since the brand is already widely
    known and trusted so the risk of failure or less turnover is reduced.
     The new brand can benefit from the disneys existing distribution system so lower costs.
     Since the company’s portfolio expands the demand and hence sales would aso rse
     However risks include the risk of the hard earned image of Disney being tarnished if one
    of its newer brands don’t do well
     Even with the huge parent brand name, the new brand offering might not be good
    r=enough to gain customers
     Huge market leaders in the expanded market may pose a threat to the new brand.

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