Heineken

It is said by Thomas Jefferson - the third US President, that “Beer, if drunk in moderation, softens the
temper, cheers the spirit and promotes health.” That is the reason why now, in modern life, we cannot
deny the appearance of beer in many gatherings, parties or even meetings. Ever since Vietnamese
people mention about beer, we often have in mind a familiar brand, named Heineken.
Originated from Netherlands, HEINEKEN is a brewer presented in most countries all around the world. A
story began with an enthusiastic and passionate young man named Gerard Adriaan Heineken. In 1864,
he took over a brewery in Amsterdam and after more than 150 years since HEINEIKEN establishment, it
built up its own group from a small family-owned brewery in Amsterdam to an empire of over 84,000
employees globally; more than 300 international, regional, local and speciality beers and ciders brands;
165 breweries and 190 countries worldwide, including Heineken Vietnam. It is undeniable to say that
their core values that can drive the company, can be such successful like that. HEINEKEN believes that
Passion of Quality, Enjoyment of Life and Respect for People and for the Planet – their core values
represent what they stand for. Hence, driven with same values, Heineken Vietnam, established in 1991,
have attempted to become a leading, fully proud and responsible beer producer in Vietnam.
1.1 Name:
- Trading name: HEINEKEN VIETNAM BREWERY LIMITED COMPANY
- Official name: CÔNG TY TNHH NHÀ MÁY BIA HEINEKEN VIỆT NAM
1.2 Business Registration Information:

- Type of business: Limited liability company with 40% authorized capital from Saigon Trade
Group (SATRA) and 60% from Heineken Asia Pacific Pte Ltd (HAP).
- Business code: 0300831132
- Economic field: Private economic sector
- Main industry: Production of beer and malt fermenting beer
- Representative: Alexander Paul Johannes Louis
Address: Villa Orchid 37, An Phu Luxury Villas, Thao Dien Ward, Thu Duc City, HCMC.
- Director: Alexander Paul Johannes Louis
1.3 History:
- 1990s: created joint venture with Saigon Trading Group (SATRA)
- 1993: brewed the first batch of Tiger at first brewery in HCMC
- 1994: brewed the first batch of Heineken
- 1996: established Heineken Brewery in Hanoi
- 2007: established Quang Nam Brewery, acquired Vietnam’s Foster Corporation’s and
established Danang Brewery and Tien Giang Brewery
- 2016: changed its name into HEINEKEN Vietnam Brewery Limited Company
1.4 Size: Have the size of more than 3,500 employees, Heineken Vietnam is not only the second largest
brewer in Vietnam but also a unified company with
- 7 operating companies: HEINEKEN Vietnam Brewery Limited Company, HEINEKEN Vietnam Beer
and Beverages Limited Company, HEINEKEN Vietnam Brewery -Hanoi Limited Company,
HEINEKEN Vietnam Brewery -Da Nang Limited Company, HEINEKEN Vietnam Brewery -Quang
Nam Limited Company, HEINEKEN Vietnam Brewery -Vung Tau Limited Company, HEINEKEN
Vietnam Brewery -Tien Giang Limited Company.
- 6 breweries: Hanoi Brewery, Da Nang Brewery, District 12 – HCMC Brewery, Quang Nam
Brewery, Tien Giang Brewery, Vung Tau Brewery
- 10 sale offices in Hai Phong, Hanoi, Vinh, Danang, Quy Nhon, Khanh Hoa, Can Tho, Tien Giang.
1.5 Products:
- Larue: with Larue and Larue Special, is a quality beer since 1909.
- Bia Viet: born in Vietnam for Vietnam.
- Tiger: with Tiger and Tiger Crystal, is Asia’s No.1 International Premium beer.
- Heineken: with Heineken, Heineken Silver and Heineken 0.0 is the world’s most international
premium beer brand.
- Strongbow cider: is the world No.1 cider
- Bivina: is a smooth and refresing beer, warmly welcomed by Phu Quoc island’s residents.
1.6 Mission and Vission:

“Brewing a Better Vietnam” is Heineken Vietnam’s sustainability strategy with the aim of yielding
the positive change in habitable, healthier and happier societies. With the same point of view as
HEINEKEN Group, Heineken Vietnam have greatly attempted to fulfill the core values which are
Passion of Quality, Enjoyment of Life and Respect for People and for the Planet. Along this path,
some notable efforts have been done not only for better Heineken Vietnam but also for better
people, better life and better Vietnam.
a) Passion of Quality:
Heineken Vietnam has strictly followed rigorous international standards, including ingredients
(water, malt, hops, and yeast), process of brewing, packaging and distribution. Hence, it is not
surprised to the fact that Heineken Vietnam has 11 times won Heineken Quality Award, the
Heineken Brewery Award, and Tiger Quality Award multiple times.
b) Enjoyment of Life:
This value can be easily demonstrated by numbers that the company have achieved through
years. First, it is the program called Our Go Places and International Assignment Program which
sent Vietnamese employees to other Heineken company around the world in order to
encourage self-development, motivation and creativity, and as a result, the company has been
awarded among the best places to work in Asia in 2018. Second, 14 billion was invested in
responsible consumption campaigns named You Drive Never Drink reaching 56 million people
and 45% drinkers considered changing behavior.
c) Respect for People and for the Planet:
According to the Sustainability Report of 2019, Heineken Vietnam contributed up to 0.9% GDP
of Vietnam, created value and prosperity by supporting more than 200,000 job opportunities.
Furthermore, regarding the environmental aspects, the company have been recognized by the
Vietnam Chamber of Commerce and Industry as the most sustainable company in Vietnam for
two consecutive years 2017 and 2018. In details, 5/6 breweries of Heineken brew with
renewable thermal energies; 100% returnable bottle and crate; 100% waste water safely
treated; and 2 tons of bottle caps of Tiger was recycled. All of these have been done successfully
and purposely following the mission and vision of the company.

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It is said by Thomas Jefferson - the third US President, that “Beer, if drunk in moderation, softens the

1.2 Business Registration Information:

1.6 Mission and Vission:

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