BANSAL TYRE Final
BANSAL TYRE Final
An Organization Study at
BANGALORE UNIVERSITY
Submitted By
AMIT KUMAR
(Reg.No.09SBCMA004)
STUDENT DECLARATION
Place: Bangalore-83.
Signature
AMIT AGARWAL
Reg. Number:
09SBCMA004
ACKNOWLEDGEMENT
Place: Bangalore-83.
Signature
AMIT AGARWAL
Reg. Number:
09SBCMA004
CONTENTS
Products / Services
3. Organizational structure 26
7. Annexures 62-63
LIST OF TABLES
1. 1.1 CAGR of 8
production in (%)
LIST OF FIGURES
share
market
registration
Cotton Tyre-Tufani
Tyre Star
Tyre Janta-1
8. 1.8 e. Children 22
Bicycles Tyre
Commando
Tyre Glider
a. Preminu
Nylon Tyre
Profile
Company’s:-
Vision
Mission
Objectives
Administrative Management College Page 8
Bansal Tyre (P) Ltd.
Quality
Policy
Organizati
on
Structure
Administrative Management College Page 9
Bansal Tyre (P) Ltd.
Function
al
Areas
SWOT
Administrative Management College Page 11
Bansal Tyre (P) Ltd.
Analy
sis
Observation,
Suggestion
&
Learning
Experience
Annexure
Bibliogra
phy
Industry Profile
The origin of the Indian Tyre Industry dates back to 1926 when Dunlop
Rubber Limited set up the first tyre company in West Bengal. MRF followed
suit in 1946. Since then, the Indian tyre industry has grown rapidly.
Transportation industry and tyre industry go hand in hand as the two are
interdependent. Transportation industry has experienced 10% growth rate
year after year with an absolute level of 870 billion ton freight. With an
extensive road network of 3.2 million km, road accounts for over 85% of all
freight movement in India.
Market Characteristics:
Demand
Type: Bus and Truck; Scooter; Motorcycle; Passenger Car; Tractor; Cycle
Tyres by Type
The Indian tyre industry produces the complete range of tyres required by the
Indian automotive industry, except for aero tyres and some specialised tyres.
Domestic manufacturers produce tyres for trucks, buses, passenger cars,
jeeps, light trucks, tractors (front, rear and trailer), animal drawn vehicles,
scooters, motorcycles, mopeds, bicycles and off-the-road vehicles and
special defence vehicles.
The scenario in India stands in sharp contrast to that in the world tyre market,
where car tyres (including light trucks) have the major share (88%) by volume
followed by truck tyres (12%). In India, however, passenger car tyres have a
mere 17% share of the overall tyre market (as of FY2003).
Compiled by INGRES
Given the regular use and heavy wear and tear of truck and bus tyres, the
demand from the replacement market in this segment worked out to 68% of
the total demand for truck and bus tyres in FY2003; the OEM demand
accounted for around 9% the same year. With the Indian manufacturers of
cross-ply tyres focusing on the export market, this segment accounts for
around 22% of the demand for truck and bus tyres.
The passenger car tyre segment accounted for 17% of all tyres produced in
India in FY2003. With passenger car production witnessing a growth of 12%
in FY2003 over the previous year, OEM demand accounted for about 33% of
the total sales that year. The replacement market accounted for around 63%
of the total sales of passenger car tyres in FY2003. Exports accounted for 4%
of the total passenger car tyre demand in FY2003. With the stock of cars
increasing, replacement demand is likely to continue.
Motorcycle Tyres
Scooter Tyres
Scooters were the dominant segment in the Indian two-wheeler industry till
FY1998, accounting for around 42% of domestic two-wheeler sales. However,
the introduction of new motorcycle models has seen the share of scooters
declining to 19% of domestic two-wheeler sales in FY2003. The OEM
segment accounted for around 34% of the total sales in the scooter tyre
segment in FY2003, with the rest being accounted for by the replacement
market.
The demand from the OEM segment is a derived one and directly correlated
to the level of automotive production. The OEMs demand varies significantly
across categories from between 8% for truck and bus tyres to over 50% for
some other segments like, jeeps and mopeds.
Replacement Market
Applying a new tread or "re-treading" can extend the life of the tyre at a
significantly lower cost, thereby lowering replacement demand. In
India, re-treading finds greater acceptance in the commercial segment.
Exports
In the light of the prevailing domestic market situation, most of the tyre
manufacturers have taken to exports to reduce inventory build-ups. In
FY2003, Indian tyre exports stood at Rs. 10.8 billion (10% of the total
industry) in value terms and 3.1 million in unit terms (6.5% of total production).
Indian companies have currently entered into sourcing agreements (for tyres)
with neighbouring countries. For instance, Ceat and J K Tyres have sourcing
agreements with tyre producers in Sri Lanka and China. This is likely to have
a positive impact on tyre exports from India.
Market Players
Some of the major players in the Indian tyre industry are MRF, Ceat, JK
Industries, Apollo Tyres, Bridgestone India, Goodyear India, Falcon Tyres and
TVS Srichakra. The tyre industry in India is fairly concentrated, with the
sample of eight companies (as in the text) accounting for 82% of production in
FY2002. Besides, not all companies have a diversified product portfolio.
Key Issues
High tax usage
The high tax content on tyres can be gauged from the fact that the percentage
of total tax to the tax excluded price for various categories of tyres is - 44% for
Truck Tyre; 41% for Passenger Car Radial Tyre, 35% for Tractor Rear Tyre
and 76% for Truck Tyre Tube.
Apart from being capital intensive, the tyre industry is highly raw material
intensive. Any change in the prices of raw materials affects the profitability of
tyre companies. The raw materials used in the manufacture of tyres are
rubber and petroleum derivatives like nylon tyre cord, carbon black, styrene
butadiene rubber and poly butadiene rubber. The most important raw material
is rubber-natural and synthetic. Natural rubber (NR), with 29% weightage in
the cost of raw materials used by tyre industry, is the highest cost item.
Annual consumption of NR by tyre industry is 3.50 lakh tonnes, valued at Rs.
14 billion. Over 85% of NR consumed' by the industry is procured
domestically. 15% is imported.
Import of tyres
During the FY2002, over 1,10,000 passenger car tyres were imported.
Although this constitutes a small percentage (1.5%) of total passenger car
tyre production in the country, since total imports are of radial passenger car
tyres, the percentage is higher when compared against domestic production
of radial passenger car tyres. A large percentage of imports are from South
Korea at a concessional rate of customs duty (i.e. 15%) under the Bangkok
Agreement - as against 20% normal rate of customs duty.
Even though the Government has imposed a restraint on the import of used
tyres into India, occasionally there are reports of import of such tyres in a
clandestine manner, sometimes as new tyre at low value, since there is no
restriction on import of new tyres or as tyres under the "others" category.
Many countries such as Japan, Bangladesh, Pakistan, Philippines, Thailand,
Kenya, South Korea, etc. have either put a complete ban on import of used
Tyre Exports
The product focus of tyre exports from India has been Traditional Truck Tyres.
Globally this segment of tyre export is shrinking due to greater acceptance of
radial tyres. Over the years, China has emerged as a major exporter in bias
tyre category. Additionally, export of Indian tyres to select countries is
subjected to non-tariff barriers (NTBs) by way of standards, tests, etc. Export
of cheaper tyres from China to major tyre importing markets, like US, is
adversely affecting Indian tyre exports to these markets. India's share in
exports to these countries (especially USA) is progressively declining. If the
trend is not reversed, Indian tyre industry will find it extremely difficult to
regain its erstwhile position in these markets. Low rate of interest, cheaper
electricity tariff, hidden subsidies by the Chinese Government, better
infrastructure facilities and lower transaction costs are factors favourable to
Chinese tyre industry.
The total tyre produced in the country was 51.58 million units in FY2003 - a
19% growth rate over FY2002.
FY 1993-2003
9%FY 1993-1998 7%
FY 1999-2003 9%
FY 2002-2003 19%
Compiled by INGRES
TABLE NO.:-1.1
Currently, the size of the Indian tyre industry is estimated at Rs. 128 billion
(0.5% of Indian GDP), as of FY2003. The total installed capacity of the Indian
tyre industry is around 60.5 mn units, and the capacity utilisation is around
85%. The capacity utilisation improved in FY2003 following improved demand
from the automotive segment (75% in FY2001). Additionally, in FY2003, the
price realisation of tyre manufacturers also registered an increase by 8%, as
against a 0.6% increase in FY2002.
The demand for tyres is either in the domestic market or in the export market.
As far as domestic demand is concerned, the OEM and the replacement
segments are likely to witness strong growth given the current performance of
the automotive sector. Given the strong linkages of tyre industry with
automotives, its demand is likely to be strong over the short to medium term.
As for the export demand for tyres, the outlook is positive, even though some
downsides remain.
As regards supply of tyres, currently, the major players are in the process of
expanding their capacities, in anticipation of uptrend in sales. For instance,
Apollo Tyres has set up a joint venture with Michelin for manufacture and sale
of bus and truck radials. JK is expanding its Mysore truck and bus radial
facility along with eyeing acquisitions of smaller units. Ceat has increased its
offtake by 3 times from Pirelli. However, a characteristic of the Indian tyre
industry is that most of the tyre manufacturers in the past had increased
capacities in anticipation of a surge in demand, but when it did not materialise,
they reduced their addition to capacities. Thus, the demand-supply gap is
likely to be an important issue for the Indian tyre industry over the short to
medium term.
Review of Performance
Overall Performance
Performance in 2004
Company profile
City Orissa
Zip/Pin 766012
Country India
City Kanpur
Zip/Pin 208011
Country India
From humble beggining in 1989, Bansal Tyres (P) Ltd. made steady progress
to establish itself as a market leader for bicycle tyres and tubes in India.With
steadily increasing production of quality products, the Company ventured into
overseas market and developed a niche for itself in the international market.
The Company also kept itself abreast with latest technologies and developed
Nylon tyres and Butyl tubes with its own R&D efforts.
The Company has diversified into the field of home appliances such as
electric fans, electric irons, sewing machines, etc.
The customer being foremost in our mind, for ease of foreign buyers, the
Company has established a full fledged "Export Division" located at Orissa.
The Export Division has the capability for entertaining and servicing enquiries
not only for the Company products, but also for non-company commodities
and engineering goods. Metro's most precious assets is its professionally
trained and dedicated personnel.
The success of our company has been possible only because of our
commitment to quality of our auto tyres, bicycle tyres, etc., regardless of the
costs involved. Our company has always enforced the most stringent quality
standards in its manufacturing unit as well as its laboratory. Every possible
effort has been made to make use of the latest technology and the most
sophisticated equipment to ensure that the customer is given the maximum
value.
Quality Control
We hold one of the largest stock of authentic tyres. Total quality is our
overriding concern. It is both a goal and a path, as we strive for continuous
quality improvement in our auto tyres and bicycle tyres. Sophisticated controls
are used to ensure that the end product meets the highest quality standards.
We are known for our prompt service, which is backed by a team of
experienced customer care executives.
We are looking forward to have a long term business relationship with you.
Please do contact us for more information on our auto tyres, bicycle tyres, and
allied products. You will be served promptly.
Bansal Tyre has two production department and both same production
process.
Which is following:-
1. It has purchase the raw materials
2. After purchase, start mixing process.
3. Than component manufacturing
4. Assembly Process
5. Vulcanising
6. Inspection
Than after production the company send good for sale into the godown.
suppliers.
employees’ implications.
Set targets and monitor progress through internal and external audits.
With increased trust on distribution, the company does not foresee any
problems to achieve the projected sales through the redistribution package.
Further, the policy of Indian Government also sees the public sector
enterprises enter the industry in a large way there by making the products
available to the consumers at reasonable prices. Being located in the centre
of northern part of India the Government Soap Factory claims preferential
treatment for expansion programmed in view of availability of exotic rubber.
AN ISO-9001 COMPANY: -
Administrative Management College Page 29
Bansal Tyre (P) Ltd.
This is to project in the national and international market and also to improve
quality of products offered to the consumers with the assurance of quality in
the message.
These problems are not new. What is new is that a potential solution -
the combination of organizational separation and value chain de-
verticalisation. De-verticalisation Multinational Tyre companies that are
able to achieve:-
organizational separation
Outlook:
The level of economic activity, performance of the industry, and the faring of
the transport sector directly influence the performance of the tyre industry in
India. With the replacement segment dominating the overall tyre demand in
India, the industry remains inherently vulnerable to economic cycles. While
radialisation has become the norm in the passenger car segment, in the bus
and truck tyre segment, its acceptance is still limited. Bus and truck
radialisation could emerge in the long term as the quality of roads improves
and the restrictions on overloading are better enforced. The practice of re-
treading, which is gaining increasing acceptance, could pose a challenge to
replacement demand in the medium term. The ability of the re-treading sector
to capture potential replacement demand would depend on the awareness
among customers (of the benefits of retreading) and also the quality of
retreading done. Given the low levels of penetration of two-wheelers and
passenger cars in the country, OEM demand is likely to increase, which in
turn would push up replacement demand with a lag.
The prospects of tyre exports from India appear healthy, following efforts by
Indian companies to increasingly enter into outsourcing agreements with tyre
producers in Southeast Asia, Eastern Europe and Latin America. Overall, tyre
manufacturers are likely to tap the export market in an effort to boost sales.
The increasing exports of bus and truck tyres (crossply variety) from India to
developing countries is because of the fact that developing countries are
unable to source them from developed countries as these are no more
produced there. Tyre imports are unlikely to pose a threat to the domestic
industry, given that domestic prices are lower than international tyre prices.
Ralson Tyre
Hero Tyre
Metro Tyre
City Tyre
Bicycle Tyre
Bicycle Tyre
Riksha Tyre
Riksha Tyre
Company Administration:
NAME DESIGNATION
Products Profile:
3. Tubes
1.Cotton Tyre
TufaTakat(TT)
Tyre Glider
2. Nylon Tyre
3. Tubes
Vision:
Inherent dynamism, spirit of enterprise, international mindset, corporate
governance, strong quality reputation, sustainable approach and an all
encompassing vision has helped us to initiate many new high growth activities
and will go on driving our business approach in the global scenarios for further
modernization and expansion.
Mission:
Objectives:
The company will constantly ensure product quality and safety as per
our customer requirement keeping mind that our production are from all
category strive to continuously improve the company process through
the entire chain production.
ORGANISATION STRUCTURE
Managing
Director
General
Managers
Divisional
Manager
Production Department
Managing director
Unit manager
Godown in charge
Supervisors
Workers
Godown is a place where the entire inventory are arranged and preserved in
a systematic manner for a period of time.
Inventory means the idle resource if any kind provided that it has an
economic value.
Bansal Tyre (P) ltd is having a very good godown facilityof area 22x12
merers. In the premises of production unit so as to minimize the
transportation cost. As the organization is assured under ISO9001:2000, the
godown incharge is also following ISO9001:2000 guidelines in maintaining
the stock.
Raw materials:
The main raw materials of a tyre are natural rubber, synthetic rubber, carbon
black and oil. The share of rubber compounds in the total weight of a tyre is
more than 80%. The rest consists of various kinds of reinforcing materials.
Approximately half of the rubber is natural rubber from a rubber tree. Rubber
trees are grown in the tropics, in countries like Malaysia and Indonesia. Most
of the synthetic, oil-based rubbers come from European manufacturers.
Mixing:
In the mixing stage, the raw materials are mixed together and heated at a
temperature of approximately 120 degrees Celsius.
Component manufacturing:
The compounds are used in rubberising various components, such as cables,
textiles or steel belts. A tyre is manufactured from 10–30 different
components.Most of the components are various kinds of reinforcements.
Assembly:
Tyre makers assemble the components into green tyres using assembly
machinery.
When the components have been drawn onto the belt drum of an assembly
machine and the frame of a tyre has been set on the bulkheads of the
stretching machine, the machine’s loading wheel transfers the unity formed by
the surface and the belt onto the frame.
The frame is then pressurised and stretched to fuse with the above-mentioned
unity. This is how a green tyre is manufactured.
Vulcanising:
The high steam pressure conducted into the curing pad inside the curing
press presses the elastic green tyre against the tread pattern and side texts
inside the moulds, giving the tyre its final appearance.
Inspection:
Attention is paid to any faults and defects with the appearance of the tyre in
the visual inspection. The machine measures the pattern as well as radial
Inventory control
First in first out (fifo) method is used to maintaining and sending the stock
because of perishable nature of raw materials.
Book keeping
1. Purchase journal
2. Weighment register
3. Stock ledger
Production is to convert set of input that is raw materials into a set desired
output (finished product)
Unit manager
Production in charge
Shift in charge
Technician/operator workers
Administrative Management College Page 46
Bansal Tyre (P) Ltd.
In Bansal Tyre (P) ltd, production incherge is responsible for the activities
taking placein the production department. Production incharge worke is
under the supervision of unit manager and he is having the shift incharge
supervisor,the technician of operators and workers in the production unit to
procedure qualitative food.
Up keeping of premises
o Preservative measures.
Finance Department
Account officer
Senior Assistant
Assistant
The function and responsibilities of the finance and accounts wings include
the following:
REPORTING:
Resource employed
Establishment
Asset accounts
Internal audit
Reconciliation of balances.
The finance accounts wings under the charge of chief finance manager who
works under the control and directions of the director. He is responsible for
the proper maintenance of account and to conduct financial transaction in
accordance with rules and regulation framed by the organization instructing
bearing on the accounts and finance audit of the organization will be issued
by him. He should periodically conduct inspection of the accounts maintained
in the department and should report to the director.
ACCOUNTS OFFICER:
ACCOUNTANTS:
1. Establishment account
2. Work accounts
3. Stores accounts
4. Supply bills
GENERAL LEDGER:
Cost ledger
Control ledger
Personal ledger
In cost ledger, all profit and loss items, and payments and receipts are
maintained
In control ledger, all balance sheet items like fixed assets and current assets
are maintained.
The financial statement has been under the historical cost convention all
income and expenditure having a material bearing on the financial statement
is recognized on accrual basis.
INDIRECT EXPENDITURE
FINANCE COST
HR Department
HR Manager
Assistant HR Manager
The existing long term wage revision settlement is in force till 31 st December,
2008. The industrial relations are cordial and the company has not suffered
any loss of production on account of labour problem. The Directors
acknowledge the support and co – operation from employees at all levels.
The company has drawn out a specific program to harness and improve the
knowledge, skill and efficiency of each employee for their career
development. The senior management is actively involved in boosting
employee morale through continuous dialog in structured communication
meetings.
The personal dept. performs all the functions right from the recruitment to right
from an employee. The development of a just & reasonable promotion &
transfer policy, the placement of employees according to their qualifications, &
plans which aim at increasing efficiency, promotion job satisfaction, motivating
employees, & finally the administration & adoption of wage & other incentive
plans, all these are looked after by the personal dept.
PERSONNEL DEPARTMENT
ESTABLISHMENT TIME
OFFICE
ESTABLISHMENT DEPARTMENT
Establishment dept is the dept where the new employees are recruited. The
technical & commercial dept. sends an internal memo letter regarding the type
of employee: they need to the concerned dept. after receiving the letter the
establishment dept. gives the advertisement & details in the newspaper. As
they receive the bio – data of the fresher from the different places, latter they
select and send them call letter for interview.
Establishment procedure
Advertisement
Recruitment
Call letter
Interview
Selection
Officer of appointment
Training
Method of training
The training is conducted usually to the class room training and in addition to
it on the job training is a must. From various departments training nominations
are received.The training provided by Bansal Tyre (P) ltd. Is
3) Training
Training committee
Training Recruitments
Technical competencies
Safety training
ISO initiatives
Behavioral aspects
Evaluation of training
The existing long term wage revision settlement is in force till 31 st December,
2007. The industrial relations are cordial and the company has not suffered
any loss of production on account of labour problem. The company has drawn
out specific programme to harness and improve the knowledge, skill and
efficiency of each employee for their career development. The senior
manager is actively involved in boosting employee morale through continuous
dialogue in structured communication meetings..
Every industry either small or big has the office dept., which deals in the time
keeping of the various employees in the factory. Every worker should be
punctual & proper attendance of the worker is the must, so time office plays a
very important role in an organization.
At Bansal Tyre (P) ltd. Punch card system is prevailing to keep the record
of the timings during which the worker comes inside the factory premises to
work & the time he leaves the factory. Each worker has to punch his card in
the punching machine before his working hrs. & if, he is one minute late one
hour pay will be deducted from his salary. Before this the company gives
three chances & if the same is repeated more than three times & they will not
be allowed inside the factory.
There are four shifts in factory workers have to work accordingly, shifts are as
follows:
Register of leave with wages, leave book, pay sheet of salary sheet, register
of O.T., Register of absenteeism, Register of late arrivals, Office order files,
office circular files, and accidents record files, personnel files of the
employees, allowance files, strikes & lockout files, time office procedure files,
increment files, etc.
Time office dept. is one of the important departments of the company; it keeps
records & files of all the employees of the company.
Drinking water.
Safety office.
Fire office.
Crèche building.
Housing facilities
Education
Medical check up
Reading room
Banking facilities
Medical
Company runs a Hospital with 4 beds with a well laboratory, X-ray manned
by specliased doctors, including 1 compounder and staff nurses. A heart
specialist visits once in a week at this hospital. The families and dependents
of employers not covered under ESI scheme are eligible for having medical
treatment in this hospital. Specialized consultation facilities are also made
available periodically.
HOUSING
Housing facilities are being provided to some of the senior employees of the
top cadre and loans are provided for them to have permanent houses, which
can be paid in easy installment.
EDUCATION
Well planned training programs are under taken by the company so as to train
the employees in different functional aspects.
Senior employees keep sharpening their skills through the latest management
development like total quality management.
INDUSTRY SAFETY
The Bansal Tyre (P) ltd., considers safety as the main function of their
productivity. The Executive Director of the company is considered as occupier
of the company. Apart from that the factory manager is considered as
representing occupier. The Industrial safety department works under
president technical, which is the top most authority of the production. The
safety officer has been appointed as per the factory’s Act, 1948 sec 40 B.
1. Safety Survey
Apart from the above the company has formulated departmental operating
procedures (DOP).The company is certified by ISO 9001(2000). The company
is following work permit system.
Marketing Department
Marketing Manager
Assistant Manager
Zonal Manager
Area Managar
The Company has a very able marketing department. It has a very effective
staff and well –trained staff. They carry out the marketing activates very well
and try to reach desired goals within a specifics time period.
The Company is a 100% EOU having its customer from European countries
and therefore it is very much necessary to understand the customer
requirement related to gherkin of those importing countries.
Customer:
Marketing Functions:
To over competition
CHANNEL DISTRIBUTION:
Manufacture
Agents
Stockiest (Wholesalers)
Retailer
Consumers
STRATEGY:
Strategy is a choice of direction and action; the company adopts to achieve its
objectives in a competitive situation. Any statements on overall of functional
strategy that the company may wish to share are:
Administrative Management College Page 66
Bansal Tyre (P) Ltd.
Strengths:
Bansal Tyres has the back up of technical and managerial expects who
look after all the functional departments with great discipline.
Weakness:
Opportunities:
Threats:
Observation:
The company are not doing very good promotional activity for the
product development.
The company has not skilled employee in the marketing team.
The company are not doing any thing for their product development.
The company has not very good human resources for retaining their
employees.
The employees of this organization are not efficient for perform their
duity.
The company should increase their man power resources.
The company needs to increase their market share for competeate with
the competitors.
The company are not doing anything for the brand promotion,so this is
become a big problem for the sales department.
The employees of this company are not fully satisfied.
Suggestion:
The company needs young, talented and hard working people to attain
its important goals which can be done downsizing of the present work
force and get new talent in new areas of work.
The company has to put little more effort to increase their production.
The company should give more importance in keeping the premises
clean and hygienic and make attractive which keeps the employees
fresh and motivated
The company is better give more importance towards the
infrastructure. This will motivate the employees and help them work
more efficiently.
Attractive package should be made to attract end user.
The company needs to improve awareness in the minds of employees
through systematic training.
Learning Experience:
management.
I understood how does a company use the Marketing tactics and use in
the market.
FINDINGS:
Annexures:
Investments
Other Investments 0
Inventories 277818
Advances
Provisions for Written Off on Dad outfall Cash at Bank ( Current A/C including Deposits
debts 4341 ) 347615
10,117,703 10,117,703
Bibliography
www.google.com
Company magazine
Company manual
News paper
www.answers.com
www.yahoo.com
www.wikipedia.com
Related books
Search engines
REFERENCE:
2) Marketing
3) Production
4) Finance Management