Scribd Logo
Upload

Welcome to Scribd!

  • 186 views

    Tutorial Mkt243 Chapter 5: Define Product and Differentiate Types of Consumer Product

    Uploaded by

    muhammad nur
    This document provides an overview of product types and packaging. It defines a product and differentiates between convenience products, shopping products, specialty products, and unsought products. It then defines packaging as containers that promote and make products easier and safer to use. The key functions of packaging are to contain and protect products, promote products, and facilitate storage, use, convenience, recycling, and reduce environmental damage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Tutorial Mkt243 Chapter 5: Define Product and Differentiate Types of Consumer Product

    Uploaded by

    muhammad nur
    186 views2 pages
    This document provides an overview of product types and packaging. It defines a product and differentiates between convenience products, shopping products, specialty products, and unsought products. It then defines packaging as containers that promote and make products easier and safer to use. The key functions of packaging are to contain and protect products, promote products, and facilitate storage, use, convenience, recycling, and reduce environmental damage.

    Original Description:

    This is tutorial mkt chapter 5

    Original Title

    Tutorial Mkt243 Chapter 5

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides an overview of product types and packaging. It defines a product and differentiates between convenience products, shopping products, specialty products, and unsought products. It then defines packaging as containers that promote and make products easier and safer to use. The key functions of packaging are to contain and protect products, promote products, and facilitate storage, use, convenience, recycling, and reduce environmental damage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    186 views2 pages

    Tutorial Mkt243 Chapter 5: Define Product and Differentiate Types of Consumer Product

    Uploaded by

    muhammad nur
    This document provides an overview of product types and packaging. It defines a product and differentiates between convenience products, shopping products, specialty products, and unsought products. It then defines packaging as containers that promote and make products easier and safer to use. The key functions of packaging are to contain and protect products, promote products, and facilitate storage, use, convenience, recycling, and reduce environmental damage.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    TUTORIAL MKT243 CHAPTER 5

    1. Define product and differentiate types of consumer product .


     Definition : Product can be defined as everything , both favourable and
    unfavourable that a person receives in an exchange . Product also is anything that
    can be offered in a market for attention, acquisition, use, or consumption that might
    satisfy a need or want .

     Types of consumer product


    Convenience Product A relatively inexpensive item that merits little shopping effort .

    Shopping Product A product that requires comparison shopping, because it is


    usually more expensive and found in fewer stores .
    Specialty Product A particular item that consumers search extensively for and are
    reluctant to accept substitutes .
    Unsought Product A product unknown to the potential buyer or a known product that
    the buyer does not actively seek .

    2. What is packaging? Explain briefly the functions of packaging .


     Definition : Packaging is a container for promoting the product and making it easier
    and safer to use .

     Functions of packaging

    Containing and protecting products


     Contain products that are liquid, granular , or otherwise divisible .
     Enables manufactures , wholesalers , and retailers to market products in specific
    quantities , such as ounces .
     Physical protection is another obvious function of packaging because more of the
    products are handled several times between the time they are manufactured and
    harvested .
     Protect products from breakage , evaporation , spillage , spoilage , light , heat ,
    cold , infestation , and many other conditions .
    Promoting Products
     Packaging does more than identify the brand , list the ingredients , specify
    features , and give directions .
     Use designs , colors , shapes , and materials to try to influence consumer’s
    perceptions and buying behavior .

    Facilitating storage , use , and convenience


     Wholesalers and retailers prefer packages that are easy to ship , store , and stock
    on shelves .
     Consumers are constantly seeking items that are easy to handle , open , and
    reclose .

    Facilitating recycling and reducing environment damage


     Compatibility with the environment
     A majority consumers said that they would give up the following conveniences if it
    would benefit the environment : packaging designed for easy stacking/storing ,
    packaging that can be used for cooking , and packaging designed for easy
    transport .

    You might also like