BBM Syllabus
BBM Syllabus
BBM Syllabus
Annexure No. 55 A
SCAA Dated 29.02.2008
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d) Part – III
Group A : Core subject – As prescribed in the scheme of examination.
Examination will be conducted in the core subjects at the end of every semester
Group B: allied subjects -2 subjects-4 papers
Examination shall be conducted in the allied subjects at the end of first four
semesters.
Group C: application oriented subjects: 2 subjects – 4 papers
The application –oriented subjects shall be offered during the last two semesters
of study viz., V and VI semesters. Examination shall be conducted in the subjects
at the end of V & VI semesters.
Group D: field work/institutional training
Every student shall be required to undergo field work/institutional training,
related to the application-oriented subject for a period of not less than 2 weeks,
conveniently arranged during the course of 3rd year. The principal of the college
and the head of the department shall issue a certificate to the effect that the
student had satisfactorily undergone the field work/institutional training for the
prescribed period.
Diploma Programme:
All the UG programmes shall offer compulsory diploma subjects and it shall be
offered in four papers spread over each paper at the end of III, IV, V, & VI
semesters.
e) Co-Curricular activities: NSS/NCC/Physical education
Every student shall participate compulsorily for period of not less than two years
(4 semesters) in any one of the above programmes.
The above activities shall be conducted outside the regular working hours of the
college. The principal shall furnish a certificate regarding the student’s
performance in the respective field and shall grade the student in the five point
scale as follows
A-Exemplary
B-very good
C-good
D-fair
E-Satisfactory
This grading shall be incorporated in the mark sheet to be issued at the end of the
appropriate semester (4th or 5th or 6th semester).
(Handicapped students who are unable to participate in any of the above activities shall
be required to take a test in the theoretical aspects of any one of the above 3 field and be
graded and certified accordingly).
4. Requirement to appear for the examinations
a) a candidate will be permitted to appear for the university examinations for any
semester if
i) He/she secures not less than 75% of attendance in the number of
working days during the semester.
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ii) He/she earns a progress certificate from the head of the institution, of
having satisfactory completed the course of study prescribed in the
subjects as required by these regulations, and
iii) His/her conduct has been satisfactory.
Provided that it shall be open to the syndicate, or any authority delegated with
such powers by the syndicate, to grant exemption to a candidate who has
failed to earn 75% of the attendance prescribed, for valid reasons, subject to
usual conditions.
b) A candidate who has secured less than 65% but 55% and above attendance in any
semester has to compensate the shortage in attendance in the subsequent semester
besides, earning the required percentage of attendance in that semester and appear
for both semester papers together at the end of the latter semester.
c) A candidate who has secured less than 55% of attendance in any semester will not
be permitted to appear for the regular examinations and to continue the study in
the subsequent semester. He/she has to rejoin the semester in which the
attendance is less than 55%
d) A candidate who has secured less than 65%of attendance in the final semester has
to compensate his/her attendance shortage in a manner as decided by the
concerned head of the department after rejoining the same course.
5. Restrictions to appear for the examinations
a) Any candidate having arrear paper(s) shall have the option to appear in
any arrear paper along with the regular semester papers.
b) “Candidates who fail in any of the papers in Part I, II & III of UG degree
examinations shall complete the paper concerned within 5 years form the
date of admission to the said course, and should they fail to do so, they
shall take the examination in the texts/ revised syllabus prescribed for the
immediate next batch of candidates. If there is no change in the
texts/syllabus they shall appear for the examination in that paper with the
syllabus in vogue until there is a change in the texts or syllabus. In the
event of removal of that paper consequent to change of regulation and / or
curriculum after 5 year period, the candidates shall have to take up an
equivalent paper in the revised syllabus as suggested by the chairman and
fulfill the requirements as per regulation/ curriculum for the award of the
degree.
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8. Passing Minimum
a) A candidate who secures not less than 40% of the total marks in any subject
including the Diploma and Foundation courses (theory or Practical ) in the
University examination shall be declared to have passed the examination in the
subject (theory or Practical ).
b) A candidate who passes the examination in all the subjects of Part I, II and III
(including the Diploma and Foundation courses) shall be declared to have passed,
the whole examination.
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INSTRUCTIONAL
MAX.
PAPER
PART
DURATION
Sl.No.
MARKS
(Hours)
SUBJECT Total
11A
I 1. Language 1 6 3 100
I-SEMESTER
12A
II 2. English 1 6 3 100
13A
III 3. GROUP-A : CORE: Management Process 1 6 3 100
13B
III 4. CORE: Economics for Executives 2 6 3 100
13C
III 5. GROUP-B ALLIED: Mathematics-I 1 6 3 100
21A
I 6. Language 2 6 3 100
II- SEMESTER
22A
II 7. English 2 6 3 100
23A
III 8. GROUP-A : CORE: Financial Accounting 3 6 3 100
23B
III 9. CORE: Industrial Psychology 4 5 3 100
23C
III 10. GROUP-B : ALLIED : Mathematics-II 2 5 3 100
FCA
FC 11. Foundation Course – A -- 2 3 100
33A
III 12. Communication Skills 5 6 3 100
33B
III 13. CORE: Production and Materials 6 6 3 100
III- SEMESTER
Management
33C
III 14. CORE: Marketing Management 7 5 3 100
III 15. CORE: Business Law 8 33D 5 3 100
III 16. GROUP-B –ALLIED: 3 33E
Taxation – Law and Practice 5 3 100
-- 17. Diploma in Retail Management -- D1 3 3 100
Paper-I : Retail Environment
43A
III 18. CORE: Human Resource Managements 9 5 3 100
43B
III 19. CORE: Financial Management 10 5 3 100
III 20. CORE: Management Information System 11 43C
5 3 100
III 21. CORE: PC-Software (MS-Office & Tally)** 12 5 3 100
IV- SEMESTER
43P
PRACTICAL EXAMINATION ONLY
III 22. GROUP-B -ALLIED:
Functional English for Executives*** 4 4EP 5 3 100
(50 marks for Internal Assessment & 50 marks
for External Assessment )
FC 23. Foundation Course – B -- FCB 2 3 100
-- 24. Diploma in Retail Management -- D2
3 3 100
Paper-II : Consumer Behaviour
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University Exams
SEMESTER
INSTRUCTIONAL
MAX.
PAPER
PART
DURATION
MARKS
Sl.No.
(Hours)
SUBJECT Total
53C
53P
28. CORE: VISUAL BASIC – PRACTICAL $$ 16 3 3 50
III 29. Group-C -Applied: International Business 1 53D
6 3 100
III 30. Group-C-Applied:
Research Methods for Management 2 53E 6 3 100
-- 31. Diploma in Retail Management -- D3
3 3 100
Paper-III : Merchandise Management
III 32. CORE: Entrepreneurship and
Project Management 17 63A 5 3 100
63B
III 33. CORE: Investment Management 18 5 3 100
VI- SEMESTER
63C
III 34. CORE: Promotion Management 19 5 3 100
III 35. Group-C -APPLIED: PROJECT WORK
Project Work-100 & Viva Voce-100 marks :: 3 63P 5 -- 200
(50 marks for Internal Assessment & 150 marks for
External Assessment )
III 36. Diploma in Retail Management -- D4
3 3 100
Paper-IV:Customer Relationship Management
** Both theory and practical classes will be conducted for PC-Software (MS-Office
& Tally). Theory 2 hours per week and practical 3 hours per week. But the term-end
examination will be conducted for PRACTICAL ONLY. Out of 100 marks, 25 marks are to
be awarded by the subject teacher/internal examiner (Observation Record 10 marks + model
practical 15 marks) and 75 marks are to be awarded jointly by the internal and external
examiners based on the performance of the candidate in the University practical examination.
*** The ‘Functional English for Executives’ is an activity-based paper which will measure
and improve the communication skill of the students. The subject-teacher will conduct the
instructional classes and activities as prescribed in the syllabus. The continuous internal
assessment will be done (at least FIVE times in the semester) jointly by i) The subject
Teacher ii) The H.O.D.-Management and iii) a senior staff from English Department
suggested by the Principal. The University examination for this subject will be conducted by
an external examiner appointed by the University, from the panel of experts.
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Other Requirements
Institutional training for a period of one Month in various Industrial
establishments is to be completed within the three years of the course, followed
by submission of report and the award as Good / Commended by the respective
faculty. This report is in no way connected.
The students should go for at least ONE Industry Visit per annum and submit an
observation report to the class teacher, after the visit.
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SEMESTER - I
MANAGEMENT PROCESS
Goal: To enable the students to learn principles, concepts and functions of management.
Objective: On successful completion of this course, the students should have understood
The nature and types of business organizations
Principles & functions of Management
Process of decision making
Modern trends in management process.
UNIT -I
Business - meaning -business and profession, requirements of a successful
business- Organisation - meaning - importance of business organisation. Forms of
business Organisation-Sole traders, partnership, Joint Hindu family firm - Joint Stock
Companies - Cooperative Organisations - Public Utilities and Public Enterprises.
UNIT –II
Nature and Scope of Management process – Definitions of Management –
Management: a science or an art? - Scientific Management - Managerial functions and
roles – The evolution of Management Theory.
UNIT –III
Planning: meaning and purpose of planning - steps in planning - types of
planning. Objectives and Policies - Decision making: Process of Decision making - types
of Decisions.
UNIT -IV
Organising: Types of organisation - Organisational structure - span of control -
use of staff units and committees. Delegation: Delegation and centralisation - Line and
Staff relationship. Staffing: Sources of recruitment - Selection process - training.
UNIT - V
Directing: Nature and purpose of Directing. Controlling: Need for co-ordination
- meaning and importance of controls - control process - Budgetary and non-Budgetary
controls - Modern trends in Management Process - case studies.
REFERENCE BOOKS
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Goal: To enable the students to learn principles and concepts of Business Economics
Objective: On successful completion of this course, the students should have understood
The objectives of business firms
Factors of production and BEP Analysis
Types of competitions and price administration
Government measures to control monopoly
UNIT - I
UNIT - II
UNIT - III
Market structure and prices - Pricing under perfect Competition - Pricing under
Monopoly - Price discrimination - Pricing under Monopolistic competition - Oligopoly.
UNIT - IV
UNIT - V
REFERENCE BOOKS
1. Sankaran - Business Economics
2. Markar Et al - Business Economics
3. Sundaram K.P & Sundaram E - Business Economics
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MATHEMATICS - I
Goal: To enable the students to acquire knowledge of mathematics & statistics and their
use in business decision making.
Objective: On successful completion of this course, the students should have understood
Set operations, matrix and Mathematics of Finance
Statistical tools and their applications
UNIT - I
Sets and set operation - Venn Diagrams - Elements of Co-ordinate system.
Matrices, Fundamental ideas about matrices and their operational rules – Matrix
multiplication - Inversion of square matrices of not more than 3rd order- solving system
of simultaneous liner equations.
UNIT-II
Mathematics of Finance and series simple and compound interest - Arithmetic
progression - Geometric progression (Simple problems only).
UNIT-III
Meaning and Definitions of Statistics - Scope and Limitations. Statistical
enquiries - Scope of the problem - Methods to be employed types of enquiries -
Presentation of data by Diagrammatic and Graphical Method - Formation of Frequency
Distribution.
UNIT-IV
Measures of Central tendency - Arithmetic Mean, Median, Mode, Geometric and
Harmonic mean, Measures of variation and standard, mean and quartile deviations -
Skew ness and Kurtoses Lorenx curve, Simple Correlation - Scatter diagram - Karl
Pearson’s Co-efficient of correlation – Rank correlation - Regression lines.
UNIT-V
Analysis of Time Series: Methods of Measuring - Trend and Seasonal variations
- Index number - Unweighted indices - Consumers price and cost of living indices.
* Questions in theory and problems carry 30% and 70% marks respectively
REFERENCE BOOKS
1. Sundaresan and Jayaseelan - An Introduction to Business Mathematics
and Statistical Methods
2. Gupta S.P. - Statistical Methods
3. Navaneethan P. - Business Mathematics
4. Statistics - R.S.N. Pillai, Mrs. Bhagavathi
5. P.R. Vittal - Business Mathematics and Statistics
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SEMESTER - II
FINANCIAL ACCOUNTING
Goal: To enable the students to acquire knowledge of Accounting principles and practice
Objective: On successful completion of this course, the students should have understood
The basic accounting concepts
Double entry book keeping system and various books of accounts
Preparation of final accounts, etc.
UNIT - I
Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost
Accounting - Financial Accounting vs. Management Accounting -Double Entry Book
Keeping – Rules of Double Entry System – Preparation of Journal and Ledger Accounts-
problems - Subsidiary books - cash book – types of cash book - problems - purchase book
- sales book - sales return and purchase return books.
UNIT - II
Trial balance - Errors – types of errors - Rectification of errors – problems - Bank
reconciliation statement – problems.
UNIT - III
Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems
with simple adjustments.
UNIT - IV
Accounting for non-trading institutions-Income & Expenditure Account-
Receipts and Payment Accounts and Balance sheet - Accounting for depreciation –
methods of depreciation – problems (straight line method and written down value method
only)
UNIT - V
Preparation of accounts from incomplete records.
REFERENCE BOOKS
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INDUSTRIAL PSYCHOLOGY
UNIT - I
Importance and scope of organisational psychology – Individual differences -
Intelligence tests - Measurement of intelligence - Personality tests - nature, types and
uses.
UNIT - II
Perception - Factors affecting perception - Motivation - theories - financial and
non-financial motivation - techniques of motivation - Transactional Analysis - Brain
storming.
UNIT - III
Job satisfaction - meaning - factors - theories - Management of job satisfaction -
Morale - importance - Employee attitude and behaviour and their significance to
employee productivity - job enrichment - job enlargement.
UNIT – IV
Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Co-
operation - competition - conflict - Types of Conflict – Resolution of conflict -
Sociometry - Group norms - Role - Status – supervision style - Training for
supervisions.
UNIT - V
Leadership - types - theories – Trait, Managerial Grid, Fiedder’s contingency -
Organisational climate - organisational effectiveness – organisational development -
counselling and guidance - Importance of counsellor - types of counselling - merits of
counselling.
REFERENCE BOOKS
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MATHEMATICS - II
Goal: To enable the students to learn the techniques of Operation Research and their
applications in business management.
Objective: On successful completion of this course, the students should have understood
Operations Research models
Game theory, Queuing theory, PERT, CPM, etc.
UNIT - I
UNIT - II
UNIT - III
Game Theory:- Queuing theory - Graphical Solution – mx2 and 2xn type.
Solving game by Dominance property - fundamentals - Simple problems only.
Replacement problem – Replacement of equipment that detoriates gradually (value of
money does not change with time)
UNIT - IV
UNIT -V
Note: Theory and problem shall be distributed at 20% and 80% respectively.
REFERENCE BOOKS
1. Kanti Swarup, Gupta R.K. - Operations Research
2. P.R. Vittal - Operations Research
3. Gupta S.P. - Statistical Methods.
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Goal: To enable the students to acquire knowledge of production processes and Materials
Management
Objective: On successful completion of this course, the students should have understood
Principles, functions and process of Production Management
Effective management of materials
UNIT-I
UNIT-II
UNIT-III
UNIT-IV
Function of Inventory - Importance - Tools - ABC, VED, FSN Analysis - EOQ - Reorder
point - Safety Stock - Lead time Analysis Store keeping - Objectives - Functions - Store
keeper - Duties - Responsibilities - Location of store - Stores Ledger - Bin card.
UNIT-V
TEXT BOOKS:
------------
1. Banga and Sharma : Production Management
2. O.P. Khanna : Industrial Engineering and Management
3. M.V. Varma : Materials Management
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MARKETING MANAGEMENT
UNIT - II
UNIT - III
UNIT - IV
Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing
pricing decisions - Competitors action to price changes - multiproduct pricing. Physical
Distribution - Management of physical distribution - marketing risks.
UNIT - V
REFERENCE BOOKS:
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BUSINESS LAW
UNIT II
Legality of Object - Unlawful and illegal agreements - Effects of illegality - Wagering
Agreements - Agreement opposed to public policy - Agreements in Restraint of trade -
Exceptions – void agreements - Restitution - Quasi-contracts - Discharge of contract -
Breach of contract - Remedies for breach of Contract.
UNIT - IV
Creation of agency - Classification of agents - relations of principal and agent -
delegation of authority - relation of principal with third parties - personal liability of
agent - Termination of agency.
UNIT V
Negotiable Instruments Act 1881-Negotiable Instruments-Characteristics-cheque-
Essentials requirements-Endorsements-kinds-crossing-types-Demand draft-Bills of
Exchange.
REFERENCE
1. N.D. Kapoor - Elements of Mercantile Law
2. Shukla M.C. - A Manual of Mercantile Law
3. Venkatesan - Hand Book of Mercantile Law
4. Pandia R. H. - Mercantile La
5. K.P.Kandasami - Banking Law & Practice
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UNIT – I
General Principles of Taxation, Distinction between direct and Indirect taxes, tax evasion
– avoidance – causes - remedies.
UNIT – II
Direct Taxes : Income Tax Act 1961 – important definitions – basis of charge –
residential status – Income exempted from income tax – heads of income – computations
of income under salary and house property .(problem be included).
UNIT – III
Computation of income under profits and gains of business - profession - capital gains –
income from other sources - Deductions in the computation of total income - income tax
Authorities and their power.(problems be included).
UNIT – IV
UNIT – V
Role of Excise duties in the total revenue – objectives of excise duty in the total revenue
– objectives of excise duty – exempted form duty – customs duties – Levy of import and
export duty – distinction between advalorum and specific duties – exemption
Note: Theory and problems shall be distributed at 60% & 40% respectively.
BOOKS RECOMMMENDED
1. Bhagavathi Prasad - Income Tax Law & Practice
2. Mehrothra - Income Tax Law & Practice
3. Gour & Narang - Income Tax Law & Practice
4. Dingare pagare - Income Tax Law & Practice
5. Dingare Pagare - Business Taxation
6. Balasubramanian - Business Taxation
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1. RETAIL ENVIRONMENT
Subject Description : This course presents the basics of retailing, trends in retailing,
evolution of retailing and global retail markets.
Goals: To enable the students to learn the basics in retailing, evolution and trends in
retailing.
Objectives: On successful completion of the course the students should have:
understood the features of retailing
learnt the theories of retail development
learnt retail development in India and global retail markets
Contents:-
UNIT I
Retail: Meaning – Functions and special characteristics of a Retailer – Reasons for
studying. Retailing – Marketing-Retailer Equation – Marketing concepts applied to
retailing – Retailing as a career – Trends in Retailing.
UNIT II
Retail Model and Theories of Retail Development – Life cycle and phase in growth of
retail markets – Business models in retail – other Retail models.
UNIT III
Strategic Planning in Retailing: Situation Analysis – Objectives – Need for identifying
consumer needs – Overall strategy, feedback and control – consumer decision-making
process.
UNIT IV
Retail in India: Evolution and Size of retail in India – Drivers of retail change in India –
Foreign Direct Investment in retail – Challenges to retail developments in India.
UNIT V
Global retail markets: Strategic planning process for global retailing – Challenges facing
global retailers – Challenges and Threats in global retailing – Factors affecting the
success of a global retailing strategy
Reference Books:
Swapna Pradhan –Retailing Management – Text and Cases, Tata McGraw Hill – 2nd edition, 2004
Barry Berman and Joel R Evans – Retailing Management – A Strategic Approach,
Prentice Hall of India, 8th Edition, 2002.
James R. Ogden, Denise Ogden – Integrated, Retail Management – Biztantra 2005
Gibson G Vedamani – Retail Management – Functional Principles and Prectice, Jaico
Publishing House, Second edition, 2004.
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SEMESTER - IV
UNIT - I
UNIT - II
Manpower planning - Job description - Job analysis - Role analysis - Job specification -
Recruitment and Selection - Training and Development.
UNIT - III
Performance appraisal - Job evaluation and merit rating - Promotion - Transfer and
demotion - Human relations - approaches to good human relations - Punishment.
UNIT - IV
Wages and Salary administration - Incentive system - Labour welfare and Social Security
- Safety, health and Security - retirement benefits to employees.
UNIT - V
REFERENCE BOOKS:
1. Tripathy - Personnel Management and Industrial Relations
2. Bhagoiwal - Personnel Management and Industrial Relations
3. Memoria - Personnel Management and Industrial Relations
4. VSP. Rao - Human Resource Management
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FINANCIAL MANAGEMENT
REFERENCE BOOKS
1. P.V. Kulkarni - Financial Management
2. Khan and Jain - Financial Management - A Conceptual Approach
3. I. M. Pandey - Financial Management
4. S.N. Maheswari - Management Accounting
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UNIT II
MIS - Strategic information system - MIS support for planning - organising - controlling
- MIS for specific functions - personnel, finance, marketing inventory production Data
Base Management System Models - hierarchical -network - relatioanl - modular.
UNIT III
UNIT IV
Input devices - mouse - touch screens - MICR - OCR - keyboard - pen based Input -
digital scanners - voice input devices - sensors. Output devices - impact printers - non-
impact printers - video display terminals - plotters - voice output devices. Secondary
storage devices - magnetic disk, floppy, magnetic tape, optical disk storage - CDROM
UNIT V
Telecommunication revolution - Introduction to Email, internet, intranet and
teleconferencing, www architecture, Introduction to E-Commerce, models B_B, B_C,
and EDI, EDI applications in business, electronic payment cash, smart cards, and credit
cards.
REFERENCES
Management Information System - Murdick and Ross
Management Information System- A contemporary perspective - Kenneth Laudon &
Jane Laudon
Management Information System - Gordon B Davis
Management Information System - James O brien
Computer applications in business - Subramanian K
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LIST OF PRACTICALS
MS WORD
1. Type the text, check spelling and grammar, bullets and numbering list items, align the
text to left, right, justify and centre..
2. Prepare a job application letter enclosing your bio-data
3. Performing mail merger operation and preparing labels.
4. Preparing a neatly aligned, error free document, add header and footer,
also perform find replace operation and define bookmarks.
5. Prepare a document in newspaper column layout
6. Demonstrate OLE concept by linking an excel worksheet into a work document
MS EXCELL
7.. Worksheet Using formulas
8. Worksheet Manipulation for electricity bill preparation
9. Drawing graphs to illustrate class performance
10. An excel worksheet contains monthly Sales Details of five companies
MS ACCESS
11. Simple commands perform sorting on name, place and pin code of
students database and Address printing using label format
12. Pay roll processing
13. Inventory control
14. Screen designing for data entry
MS POWER POINT
15. Prepare a power point presentation with at least three slides for
Department inaugural function.
16. Draw an organisation chart with minimum three hierarchical levels
17. Design an advertisement campaign with minimum three slides
18. Insert an excel chart into a power point slide.
TALLY
19. Create anew company, voucher and ledger and record minimum 10 transactions and
display the result.
20. Prepare a trail balance
21. Prepare the Profit and Loss A/c
22. Prepare the Balance sheet.
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Unit – I
Parts of speech – basic grammar rules in English.
Enhancing the reading ability of students (at a speed of minimum 150 words per
minute with appropriate stress, voice modulation and correct pronunciation). Students
should be exposed to the practice of reading news papers viz., The Hindu, Indian
Express, Business Line, Economic Times., etc. and magazines like business
world,etc.
Unit – II
Enhancing the spontaneous writing skill of the students – writing articles on simple
topics given – preparing speeches - preparing reports on various events / functions
held in the college. Writing letters assuming various capacities and various situations.
Unit – III
Enhancing the spontaneous speaking skill of the students – self introduction at
various forums and during interviews – Effective Public Speaking (EPS) – Role
playing. Mock interviews for recruitment – mock press meets.
Unit – IV
Enhancing the presentation skill of the students – Individual seminar presentation
and Group seminar presentation (Students may be organized into groups, which will
prepare papers on current issues pertaining to trade, Commerce and industry or any
social issue and present the same to audience. Each group may consist of 3 or 4
students.
Unit – V
Enhancing the interpersonal communication skill of the students – Group
Discussion (Students may be organized into 4 or 5 groups. All the groups may be
given a management problem relating to real life experiences of trade and industry in
the country or the world. They will be asked to find group solution through
discussion and the group leader will present the same to the audience in the class.
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Marks can be awarded based on the theme-orientation, style of the language, pronunciation,
stress, voice modulation and body language.
(Maximum: 10 marks)
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GD can be assessed based on the level of participation of the individual in the group,
motivation, language, depth of discussion, analysis, synthesis, inter-personal aspects,
clarity of presentation, theme-orientation, etc.
(Maximum: 10 marks)
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UNIT – I
Introduction - Consumer Behaviour – definition - scope of consumer behaviour –
Discipline of consumer behaviour – Customer Value Satisfaction – Retention –
Marketing ethics.
UNIT – II
Consumer research – Paradigms – The process of consumer research - consumer
motivation – dynamics – types – measurement of motives – consumer perception
UNIT - III
Consumer Learning – Behavioural learning theories – Measures of consumer learning –
Consumer attitude – formation – Strategies for attitude change
UNIT - IV
Social Class and Consumer Behaviour – Life style Profiles of consumer classes – Cross
Cultural Customers Behaviour Strategies.
UNIT – V
Consumer Decision Making – Opinion Leadership – Dynamics – Types of consumer
decision making – A Model of Consumer Decision Making
REFERENCE BOOKS:
Leon G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, Prentice – Hall of
India, Sixth Edition, 1998.
Paul Green Berg – Customer Relationship Management – Tata Mc Graw Hill , 2002
Barry Berman and Joel R Evans – Retail Management – A Strategic Approach- Prentice
Hall of India, Tenth Edition, 2006
Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico
Publishing House, Second Edition, 2004
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SEMESTER-V
REFERENCE BOOKS:
1. Jain and Narang - Costing
2. Nigam and Sharma - Cost accounting
3. RK Sharna & K. Gupta - Management Accounting
4. S.N.Maheswari - Management Accounting
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UNIT-I
Defining Risk and Uncertainty - Classification of risk - Sources of risk - External and
Internal Insurance - Meaning, nature and significance essential requirements and
principles of risk insurance; reinsurance; privatisation of insurance business in India;
Insurance Regulatory Development Authority – Recent Developments in the Insurance
sector.
UNIT-II
Life Insurance - Law relating to life Insurance; General Principles of Life Insurance
Contract; Proposal and policy; assignment and nomination; title and claims; concept of
trust in life policy; LIC - Role and functions.
UNIT-III
General Insurance - Law relating to general insurance; different types of general
insurance; general insurance Vs life insurance; nature of fire insurance ; various types of
fire policy ; subrogation; double insurance; contribution; proximate cause; claims of
recovery. Accident and Motor Insurance - Nature, disclosure, terms and conditions
claims and recovery; third party insurance; Compulsory motor vehicle insurance;
accident insurance.
UNIT-IV
Deposit and Credit Insurance - Nature, terms and Conditions, claim, recovery etc., public
liability insurance; emergency risk insurance structure and power, function of General
Insurance Corporation of India; Deposit Insurance and credit Guarantee Corporation.
UNIT-V
Marine Insurance - Law relating to marine insurance ; scope and nature; types of policy;
insurable interest; disclosure and representation; insured perils; proximity cause; voyage;
warranties; measurement; subrogation; contribution; under insurance.
TEXT BOOKS
1. M.N.Mishra : Insurance Principles and Practices
2. Kothari & Bahl : Principles and Pratices of Insurance
3. G.S.Panda : Principles and Pratices of Insurance
4. N.D.Kapoor : Elements of Business Law
5. P.Periyasamy : Principles and Pratices of Insurance
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UNIT- I
Getting Started – Visual UNIT – II
Steps in programming – the code window – editing tools – statements in VB –
Assignment – and property setting – variable, strings, numbers, constants, displaying
information – controlling program flow- repeating operation – making decisions – GOTO
– string function – RND functions – data and time functions – financial functions.
UNIT – III
Control arrays - lists: one dimensional arrays – array with more than one dimension -
using lists functions and procedures – passing by reference /passing by values - code
module – global procedure and global variable – documents for users defined types with
statements - common dialog box - MDI forms .
Basic environment – initial VB screen - single document interface - tool bars and
systems control and components - use of file, edit , view , projects , format, Run and
Debug, tools, window menu, properties window, procedures, image controls, text boxes,
labels, navigating between controls, message controls, message boxes and grids.
UNIT – IV
Fundamentals of Graphics and files - screen – the line and shapes – graphics via codes,
lines & boxes, Circle, ellipse, pie charts, curves, paint picture method – graph control -
file commands - file system controls - sequential files – random access files - binary
files .
UNIT – V
Clip board, DDE, OLE, Data control – programming with data control – monitoring
changes to the data bases – SQL basics – Data Base Objects.
REFERENCE BOOK:-
1. Visual Basic 5 from the Ground Up - Gary cornell
- Tata McGraw Hill Publishing
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List of Programs
1. Develop a VB project to check user name and password given by user.
2. Develop a VB project to add and remove items from the list box.
3. Develop a VB project to copy all items in a list box to combo box.
4. Develop a VB project to enter and display student information.
5. Develop a VB project to scroll text from left to right using timer.
6. Develop a VB project to display system date and time on screen.
7. Develop a VB project to find day of a week of a given date.
8. Develop a VB project for mini calculator function.
9. Develop a VB project for monthly calendar using flex grid.
10. Develop a VB project to view all image file in your system.
11. Develop a VB project for notepad.
12. Develop a VB project for document typing using MDI forms.
18. Develop a VB project to search a record in a Oracle database using data control.
19. Develop a VB project to delete a record from Oracle data base data control.
20. Develop a VB project to perform the following operation in Oracle database using
DAO.
a) Move first record b) Move next record c)Move previous record d) Move
last record
21. Develop a VB project to insert a record in Oracle database using ADO.
22. Develop a VB project to modify a record in Oracle database using ADO.
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INTERNATIONAL BUSINESS
UNIT-I
Introduction and Overview: Introduction – The Globalization of the World Economy –
The Changing Nature of International Business – Differences in International Business.
National Differences in Political Economy: Introduction – Political Systems – economic
Systems – Legal Systems – The Determinants of Economic Development – States in
Transition.
UNIT-II
Differences in Culture: Introduction – Social Structure – Religion – Language –
Education – Culture and the Workplace – Culture change – Cross – Culture Literacy –
Culture and competitive Advantage.
UNIT-III
International trade Theory: Introduction – An Overview of Trade Theory – Mercantilism
– Absolute Advantage – Comparative Advantage – Heckscher – Ohlin Theory – The
New Trade Theory – National Competitive Advantage – Porter’s Diamond. The Revised
Case for Free Trade – Development of the World – Trading System – WTO &
Development of World trade – Regional grouping of countries and its impact.
UNIT-IV
Foreign Direct Investment: Introduction – Foreign Direct Investment in the World
Economy – Horizontal Foreign Direct Investment – Vertical Foreign Direct Investment.
Benefits and advantages to host and home countries.
UNIT-V
Mode of Entry and Strategic Alliances: Introduction – Entry Modes – Selecting and Entry
Mode – Strategic Alliances – Making Alliances Work. Exporting, Importing and Counter
trade: Introduction – The Promise and Pitfalls of Exporting – Improving Export
Performance – Export and Import Financing – Export Assistance – Counter trade.
REFERENCE
Hill C.W. International Business: Competing in the Global market place, Irwin –
McGraw Hill, 1999.
Philop.R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn. Shivaraman,
International Business, Macmillan India.
Francis Cherunilam, International Business, Wheeler Publications.
Charle W.L. Hill, International Business, Irwin – McGraw Hill, 1998.
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UNIT -I
UNIT -II
UNIT -III
UNIT -IV
Interpretation and report writing - steps in writing reports - layout of report, types, and
principles of report writing - Graphical representation of results.
UNIT -V
TEXT BOOKS:
1. Boyd and Westfall : Marketing Research
2. Gown M.C. : Marketing Research
3. Green Paul and Tall : Marketing Research
4. C.R. Kothari : Research Methodology
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UNIT – I
Merchandising – meaning – concept – factors affecting merchandising function –
merchandise manager functions – merchandise mix – components of merchandise
management – merchandise strategies
UNIT – II
Merchandise Planning – steps involved – merchandise control – assortment planning –
merchandising stages
UNIT – III
Merchandise buying – types – sources of supply – identifying and contracting -
evaluating sources- branding strategies – category management
UNIT – IV
Merchandise performance – retail pricing – merchandise allocation – analyzing
merchandise performance – methods
UNIT – V
Visual Merchandising – types of display – display planning – methods of display –
Window display and interior display – space management – planning lay out
REFERENCE BOOKS:
Chetan Bajaj and Ranjith – Retail Management – Oxford University Press, Second
Edition, 2005
Gillespie Hecht and Lebowitz – Retail Business Management , Mc Graw Hill Book
Company, Third Edition, 2002
James R Ogden, Denise T. Ogden – Integrated Retail Management , Wiley Pvt Ltd, 2005
Gibson G Vedamani – Retail Management – Functional Principles and Practice, Jaico
Publishing House, Second Edition, 2004
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SEMESTER-VI
UNIT II
UNIT III
UNIT IV
UNIT V
TEXT BOOK
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INVESTMENT MANAGEMENT
Goal: To enable the students to acquire knowledge of Investment management
Objective: On successful completion of this course, the students should have understood
Investment avenues
Security analysis,…
UNIT I
UNIT II
UNIT III
UNIT IV
UNIT V
Efficient Market theory. Random Walk Theory-weak form-semi strong form .Portfolio
Analysis: Markowitz theory-optimum portfolio.
REFERENCE BOOKS:
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PROMOTION MANAGEMENT
UNIT II
Advertising agencies-advertising budget-advertising appeals - advertising organisation-
social effects of advertising-advertising copy - objectives-essentials - types-elements of
copy writing: Headlines, body copy - illustration-catch phrases and slogans-identification
marks.
UNIT III
Advertising layout- functions-design of layout-typography printing process-lithography-
printing plates and reproduction paper, and cloth- size of advertising-repeat advertising-
advertising campaign- steps in campaign planning.
UNIT IV
Sales force Management-Importance-sales force decision-sales force size-recruitment &
selection-training-methods-motivating salesman Controlling - compensation &
incentives-fixing sales territories-quota - Evaluation.
UNIT V
Sales promotion: Meaning-methods-promotional strategy-marketing communication and
persuasion-promotional instruments: advertising -techniques of sale promotion-consumer
and dealers promotion. After sales service-packing – guarantee - Personal selling-
Objectives - Salesmanship-Process of personal selling-types of salesman.
REFERENCE BOOKS:
1. Bolen J.H. Advertising
2. Sontakk C.N. Advertising and Sales Management
3. Davar S.K. Salesmanship and advertising
4. Neelamegam, Sales Forecasting key to Integrated Management.
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Anx.55.A -BBM -2007-08 - Colleges (revised) Page 38 of 38
UNIT – I
Overview of Relationship marketing – Basis of building relationship – Types of
relationship marketing – customer life cycle
UNIT – II
CRM – Overview and evolution of the concept – CRM and Relationship marketing –
CRM strategy – importance of customer divisibility in CRM
UNIT – III
Sales Force Automation – contact management – concept – Enterprise Marketing
Management – core beliefs – CRM in India
UNIT – IV
Value Chain – concept – Integration Business Management – Benchmarks and Metrics –
culture change – alignment with customer eco system – Vendor selection
UNIT – V
Database Marketing – Prospect database – Data warehouse and Data Mining – analysis of
customer relationship technologies – Best practices in marketing Technology – Indian
scenario.
REFERENCE BOOKS:
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