English 8-Q3-M3
English 8-Q3-M3
English 8-Q3-M3
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English – Grade 8
Quarter 3 – Module 3: Intention of Texts Used in Propaganda Techniques
First Edition, 2020
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English 8
Quarter 3
Self-Learning Module 3
Intention of Texts Used in
Propaganda Techniques
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Introductory Message
This learning material hopes to engage the learners in guided and independent
learning activities at their own pace and time. Further, this also aims to help learners
acquire the needed 21st century skills especially the 5 Cs, namely: Communication,
Collaboration, Creativity, Critical Thinking, and Character while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them to
manage their own learning. Moreover, you are expected to encourage and assist the
learners as they do the tasks included in the module.
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For the Learner:
This module is designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be enabled
to process the contents of the learning material while being an active learner.
Post-test - This measure how much you have learned from the
entire module.
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EXPECTATIONS
PRETEST
Before we proceed, let us briefly answer the following questions. Encircle the letter
of your answer.
1. “The best coffee for the best you.” -Starbucks
What does this glittering propaganda want you to do?
A. Treat yourself with their coffee because of your hardwork.
B. Buy their coffee and you’ll be the best.
C. Be the best that you can be by having their coffee.
D. You should always have coffee with them.
2. “Why eat with a clown, when you can dine with a king?”-Burger King
What is the intention of this name-calling propaganda when it used figures of
speech in their tagline?
A. It wants to show that clowns are fun to dine with due to their funny
acts.
B. It wants to tell us that Kings are better than clowns in all aspects.
C. It wants to make the competitor looks incompetent to uplift its brand.
D. It wants to tell us that burgers are like kings and clowns.
3. “120 MILLION iOS devices shipped”-Apple iPhone
What does this bandwagon propaganda imply?
A. Many have trusted their brand; you should, too.
B. Apple iPhone’s sales increased.
C. More iOS devices were produced.
D. Apple iPhone is the most popular cellphone brand.
4. “I take Sangobion so I can win my day!”-Sarah Geronimo
What does this testimonial propaganda suggest you to do?
A. It’s best to start your day with their product.
B. You can win your day with their product.
C. Trust their product because Sarah did.
D. You’ll lose your day if you won’t take the product.
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5. “Share a Coke with Marge and Ernie.” -Coke
What does this plain folks propaganda indicate?
A. You can’t have a meal without their product.
B. You can enjoy their product with anyone.
C. You won’t enjoy their product unless you share it.
D. You have to share their product with Marge and Ernie only.
LESSON
Imagine this scenario. You are at the mall. You’ve decided to buy a new phone
but you don’t know what brand to buy. Then, you’ve suddenly come across these
advertisements posted in front of two different gadget stores:
Gadget Store #2
Gadget Store #1:
http://www.techconfigurations.com/2018/08/samsung-galaxy-
http://allthingsd.com/20130316/hey-remember-how-awesome-
note-9-advertising.html
the-iphone-is/
Which among those two brands are you going to buy? What made you decide
on this? I guess the words in the advertisement convinced you to choose that brand!
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Propaganda Techniques, appeal to our emotions rather than to our reason.
Propaganda is intended for the following purposes:
• to persuade
• to influence and manipulate your feelings and attitude
• to dictate your choice by exaggerating the truth
• to entertain
It may seem that an innocent advertisement was shown to you to simply make
you laugh or cry but the REAL purpose was to lead you to buy a product or believe
a campaign so it is important that we know the underlying message present in
those phrases and words in a propaganda. Beyond images, colors, graphic
designs and layouts is the powerful language of advertisement. A witty play on
words and phrases can be sometimes more effective than visual tool because
words can make big difference.
http://persuasion-and-influence.blogspot.com/2016/12/just-do-it.html
https://1.bp.blogspot.com/_tmaDDsPy4no/San5ATrEhxI/AAAAAAAAAAM/pw7lB21bhYY/s280/jollibee1da8.jpg
(With Jollibee, your happiness is the priority.)
Guided Practice
https://www.dhgate.com/product/captain-america-
peggy-carter-propaganda-gt/496341534.html
https://www.youtube.com/watch?v=UoDqN_dp0Yk
96341534.html
http://goteachgo.blogspot.com/2014/08/7-propaganda-
techniques-all-students.html
https://edu.glogster.com/glog/propaganda-
techniques/1nknmb5wj27
https://business.facebook.com/JoyPhilippines/photos/a.8
32191616874940/1713531685407591/?type=3&eid=ARBb
KFjR4upZ0CREC4o9MNVH_Cf2bfzQbdrt1RseiUk3h3Tged3l
HZwXV86jAS9TaYyMhkTupYosMsuv
Activity 2
Read the language of advertisements used and critically identify the real
intention of each propaganda. Choose the letter of your answer from the box. Write
your answer on the space provided before each number.
Activity 3
SURVEY FORM
Nike Adidas
https://www.behance.net/gallery/59968687/NIKE-LEBRON- https://www.pinterest.ph/pin/418201515368125075/?autol
XV15-ADVERTISEMENT-POSTER ogin=true
Simply check the box of the brand that you think meets the statement.
Visual Design
Thank you for participating in this survey! Your help is very much appreciated!
TRIVIA CARDS
Make your trivia cards! All you have to do is to recall two (2) things that you’ve
learned from today’s lesson and write them down in your trivia cards. You can share
these trivia cards with a family member after.
VALUING
Imagine that you are a
creative director and you are
assigned to make a catchy
slogan for your company’s
product. The concept is about
unity in the family.
Make one and catch the
attention of your potential
customers. Try to use any of
the propaganda techniques
and advertisement language
styles you have learned.
Example: “Family Always” https://www.dreamstime.com/illustration/happy-cartoon-flat-screen-tv.html
POSTTEST
Identify the advertisement language style present in each sample propaganda.
Encircle the letter of your answer.
2. BDO Unibank- “No need to bring cash. Just debit with BDO!” --Sarah Geronimo
A. Quotation B. Slogan C. Tagline D. Testimonies
4. PLDT Home DSL-Switch to PLDT Home DSL now. GET 50% OFF ON ALL PLANS!
A. Quotation B. Slogan C. Statistics & Numbers D. Testimonies
KEY TO CORRECTION
5. A 5. B 5. B-IV 5. B
4. C 4. A 4. A-II 4. C
3. B 3. D 3. E-I 3. A
2. D 2. C 2. D-III 2. C
1. A 1. C 1. C-V 1. A
test test
Post- Activity 2 Activity 1 Pre-
References
"7 TYPES OF PROPAGANDA TECHNIQUES ADVERTISERS USE." Canz Marketing: Where
Growth Accelerates. Last modified , 2020. canzmarketing.com/7-types-of-propaganda-
techniques-advertisers-use/
"List of Famous Filipino Brand Names and Slogans." BusinessTips.ph. Last modified
March 8, 2011. https://businesstips.ph/list-of-famous-filipino-brand-names-
and-slogans/
"Propaganda and Critical Thinking." Just Add Students. Last modified, 2020.
https://justaddstudents.com/propaganda/
"The Difference Between Brand Taglines and Slogans." Kapok Marketing. Last modified
January 31, 2019. https://www.kapokmarketing.com/the-difference-between-brand-
taglines-and-slogans/