11/5/2020 2nd.

Quarter Exam

Home / My courses / BAED-PRIM2121-2012S / Week 20: Quarterly Exam / 2nd. Quarter Exam

Question 1

Answer saved This is a type of research where the characteristics of the product that consumers like.
Marked out of
1.00
Select one:
a. Sales Research

b. Relationship Marketing

c. Brand Managers

d. Product Research

Clear my choice

Question 2

Not yet This is a type of research where reactions of consumers to the firms communications are evident.
answered

Marked out of
1.00 Select one:
a. Social Marketing

b. Product Research

c. Sales Research

d. Advertising Research

Clear my choice

Question 3

Not yet The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products
answered or End Products.
Marked out of
1.00
Select one:
True

False

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11/5/2020 2nd. Quarter Exam

Question 4

Not yet When it comes to your customers you need to keep in mind the importance of this.
answered

Marked out of
1.00 Select one:
a. Marketing analysis

b. Marketing plan

c. Target marketing

d. Market research

Clear my choice

Question 5

Not yet Ensure you convey to customers exactly what you mean.
answered

Marked out of
1.00 Select one:
a. Clear Communication

b. Work ethics

c. Improve Customer Service

d. Thick Skin

Clear my choice

Question 6

Not yet Should describe the approach to creating customer awareness of product or service
answered

Marked out of
1.00 Select one:
a. Promotion section

b. Distribution section

c. Pricing section

d. Product or service section

Clear my choice

Question 7
Not yet Customer Service is the support you offer your customers.
answered

Marked out of
1.00 Select one:
True

False

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Question 8

Not yet They have sophisticated options to allow businesses to target users based on market segments.
answered

Marked out of
1.00 Select one:
a. Market Segment

b. Social Media Platforms

c. Customer demographics

d. Trout and Ries

Clear my choice

Question 9

Not yet Show total cost and total revenues at different levels of unit volume.
answered

Marked out of
1.00 Select one:
a. Price

b. Product Positioning

c. Break-even charts

d. Cost-based pricing

Clear my choice

Question 10

Not yet Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product
answered Opportunity and ?
Marked out of
1.00
Select one:
a. Cost

b. Traditional Marketing

c. Value Theory

d. Marketing

Clear my choice

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11/5/2020 2nd. Quarter Exam

Question 11

Not yet Can be thought of as a definition of what the organization is or what it does.
answered

Marked out of
1.00 Select one:
a. Vertical Value

b. Marketing Plan

c. Horizontal Value

d. Corporate Mission

Clear my choice

Question 12

Not yet It offers an effective way to deliver content to current and prospective customers and can become a
answered catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach
Marked out of often referred to as ?
1.00

Select one:
a. Broadcast

b. Push Marketing

c. Direct Mail

d. Telemarketing

Clear my choice

Question 13

Not yet Uses buyers' perceptions of value rather than seller's costs to set price.
answered

Marked out of
1.00 Select one:
a. Break-even point

b. Competition-based pricing

c. Divisional or product line managers

d. Value-Based Pricing

Clear my choice

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Question 14

Not yet This approach helps customers feel invested in the company and that their opinion is valued.
answered

Marked out of
1.00 Select one:
a. Vary the type of communications you send your customers

b. Strive to genuinely improve your customers' lives

c. Solicit customer input when making changes to your product or services

d. Interact directly with customers

Clear my choice

Question 15

Not yet It is an advantage of Command Approach.

answered

Marked out of
1.00 Select one:
a. It does not consider the feasibility of implementing the marketing strategy.

b. It reduces uncertainty as to what is to be done

c. It divides the organization into strategists and implementers, with noconsideration for how
strategy and implementation affect each other.

d. It makes decision easier

Clear my choice

Question 16

Not yet Relationship Marketing was dominant in 1960's in Southern Europe.

answered

Marked out of
1.00 Select one:
True

False

Question 17

Not yet It identifies target customers, ascertains the needs of these customers, and then specifies how the
answered product satisfies these needs.
Marked out of
1.00
Select one:
a. Market Segment

b. Trapped Value

c. Behavior Analysis

d. Customer Analysis

Clear my choice


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11/5/2020 2nd. Quarter Exam

Question 18

Not yet This method sets a product's price based on what it costs your business to provide it.
answered

Marked out of
1.00 Select one:
a. Market Share

b. Marketing Mix

c. Demand-Based Pricing

d. Cost-based pricing

Clear my choice

Question 19

Not yet The foundation of a marketing plan.

answered

Marked out of
1.00 Select one:
a. Marketing Strategy

b. Opportunities and Threats

c. Market Analysis

d. SWOT Analysis

Clear my choice

Question 20

Not yet Company weakness may include which of the following?

answered

Marked out of
1.00 Select one:
a. Poor customer service

b. Lack of product knowledge

c. All of these

d. Bad reputation

Clear my choice

Question 21
Not yet Traditional Marketing is a rather broad category that incorporates many forms of advertising.
answered

Marked out of
1.00 Select one:
True

False

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11/5/2020 2nd. Quarter Exam

Question 22

Not yet Branding is the final component of relationship marketing. A company can form a long term relationship
answered with a client if that client feels like the brand they purchase reflects who they are or who they want to be.
Marked out of
1.00
Select one:
True

False

Question 23

Not yet This is the process that the operational and managerial staff of a company goes through to create and
answered implement effective marketing strategies.
Marked out of
1.00
Select one:
a. Market

b. Marketing Plan

c. Planning

d. Strategic Marketing Planning

Clear my choice

Question 24

Not yet Checking on the effectiveness of communication is essential to

answered

Marked out of
1.00 Select one:
a. Company's strategy

b. Tools of promotion

c. None of these

d. Both Company's strategy and Tools of promotion

Clear my choice

Question 25

Not yet The process of creating a strong image in the mind of the consumer.
answered

Marked out of
1.00 Select one:
a. Cost-based pricing

b. Product Positioning

c. Price

d. Break-even charts

Clear my choice


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11/5/2020 2nd. Quarter Exam

Question 26

Not yet What are the marketing management functions?

answered

Marked out of
1.00 Select one:
a. Plan, research, segmentation

b. Segmentation, targeting, positioning

c. Analysis, planning, implementation, control

d. None of these

Clear my choice

Question 27

Not yet Which of these is a key to improve your team's customer service skills?
answered

Marked out of
1.00
Select one:
a. Make sure your reps are engaged

b. Improve your customer interactions

c. Look at every touchpoint

d. Enhance your customer service strategy

Clear my choice

Question 28

Not yet Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
answered responsibility.
Marked out of
1.00
Select one:
True

False

Question 29

Not yet Business activities that direct the creation, development, and delivery of a bundle of satisfaction from the
answered creator to the targeted user.
Marked out of
1.00
Select one:
a. Intellectual Property

b. Core product or service

c. Marketing Plan

d. Small Business Marketing

Clear my choice


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11/5/2020 2nd. Quarter Exam

Question 30

Not yet This is the combination of product, pricing, promotion, and distribution activities.
answered

Marked out of
1.00 Select one:
a. Market Potential

b. Marketing Mix

c. Market Analysis

d. Small Business Marketing

Clear my choice

Question 31

Not yet Customers appreciate a rep that will see their problem through to its resolution.
answered

Marked out of
1.00 Select one:
a. Improve Customer Service

b. Clear Communication

c. Work ethics

d. Thick Skin

Clear my choice

Question 32

Not yet This can include population information from government census data, trade association reports or
answered presented research that another business operating within the same market sector has already gathered.
Marked out of
1.00
Select one:
a. Marketing Environment

b. Market Research

c. Macro Environment

d. Secondary Data

Clear my choice

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11/5/2020 2nd. Quarter Exam

Question 33

Not yet Pertains to buyers who purchase goods and services for consumption rather than resale.
answered

Marked out of
1.00 Select one:
a. Business to Consumer or B2C

b. Business to Business or B2B

c. Business Markets

d. Consumer Market

Clear my choice

Question 34

Not yet Customers who deal with companies with which they have built a relationship tend to
answered

Marked out of
1.00 Select one:
a. None of these

b. Repeat business

c. All of these

d. Provide referrals

Clear my choice

Question 35

Not yet The process of assessing the viability of a new good or service through research conducted directly with
answered the consumer, which allows a company to discover the target market and record opinions and other
Marked out of input from consumers regarding interest in the product.
1.00

Select one:
a. Marketing Environment

b. Micro Environment

c. Macro Environment

d. Market Research

Clear my choice

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11/5/2020 2nd. Quarter Exam

Question 36

Not yet This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
answered through high levels of customer service.
Marked out of
1.00
Select one:
a. Supply Chain

b. Transportation

c. Products/services distribution channel

d. Sales effect research

Clear my choice

Question 37

Not yet They stand at the center of the marketing process.

answered

Marked out of
1.00 Select one:
a. Market Segmentation

b. Marketing Process

c. Market Positioning

d. Target customers

Clear my choice

Question 38

Not yet Set when a retail store buys a product from a wholesaler, they add an additional amount to the
answered wholesale cost to make a profit.
Marked out of
1.00
Select one:
a. Indirect Channel

b. Markup Price

c. Direct Channel

d. Markdown Price

Clear my choice

Question 39
Not yet Social Media Sites allow business to engage their customers in an informal and ongoing way.
answered

Marked out of
1.00 Select one:
True

False


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11/5/2020 2nd. Quarter Exam

Question 40

Not yet Which of these is a category of sea carriers?

answered

Marked out of
1.00 Select one:
a. None of these

b. Overseas

c. Both of these

d. Domestic

Clear my choice

Question 41

Not yet Made up of factors that affect the firm on a long-term basis.
answered

Marked out of
1.00 Select one:
a. Marketing Environment

b. Market Research

c. Micro Environment

d. Macro Environment

Clear my choice

Question 42

Not yet It is defined as the transportation of the product from the point of production or transshipment to the
answered point or points where demand has been recorded, in order to satisfy the expectations of the production
Marked out of enterprise and the consumer
1.00

Select one:
a. Material Supplies Channel

b. Marketing Program

c. Products/services distribution channel

d. Distribution

Clear my choice

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11/5/2020 2nd. Quarter Exam

Question 43

Not yet It is objective is to design a marketing mix that precisely matches the expectations of customers in the
answered targeted segment
Marked out of
1.00
Select one:
a. The 4Ps of Marketing

b. Marketing Budget

c. Market Segmentation

d. Marketing Communications

Clear my choice

Question 44

Not yet They need to be selected based on whom you are trying to reach, what you are trying to accomplish and
answered how much you have to do it with.
Marked out of
1.00
Select one:
a. Trades shows, events and conferences

b. Media Mix components

c. Media Plan

d. Marketing Budget

Clear my choice

Question 45

Not yet Customer Service is critical in competing effectively.

answered

Marked out of
1.00 Select one:
True

False

Question 46

Not yet Buying low involvement frequently purchased low cost items; need very little search and decision effort;
answered purchased almost automatically.
Marked out of
1.00
Select one:
a. Routine response

b. Impulse buying

c. Extensive decision making

d. Limited decision making

Clear my choice 

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11/5/2020 2nd. Quarter Exam

Question 47

Not yet Involves breaking a market into segments and then concentrating your marketing efforts on one or a
answered few key segments consisting of the customers whose needs and desires most closely match your
Marked out of product or service offerings.
1.00

Select one:
a. Target Marketing

b. Market Positioning

c. Psychographic Segmentation

d. Market Segmentation

Clear my choice

Question 48

Not yet The entire size of the market for a product at a specific time. It represents the upper limits of the market
answered for a product.
Marked out of
1.00
Select one:
a. Marketing Plan

b. Marketing Research

c. Market Segmentation

d. Market Potential

Clear my choice

Question 49

Not yet Marketing may mean non-satisfaction of clients.

answered

Marked out of
1.00 Select one:
True

False

Question 50

Not yet A major component of the total cost of logistics management of an enterprise.
answered

Marked out of
1.00 Select one:
a. Supply Chain Management

b. Transportation Cost

c. Pipelines for transport

d. Risk Management

Clear my choice 

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9/10/2020 1st. Quarter Exam

Home / My courses / BAED-PRIM2121-2012S / Week 10: Quarterly Exam / 1st. Quarter Exam

Question 1

Answer saved Develop when governmental institutions become sellers and citizens assume the role of buyers.
Marked out of
1.00
Select one:
a. Business to business marketing

b. Business to employee

c. Government to citizen

d. Consumer markets

Clear my choice

Question 2

Answer saved Which of these is market opportunity analysis step?

Marked out of
1.00
Select one:
a. Identify what is currently happening in the business environment.

b. Describe your target market.

c. None of these

d. All of these

Clear my choice

Question 3

Answer saved It identifies target customers, ascertains the needs of these customers, and then specifies how the
Marked out of product satisfies these needs.
1.00

Select one:
a. Trapped Value

b. Behavior Analysis

c. Customer Analysis

d. Market Segment

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 4

Answer saved Which of these is a key to improve your team's customer service skills?
Marked out of
1.00

Select one:
a. Enhance your customer service strategy

b. Improve your customer interactions

c. Make sure your reps are engaged

d. Look at every touchpoint

Clear my choice

Question 5

Answer saved The coordinated planning of the individual products and services can contribute towards the balanced
Marked out of portfolio.
1.00

Select one:
a. Portfolio Planning

b. Vertical Value

c. Horizontal Value

d. Marketing Plan

Clear my choice

Question 6

Answer saved
SMART Marketing objective stands for;
Marked out of
1.00

Select one:
a.
Specific, Measurable, Achievable, Right, Time Bound

b.
None of the above

c.
Set, Market, Alliance, Right, Timely

d.
Specific, Measurable, Achievable, Realistic, Time Bound

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 7

Answer saved
It is a rather broad category that incorporates many forms of advertising and marketing.
Marked out of
1.00

Select one:
a. Traditional Marketing

b. Print Marketing

c. None of the above

d. Telephone Marketing

Clear my choice

Question 8

Answer saved A strong company will already have great customer relationships. But a smart company will always be
Marked out of asking this question.
1.00

Select one:
a. What is the most important thing you can do to improve relationships with your customers?

b. What is good customer service?

c. The customer's always right, right?

d. What skills should you be looking for in a customer service rep?

Clear my choice

Question 9

Answer saved
The highest ranking executive in a company whose primary responsibilities include making major
Marked out of corporate decisions and managing the overall operations and resources of the company.
1.00

Select one:
a. None of the above

b. Marketing manager

c. Operations Director

d. CEO

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 10

Answer saved
Which of the following is a Marketing Goal and Objective?
Marked out of
1.00

Select one:
a. All of the above

b. Increase profit

c. Grow market share

d. Target new customers

Clear my choice

Question 11

Answer saved
B2C means;
Marked out of
1.00

Select one:
a. Business to Commissions

b. Business to Contractors

c. Business to Consumer

d. All of the above

Clear my choice

Question 12

Answer saved Seeks to identify and weigh the relative importance of factors consumers use to choose one product
Marked out of over another.
1.00

Select one:
a. Behavior Analysis

b. Trapped Value

c. Customer Analysis

d. Market Segment

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 13

Answer saved Because these include factors like nationality, religion, racial groups, and geographic region affiliation,
Marked out of these factors can often not be changed by consumers.
1.00

Select one:
a. Family

b. Social Class

c. Culture

d. Subculture

Clear my choice

Question 14

Answer saved Best defined as the factors that influence a consumer's mind on the buying behavior they engage in.
Marked out of
1.00
Select one:
a. Organizational buying situations

b. Personal factors

c. New task buy

d. Psychological factors

Clear my choice

Question 15

Answer saved
Means of communication with the users of a product or service;
Marked out of
1.00

Select one:
a. Advantage

b. None of the above

c. Profit

d. Advertising

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 16

Answer saved
The study of spending characteristics and purchasing power of the consumer who are within business
Marked out of geographic area of operation, research method for defining the market parameters of a business
1.00

Select one:
a. All of the above

b. System

c. Sale

d. Survey

Clear my choice

Question 17

Answer saved
SWOT means;
Marked out of
1.00

Select one:
a. None of the above

b. Strength – Weakness – Opportunities – Threat

c. Strong – Weak – Orientation – Threat

d. Strength – Work – Orientation – Threat

Clear my choice

Question 18

Answer saved The immediate nature of customer service.

Marked out of
1.00
Select one:
a. May I have a replacement part, please?

b. Can I have a replacement part now?

c. I want a replacement part now.

d. I need a replacement part now!

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 19

Answer saved A type of transaction that exists between businesses, such as one involving a manufacturer and
Marked out of wholesaler, or a wholesaler and a retailer.
1.00

Select one:
a. Business to Business or B2B

b. Business Markets

c. Consumer Market

d. Business to Consumer or B2C

Clear my choice

Question 20

Answer saved
Why customer experience is important?
Marked out of
1.00

Select one:
a. All of the above

b. Create competitive advantage

c. Increase customer satisfaction

d. Reduces customer churn

Clear my choice

Question 21

Answer saved
It is a person or a group who pays to consume the goods or services produced and offered by a seller.
Marked out of
1.00

Select one:
a. Commission

b. Consumer

c. Contractors

d. All of the above

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 22

Answer saved
It is to identify the competition by product line or service and market segment.
Marked out of
1.00

Select one:
a. Sale

b. None of the above

c. Demographics

d. Competitive analysis

Clear my choice

Question 23

Answer saved
Responsible for planning, developing and directing the marketing efforts for a particular brand.
Marked out of
1.00

Select one:
a. Brand Manager

b. CEO

c. None of the above

d. Brand Outlet

Clear my choice

Question 24

Answer saved Which of these is an important service strategy in the Philippine Business setting?
Marked out of
1.00
Select one:
a. All of these

b. Service as a product

c. Strive for reliability

d. The customer is the boss

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 25

Answer saved Smaller companies typically invest the most in carrying out sophisticated relationship marketing
Marked out of campaigns.
1.00

Select one:
True

False

Question 26

Answer saved
Term that refers to practices and strategies that companies use to manage and analyze customer
Marked out of interactions.
1.00

Select one:
a. Consumer Right Management

b. Customer Relationship Management

c. Consumer Right Marketing

d. Customer Relationship Marketing

Clear my choice

Question 27

Answer saved Buying experts whose sole function is to procure products and services on behalf of the company.
Marked out of
1.00
Select one:
a. Consumer Marketing

b. Organizational consumers

c. Procurement managers

d. Final Consumers

Clear my choice

Question 28

Answer saved It isn't a quick fix or a policy to be implemented one time that lasts forever.
Marked out of
1.00
Select one:
a. Experienced agents

b. Dissatisfied employees

c. Customer is the boss

d. Customer Service

Clear my choice
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9/10/2020 1st. Quarter Exam

Question 29

Answer saved This is empowering your customers, creating greater efficiency and accessibility of your products.
Marked out of
1.00
Select one:
a. Customer Analysis

b. Trapped Value

c. Market Segment

d. Behavior Analysis

Clear my choice

Question 30

Answer saved
The following are Keys to improve Team’s customer service skills except;
Marked out of
1.00

Select one:
a. Improve customer interactions

b. Strengthen customer service skills

c. Enhance customer service strategy

d. Follow the no return no exchange policy

Clear my choice

Question 31

Answer saved
Pertains to one or more specific groups of potential consumers toward which an organization focus its
Marked out of marketing program.
1.00

Select one:
a.
Market

b.
Target market

c.
Demographics

d.
None of the above

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 32

Answer saved
What are the 4 P’s of Marketing
Marked out of
1.00

Select one:
a. Pilipino, Policies, Product, Profit

b. None of the above

c. Promotion, Price, Place, Product

d. People, Promotion, Place, Profit

Clear my choice

Question 33

Answer saved This is improving the functionality of your existing products.

Marked out of
1.00
Select one:
a. Vertical Value

b. Horizontal Value

c. Marketing Plan

d. New Value

Clear my choice

Question 34

Answer saved
Is any good, service or idea that can be offered to a market to satisfy a want or need.
Marked out of
1.00

Select one:
a. Product

b. Profit

c. All of the above

d. Promotion

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 35

Answer saved In this situation, the buyer is buying the product for the first time.
Marked out of
1.00
Select one:
a. Modified rebuy

b. Personal factors

c. New task buy

d. Organizational buying situations

Clear my choice

Question 36

Answer saved In this buying situation, only purchasing department is involved.

Marked out of
1.00
Select one:
a. Organizational buying situations

b. New task buy

c. Modified rebuy

d. Personal factors

Clear my choice

Question 37

Answer saved The mission of the customer service department is to retain and to encourage increased business from
Marked out of customers by efficiently satisfying the needs of the customers.
1.00

Select one:
True

False

Question 38

Answer saved A sub-set of a market made up of people or organizations with one or more characteristics that cause
Marked out of them to demand similar product and/or services based on qualities of those products such as price or
1.00 function.

Select one:
a. Market Segment

b. Trapped Value

c. Behavior Analysis

d. Customer Analysis

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 39

Answer saved
Refers to activities a company undertakes to promote the buying or selling of a product or services,
Marked out of includes advertising, selling and delivery of goods to consumer.
1.00

Select one:
a. Marketing

b. Profitability

c. Management

d. Meeting

Clear my choice

Question 40

Answer saved This is where you cultivate an atmosphere of transparency and trust.
Marked out of
1.00
Select one:
a. Interact directly with customers

b. Vary the type of communications you send your customers

c. Strive to genuinely improve your customers' lives

d. Solicit customer input when making changes to your product or services

Clear my choice

Question 41

Answer saved Workflow should promote reliable delivery of customer orders.

Marked out of
1.00
Select one:
True

False

Question 42

Answer saved Requires a moderate amount of time for information gathering.

Marked out of
1.00
Select one:
a. Routine response

b. Limited decision making

c. Impulse buying

d. Extensive decision making

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 43

Answer saved Factors are extremely difficult to change and are often pulled from the family and peers of the consumer.
Marked out of
1.00
Select one:
a. Both Beliefs and Attitude

b. Beliefs

c. None of these

d. Attitude

Clear my choice

Question 44

Answer saved It is better known as the individual qualities of a person that make them who they are and set them apart
Marked out of from their peers.
1.00

Select one:
a. Lifestyle

b. Personality and self-concept

c. Occupation

d. Age and life-cycle stage

Clear my choice

Question 45

Answer saved The commonly used tools to help marketers identify a consumer are buying decisions because as a
Marked out of person ages and moves throughout the different life-cycle stages, their tastes change.
1.00

Select one:
a. Lifestyle

b. Age and life-cycle stage

c. Personality and self-concept

d. Occupation

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 46

Answer saved Buying low involvement frequently purchased low cost items; need very little search and decision effort;
Marked out of purchased almost automatically.
1.00

Select one:
a. Extensive decision making

b. Limited decision making

c. Routine response

d. Impulse buying

Clear my choice

Question 47

Answer saved
Defines market segmentation according to age, race, religion, gender, family sizes, ethnicity, income, and
Marked out of education.
1.00

Select one:
a. Demographics

b. Intuition

c. All of the above

d. Target market

Clear my choice

Question 48

Answer saved This approach can help you get back on customers' radar when they have been feeling overwhelmed by
Marked out of too aggressive an approach.
1.00

Select one:
a. Interact directly with customers

b. Vary the type of communications you send your customers

c. Strive to genuinely improve your customers' lives

d. Hire people who genuinely care about your company and customers

Clear my choice

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9/10/2020 1st. Quarter Exam

Question 49

Answer saved Generally made up of businesses that buy products and raw materials for their own operation.
Marked out of
1.00
Select one:
a. Business to Consumer or B2C

b. Business Markets

c. Business to Business or B2B

d. Consumer Market

Clear my choice

Question 50

Answer saved
The oldest form of traditional marketing, loosely defined as advertising in paper form.
Marked out of
1.00

Select one:
a. Print Marketing

b. Telephone Marketing

c. Mail Marketing

d. None of the above

Clear my choice

Lesson 10: Market Segmentation, Makert

◄ Written Work 2 Jump to...
Targeting and Market Positioning STP ►

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TAKE YOUR TIME !!
PRIM WEEK 1 Short Quiz 1

The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each
other presence.
Select one:
True
False
The correct answer is 'False'.

The overall Marketing Umbrella does not cover Advertising and Public Relations.
Select one:
True
False
The correct answer is 'False'.

Telemarketing is one of the most effective way of convincing clients.

Select one:
True
False
The correct answer is 'True'.

Traditional Marketing is a rather broad category that incorporates many forms of advertising.
Select one:
True
False
The correct answer is 'False'.

The development of Marketing thought began in the twentieth century.

Select one:
True
False
The correct answer is 'True'.

Marketing may mean non-satisfaction of clients.

Select one:
True
False
The correct answer is 'False'.

Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers.
Select one:
True
False
The correct answer is 'False'.

The establishment of a Market Economy wrought marked changes in the social and economic structure.
Select one:
True
False
The correct answer is 'True'.

Broadcast Marketing includes television and Radio Advertisement.

Select one:
True
False
The correct answer is 'True'.

The heart of business lies in its Marketing.

Select one:
True
False
The correct answer is 'True'.

WEEK 1 LA 1

Includes requested calling and cold calling of consumers over the phone.
Select one:
a. Telemarketing
b. Broadcast
c. Push Marketing
d. Direct Mail
The correct answer is: Telemarketing

These are activities of a company associated with buying and selling a product or service.
Select one:
a. Value Theory
b. Cost
c. Marketing
d. Traditional Marketing
The correct answer is: Marketing

It is another area of economic thought relevant to early studies of marketing.

Select one:
a. Value Theory
b. Marketing
c. Traditional Marketing
d. Cost
The correct answer is: Value Theory
It offers an effective way to deliver content to current and prospective customers and can become a catalyst to
drive your web site along other traffic marketing assets. This traditional marketing approach often referred to
as ?
Select one:
a. Direct Mail
b. Telemarketing
c. Push Marketing
d. Broadcast
The correct answer is: Push Marketing

It incorporates many forms of Advertising and Marketing. It is the most recognizable type of marketing,
encompassing the advertisements that we see and hear every day.
Select one:
a. Traditional Marketing
b. Cost
c. Value Theory
d. Marketing
The correct answer is: Traditional Marketing
WEEK 1 LA 2
WEEK 1 LA3

WEEK 2 SHORT QUIZ 2

Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.
Select one:
True
False
The correct answer is 'False'.

Relationship Marketing concentrates on selected customer.

Select one:
True
False
The correct answer is 'True'.

Branding is the final component of relationship marketing. A company can form a long term relationship with
a client if that client feels like the brand they purchase reflects who they are or who they want to be.
Select one:
True
False
The correct answer is 'True'.
Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on Customer
Loyalty and Long Term Customer Engagement.
Select one:
True
False
The correct answer is 'True'.

Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
responsibility.
Select one:
True
False
The correct answer is 'False'.

The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products or
End Products.
Select one:
True
False
The correct answer is 'True'.

Relationship Marketing was dominant in 1960's in Southern Europe.

Select one:
True
False
The correct answer is 'False'.

The objective of Customer Relationship Marketing is profit through best possible customer service and
building customer loyalty.
Select one:
True
False
The correct answer is 'True'.

Companies must first look at demographic and historical data about their customers to understand who they
are.
Select one:
True
False
The correct answer is 'True'.

Social Media Sites allow business to engage their customers in an informal and ongoing way.
Select one:
True
False
The correct answer is 'True'.

WEEK 2 LA 4

This is a type of research where reactions of consumers to the firms communications are evident.
Select one:
a. Product Research
b. Advertising Research
c. Social Marketing
d. Sales Research
The correct answer is: Advertising Research

This is a type of research where the sales are coming from and shares of competition.
Select one:
a. Sales Research
b. Brand Managers
c. Relationship Marketing
d. Product Research
The correct answer is: Sales Research

This is a type of Marketing that benefits the society.

Select one:
a. Product Research
b. Sales Research
c. Social Marketing
d. Advertising Research
The correct answer is: Social Marketing

This is a type of research where the characteristics of the product that consumers like.
Select one:
a. Brand Managers
b. Relationship Marketing
c. Sales Research
d. Product Research
The correct answer is: Product Research

This is a plan that integrates the marketing mix to provide a good service or idea to prospective buyers.
Select one:
a. Marketing Strategy
b. Marketing Concept
c. Marketing Plan
d. Marketing Research
The correct answer is: Marketing Plan

WEEK 2 LA 5
Longquiz 1 WEEK 2
The development of Marketing thought began in the twentieth century.
True
The heart of business lies in its Marketing.
True
Marketing may mean non-satisfaction of clients.
False
Broadcast Marketing includes television and Radio Advertisement.
true
The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each
other presence.
false
Telemarketing is one of the most effective way of convincing clients.
true
The overall Marketing Umbrella does not cover Advertising and Public Relations.
false
Traditional Marketing is a rather broad category that incorporates many forms of advertising.
false
The establishment of a Market Economy wrought marked changes in the social and economic structure.
true
Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers
false
Branding is the final component of relationship marketing. A company can form a long term relationship with
a client if that client feels like the brand they purchase reflects who they are or who they want to be.
true
Companies must first look at demographic and historical data about their customers to understand who they
are.
true
Demand for a product is greater than supply. A production orientation m
true
Profit through selling methods selling are important, n
true

Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.
false
Social Media Sites allow business to engage their customers in an informal and ongoing way.
true
The confidence of product concept is a radical concept but the confidence leads to the consumer being
overlooked, since the organization has the great knowledge and skill in making the product, the organization
also assumes it knows what is best for the consumer.
false
The early approaches of Marketing includes Production to selling to marketing.
true
The focus of Marketing Concept, "The customer is king" It determines what the consumer wants, then produce
the same and sell the same. Avoid having a dissatisfied customer.
true
The four P's of Marketing : Product, Price, Promotion and Place
true

Find the 10 Marketing Words from the table.

relationship marketing
customer
business marketing
business marketing
contemporary
social marketing
sales associate
social marketing
holistic marketing
industrial

WEEK 3 Short Quiz 3

Includes advertisements in newspapers, newsletters, magazines, brochures and other materials for distribution.
Select one:
a. Print Correct
b. Telemarketing
c. Direct Mail
d. Broadcast
Feedback
The correct answer is: Print

It is a business philosophy which holds that the key to achieving organizational goals consist of determining
the needs and wants of target markets and delivered the desired satisfactions more effectively and efficiently.
Select one:
a. Marketing Strategy
b. Marketing Concept Correct
c. Marketing Research
d. Marketing Plan
Feedback
The correct answer is: Marketing Concept

Organize and Supervise all of the marketing that accompanies a specific brand.
Select one:
a. Brand Managers Correct
b. Product Research
c. Relationship Marketing
d. Sales Research
Feedback
The correct answer is: Brand Managers

It consist of selecting a segment of the market as company's target market and designing the proper mix of
product/service, price, promotion and distribution system.
Select one:
a. Marketing Strategy Correct
b. Marketing Plan
c. Marketing Research
d. Marketing Concept
Feedback
The correct answer is: Marketing Strategy

It is the act of determining the needs and wants of the market.

Select one:
a. Marketing Strategy
b. {
c. Marketing Research
d. Marketing Concept
e. Marketing Plan
The correct answer is: Marketing Research

Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product
Opportunity and ?
Select one:
a. Marketing
b. Traditional Marketing
c. Cost
d. Value Theory
The correct answer is: Cost

He is responsible for planning, developing and directing the marketing efforts for a particular product or brand.
Select one:
a. Brand manager
b. Model
c. Advertiser
d. Director
The correct answer is: Brand manager

Includes radio and television commercials, as well as specialized forms like on screen movie theater
advertising.
Select one:
a. Broadcast
b. Telemarketing
c. Push Marketing
d. Direct Mail
The correct answer is: Broadcast

It is about forming long term relationships with customers.

Select one:
a. Relationship Marketing
b. Brand Managers
c. Product Research
d. Sales Research
The correct answer is: Relationship Marketing

Includes fliers, postcards, brochures, letters, catalogs and other material that is printed and mailed directly to
consumers.
Select one:
a. Broadcast
b. Direct Mail
c. Push Marketing
d. Telemarketing
The correct answer is: Direct Mail

WEEK 3 LA 6

Exploration is the process when customer investigates or tests the supplier's capabilities and performance or
cross verifies the product or brands usefulness.
Select one:
True
False
The correct answer is 'True'.

Expansion is the process when the supplier looses customer's faith and customer falls under huge
interdependence of the supplier.
Select one:
True
False
The correct answer is 'False'.

Relationship between two parties is actually the interaction or transaction done between the two overtimes or
consists of a continuous series of synergistic episode of interaction many times.
Select one:
True
False
The correct answer is 'True'.

Relationship with customers cannot change from time to time because it evolved under distinguished
situations.
Select one:
True
False
The correct answer is 'False'.
In CRM the letter R means Retroactive.
Select one:
True
False
The correct answer is 'False'.

WEEK 4 SHORT QUIZ 4

Email and other forms of electronic communication make it easier for business professionals to stay in touch
with clients.
Select one:
True
False
The correct answer is 'True'.

Obtaining new business is important to the growth of a company, but maintaining customer relationships
drives revenue.
Select one:
True
False
The correct answer is 'True'.

We need to hire people who genuinely care about the company and customers.
Select one:
True
False
The correct answer is 'True'.

It is important to build effective customer relationships.

Select one:
True
False
The correct answer is 'True'.

Customers does not remember your great customer service, they also remember the great time they had at your
annual customer appreciation gathering.
Select one:
True
False
The correct answer is 'False'.

Customer Service is critical in competing effectively.

Select one:
True
False
The correct answer is 'True'.

Interacting directly with customers, would mean putting on special events, calling a customer to let her know
that the style she's looking for is now in stock or simply spending time chatting wih customers about topics
that aren't necessarily related to business.
Select one:
True
False
The correct answer is 'True'.

WEEK 4 LA 7

Customer Service is the support you offer your customers.

Select one:
True
False
The correct answer is 'True'.

Commitment is yet another milestone that should be achieved to set a short term mutual relationship.
Select one:
True
False
The correct answer is 'False'.

Commitment is a powerful stage when suppliers learn to adapting business rules and goal to excel.
Select one:
True
False
The correct answer is 'True'.

Customer Relationship Management is a term that refers to practices, strategies and technologies that
companies use to manage and analyze customer interactions and data throughout the customer life cycle, with
the goal of improving business relationships with customers.
Select one:
True
False
The correct answer is 'True'.

Dissolution is a stage when customer requirement suddenly changes and he looks for better perspectives. This
sudden change is the end of relationship.
Select one:
True
False
The correct answer is 'True'.

WEEK 5 SQ 5

Not all policies and procedures of the company are customer oriented.
Select one:
True
False
The correct answer is 'False'.

Reliability means inconsistent performance that meets the expectations.

Select one:
True
False
The correct answer is 'False'.

We don't need to empower employees.

Select one:
True
False
The correct answer is 'False'.

Even if customer service structures and tools are in place today they will likely need to be different tomorrow.
Select one:
True
False
The correct answer is 'True'.

Workflow should promote reliable delivery of customer orders.

Select one:
True
False
The correct answer is 'True'.

The Customer is the boss.

Select one:
True
False
The correct answer is 'True'.

The mission of the customer service department is to retain and to encourage increased business from
customers by efficiently satisfying the needs of the customers.
Select one:
True
False
The correct answer is 'True'.

Most buyers don't have technical knowledge they need to make the best choices when they are purchasing
products.
Select one:
True
False
The correct answer is 'False'.

Customer Wants and Needs must be considered at every step.

Select one:
True
False
The correct answer is 'True'.

Customer Experience is important.

Select one:
True
False
The correct answer is 'True'.

WEEK 5 LA8

To retain your client's business, you need to constantly be offering innovative suggestions on how he can get a
better return on his investment in your company's product or service.
Select one:
a. Solicit Customer Input
b. Provide Extras
c. Stay Proactive
d. Frontline employees
The correct answer is: Stay Proactive

When they are empowered to go above-and-beyond with customers, or have a helpdesk solution that makes it
easy for them to upsell or cross-sell relevant services, they can create winning experiences that help you stand
out from the competition.
Select one:
a. Support agents
b. Customer Support
c. Customer Experience
d. Customer Relationships
The correct answer is: Support agents

The act of taking care of the customer's needs by providing and delivering professional, helpful, high quality
service and assistance before, during, and after the customer's requirements are met.
Select one:
a. Frontline employees
b. Customer Service
c. Solicit Customer Input
d. Relationships
The correct answer is: Customer Service

They will help a customer form an opinion about the companyincluding whether she wants to continue doing
business with it.
Select one:
a. Customer Service
b. Relationships
c. Frontline employees
d. Solicit Customer Input
The correct answer is: Frontline employees

This approach helps customers feel invested in the company and that their opinion is valued.
Select one:
a. Customer Service
b. Frontline employees
c. Solicit Customer Input
d. Relationships
The correct answer is: Solicit Customer Input

PRIM Long Quiz 2

A major driver of customer experience, but only if you expand the role of your support team beyond the purely
reactive role many of them play today.
Select one:
a. Support agents
b. Customer Relationships
c. Customer Support
d. Customer Experience
The correct answer is: Customer Support

Building these with your customers is critical to your business's success.

Select one:
a. Relationships
b. Solicit Customer Input
c. Frontline employees
d. Customer Service
The correct answer is: Relationships

By using strong strategies to build customer relationships, you can

Select one:
a. Create new revenue streams
b. All of these
c. None of these
d. Retain repeat business
The correct answer is: All of these

Customers remember your great customer service, and they remember the great time they had at your annual
customer appreciation gathering.
Select one:
a. Solicit Customer Input
b. Provide Extras
c. Frontline employees
d. Stay Proactive
The correct answer is: Provide Extras

Customers who deal with companies with which they have built a relationship tend to
Select one:
a. All of these
b. Provide referrals
c. None of these
d. Repeat business
The correct answer is: All of these

Focusing on this is smart business.

Select one:
a. Customer Support
b. Customer Experience
c. Support agents
d. Customer Relationships
The correct answer is: Customer Experience

In the past, people chose which companies they did business with based on price or brand, but today this is the
driver.
Select one:
a. Overall experience
b. Customer support
c. Customer service
d. Customer relationship
The correct answer is: Overall experience

Majority of customers cite that they no longer give a company their business due to this.
Select one:
a. Price
b. Negative experience
c. Brand
d. None of these
The correct answer is: Negative experience

Making every touchpoint great does not just make customers love you.
Select one:
a. None of these
b. All of these
c. It can also increase your profits
d. Consumers would pay more
The correct answer is: All of these

Obtaining new business is important to the growth of a company, but maintaining this drives revenue.
Select one:
a. Support agents
b. Customer Experience
c. Customer Support
d. Customer Relationships
The correct answer is: Customer Relationships

This approach can help you get back on customers' radar when they have been feeling overwhelmed by too
aggressive an approach.
Select one:
a. Interact directly with customers
b. Strive to genuinely improve your customers' lives
c. Hire people who genuinely care about your company and customers
d. Vary the type of communications you send your customers
The correct answer is: Vary the type of communications you send your customers

This approach helps customers feel invested in the company and that their opinion is valued.
Select one:
a. Vary the type of communications you send your customers
b. Strive to genuinely improve your customers' lives
c. Interact directly with customers
d. Solicit customer input when making changes to your product or services
The correct answer is: Solicit customer input when making changes to your product or services

This is where you cultivate an atmosphere of transparency and trust.

Select one:
a. Interact directly with customers
b. Solicit customer input when making changes to your product or services
c. Vary the type of communications you send your customers
d. Strive to genuinely improve your customers' lives
The correct answer is: Strive to genuinely improve your customers' lives

Which of these can build effective customer relationships?

Select one:
a. Interact directly with customers
b. Strive to genuinely improve your customers' lives
c. Hire people who genuinely care about your company and customers
d. All of these
The correct answer is: All of these

Which of these is a Customer-Relationship building strategy?

Select one:
a. All of these
b. Pick up the phone
c. Provide extras
d. Stay proactive
The correct answer is: All of these

Customer are willing to pay more for a better experience.

Select one:
True
False
The correct answer is 'False'.

Customer Service is critical in competing effectively.

Select one:
True
False
The correct answer is 'True'.

Customers does not remember your great customer service, they also remember the great time they had at your
annual customer appreciation gathering.
Select one:
True
False
The correct answer is 'False'.

Email and other forms of electronic communication make it easier for business professionals to stay in touch
with clients.
Select one:
True
False
The correct answer is 'True'.

If you present your clients with new ideas to help them better manage their business, then your competition
will beat you to it.
Select one:
True
False
The correct answer is 'False'.

1. A general direction in which something is developing or changing.

Trend

5. Give someone the authority or power to do something.

Empowered

7. A stock or supply of money, materials, staff, and other assets that can be drawn on by a person or
organization in order to function effectively.

resource

8. Beyond or more than what is usual, expected, or necessary

Extras

9. Ask for or try to obtain something from someone.

Solicit

10. Make great efforts to achieve or obtain something.

Strive

2. The amount of money that a company actually receives during a specific period

Revenue

3. You make things happen, instead of waiting for them to happen to you.

Proactive

4. Introduce modifications or changes into (something) so as to make it different or less uniform

Vary

6. This and other forms of electronic communication make it easier for business professionals to stay in
touch with clients, but they are not an effective way to build a relationship.

Email

WEEK 6 Short Quiz 6

Which of these is demographic factor?

Select one:

a. Income

b. Ethnicity

c. All of these

d. Age

The correct answer is: All of these

Collections of information about customers that help determine why people buy or do not buy a
product.

Select one:

a. Behavioral Analysis

b. Customer Profile

c. Customer Buying Criteria

d. Consumer Analysis

The correct answer is: Customer Profile

Which of these is market opportunity analysis step?

Select one:

a. Identify what is currently happening in the business environment.

b. None of these

c. All of these

d. Describe your target market.

The correct answer is: All of these

To achieve the maximum impact, the marketing plan must be clear, concise and simple. It needs to
concentrate on the 20 percent of products or services, and on the 20 percent of customers, that will
account for 80 percent of the volume and 80 percent of the profit.

Select one:

a. Review of the marketing system

b. 80:20 rule

c. Marketing Objectives

d. Review of the detailed marketing activity

The correct answer is: 80:20 rule

What are the things you need to include in your Market Analysis?

Select one:

a. Industry description and outlook

b. Competitive analysis

c. Information about your target market

d. All of these

The correct answer is: All of these

The foundation of a well-written marketing plan.

Select one:

a. Table of contents

b. Glossary of items

c. Hollow strategic foundation

d. Solid marketing strategy

The correct answer is: Solid marketing strategy

Which of these is one of the main purposes of developing a marketing plan?

Select one:

a. Set the company on a specific path

b. Determine the company's historical data

c. Marketing strategies revamp

d. Prepare a detailed case for introducing a new product

The correct answer is: Set the company on a specific path

The major criteria that customers use to distinguish competing products.

Select one:

a. Price

b. Convenience

c. Quality

d. All of these

The correct answer is: All of these

A study of the marketing organization, marketing research systems and the current marketing objectives
and strategies.

Select one:

a. Review of the marketing system

b. Review of the detailed marketing activity

c. 80:20 rule

d. Marketing Objectives

The correct answer is: Review of the marketing system

The most important factor in successful marketing.

Select one:

a. Marketing mix

b. Corporate mission

c. Corporate vision

d. Marketing plan

The correct answer is: Corporate vision

WEEK 6 LA 9

They are unlikely to come forward with their problems, so consider an anonymous suggestion box or an
employee engagement survey to see what makes your employees tick.

Select one:

a. Bad customer experience

b. Dissatisfied employees

c. Experienced agents

d. Be available

The correct answer is: Dissatisfied employees

They can effectively mentor new hires by "whispering" answers to them as they chat with customers.

Select one:

a. Dissatisfied employees

b. Experienced agents

c. Be available

d. Bad customer experience

The correct answer is: Experienced agents

What is the most important thing you can do to improve relationships with your customers?

Select one:

a. Work ethics

b. Clear Communication

c. Improve Customer Service

d. Thick Skin

The correct answer is: Improve Customer Service

The mission of the customer service department is to retain and to encourage increased business from
customers by efficiently and courteously satisfying their needs with respect to ordering, shipping,
invoicing, handling claims and adjustments, and responding to inquiries, complaints, and related
activities.

Select one:

a. Dissatisfied employees

b. Experienced agents

c. Customer is the boss

d. Customer Service

The correct answer is: Customer is the boss

This, at any point in the customer lifecycle, can ruin your relationship.

Select one:

a. Be available

b. Bad customer experience

c. Dissatisfied employees

d. Experienced agents

The correct answer is: Bad customer experience

WEEK 7 SHORT QUIZ 7

Represent the ability of online users to interact directly with each other, without the need for an
intervening organization other than to facilitate the communication.

Select one:

a. Peer-to-peer
b. Business-to-employee

c. Employee-to-business

d. Consumer-to-consumer

The correct answer is: Consumer-to-consumer

Prevailing philosophy and objectives of the political party or parties running the government, as well as
laws and government regulations.

Select one:

a. Natural environment conditions

b. Sociocultural conditions

c. Legal-political conditions

d. Economic conditions

The correct answer is: Legal-political conditions

A transaction that reflects what businesses do attract and keep their employees in terms of recruitment
tactics, benefits and opportunities.

Select one:

a. Consumer-to-consumer

b. Business-to-employee

c. Employee-to-business

d. Peer-to-peer

The correct answer is: Business-to-employee

Develop when governmental institutions become sellers and citizens assume the role of buyers.

Select one:
a. Government to citizen

b. Business to employee

c. Business to business marketing

d. Consumer markets

The correct answer is: Government to citizen

Why conduct a market research?

Select one:

a. None of these

b. It provides the information on which you can make informed decisions.

c. Both of these

d. To identify threats and opportunities in the marketplace

The correct answer is: Both of these

Transactions in these markets are often more complex, the distribution channels are shorter and more
direct with stricter product standards and specifications.

Select one:

a. Business to business marketing

b. Consumer markets

c. Business to employee

d. Government to citizen

The correct answer is: Business to business marketing

Health of the economy in terms of inflation, income levels, gross domestic product, unemployment, and
job outlook.
Select one:

a. Natural environment conditions

b. Sociocultural conditions

c. Legal-political conditions

d. Economic conditions

The correct answer is: Economic conditions

A market research where probing questions are posed to better understand that person's product
preferences.

Select one:

a. Surveys

b. In-depth interviews

c. Focus groups

d. Observation

The correct answer is: In-depth interviews

Represented by individuals who purchase goods, products or services for their own consumption.

Select one:

a. Business to business marketing

b. Government to citizen

c. Business to employee

d. Consumer markets

The correct answer is: Consumer markets

Norms, customs, and values on such matters as human rights; trends in education and related social
institutions; as well as demographic patterns in society.
Select one:

a. Sociocultural conditions

b. Natural environment conditions

c. Economic conditions

d. Legal-political conditions

The correct answer is: Sociocultural conditions

WEEK 7 LA 10

Represents a mix between the internal and external forces that surround an organization and have an
impact upon it, especially their ability to build and maintain successful relationships with target
customers.

Select one:

a. Market Research

b. Marketing Environment

c. Macro Environment

d. Micro Environment

The correct answer is: Marketing Environment

Made up of factors that are close to the firm and affect it on a 'day to day' basis; usually these factors
interact with the firm or are involved in the same industry.

Select one:

a. Macro Environment

b. Marketing Environment

c. Micro Environment

d. Market Research

The correct answer is: Micro Environment

The regional intergovernmental organization and geopolitical union of nations in South Asia.

Select one:

a. The South Asian Free Trade Area or SAFTA

b. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

c. The South Asian Association for Regional Cooperation or SAARC

d. Information and Communications Technology or ICT Incorrect

Feedback

The correct answer is: The South Asian Association for Regional Cooperation or SAARC

The process of assessing the viability of a new good or service through research conducted directly with
the consumer, which allows a company to discover the target market and record opinions and other
input from consumers regarding interest in the product.

Select one:

a. Macro Environment

b. Marketing Environment

c. Market Research

d. Micro Environment

The correct answer is: Market Research

This can include population information from government census data, trade association reports or
presented research that another business operating within the same market sector has already
gathered.

Select one:

a. Marketing Environment

b. Secondary Data

c. Market Research
d. Macro Environment

The correct answer is: Secondary Data

WEEK 7 LA 11

Made up of factors that affect the firm on a long-term basis.

Select one:

a. Market Research

b. Micro Environment

c. Marketing Environment

d. Macro Environment

The correct answer is: Macro Environment

An umbrella term that includes any communication device or application, encompassing: radio,
television, cellular phones, computer and network hardware and software, satellite systems and so on,
as well as the various services and applications.

Select one:

a. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

b. Information and Communications Technology or ICT

c. The South Asian Free Trade Area or SAFTA

d. The South Asian Association for Regional Cooperation or SAARC

The correct answer is: Information and Communications Technology or ICT

An agreement reached on 6 January 2004 at the 12th SAARC summit in Islamabad, Pakistan.

Select one:
a. The South Asian Association for Regional Cooperation or SAARC

b. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

c. The South Asian Free Trade Area or SAFTA

d. Information and Communications Technology or ICT

The correct answer is: The South Asian Free Trade Area or SAFTA

Made up of factors that are close to the firm and affect it on a 'day to day' basis; usually these factors
interact with the firm or are involved in the same industry.

Select one:

a. Marketing Environment

b. Micro Environment

c. Macro Environment

d. Market Research

The correct answer is: Micro Environment

A regional organization comprising seven Member States lying in the littoral and adjacent areas of the
Bay of Bengal constituting a contiguous regional unity.

Select one:

a. Information and Communications Technology or ICT

b. The South Asian Association for Regional Cooperation or SAARC

c. The South Asian Free Trade Area or SAFTA

d. Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or BIMSTEC

The correct answer is: Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation or
BIMSTEC

WEEK 8 SHORT QUIZ 8

The expertise of business buyers falls into this category.

Select one:

a. Technical expertise

b. None of these

c. Both of these

d. Buying process

The correct answer is: Both of these

Most consumer goods are discretionary products people may want but do not necessarily need. In
contrast, businesses usually come prepared to buy a solution to a need.

Select one:

a. Smaller & Highly Specialized Markets

b. Individual Business Buyers Represent Higher Value

c. Closer Proximity & Higher Degree of Independence

d. Business Needs vs. Consumer Wants

The correct answer is: Business Needs vs. Consumer Wants

In consumer marketing, the relationship often ends with a remote transaction made through a
retailer.In business marketing, the buyer-seller proximity is reversed.

Select one:

a. Closer Proximity & Higher Degree of Independence

b. Smaller & Highly Specialized Markets

c. Individual Business Buyers Represent Higher Value

d. Business Needs vs. Consumer Wants

The correct answer is: Closer Proximity & Higher Degree of Independence
Many business products are specialized and require a high degree of technical customization for specific
applications. The widely varying needs of business customers dictate highly personalized marketing,
including customized products, services and prices.

Select one:

a. Expert Buyers & Multiple Decision Makers

b. Stronger Customer-Centric Focus

c. More Complex Products Requiring Customization

d. Product Importance

The correct answer is: More Complex Products Requiring Customization

Business marketers focus on fewer, more intimate and longer-term customer relationships.

Select one:

a. Smaller & Highly Specialized Markets

b. Individual Business Buyers Represent Higher Value

c. Closer Proximity & Higher Degree of Independence

d. Business Needs vs. Consumer Wants

The correct answer is: Individual Business Buyers Represent Higher Value

Business marketers generally sell to narrower vertical markets substantially smaller than most consumer
markets.

Select one:

a. Smaller & Highly Specialized Markets

b. Individual Business Buyers Represent Higher Value

c. Business Needs vs. Consumer Wants

d. Closer Proximity & Higher Degree of Independence

The correct answer is: Smaller & Highly Specialized Markets

B2B marketing requires that all parts of the business be customer-oriented and that all marketing
decisions are based on a complete and accurate understanding of customers' needs. B2B companies are
usually closer to their customers and more knowledgeable about their needs than the typical consumer
company is.

Select one:

a. Expert Buyers & Multiple Decision Makers

b. Stronger Customer-Centric Focus

c. More Complex Products Requiring Customization

d. Product Importance

The correct answer is: Stronger Customer-Centric Focus

Consumer purchases typically involve an individual decision maker in a single-step transaction.

Compared with consumer decision making, business-buying behavior is characterized by a formal multi-
step process conducted professionally over a period, involving many people interacting within a formal
organization.

Select one:

a. Product Importance

b. Expert Buyers & Multiple Decision Makers

c. Stronger Customer-Centric Focus

d. More Complex Products Requiring Customization

The correct answer is: Expert Buyers & Multiple Decision Makers

Complex and highly structured requiring multiple steps drawn out over a period and involving a wide
range of individuals representing various areas of expertise or interest from within the organization.

Select one:

a. Consumer buying process

b. Both of these
c. Business buying process

d. None of these

The correct answer is: Business buying process

The physical product is of greatest importance in consumer markets. In B2B markets, the purchase
extends beyond the product and includes an array of economic, technical and personal relationships
between buyer and seller.

Select one:

a. Product Importance

b. Expert Buyers & Multiple Decision Makers

c. More Complex Products Requiring Customization

d. Stronger Customer-Centric Focus

The correct answer is: Product Importance

MARKETING WEEK 9 Short quiz 9 and Learning Activity 13

Solve the crossword puzzle below. Type the answers in the spaces provided under the statements

4. A sudden strong and unreflective urge or desire to act

Answer

impulse

8. A person’s pattern of living as expressed in his or her activities, interests, and opinions

Answer

lifestyle

9. The action of obtaining or procuring something

Answer

procurement

10. One of the most influential factors to buying behavior

Answer
family

DOWN

1. A settled way of thinking or feeling about someone or something, typically one that is reflected in a
person's behavior

Answer

attitude

2. Made up of the subconscious factors that push a consumer to buy a product

Answer

motivation

3. Most basic aspect of a consumer’s life that influences the values and beliefs that they live their life
with

Answer

culture

5. The way that different consumers interpret information

Answer

Perception

6. The way in which one acts or conducts oneself, especially toward others

Answer

behavior

7. Affects the goods and services that that consumer will want or need to purchase

Answer

occupation

LEARNING activity 13

These factors are the relationship between buyers and sales representatives of various competitor
companies.

Select one:

a. Organization buying
b. Interpersonal factors

c. Individual factors

d. Systems buy

Ans- Interpersonal factors

These factors are related to the buyers and their reactions.

Select one:

a. Organization buying

b. Individual factors

c. Interpersonal factors

d. Systems buy

Ans- Individual factors

The decision-making process by which formal organizations establish the need for purchased products
and services and identify, evaluate, and choose among alternative brands and suppliers.

Select one:

a. Systems buy

b. Interpersonal factors

c. Individual factors

d. Organization buying

Ans-Organization buying

The factors about a person that that come together to make up their individuality such as age, life-cycle
stage, occupation, economic situation, lifestyle, and personality and self-concept.

Select one:

a. New task buy

b. Personal factors

c. Organizational buying situations

d. Modified rebuy
Ans- Personal factors

Refers to the positions held within the groups and social networks that a consumer is a part of.

Select one:

a. Personal factors

b. New task buy

c. Organizational buying situations

d. Roles and Status

1. Ans- Roles and Status

What is the first stage in the consumer buying process?

Problem recognition

2. Which of these is the reason service strategies don't get the serious attention they deserve?

All of these

3. A process in which the organization gives a single order to a single organization for supplying a
full system.

Systems buy

4. Which of these is an important service strategy in the Philippine Business setting?

All of these

5. Business or transactions conducted directly between a company and consumers who are the
end-users of its products or services.

Business to Consumer or B2C

6. A strong company will already have great customer relationships. But a smart company will
always be asking this question.

What is good customer service?

7. Which of these is an imperative of customer experience strategies?

Designing the right experienced-focused value propositions

8. The goal of any service strategy should be to

All of these

9. Can pertain to how a group of individuals feels about certain social issues, which can be of
interest to nonprofit or charitable organizations.

Consumer Values

10. This is improving the functionality of your existing products.

Horizontal Value

11. Which of these is a characteristic of organization buying?

All of these

12. Seeks to identify and weigh the relative importance of factors consumers use to choose one
product over another.

Behavior Analysis

13. The immediate nature of customer service.

I need a replacement part now!

14. Why is customer experience important?

All of these

15. Ensure you convey to customers exactly what you mean.

Clear Communication

16. The coordinated planning of the individual products and services can contribute towards the
balanced portfolio.

Portfolio Planning

17. In this situation, the buyer is buying the product for the first time.

New task buy

18. Which of these is a key to improve your team's customer service skills?

Look at every touchpoint

19. Best defined as the factors that influence a consumer's mind on the buying behavior they
engage in.

Psychological factors
 20. A sub-set of a market made up of people or organizations with one or more characteristics that
cause them to demand similar product and/or services based on qualities of those products
such as price or function.

Market Segment

21. Which of these are required skills of a customer service rep?

Empathy

22. The commonly used tools to help marketers identify a consumer are buying decisions because
as a person ages and moves throughout the different life-cycle stages, their tastes change.

Age and life-cycle stage

23. It isn't a quick fix or a policy to be implemented one time that lasts forever.

Customer Service

24. Requires a moderate amount of time for information gathering.

Limited decision making

25. Factors are extremely difficult to change and are often pulled from the family and peers of the
consumer.

Both Beliefs and Attitude

26. Can be thought of as a definition of what the organization is or what it does.

Corporate Mission

27. This is extending your product lines, personalizing products and using collaboration to build a
loyal following of customers.

New Value

28. Because these include factors like nationality, religion, racial groups, and geographic region
affiliation, these factors can often not be changed by consumers.

Subculture

29. A type of transaction that exists between businesses, such as one involving a manufacturer and
wholesaler, or a wholesaler and a retailer.

Business to Business or B2B

30. This is empowering your customers, creating greater efficiency and accessibility of your
products.
Trapped Value

31. It identifies target customers, ascertains the needs of these customers, and then specifies how
the product satisfies these needs.

Customer Analysis

32. A comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set time frame.

Marketing Plan

33. It is better known as the individual qualities of a person that make them who they are and set
them apart from their peers.

Personality and self-concept

34. Go through all six stages of the buying process.

Extensive decision making

35. No conscious planning.

Impulse buying

36. Which of these is proactive customer service?

All of these

37. In this buying situation, only purchasing department is involved.

Organizational buying situations

38. Buying experts whose sole function is to procure products and services on behalf of the
company.

Procurement managers

39. In this buying situation, there is a modification to the specifications of the product or
specifications related to delivery.

Modified rebuy

40. Generally made up of businesses that buy products and raw materials for their own operation.

Business Markets

41. Solve the crossword puzzle word. Type the answers in the spaces provided
ACROSS

Patience

Knowledge

strategy

Adaptability

Community

synchronize

DOWN

Experience

Consistency

Empathy

Repeatedly

PRINCIPLES OF MARKETING

Credits nga pala sa mga nag contribute ng answers mga lodii haahha. Nag compile lang ako hahaha.
Good luck. Pawer mga ABM.

PS. May mga wrong answers dyan. Search nalang kayo sa Google o kaya sa module. Ty.

Short Quiz 10

ACROSS
3. A classification that involves values, beliefs, interests and the like
Answer
5. A type of market segmentation that relies on the notion that groups of consumers in a particular
geographic area may have specific product or service needs
Answer
6. This type of market segmentation divides the population because of their behavior, usage and
decision making pattern
Answer
 7. A type of market segmentation that is usually the most important criteria for identifying target
markets making knowledge of demographic information crucial for many businesses
Answer
8. Typically used with reference to social and cultural differences rather than biological ones
Answer
9. Refers to the consumer’s perception of a product or service in relation to its competitors
Answer
10. A type of market segmentation that divides the target market based on socio-economic class,
personality, or lifestyle preferences
Answer
DOWN
1. An element, feature, or factor that is liable to vary or change
Answer
2. Means to divide the marketplace into parts, or segments, which are definable, accessible,
actionable, and profitable and have a growth
Answer
4. The money received, especially on a regular basis, for work or through investments
Answer
LA 14
The process of dividing an entire market up into different customer segments.

Select one:
a. Psychographic Segmentation
b. Market Segmentation
c. Market Positioning
d. Target Marketing

Question 2
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Question text
The three ways to classify what the customer wants.

Select one:
a. Market Segment
b. Customer demographics
c. Needs, wants and demands
d. Trout and Ries

Question 3
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 Question text
Target Marketing provides a focus to this.

Select one:
a. Trout and Ries
b. Market Segment
c. Customer demographics
d. Marketing activities

Question 4
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Question text
They have sophisticated options to allow businesses to target users based on market segments.

Select one:
a. Trout and Ries
b. Market Segment
c. Social Media Platforms
d. Customer demographics

Question 5
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Question text
They suggested a six-step question framework for successful positioning.

Select one:
a. Needs, wants and demands
b. Customer demographics
c. Market Segment
d. Trout and Ries

SQ 11
ACROSS
3. A marketing strategy that can create an emotional attachment to your product in the mind of the
consumer
Answer
5. A distribution strategy that gives a specific retailer, or authorized dealer, the sole right to sell a
product in a particular geographical area
Answer
8. A way of presenting your business to your customers
Answer
 9. A distribution strategy that allows a product to be sold at a moderate number of sales outlets, but
not everywhere, in a geographical area
Answer
10. The process you use to make potential customers aware of your product or service and to
influence them to buy it
Answer
DOWN
1. Person or firm that buys large quantity of goods from various producers or vendors, warehouses
them, and resells to retailers
Answer
2. A distribution strategy that seeks to make a product available at as many sales outlets as
possible
Answer
4. What a product does and how it appears to the senses
Answer
6. A small alteration or movement made to achieve a desired fit, appearance, or result
Answer
7. The reasons customers choose to buy a product
Answer

LA 15
This method sets a product's price based on what it costs your business to provide it.

Select one:
a. Market Share
b. Cost-based pricing
c. Demand-Based Pricing
d. Marketing Mix

Question 2
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This method focuses on consumer demand-how much customers are willing to pay for a product.

Select one:
a. Market Share
b. Marketing goals
c. Demand-Based Pricing
d. Marketing Mix

Question 3
Complete
 Mark 1.00 out of 1.00
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Question text
This method focuses on what the competition charges.

Select one:
a. Marketing Mix
b. Demand-Based Pricing
c. Market Share
d. Competition-Based Pricing

Question 4
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The percentage of a given market population that is buying a product or service from a particular
business.

Select one:
a. Marketing Mix
b. Marketing goals
c. Demand-Based Pricing
d. Market Share

Question 5
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Question text
Set when a retailer wants to reduce the price of a product.

Select one:
a. Markup Price
b. Direct Channel
c. Markdown Price
d. Indirect Channel

LQ 3
Question 1
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Which of these is a type of a distribution strategy?

Select one:
a. Selective
b. All of these
c. Intensive
d. Exclusive

Question 2
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Which of this is a measurable statistic in demographic segmentation?

Select one:
a. All of these
b. Race
c. Gender
d. Age

Question 3
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Question text
Its objective is to design a marketing mix that precisely matches the expectations of customers in the
targeted segment.

Select one:
a. Market Positioning
b. Market Segmentation
c. Target Marketing
d. None of these

Question 4
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Question text
Every marketing plan is unique because each business has these.

Select one:
a. Demand-Based Pricing
b. Marketing Mix
c. Marketing goals
d. Market Share

Question 5
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Question text
 It can include gender, age, income, household size, geographic area and even various ethnic
groups.

Select one:
a. Customer demographics
b. Trout and Ries
c. Market Segment
d. Needs, wants and demands

Question 6
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Which of these belong to the 4Ps of Marketing?

Select one:
a. Production
b. All of these
c. Promotion
d. People

Question 7
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Question text
Involves breaking a market into segments and then concentrating your marketing efforts on one or a
few key segments consisting of the customers whose needs and desires most closely match your
product or service offerings.

Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

Question 8
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Question text
The process of creating a strong image in the mind of the consumer.

Select one:
a. Promotion
b. Brand
c. Logo
d. Product positioning

Question 9
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Question text
Helps you define the marketing elements for successfully positioning your market offer.

Select one:
a. Demand-Based Pricing
b. Marketing goals
c. Market Share
d. Marketing Mix

Question 10
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Question text
It helps you to define your marketing options in terms of price, product, promotion, and place so that
your offering meets a specific customer need or demand.

Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. The Marketing mix
d. Marketing

Question 11
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What is the mathematical formula for the Markup Amount?

Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost * Markup Percentage/100
d. Wholesale Cost + Markup Amount

Question 12
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A pathway in which the product goes from the producer to one or more intermediaries before it
reaches the consumer.

Select one:
a. Markup Price
b. Markdown Price
c. Indirect Channel
d. Direct Channel

Question 13
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What are the basic market-segmentation strategies?

Select one:
a. Lifestyle, income, gender
b. Gender, age, race
c. Behavioral,Demographic,Psychographic, andGeographical
d. Race, education, ethnicity

Question 14
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What do gaps symbolize in a positioning map?

Select one:
a. Possible areas for new products
b. Both of these
c. None of these
d. Possible areas for existing products

Question 15
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A pathway in which a product goes from the producer straight to the consumer.

Select one:
a. Direct Channel
b. Markup Price
c. Markdown Price
d. Indirect Channel

Question 16
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What is the mathematical formula for the Markdown Price?

Select one:
a. Wholesale Cost * Markup Percentage/100
b. Retail Price * Markdown Percentage/100
c. Retail Price - Markdown Amount
d. Wholesale Cost + Markup Amount

Question 17
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Set when a retail store buys a product from a wholesaler, they add an additional amount to the
wholesale cost to make a profit.

Select one:
a. Indirect Channel
b. Markdown Price
c. Markup Price
d. Direct Channel

Question 18
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Which of these is a basic factor that affects market segmentation?

Select one:
a. Measurability of its effective size,
b. All of these
c. Clear identification of the segment,
d. Its accessibility through promotional efforts, and

Question 19
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What are the things you should base your product on?

Select one:
a. None of these
b. Both Target markets and Potential profits
c. Target markets
d. Potential profits

Question 20
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 After segmenting a market and then targeting a consumer, you would proceed to position a product
within that market.

Select one:
a. Psychographic Segmentation
b. Market Positioning
c. Target Marketing
d. Market Segmentation

Question 21
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What is the first question in the six-step question framework for successful positioning?

Select one:
a. Do you have the resources to do it?
b. Are your tactics supporting the positioning objective you set?
c. Whom you have to defeat to own the position you want.
d. What position do you currently own?

Question 22
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What is the mathematical formula for the Markup Price?

Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost + Markup Amount
d. Wholesale Cost * Markup Percentage/100

Question 23
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What are the segments according to monthly earnings?

Select one:
a. None of these
b. High, mid, low
c. Mid, low
d. High, low

Question 24
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 Question text
The various ways that a product can reach the consumer.

Select one:
a. Marketing Mix
b. Distribution Channels
c. Product Positioning
d. Marketing Strategy

Question 25
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It is based on the theory that the choices that people make when purchasing goods or services are
reflections of their lifestyle preferences or socio-economic class.

Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

Question 26
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Why is market segmentation and targeting necessary?

Select one:
a. To identify and target certain demographic groups
b. To find customers
c. To identify certain demographic groups
d. To target certain demographic groups

Question 27
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What is the last step in the six-step question framework for successful positioning?

Select one:
a. Whom you have to defeat to own the position you want.
b. What position do you currently own?
c. Are your tactics supporting the positioning objective you set?
d. Do you have the resources to do it?

Question 28
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Question text
A good place to start when you are thinking through your plans for a product or service, and it helps
you to avoid these kinds of mistakes.

Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. Marketing
d. The Marketing mix

Question 29
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A small unit within a large market comprising of like-minded individuals.

Select one:
a. Market Segment
b. Needs, wants and demands
c. Customer demographics
d. Trout and Ries

Question 30
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Why is it not feasible to go after all customers?

Select one:
a. Customers have different wants
b. Customers have different needs
c. Customers have different tastes
d. All of these

SQ 12

Question 1
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Most common pricing mistake.
 Select one:
a. Pricing based on customer value
b. Pricing based on costs
c. Increasing prices too quickly
d. Reducing prices gradually to get sales

Question 2
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Which of these is a general pricing approach?

Select one:
a. All of these
b. Competition-based pricing
c. Target profit pricing
d. Cost-plus pricing

Question 3
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The prices a company sets influences the way consumers view the company and the quality of its
products.

Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

Question 4
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Businesses have to sell more than they spend to make profit and stay in business.

Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

Question 5
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 What's the mathematical formula for Markup Price?

Select one:
a. Variable Cost - Fixed Costs/Unit Sales
b. Variable Cost + Fixed Costs/Unit Sales
c. Unit Cost/ (1 - Desired Return on Sales)
d. Unit Cost/ (1 + Desired Return on Sales)

Question 6
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The prices that competitors set for their products are an important consideration for small
businesses that are introducing new products.

Select one:
a. Competing Products
b. Product Positioning
c. Consumer Demand
d. Costs

Question 7
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Dynamic pricing allows sellers to:

Select one:
a. Monitor customer behavior and tailor offers.
b. Change prices on the fly to adjust for changes in demand or costs.
c. All of these
d. Aid consumers with price comparisons.

Question 8
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Small businesses often focus on innovate products that meet the needs of specific niche markets
within larger markets.

Select one:
a. Consumer Demand
b. Costs
c. Product Positioning
d. Competing Products

Question 9
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Companies wishing to make a profit must exceed

Select one:
a. None of these
b. Both of these
c. The break-even unit volume.
d. The break-even point

Question 10
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What's the mathematical formula for Unit Cost?

Select one:
a. Variable Cost + Fixed Costs/Unit Sales
b. Unit Cost/ (1 - Desired Return on Sales)
c. Variable Cost - Fixed Costs/Unit Sales
d. Unit Cost/ (1 + Desired Return on Sales)

LA 16
Question 1
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Show total cost and total revenues at different levels of unit volume.

Select one:
a. Price
b. Cost-based pricing
c. Product Positioning
d. Break-even charts

Question 2
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The only element that produces revenues. It is flexible and can be changed quickly.

Select one:
a. Break-even charts
b. Price
c. Cost-based pricing
d. Product Positioning

Question 3
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Uses buyers' perceptions of value rather than seller's costs to set price.

Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

Question 4
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The intersection of the total revenue and total cost curves.

Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

Question 5
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The process of creating a strong image in the mind of the consumer.

Select one:
a. Product Positioning
b. Price
c. Cost-based pricing
d. Break-even charts

SQ 13
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 Which of these is a category of sea carriers?

Select one:
a. Overseas
b. None of these
c. Domestic
d. Both of these

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A major component of the total cost of logistics management of an enterprise.

Select one:
a. Supply Chain Management
b. Transportation Cost
c. Risk Management
d. Pipelines for transport

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The most decisive issue affecting the choice of the best of transportation means is

Select one:
a. None of these
b. Trade-off between customer service and cost
c. Logistics
d. Profit

Question 4
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Its purpose is to deliver goods/services to the consumers.

Select one:
a. None of these
b. Planning
c. Physical distribution
d. Transportation

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 Question text
What is the principle that Activity based costing is based on?

Select one:
a. The fact that the products or the customers, namely the objects or causes of cost, create demand for
activities and their implementation completes the distribution process
b. Both of these
c. None of these
d. Precisely depict the activities that generate costs in the framework of implementing the distributional
functions throughout the supply chain

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Which of these is an objective of efficient transport systems?

Select one:
a. None of these
b. Reduction of the cost of the total cost of the transportation system
c. Reduction of costs associated with the maintenance of high or low levels of inventory associated with
opportunity cost of invested capital in stock and relative assets, or low customer service level.
d. Both of these

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Which of these are mainly transported via air?

Select one:
a. All of these
b. Medical pharmaceutical material
c. Electric equipment
d. Clothing and footwear

Question 8
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The logistics activities involved in SCM can be divided in

Select one:
a. Key activities
b. Support activities
c. All of these
d. Physical activities
 Question 9
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Which of these is characteristic of the philosophy of logistics management?

Select one:
a. All of these
b. Risk management
c. Reducing cost
d. Quality

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Which of these is an objective of customer service in terms of logistics?

Select one:
a. The ability to develop quality control procedures of the supplied goods, within the framework of the
delivery
b. Improving the distribution time in regards of the processing of the orders.
c. Maintaining and retaining satisfied customers in the direction of strengthening the occupied market
share of the company.
d. All of these

LA 17

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The management of multiple relationships across the supply chain.

Select one:
a. Products/services distribution channel
b. Material Supplies Channel
c. Supply Chain
d. Supply Chain Management

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They represent the most popular form of transportation.
 Select one:
a. Distribution Channel
b. Road Transportations
c. Customer Service
d. Rail transportations

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They have the ability to transfer large amounts of product across long distances, by keeping the cost
low.

Select one:
a. Rail transportations
b. Road Transportations
c. Customer Service
d. Distribution Channel

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Provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service.

Select one:
a. Supply Chain Management
b. Supply Chain
c. Products/services distribution channel
d. Material Supplies Channel

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This way of transporting liquid and gas cargo appears in our country through our own factory
facilities or companies that refine and exploit the products that are in liquid form.

Select one:
a. Distribution Channel
b. Road Transportations
c. Pipelines for transport
d. Customer Service

SQ 14
 LQ 18
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The final selection of these needs to consider target audience, budget, competitive response and
each tool's purpose.

Select one:
a. Consumer promotional tools
b. Sales Promotion
c. Direct Marketing
d. Consumer incentives

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Usually targeted at the fence sitters and brand switchers.

Select one:
a. Consumer promotional tools
b. Consumer incentives
c. Sales Promotion
d. Direct Marketing

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What are the 4Ps of Marketing?

Select one:
a. People, Promotion, Price, Product
b. People, Place, Promotion, Product
c. Politics, People, Place, Promotion
d. Product, Price, Place and Promotion

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 The major function of this office is to handle press releases, support product publicity, create and
maintain the corporate image, handle matters with lawmakers, guide management with respect to
public issues.

Select one:
a. Sales Effect Research
b. Marketing Public Relation
c. Public Relations
d. Communication Effect Research

Question 5
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To support corporate and product branding activities is the direct responsibility of this.

Select one:
a. Marketing Public Relation
b. Communication Effect Research
c. Public Relations
d. Sales Effect Research

SQ 15
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The findings of a SWOT analysis depend on

Select one:
a. Both of these
b. Either of these
c. Factors including economic variances and competitor activities
d. The person or group completing the analysis

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They generally relate to external factors

Select one:
a. All of these
b. Strengths and weaknesses
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats
 Question 3
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They are often internal to your organization.

Select one:
a. Strengths and weaknesses
b. All of these
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats

Question 4
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What activity can help a company improve and maintain internal factors?

Select one:
a. Both Training and Performance evaluations
b. Performance evaluations
c. Training
d. None of these

Question 5
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Company weakness may include which of the following?

Select one:
a. All of these
b. Poor customer service
c. Lack of product knowledge
d. Bad reputation

Question 6
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Which of these is an aspect that cannot be controlled?

Select one:
a. Competition
b. International markets
c. Quality procedures
d. Business reputation

Question 7
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What does SWOT stand for?

Select one:
a. Both of these
b. Strengths, weaknesses, opportunities and threats
c. Smart, wise, outperform, time
d. None of these

Question 8
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To develop a strong marketing strategy, businesses need to understand

Select one:
a. Their customer
b. Their industry
c. Demands of their industry and customer
d. All of these

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Which of these is an aspect that cannot be controlled?

Select one:
a. Competition
b. Business reputation
c. International markets
d. Quality procedures

Question 10
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Which of these aspects can be considered as external factors in SWOT Analysis?

Select one:
a. Economic deviations
b. Competing businesses
c. All of these
d. Governmental changes

LA 19

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SWOT Analysis can be used to kick-off this.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strategy Formulation
d. Strengths and Weaknesses

Question 2
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What does SWOT stand for?
Select one:
a. Strengths, Weaknesses, Orders and Tips
b. Store Weaknesses, Opportunities and Threats
c. Social Welfare Opportunities and Threats
d. Strengths, Weaknesses, Opportunities and Threats

Question 3
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To improve your business overall standings, these must be clearly generated.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strengths and Weaknesses
d. Strategy Formulation
 Question 4
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The foundation of a marketing plan.
Select one:
a. Market Analysis
b. Opportunities and Threats
c. Marketing Strategy
d. SWOT Analysis

Question 5
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What are the things you need to ensure when carrying out your analysis?
Select one:
a. Strategy Formulation
b. Rigorous and realistic
c. Internal-External Analysis
d. Business' marketing strategies

LONG QUIZ 4 :) 30/30

External factors that cannot be controlled.
The correct answer is: Opportunities and Threats
Another term for SWOT Analysis.
The correct answer is: Internal-External Analysis
It is a marketing research to assess the effect an advertisement or some other promotional activity is having,
or has had, on sales of the product being advertised.
The correct answer is: Sales effect research
Includes all the businesses/organizations that provide materials to its processing /manufacturing plans.
The correct answer is: Material Supplies Channel
This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through
high levels of customer service.
The correct answer is: Products/services distribution channel
Internal factors of the marketing SWOT analysis.
The correct answer is: Strengths and Weaknesses
Sets the price for small companies.
The correct answer is: Chief Executive Officer of CEO
Could be convention, trade shows, competition among sales people.
The correct answer is: Sales force incentive
An organization's strategy combines all of its marketing goals into one comprehensive plan.
The correct answer is: Marketing Strategy
It is defined as the transportation of the product from the point of production or transshipment to the point
or points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution
Also called going-rate pricing.
The correct answer is: Competition-based pricing
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be
affected by the organization's actions, objectives and policies.
The correct answer is: Stakeholders.
In this field of transportation, more passengers are transferred, than loads.
The correct answer is: Air Carriers
Sets the price for large companies.
The correct answer is: Divisional or product line managers
The amount of money charged for a product or service, or the sum of the values that consumers exchange
for the benefits of having or using the product or service.
The correct answer is: Price
It simplifies the pricing process; price competition may be minimized and is perceived as more fair to both
buyers and sellers.
The correct answer is: Cost-based pricing
A simple but useful framework for analyzing your organization's strengths and weaknesses, and the
opportunities and threats that you face.
The correct answer is: SWOT Analysis
An assessment which allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
Seeks to determine whether an ad is communicating effectively.
The correct answer is: Communication Effect Research
A marketing research to assess the effect an advertisement or some other promotional activity is having, or
has had, on sales of the product being advertised.
The correct answer is: Sales Effect Research
It is the shifting of a load from a production site to where demand occurs.
The correct answer is: Transportation
Includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
The correct answer is: Supply Chain
Could be samples, coupons, free trial and demonstration.
The correct answer is: Consumer incentives
The communication establishes through a direct channel without using any intermediaries.
The correct answer is: Direct Marketing
It includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
~Stakeholders.
The correct answer is: Supply Chain
Can help business managers gauge the level of demand for new products and the amount that the average
consumer is willing to pay for a new product.
The correct answer is: Marketing Research
Defined as the transportation of the product from the point of production or transshipment to the point or
points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution Channel
Involves all sub-processes of the distribution, which add value to the product from the customer's
perspective and reflect the speed and accuracy with which the order of a customer is delivered to him.
The correct answer is: Customer Service
It is an assessment that allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
This seeks to determine whether an ad is communicating effectively. Called copy testing, it can be
done before an ad is put into media and after it is printed or broadcast
The correct answer is: Communication effect research.

SQ 16

Strategic marketing planning is

The correct answer is: Ongoing process
Often retains the barrier between strategists and implementers
The correct answer is: Consensus Approach
It is an advantage of Command Approach.
The correct answer is: It makes decision easier
Created a surge in need for products and services that range drastically
The correct answer is: Baby Boomers generation
Which aspect contributes to strategic marketing planning?
The correct answer is: All of these
Which of these is a phase in the strategic marketing process?
The correct answer is: All of these
Which of these is a common mistake in the implementation phase?
The correct answer is: Both of these
The goal of top managers using this approach is to shape the organization's culture in such a way that all
employees-top managers to janitors participate in making decisions that help the organization reach its
objectives.
The correct answer is: Cultural Approach
It focuses explicitly on implementation.
The correct answer is: Change Approach
What is the primary benefit of strategic marketing plan?
The correct answer is: It puts a written guide in place for a business to follow to reach its goals and
objectives

LA 20 :) 5/5
Marketing strategies are evaluated and selected at the top of the organization and forced downward
to lower levels where frontline managers and employees are expected to implement them.
The correct answer is: Command Approach
The basic premise here is to modify the organization in ways that will ensure the successful
implementation of the chosen marketing strategy.
The correct answer is: Change Approach
Once you identify a target customer base, you can determine the potential success of a new product
or service, the marketing methods needed to promote and sell it and the financial impact of a
planned marketing strategy through prerelease group testing.
The correct answer is: Testing Research
To perform this, look at the current costs involved with all aspects of your business including
inventory, distribution and the current costs of your marketing strategies.
The correct answer is: Cost Analysis
Involves gathering data about your customers during or after check out and then tabulating this
information in a spreadsheet for comparison.
The correct answer is: Customer Analysis

Short Quiz 17 10/10

A marketing perspective that emphasizes pushing the product
answer: Sales-oriented philosophy
When it comes to your customers you need to keep in mind the importance of this.
answer: Target marketing
The process of getting the product to the consumer
answer: Distribution section
Doing this your target market can help you set prices for your products and services, serve as
guidance when you create promotional efforts to advertise your brand and help you decide how to
distribute your products.
answer: Outlining
To understand your customers' needs and develop a plan that surrounds those needs.
answer: Essence of marketing
Should describe the approach to creating customer awareness of product or service
answer: Promotion section
Should include the most likely, best case, and worst case scenarios
answer: Actual sales forecast
By selecting particular verticals to present your offerings, it is important to consider your
answer: Virtual segmentation
Which of these can help increase organic growth?
answer:All of these
The most effective way to grow and expand your business is by focusing on this
answer: Organic growth

Learning Activity 21 5/5

Original intellectual creations, including inventions, literary creations, and works of art, that are
protected by patents or copyrights.
answer: Intellectual Property
The basic physical product and/or service that delivers those benefits.
answer:Actual product or service
The fundamental benefit or solution sought by customers.
answer: Core product or service
The process of locating and describing potential customers.
answer: Marketing Analysis
The basic product and/or service plus any extra or unsolicited benefits to the consumer that may
prompt a purchase.
answer: Augmented product or service
To cause someone to believe something especially after a sustained effort.
ans: PERSUADE
The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise.
ans: REVENUE
In this section, customers will be motivated to buy.
ans: PROMOTION
The process of separating something into its constituent elements.
ans: ANALYSIS
You develop a break-even computation in this section.
ans: PRICING

SHORT QUIZ 18. 8/10 lang po ako, yung may *** yan po ang sagot. Kayo na bahala sa dalawang
maling sagot. Thank you!
Question 1
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Which of these is a key step in estimating market potential?
Select one:
a. Define your target market and market segments.
b. Determine the average household income for the area and state.
c. Derive average expenditures for the category.
d. All of these ***
Question 2
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The entire size of the market for a product at a specific time. It represents the upper limits of the
market for a product.
Select one:
a. Marketing Plan
b. Marketing Research
c. Market Segmentation
d. Market Potential ***
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What is a Sales Forecast?
Select one:
a. Essential component of business plan because is critical to assessing the feasibility of a new
venture
b. Prediction of how much of a product or service will be purchased within a givenmarket during a
specified time period
c. None of these
d. Both of these ***
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A type of forecasting where sales is the estimated variable.
Select one:
a. Indirect
b. Starting Point
c. Predicting Variable
d. Direct ***
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All potential buyers in a target market's submarkets areidentified and then the estimated demand is
added up.
Select one:
a. None of these
b. Buildup process
c. Chain-ratio method
d. Breakdown process (wrong)
Question 6
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What is the formula for Market Potential?
Select one:
a. MP= N – P – Q
b. MP = N + P + Q
c. MP= N – P – Q
d. MP = N x P x Q ***
Question 7
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What is the final step in the marketing research process?
Select one:
a. Visualize your data
b. Analyze your data
c. Collect your Data
d. Communicate results ***
Question 8
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A qualitative form of research.
Select one:
a. Marketing (wrong
b. Exploratory
c. Descriptive
d. Causal
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Which of these is a limitation of forecasting?
Select one:
a. All of these ***
b. Used less frequently by small businesses
c. Forecasting process unfamiliar to management team
d. Business manager may be unfamiliar with methods of quantitative analysis
Question 10
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The specific characteristics that distinguish market segments according to the benefits sought by
customers.
Select one:
a. Demographic variables
b. Benefit variables ***
c. Segmentation variables
d. None of these

LEARNING ACTIVITY 22 5/5 :)

The most important step in the market research process.
Select one:
a. Descriptive Research
b. Exploratory Research
c. Marketing Research
d. Defining the goals of the project ***
The specific characteristics that describe customers and their purchasing power.
Select one:
a. Demographic variables ***
b. Segmentation variables
c. Causal Research
d. Design and prepare your research instrument
The most specific type of research is causal research, which usually comes in the form of a field test
or experiment.
Select one:
a. Causal Research ***
b. Demographic variables
c. Design and prepare your research instrument
d. Segmentation variables
The parameters used to distinguish one form of market behavior from another.
Select one:
a. Design and prepare your research instrument
b. Segmentation variables ***
c. Demographic variables
d. Causal Research
This form of research is used when the topic is not well defined or understood, your hypothesis is not
well defined, and your knowledge of a topic is vague.
Select one:
a. Descriptive Research
b. Defining the goals of the project
c. Exploratory Research ***
d. Marketing Research

PRIM 121 LONG QUIZ 5 mga lodi nahirapan ako dyn kac nag babago ang tanong
pati rin ung 2nd quarter exam :( :(

Started on Friday, 27 October 2017, 8:59 AM

State Finished
Completed on Friday, 27 October 2017, 9:09 AM
Time taken 10 mins 1 sec
Grade 25.00 out of 30.00 (83%)
Question 1
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A service offered by companies that focuses on the internal and external needs of a business's
customers.
answer
Consumer Orientation
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Carries the participative style of the consensus approach to the lower levels of the organization.
answer
Cultural Approach
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This is the process of locating and describing potential customers.
answer
Market Analysis
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It describes business activities involved in accomplishing specific marketing objectives within a set
period.
answer
Marketing Plan
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A strategy that recognizes the existence of several distinct market segments but focuses on only the
most profitable segment.
answer
Single-segment strategy
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It is the process of thinking about and organizing the activities required to achieve a desired goal. It
involves the creation and maintenance of a plan, such as psychological aspects that require
conceptual skills.
answer
Planning
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Here, top managers and lower-level managers work together to evaluate and develop marketing
strategies.
answer
Change Approach
Question 8
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Business activities that direct the creation, development, and delivery of a bundle of satisfaction from
the creator to the targeted user.
answer
Intellectual Property
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Involves checking out the new products or services offered by your competitors, examining their
marketing strategies and determining whether they are succeeding or failing with their businesses.
answer
Customer Feedback
Question 10
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A strategy that recognizes different preferences of individual market segments and develops a
unique marketing mix for each.
answer
Multi-segment strategy
Question 11
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Involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research
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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period.
answer
Marketing Plan
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A description of potential customers in a target market.
answer
Customer Profile
Question 14
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This is the process that the operational and managerial staff of a company goes through to create
and implement effective marketing strategies.
answer
Marketing Plan
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A marketing control technique similar to testing research, but instead of gaining insight into future
products and services, you evaluate customers' opinions of existing products or services and the
marketing methods you currently use.
answer
Customer Feedback
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Emphasizes the product as the single most important part of the business.
answer
Actual product or service
Question 17
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In this step of the market research process, it is time to design your research tool.
answer
Design and prepare your research instrument
Question 18
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Involves combining customer experiences with the overall direction the company wants and needs to
take in order to succeed.
answer
Strategic Marketing Planning
Question 19
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A description of potential customers in a target market.
answer
Customer Profile
Question 20
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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research

SQ 19
Something that can be used as a way to judge the quality or level of other, similar things –
Benchmark
Should be stated as goals the company would like to reach during the plan’s term. – Objectives,
The organization where sales and marketing people are assigned to specific countries, regions, or
districts. – Geographic,
A marketing control that involves looking at whether the company’s basic strategies are well
matched to its opportunities – Strategic,
The sum of all activities involved in the chain of moving products from the producer to end-user. –
Marketing,
A meeting at which a group of people engages in intensive discussion and activity on a particular
subject or project. – Workshop,
This last section of the Marketing Plan outlines the control measures that will be used to monitor
progress. – Controls,
A series of actions or steps taken in order to achieve a particular end. – Process,
The organization where a functional specialist heads different marketing activities – Functional,
A marketing control that involves checking ongoing performance against the annual plan and taking
corrective action when necessary. – Operating

LA 23 5/5
The process of dividing the total market.
Select one:
a. Market Segmentation ✔ ✔ ✔

b. Target customers
c. Market Positioning
d. Marketing Process
Question 2
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They stand at the center of the marketing process.
Select one:
a. Market Positioning
b. Marketing Process
c. Market Segmentation
d. Target customers ✔ ✔ ✔

Question 3
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The process of designing strategies for profitably serving chosen segments better than the competition.
Select one:
a. Market Positioning ✔ ✔ ✔

b. Marketing Process
c. Target customers
d. Market Segmentation
Question 4
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The set of controllable marketing variables that the firm blends to produce the response it wants in the target
market.
Select one:
a. Market Positioning
b. Target customers
c. Marketing Mix ✔ ✔ ✔

d. Market Segmentation
Question 5
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The total amount of resources that a firm puts into the Marketing Mix in order to stimulate demand for its
goods and services.
Select one:
a. Marketing Research
b. Marketing Effort ✔ ✔ ✔

c. Marketing Plan
d. Marketing Strategy

SHORT QUIZ 20 10/10

Public Relations has great _______ because others write it – Credibility,
The issue with sales collateral – Consistency,
A fundamental and complex part of a company’s marketing efforts – MarCom,
A large outdoor advertising structure – Billboard,
The primary method of generating leads, closing sales and servicing accounts. – Sales,
It is a unified, organized group of programs and promotional messages that have one theme or central idea. –
Campaign,
The creation and placement of paid messages to inform potential customers and solicit sales of your product. –
Advertising,
A quantitative expression of a financial plan for a defined period. – Budget,
A marketing program implements this. – Tactics,
It supplements Face-to-face selling – Telemarketing

LA 24
The objective externally is to motivate customers to buy now. Internally, it motivates sales force to
sell.
Select one:
a. Direct Marketing
b. Public Relations
c. Marketing Program
d. Sales Promotion ✔ ✔ ✔

Question 2
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Should be designed to expose your product to the largest possible segment of your target market in
the most effective, efficient way.
Select one:
a. Sales Collateral
b. Marketing Budget
c. Media Plan ✔ ✔ ✔

d. Trades shows, events and conferences

Question 3
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The standard used by Federal statistical agencies in classifying business establishments for the
purpose of collecting, analyzing, and publishing statistical data related to the U.S. business
economy.
Select one:
a. Media Plan
b. Marketing Budget
c. Trades shows, events and conferences
d. North American Industry Classification System/NAICS ✔ ✔ ✔

Question 4
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Some of the reasons for participation are to connect with key media players and editors, evaluate
competition, talk with customers and prospects and sell products.
Select one:
a. Media Plan
b. Trades shows, events and conferences ✔ ✔ ✔

c. Sales Collateral
d. Marketing Budget
Question 5
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They need to be selected based on whom you are trying to reach, what you are trying to accomplish
and how much you have to do it with.
Select one:
a. Trades shows, events and conferences
b. Media Mix components ✔ ✔ ✔

c. Media Plan
d. Marketing Budget

LONG QUIZ 6 30/30

What are the marketing management functions?
Select one:
a. Plan, research, segmentation
b. None of these
c. Segmentation, targeting, positioning
d. Analysis, planning, implementation, control ✔ ✔ ✔

Question 2
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Question text
The process of analyzing market opportunities, selecting targetmarkets, developing the marketing
mix, and managing the marketing effort.
Select one:
a. Market Positioning
b. Target customers
c. Market Segmentation
d. Marketing Process ✔ ✔ ✔

Question 3
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Which of these are components of promotional mix?
Select one:
a. All of these✔ ✔ ✔

b. Advertising
c. Direct Marketing
d. Public Relations
Question 4
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Allows the company to gather information about their customers, competitors andany environmental
changes to determine the market opportunities.
Select one:
a. Marketing research ✔ ✔ ✔

b. Marketing plan
c. Marketing audit
d. Marketing control
Question 5
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Which of these is a key issue of sales force?
Select one:
a. Automation
b. Training
c. Both Training and Automation ✔ ✔ ✔

d. None of these
Question 6
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The opening section of the marketing plan that presents a short summary of the main goals
andrecommendations to be presented in the plan.
Select one:
a. Action Programs
b. Marketing Strategy
c. Executive Summary ✔ ✔ ✔

d. Threats and Opportunity Analysis

Question 7
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What is the first step in the Advertising Decision Process?
Select one:
a. Select the specific media vehicles
b. Determine media calendar
c. Set specific advertising goals ✔ ✔ ✔

d. Establish budget
Question 8
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By definition, it is a subset of sales promotion
Select one:
a. Public Relations
b. Sales collateral
c. Trade shows, events and conferences ✔ ✔ ✔

d. Direct Marketing
Question 9
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What is the last step in the marketing control process?
Select one:
a. Measure performance
b. Take corrective action ✔ ✔ ✔

c. Set goals
d. Evaluate performance
Question 10
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It is an activity with well-defined responsibilities, deadlines and measurable results.
Select one:
a. Sales Promotion
b. Public Relations
c. Marketing Program ✔ ✔ ✔

d. Direct Marketing
Question 11
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A primary tool of B-to-B marketing.
Select one:
a. All of these ✔ ✔ ✔

b. Trades shows
c. Exhibitions
d. Sales Promotion
Question 12
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What does a marketing plan do?
Select one:
a. Checks environmental opportunities and threats.
b. Focuses on strategic target markets and their underlying needs.
c. Evaluates firm mission and vision for relevance/currency.
d. All of these ✔ ✔ ✔

Question 13
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An estimated projection of costs required to promote a business' products or services.
Select one:
a. Media Plan
b. Marketing Budget ✔ ✔ ✔

c. Sales Collateral
d. Trades shows, events and conferences
Question 14
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Please select which of these is a type of advertising.
Select one:
a. All of these ✔ ✔ ✔

b. Billboards, Kiosks, and Transit

c. Telemarketing
d. Coupon Packs and Card Decks
Question 15
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Its purpose is to find out who wants or needs your product and under what conditions will they buy it.
Select one:
a. Marketing Research ✔ ✔ ✔

b. Marketing Plan
c. Marketing Strategy
d. Marketing Effort
Question 16
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What is the final step in building a budget?
Select one:
a. Calculating transaction values and transactions
b. Calculating lead requirements
c. Determine lead generation tactics
d. Determine programs ✔ ✔ ✔

Question 17
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A written material represents and explains your product to potential customers.
Select one:
a. Trades shows, events and conferences
b. Media Plan
c. Sales Collateral ✔ ✔ ✔

d. Marketing Budget
Question 18
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When creating a media plan, which of these questions do you need to answer?
Select one:
a. Are you spending enough in total and for each medium to be effective?
b. Who do you want to reach?
c. None of these
d. Both of these ✔ ✔ ✔

Question 19
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Can be formulated to meet the needs of the target market.
Select one:
a. Marketing Research
b. Marketing Effort
c. Marketing Plan
d. Marketing Strategy ✔ ✔ ✔

Question 20
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It includes advertising, direct marketing, branding, packaging, your online presence, printed
materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Select one:
a. Marketing Budget
b. Market Analysis
c. Marketing Program
d. Marketing Communication ✔ ✔ ✔

Question 21
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Provides a stable base from which your company can enter the competitive marketplace.
Select one:
a. Marketing Research
b. Marketing Plan ✔ ✔ ✔

c. Marketing Effort
d. Marketing Strategy
Question 22
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Begins with actually differentiating the company's marketing offer so that it gives consumers more
value than they are offered by the competition.
Select one:
a. Market Segmentation
b. Target customers
c. Market Positioning
d. Effective Positioning ✔ ✔ ✔

Question 23
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It is where a product manager develops a complete strategy for a product or brand.
Select one:
a. Customer Management Organization
b. Functional Organization
c. Product Management Organization ✔ ✔ ✔

d. Geographic Organization
Question 24
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The major tool for accomplishing strategic control.
Select one:
a. Marketing plan
b. Marketing audit ✔ ✔ ✔

c. Marketing research
d. Marketing control
Question 25
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It is where a specific market plan is developed for each specific market or customer.
Select one:
a. Customer Management Organization ✔ ✔ ✔

b. Functional Organization
c. Geographic Organization
d. Product Management Organization
Question 26
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What is the first step of the marketing process?
Select one:
a. Developing the marketing mix
b. Selecting the target markets
c. Analyzing market opportunities ✔ ✔ ✔

d. Managing the marketing effort

Question 27
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It involves planting commercially significant news in the media.
Select one:
a. Sales Promotion
b. Public Relations ✔ ✔ ✔

c. Marketing Program
d. Direct Marketing
Question 28
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Which of these is an element to focus on when selecting media?
Select one:
a. Advertising objectives
b. Timing
c. Media cost and budget
d. All of these ✔ ✔ ✔

Question 29
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It uses marketing databases to track responses and results at a customer level.
Select one:
a. Sales Promotion
b. Marketing Program
c. Public Relations
d. Direct Marketing ✔ ✔ ✔

Question 30
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Most companies enter a new market by serving
Select one:
a. Multiple segments
b. Two segments
c. A single segment ✔ ✔ ✔

d. None of these

SECOND QUARTER EXAM 50/50 hirap po neto nag iiba ang tanong 😰 😭 😣

A fundamental and complex part of a company's marketing efforts

Select one:
a. Market Segmentation
b. Marketing Communications ✔ ✔ ✔

c. Marketing Budget
d. The 4Ps of Marketing
Question 2
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Relationship Marketing concentrates on selected customer.
Select one:
True ✔ ✔ ✔

False
Question 3
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It is an activity with well-defined responsibilities, deadlines and measurable results
Select one:
a. Material Supplies Channel
b. Marketing Program ✔ ✔ ✔

c. Distribution
d. Products/services distribution channel
Question 4
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The process of measuring and evaluating the results of marketing strategies and plans, and taking
corrective action to ensure that marketing objectives are attained
Select one:
a. Marketing Control ✔ ✔ ✔

b. Marketing Mix
c. Marketing Plan
d. Market Analysis
Question 5
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Question text
Purchase Decision would mean choosing buying alternative which includes product, package, store,
method of purchase.
Select one:
True ✔ ✔ ✔

False
Question 6
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Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
responsibility.
Select one:
True
False ✔ ✔ ✔

Question 7
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This is the entire size of the market for a product at a specific time. It represents the upper limits of
the market for a product
Select one:
a. Advertising
b. Market Potential ✔ ✔ ✔

c. Marketing Research
d. Marketing Implementation
Question 8
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The establishment of a Market Economy wrought marked changes in the social and economic
structure.
Select one:
True ✔ ✔ ✔

False
Question 9
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It is objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment
Select one:
a. Marketing Budget
b. Marketing Communications
c. The 4Ps of Marketing
d. Market Segmentation ✔ ✔ ✔

Question 10
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The four P's of Marketing : Product, Price, Promotion and Place
Select one:
True ✔ ✔ ✔

False
Relationship with customers cannot change from time to time because it evolved under distinguished
situations.
Select one:
True
False ✔ ✔ ✔

Question 12
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Companies must first look at demographic and historical data about their customers to understand
who they are.
Select one:
True ✔ ✔ ✔

False
Question 13
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Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as
opinions to define a market segment.
Select one:
True ✔ ✔ ✔

False
Question 14
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Enhance Customer Relationships
Select one:
Yes ✔ ✔ ✔

No
Question 15
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There is no need to establish criteria for evaluation features the buyer wants or does not want.
Select one:
True
False ✔ ✔ ✔

Question 16
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This is the process of locating and describing potential customers
Select one:
a. Marketing Plan
b. Marketing Control
c. Marketing Mix
d. Market Analysis ✔ ✔ ✔

Question 17
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The focus of Marketing Concept, "The customer is king" It determines what the consumer wants,
then produce the same and sell the same. Avoid having a dissatisfied customer.
Select one:
True ✔ ✔ ✔

False
Question 18
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Marketing Environment represents a mix between the internal and external forces which surround an
organization and have an impact upon it, especially their ability to build and maintain successful
relationships with target customers.
Select one:
True ✔ ✔ ✔

False
Question 19
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It includes all business activities involved with the flow and transformation of goods and information
of goods from raw materials to the consumer
Select one:
a. Supply Chain ✔ ✔ ✔

b. Market Planning Process

c. Marketing Strategy
d. Transportation
Question 20
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Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔
Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔

Question 22
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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period
Select one:
a. Market Analysis
b. Marketing Control
c. Marketing Plan ✔ ✔ ✔

d. Marketing Mix
Question 23
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One of the main purposes of developing a marketing plan is to set the company on a specific path in
marketing.
Select one:
True ✔ ✔ ✔

False
Question 24
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The mission of the customer service department is to retain and to encourage increased business
from customers by efficiently satisfying the needs of the customers.
Select one:
True ✔ ✔ ✔

False
Question 25
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This is a model for enhancing the components of your 'marketing mix' - the way in which you take a
new product or service to market
Select one:
a. Market Segmentation
b. The 4Ps of Marketing ✔ ✔ ✔

c. Marketing Communications
d. Marketing Budget
Question 26
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This is the combination of product, pricing, promotion, and distribution activities
Select one:
a. Market Analysis
b. Marketing Plan
c. Marketing Control
d. Marketing Mix ✔ ✔ ✔

Question 27
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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits
Select one:
a. Advertising
b. Marketing Implementation
c. Market Potential
d. Marketing Research ✔ ✔ ✔

Question 28
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The process that turns marketing plans into marketing actions in order to accomplish strategic
marketing objectives
Select one:
a. Marketing Implementation ✔ ✔ ✔

b. Marketing Research
c. Advertising
d. Market Potential
Question 29
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It is defined as the transportation of the product from the point of production or transshipment to the
point or points where demand has been recorded, in order to satisfy the expectations of the
production enterprise and the consumer
Select one:
a. Material Supplies Channel
b. Products/services distribution channel
c. Marketing Program
d. Distribution ✔ ✔ ✔

Question 30
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An organization's strategy combines all of its marketing goals into one comprehensive plan
Select one:
a. Transportation
b. Marketing Strategy ✔ ✔ ✔

c. Market Planning Process

d. Supply Chain
Maslow hierarchy of needs covers the following needs: Physiological, Safety, Love and Belonging,
Esteem, Self Actualization
Select one:
True ✔ ✔ ✔

False
Question 32
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Your client relies on you for the products and services that you supply regularly, and she may start to
come to you for items that seem associated with the product line but you do not sell.
Select one:
True ✔ ✔ ✔

False
Question 33
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Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on
Customer Loyalty and Long Term Customer Engagement.
Select one:
True ✔ ✔ ✔

False
Question 34
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Market Segmentation is the process of defining and subdividing a large homogenous market into
clearly identifiable segments having seminal needs, wants or demand characteristics.
Select one:
True ✔ ✔ ✔

False
Question 35
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Primary information is the data that the company has collected directly or that has been collected by
a person or business hired to conduct the research.
Select one:
True ✔ ✔ ✔

False
Question 36
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Customer Service is the support you offer your customers.
Select one:
True ✔ ✔ ✔

False
Question 37
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Includes all the businesses/organizations who provide materials to its processing /manufacturing
plans
Select one:
a. Distribution
b. Products/services distribution channel
c. Material Supplies Channel ✔ ✔ ✔

d. Marketing Program
Question 38
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Narrow your target market to a manageable size. Many businesses make the mistake of trying to
appeal to too many target markets.
Select one:
a. Marketing Plan
b. Financial Data
c. Sales and Distribution Data
d. Information about the TARGET MARKET ✔ ✔ ✔

Question 39
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The classical economist has assumed markets to be foreign wherein demanders and suppliers knew
of each other presence.
Select one:
True
False ✔ ✔ ✔

Question 40
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Strong Buyer Personality
Select one:
Yes
No ✔ ✔ ✔

It is important to build effective customer relationships.

Select one:
True ✔ ✔ ✔

False
Question 42
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Business Market Research is the process of collecting data to determine whether a particular
product / service will satisfy the needs of your customers.
Select one:
True ✔ ✔ ✔

False
Question 43
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It is the creation and placement of paid messages to inform potential customers and solicit sales of
your product
Select one:
a. Marketing Implementation
b. Advertising ✔ ✔ ✔

c. Marketing Research
d. Market Potential
Question 44
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The process of analyzing market opportunities, selecting target markets, developing the marketing
mix, and managing the marketing effort
Select one:
a. Supply Chain
b. Market Planning Process ✔ ✔ ✔

c. Marketing Strategy
d. Transportation
Question 45
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Branding is the final component of relationship marketing. A company can form a long term
relationship with a client if that client feels like the brand they purchase reflects who they are or who
they want to be.
Select one:
True ✔ ✔ ✔

False
Question 46
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An estimated projection of costs required to promote a business' products or services
Select one:
a. Market Segmentation
b. Marketing Budget ✔ ✔ ✔

c. Marketing Communications
d. The 4Ps of Marketing
Question 47
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Telemarketing is one of the most effective way of convincing clients.
Select one:
True ✔ ✔ ✔

False
Question 48
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This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service
Select one:
a. Marketing Program
b. Distribution
c. Material Supplies Channel
d. Products/services distribution channel ✔ ✔ ✔

Question 49
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Question text
Interacting directly with customers, would mean putting on special events, calling a customer to let
her know that the style she's looking for is now in stock or simply spending time chatting wih
customers about topics that aren't necessarily related to business.
Select one:
True ✔ ✔ ✔

False
Question 50
Complete
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Question text
It is the shifting of a load from a production site to where demand occurs
Select one:
a. Market Planning Process
b. Transportation ✔ ✔ ✔

c. Marketing Strategy
d. Supply Chain
PRINCIPLES OF MARKETING

Credits nga pala sa mga nag contribute ng answers mga lodii haahha. Nag compile lang ako hahaha.
Good luck. Pawer mga ABM.

PS. May mga wrong answers dyan. Search nalang kayo sa Google o kaya sa module. Ty.

Short Quiz 10
ACROSS
3. A classification that involves values, beliefs, interests and the like

Answer
5. A type of market segmentation that relies on the notion that groups of consumers in a particular
geographic area may have specific product or service needs

Answer
6. This type of market segmentation divides the population because of their behavior, usage and
decision making pattern

Answer
7. A type of market segmentation that is usually the most important criteria for identifying target
markets making knowledge of demographic information crucial for many businesses

Answer
8. Typically used with reference to social and cultural differences rather than biological ones

Answer
9. Refers to the consumer’s perception of a product or service in relation to its competitors

Answer
10. A type of market segmentation that divides the target market based on socio-economic class,
personality, or lifestyle preferences

Answer
DOWN
1. An element, feature, or factor that is liable to vary or change

Answer
2. Means to divide the marketplace into parts, or segments, which are definable, accessible,
actionable, and profitable and have a growth

Answer
4. The money received, especially on a regular basis, for work or through investments
Answer
LA 14
The process of dividing an entire market up into different customer segments.
Select one:
a. Psychographic Segmentation
b. Market Segmentation
c. Market Positioning
d. Target Marketing

Question 2
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The three ways to classify what the customer wants.
Select one:
a. Market Segment
b. Customer demographics
c. Needs, wants and demands
d. Trout and Ries

Question 3
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Target Marketing provides a focus to this.
Select one:
a. Trout and Ries
b. Market Segment
c. Customer demographics
d. Marketing activities

Question 4
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They have sophisticated options to allow businesses to target users based on market segments.
Select one:
a. Trout and Ries
b. Market Segment
c. Social Media Platforms
d. Customer demographics

Question 5
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Question text
They suggested a six-step question framework for successful positioning.
Select one:
a. Needs, wants and demands
b. Customer demographics
c. Market Segment
d. Trout and Ries

SQ 11
ACROSS
3. A marketing strategy that can create an emotional attachment to your product in the mind of the
consumer

Answer
5. A distribution strategy that gives a specific retailer, or authorized dealer, the sole right to sell a
product in a particular geographical area

Answer
8. A way of presenting your business to your customers

Answer
9. A distribution strategy that allows a product to be sold at a moderate number of sales outlets, but
not everywhere, in a geographical area

Answer
10. The process you use to make potential customers aware of your product or service and to
influence them to buy it

Answer
DOWN
1. Person or firm that buys large quantity of goods from various producers or vendors, warehouses
them, and resells to retailers

Answer
2. A distribution strategy that seeks to make a product available at as many sales outlets as
possible

Answer
4. What a product does and how it appears to the senses

Answer
6. A small alteration or movement made to achieve a desired fit, appearance, or result

Answer
7. The reasons customers choose to buy a product

Answer

LA 15
This method sets a product's price based on what it costs your business to provide it.
Select one:
a. Market Share
b. Cost-based pricing
c. Demand-Based Pricing
d. Marketing Mix

Question 2
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This method focuses on consumer demand-how much customers are willing to pay for a product.
Select one:
a. Market Share
b. Marketing goals
c. Demand-Based Pricing
d. Marketing Mix

Question 3
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This method focuses on what the competition charges.
Select one:
a. Marketing Mix
b. Demand-Based Pricing
c. Market Share
d. Competition-Based Pricing

Question 4
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The percentage of a given market population that is buying a product or service from a particular
business.
Select one:
a. Marketing Mix
b. Marketing goals
c. Demand-Based Pricing
d. Market Share

Question 5
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Set when a retailer wants to reduce the price of a product.
Select one:
a. Markup Price
b. Direct Channel
c. Markdown Price
d. Indirect Channel

LQ 3
Question 1
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Which of these is a type of a distribution strategy?
Select one:
a. Selective
b. All of these
c. Intensive
d. Exclusive

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Which of this is a measurable statistic in demographic segmentation?
Select one:
a. All of these
b. Race
c. Gender
d. Age

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Its objective is to design a marketing mix that precisely matches the expectations of customers in the
targeted segment.
Select one:
a. Market Positioning
b. Market Segmentation
c. Target Marketing
d. None of these

Question 4
Complete
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 Flag question

Question text
Every marketing plan is unique because each business has these.
Select one:
a. Demand-Based Pricing
b. Marketing Mix
c. Marketing goals
d. Market Share

Question 5
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It can include gender, age, income, household size, geographic area and even various ethnic
groups.
Select one:
a. Customer demographics
b. Trout and Ries
c. Market Segment
d. Needs, wants and demands

Question 6
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Which of these belong to the 4Ps of Marketing?
Select one:
a. Production
b. All of these
c. Promotion
d. People

Question 7
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Involves breaking a market into segments and then concentrating your marketing efforts on one or a
few key segments consisting of the customers whose needs and desires most closely match your
product or service offerings.
Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

Question 8
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The process of creating a strong image in the mind of the consumer.
Select one:
a. Promotion
b. Brand
c. Logo
d. Product positioning

Question 9
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Helps you define the marketing elements for successfully positioning your market offer.
Select one:
a. Demand-Based Pricing
b. Marketing goals
c. Market Share
d. Marketing Mix

Question 10
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It helps you to define your marketing options in terms of price, product, promotion, and place so that
your offering meets a specific customer need or demand.
Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. The Marketing mix
d. Marketing

Question 11
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What is the mathematical formula for the Markup Amount?
Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost * Markup Percentage/100
d. Wholesale Cost + Markup Amount

Question 12
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A pathway in which the product goes from the producer to one or more intermediaries before it
reaches the consumer.
Select one:
a. Markup Price
b. Markdown Price
c. Indirect Channel
d. Direct Channel

Question 13
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What are the basic market-segmentation strategies?
Select one:
a. Lifestyle, income, gender
b. Gender, age, race
c. Behavioral,Demographic,Psychographic, andGeographical
d. Race, education, ethnicity
Question 14
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What do gaps symbolize in a positioning map?
Select one:
a. Possible areas for new products
b. Both of these
c. None of these
d. Possible areas for existing products

Question 15
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A pathway in which a product goes from the producer straight to the consumer.
Select one:
a. Direct Channel
b. Markup Price
c. Markdown Price
d. Indirect Channel

Question 16
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What is the mathematical formula for the Markdown Price?
Select one:
a. Wholesale Cost * Markup Percentage/100
b. Retail Price * Markdown Percentage/100
c. Retail Price - Markdown Amount
d. Wholesale Cost + Markup Amount

Question 17
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Set when a retail store buys a product from a wholesaler, they add an additional amount to the
wholesale cost to make a profit.
Select one:
a. Indirect Channel
b. Markdown Price
c. Markup Price
d. Direct Channel

Question 18
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Which of these is a basic factor that affects market segmentation?
Select one:
a. Measurability of its effective size,
b. All of these
c. Clear identification of the segment,
d. Its accessibility through promotional efforts, and
Question 19
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What are the things you should base your product on?
Select one:
a. None of these
b. Both Target markets and Potential profits
c. Target markets
d. Potential profits

Question 20
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After segmenting a market and then targeting a consumer, you would proceed to position a product
within that market.
Select one:
a. Psychographic Segmentation
b. Market Positioning
c. Target Marketing
d. Market Segmentation

Question 21
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Question text
What is the first question in the six-step question framework for successful positioning?
Select one:
a. Do you have the resources to do it?
b. Are your tactics supporting the positioning objective you set?
c. Whom you have to defeat to own the position you want.
d. What position do you currently own?

Question 22
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What is the mathematical formula for the Markup Price?
Select one:
a. Retail Price - Markdown Amount
b. Retail Price * Markdown Percentage/100
c. Wholesale Cost + Markup Amount
d. Wholesale Cost * Markup Percentage/100

Question 23
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What are the segments according to monthly earnings?
Select one:
a. None of these
b. High, mid, low
c. Mid, low
d. High, low
Question 24
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The various ways that a product can reach the consumer.
Select one:
a. Marketing Mix
b. Distribution Channels
c. Product Positioning
d. Marketing Strategy

Question 25
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It is based on the theory that the choices that people make when purchasing goods or services are
reflections of their lifestyle preferences or socio-economic class.
Select one:
a. Market Segmentation
b. Target Marketing
c. Market Positioning
d. Psychographic Segmentation

Question 26
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Question text
Why is market segmentation and targeting necessary?
Select one:
a. To identify and target certain demographic groups
b. To find customers
c. To identify certain demographic groups
d. To target certain demographic groups

Question 27
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What is the last step in the six-step question framework for successful positioning?
Select one:
a. Whom you have to defeat to own the position you want.
b. What position do you currently own?
c. Are your tactics supporting the positioning objective you set?
d. Do you have the resources to do it?

Question 28
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A good place to start when you are thinking through your plans for a product or service, and it helps
you to avoid these kinds of mistakes.
Select one:
a. Marketing strategy
b. The 4Ps of marketing
c. Marketing
d. The Marketing mix

Question 29
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A small unit within a large market comprising of like-minded individuals.
Select one:
a. Market Segment
b. Needs, wants and demands
c. Customer demographics
d. Trout and Ries

Question 30
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Why is it not feasible to go after all customers?
Select one:
a. Customers have different wants
b. Customers have different needs
c. Customers have different tastes
d. All of these

SQ 12

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 Flag question

Question text
Most common pricing mistake.
Select one:
a. Pricing based on customer value
b. Pricing based on costs
c. Increasing prices too quickly
d. Reducing prices gradually to get sales

Question 2
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Which of these is a general pricing approach?
Select one:
a. All of these
b. Competition-based pricing
c. Target profit pricing
d. Cost-plus pricing

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The prices a company sets influences the way consumers view the company and the quality of its
products.
Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

Question 4
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Businesses have to sell more than they spend to make profit and stay in business.
Select one:
a. Product Positioning
b. Costs
c. Consumer Demand
d. Competing Products

Question 5
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What's the mathematical formula for Markup Price?
Select one:
a. Variable Cost - Fixed Costs/Unit Sales
b. Variable Cost + Fixed Costs/Unit Sales
c. Unit Cost/ (1 - Desired Return on Sales)
d. Unit Cost/ (1 + Desired Return on Sales)

Question 6
Complete
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 Flag question

Question text
The prices that competitors set for their products are an important consideration for small
businesses that are introducing new products.
Select one:
a. Competing Products
b. Product Positioning
c. Consumer Demand
d. Costs

Question 7
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Dynamic pricing allows sellers to:
Select one:
a. Monitor customer behavior and tailor offers.
b. Change prices on the fly to adjust for changes in demand or costs.
c. All of these
d. Aid consumers with price comparisons.

Question 8
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Small businesses often focus on innovate products that meet the needs of specific niche markets
within larger markets.
Select one:
a. Consumer Demand
b. Costs
c. Product Positioning
d. Competing Products

Question 9
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Companies wishing to make a profit must exceed
Select one:
a. None of these
b. Both of these
c. The break-even unit volume.
d. The break-even point

Question 10
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What's the mathematical formula for Unit Cost?
Select one:
a. Variable Cost + Fixed Costs/Unit Sales
b. Unit Cost/ (1 - Desired Return on Sales)
c. Variable Cost - Fixed Costs/Unit Sales
d. Unit Cost/ (1 + Desired Return on Sales)

LA 16
Question 1
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Show total cost and total revenues at different levels of unit volume.
Select one:
a. Price
b. Cost-based pricing
c. Product Positioning
d. Break-even charts

Question 2
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The only element that produces revenues. It is flexible and can be changed quickly.
Select one:
a. Break-even charts
b. Price
c. Cost-based pricing
d. Product Positioning

Question 3
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Uses buyers' perceptions of value rather than seller's costs to set price.
Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

Question 4
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The intersection of the total revenue and total cost curves.
Select one:
a. Competition-based pricing
b. Break-even point
c. Divisional or product line managers
d. Value-Based Pricing

Question 5
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The process of creating a strong image in the mind of the consumer.
Select one:
a. Product Positioning
b. Price
c. Cost-based pricing
d. Break-even charts
SQ 13
Question 1
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Which of these is a category of sea carriers?
Select one:
a. Overseas
b. None of these
c. Domestic
d. Both of these

Question 2
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A major component of the total cost of logistics management of an enterprise.
Select one:
a. Supply Chain Management
b. Transportation Cost
c. Risk Management
d. Pipelines for transport

Question 3
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Question text
The most decisive issue affecting the choice of the best of transportation means is
Select one:
a. None of these
b. Trade-off between customer service and cost
c. Logistics
d. Profit

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Its purpose is to deliver goods/services to the consumers.
Select one:
a. None of these
b. Planning
c. Physical distribution
d. Transportation

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What is the principle that Activity based costing is based on?
Select one:
a. The fact that the products or the customers, namely the objects or causes of cost, create demand
for activities and their implementation completes the distribution process
b. Both of these
c. None of these
d. Precisely depict the activities that generate costs in the framework of implementing the
distributional functions throughout the supply chain

Question 6
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Which of these is an objective of efficient transport systems?
Select one:
a. None of these
b. Reduction of the cost of the total cost of the transportation system
c. Reduction of costs associated with the maintenance of high or low levels of inventory associated
with opportunity cost of invested capital in stock and relative assets, or low customer service level.
d. Both of these

Question 7
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Which of these are mainly transported via air?
Select one:
a. All of these
b. Medical pharmaceutical material
c. Electric equipment
d. Clothing and footwear

Question 8
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 Flag question

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The logistics activities involved in SCM can be divided in
Select one:
a. Key activities
b. Support activities
c. All of these
d. Physical activities

Question 9
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Which of these is characteristic of the philosophy of logistics management?
Select one:
a. All of these
b. Risk management
c. Reducing cost
d. Quality

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Which of these is an objective of customer service in terms of logistics?
Select one:
 a. The ability to develop quality control procedures of the supplied goods, within the framework of
the delivery
b. Improving the distribution time in regards of the processing of the orders.
c. Maintaining and retaining satisfied customers in the direction of strengthening the occupied
market share of the company.
d. All of these
LA 17

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The management of multiple relationships across the supply chain.
Select one:
a. Products/services distribution channel
b. Material Supplies Channel
c. Supply Chain
d. Supply Chain Management

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They represent the most popular form of transportation.
Select one:
a. Distribution Channel
b. Road Transportations
c. Customer Service
d. Rail transportations
Question 3
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They have the ability to transfer large amounts of product across long distances, by keeping the cost
low.
Select one:
a. Rail transportations
b. Road Transportations
c. Customer Service
d. Distribution Channel

Question 4
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Provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service.
Select one:
a. Supply Chain Management
b. Supply Chain
c. Products/services distribution channel
d. Material Supplies Channel

Question 5
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Question text
This way of transporting liquid and gas cargo appears in our country through our own factory
facilities or companies that refine and exploit the products that are in liquid form.
Select one:
a. Distribution Channel
b. Road Transportations
c. Pipelines for transport
d. Customer Service

SQ 14

LQ 18
Question 1
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The final selection of these needs to consider target audience, budget, competitive response and
each tool's purpose.
Select one:
a. Consumer promotional tools
b. Sales Promotion
c. Direct Marketing
d. Consumer incentives

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Usually targeted at the fence sitters and brand switchers.
Select one:
a. Consumer promotional tools
b. Consumer incentives
c. Sales Promotion
d. Direct Marketing

Question 3
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What are the 4Ps of Marketing?
Select one:
a. People, Promotion, Price, Product
b. People, Place, Promotion, Product
c. Politics, People, Place, Promotion
d. Product, Price, Place and Promotion

Question 4
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The major function of this office is to handle press releases, support product publicity, create and
maintain the corporate image, handle matters with lawmakers, guide management with respect to
public issues.
Select one:
a. Sales Effect Research
b. Marketing Public Relation
c. Public Relations
d. Communication Effect Research

Question 5
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To support corporate and product branding activities is the direct responsibility of this.
Select one:
a. Marketing Public Relation
b. Communication Effect Research
c. Public Relations
d. Sales Effect Research

SQ 15
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The findings of a SWOT analysis depend on
Select one:
a. Both of these
b. Either of these
c. Factors including economic variances and competitor activities
d. The person or group completing the analysis

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Question text
They generally relate to external factors
Select one:
a. All of these
b. Strengths and weaknesses
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats

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They are often internal to your organization.
Select one:
a. Strengths and weaknesses
b. All of these
c. Opportunities and threats
d. Strengths, weaknesses, opportunities and threats

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What activity can help a company improve and maintain internal factors?
Select one:
a. Both Training and Performance evaluations
b. Performance evaluations
c. Training
d. None of these
Question 5
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Company weakness may include which of the following?
Select one:
a. All of these
b. Poor customer service
c. Lack of product knowledge
d. Bad reputation

Question 6
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Which of these is an aspect that cannot be controlled?
Select one:
a. Competition
b. International markets
c. Quality procedures
d. Business reputation

Question 7
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What does SWOT stand for?
Select one:
a. Both of these
b. Strengths, weaknesses, opportunities and threats
c. Smart, wise, outperform, time
d. None of these

Question 8
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To develop a strong marketing strategy, businesses need to understand
Select one:
a. Their customer
b. Their industry
c. Demands of their industry and customer
d. All of these

Question 9
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Which of these is an aspect that cannot be controlled?
Select one:
a. Competition
b. Business reputation
c. International markets
d. Quality procedures

Question 10
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Which of these aspects can be considered as external factors in SWOT Analysis?
Select one:
a. Economic deviations
b. Competing businesses
c. All of these
d. Governmental changes

LA 19

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SWOT Analysis can be used to kick-off this.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strategy Formulation
d. Strengths and Weaknesses

Question 2
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Question text
What does SWOT stand for?
Select one:
a. Strengths, Weaknesses, Orders and Tips
b. Store Weaknesses, Opportunities and Threats
c. Social Welfare Opportunities and Threats
d. Strengths, Weaknesses, Opportunities and Threats

Question 3
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To improve your business overall standings, these must be clearly generated.
Select one:
a. Internal-External Analysis
b. Business' marketing strategies
c. Strengths and Weaknesses
d. Strategy Formulation

Question 4
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The foundation of a marketing plan.
Select one:
a. Market Analysis
b. Opportunities and Threats
c. Marketing Strategy
d. SWOT Analysis

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What are the things you need to ensure when carrying out your analysis?
Select one:
a. Strategy Formulation
b. Rigorous and realistic
c. Internal-External Analysis
d. Business' marketing strategies

LONG QUIZ 4 :) 30/30

External factors that cannot be controlled.
The correct answer is: Opportunities and Threats
Another term for SWOT Analysis.
The correct answer is: Internal-External Analysis
It is a marketing research to assess the effect an advertisement or some other promotional activity is having,
or has had, on sales of the product being advertised.
The correct answer is: Sales effect research
Includes all the businesses/organizations that provide materials to its processing /manufacturing plans.
The correct answer is: Material Supplies Channel
This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction through
high levels of customer service.
The correct answer is: Products/services distribution channel
Internal factors of the marketing SWOT analysis.
The correct answer is: Strengths and Weaknesses
Sets the price for small companies.
The correct answer is: Chief Executive Officer of CEO
Could be convention, trade shows, competition among sales people.
The correct answer is: Sales force incentive
An organization's strategy combines all of its marketing goals into one comprehensive plan.
The correct answer is: Marketing Strategy
It is defined as the transportation of the product from the point of production or transshipment to the point
or points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution
Also called going-rate pricing.
The correct answer is: Competition-based pricing
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be
affected by the organization's actions, objectives and policies.
The correct answer is: Stakeholders.
In this field of transportation, more passengers are transferred, than loads.
The correct answer is: Air Carriers
Sets the price for large companies.
The correct answer is: Divisional or product line managers
The amount of money charged for a product or service, or the sum of the values that consumers exchange
for the benefits of having or using the product or service.
The correct answer is: Price
It simplifies the pricing process; price competition may be minimized and is perceived as more fair to both
buyers and sellers.
The correct answer is: Cost-based pricing
A simple but useful framework for analyzing your organization's strengths and weaknesses, and the
opportunities and threats that you face.
The correct answer is: SWOT Analysis
An assessment which allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
Seeks to determine whether an ad is communicating effectively.
The correct answer is: Communication Effect Research
A marketing research to assess the effect an advertisement or some other promotional activity is having, or
has had, on sales of the product being advertised.
The correct answer is: Sales Effect Research
It is the shifting of a load from a production site to where demand occurs.
The correct answer is: Transportation
Includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
The correct answer is: Supply Chain
Could be samples, coupons, free trial and demonstration.
The correct answer is: Consumer incentives
The communication establishes through a direct channel without using any intermediaries.
The correct answer is: Direct Marketing
It includes all business activities involved with the flow and transformation of goods and information of goods
from raw materials to the consumer.
~Stakeholders.
The correct answer is: Supply Chain
Can help business managers gauge the level of demand for new products and the amount that the average
consumer is willing to pay for a new product.
The correct answer is: Marketing Research
Defined as the transportation of the product from the point of production or transshipment to the point or
points where demand has been recorded, in order to satisfy the expectations of the production enterprise
and the consumer.
The correct answer is: Distribution Channel
Involves all sub-processes of the distribution, which add value to the product from the customer's
perspective and reflect the speed and accuracy with which the order of a customer is delivered to him.
The correct answer is: Customer Service
It is an assessment that allows you to determine how suitable a particular market is for your industry.
The correct answer is: Market Analysis
This seeks to determine whether an ad is communicating effectively. Called copy testing, it can be
done before an ad is put into media and after it is printed or broadcast
The correct answer is: Communication effect research.

SQ 16

Strategic marketing planning is

The correct answer is: Ongoing process
Often retains the barrier between strategists and implementers
The correct answer is: Consensus Approach
It is an advantage of Command Approach.
The correct answer is: It makes decision easier
Created a surge in need for products and services that range drastically
The correct answer is: Baby Boomers generation
Which aspect contributes to strategic marketing planning?
The correct answer is: All of these
Which of these is a phase in the strategic marketing process?
The correct answer is: All of these
Which of these is a common mistake in the implementation phase?
The correct answer is: Both of these
The goal of top managers using this approach is to shape the organization's culture in such a way that all
employees-top managers to janitors participate in making decisions that help the organization reach its
objectives.
The correct answer is: Cultural Approach
It focuses explicitly on implementation.
The correct answer is: Change Approach
What is the primary benefit of strategic marketing plan?
The correct answer is: It puts a written guide in place for a business to follow to reach its goals and
objectives

LA 20 :) 5/5
Marketing strategies are evaluated and selected at the top of the organization and forced downward
to lower levels where frontline managers and employees are expected to implement them.
The correct answer is: Command Approach
The basic premise here is to modify the organization in ways that will ensure the successful
implementation of the chosen marketing strategy.
The correct answer is: Change Approach
Once you identify a target customer base, you can determine the potential success of a new product
or service, the marketing methods needed to promote and sell it and the financial impact of a
planned marketing strategy through prerelease group testing.
The correct answer is: Testing Research
To perform this, look at the current costs involved with all aspects of your business including
inventory, distribution and the current costs of your marketing strategies.
The correct answer is: Cost Analysis
Involves gathering data about your customers during or after check out and then tabulating this
information in a spreadsheet for comparison.
The correct answer is: Customer Analysis

Short Quiz 17 10/10

A marketing perspective that emphasizes pushing the product
answer: Sales-oriented philosophy
When it comes to your customers you need to keep in mind the importance of this.
answer: Target marketing
The process of getting the product to the consumer
answer: Distribution section
Doing this your target market can help you set prices for your products and services, serve as
guidance when you create promotional efforts to advertise your brand and help you decide how to
distribute your products.
answer: Outlining
To understand your customers' needs and develop a plan that surrounds those needs.
answer: Essence of marketing
Should describe the approach to creating customer awareness of product or service
answer: Promotion section
Should include the most likely, best case, and worst case scenarios
answer: Actual sales forecast
By selecting particular verticals to present your offerings, it is important to consider your
answer: Virtual segmentation
Which of these can help increase organic growth?
answer:All of these
The most effective way to grow and expand your business is by focusing on this
answer: Organic growth

Learning Activity 21 5/5

Original intellectual creations, including inventions, literary creations, and works of art, that are
protected by patents or copyrights.
answer: Intellectual Property
The basic physical product and/or service that delivers those benefits.
answer:Actual product or service
The fundamental benefit or solution sought by customers.
answer: Core product or service
The process of locating and describing potential customers.
answer: Marketing Analysis
The basic product and/or service plus any extra or unsolicited benefits to the consumer that may
prompt a purchase.
answer: Augmented product or service
To cause someone to believe something especially after a sustained effort.
ans: PERSUADE
The amount of money that a company actually receives during a specific period, including discounts
and deductions for returned merchandise.
ans: REVENUE
In this section, customers will be motivated to buy.
ans: PROMOTION
The process of separating something into its constituent elements.
ans: ANALYSIS
You develop a break-even computation in this section.
ans: PRICING

SHORT QUIZ 18. 8/10 lang po ako, yung may *** yan po ang sagot. Kayo na bahala sa dalawang
maling sagot. Thank you!
Question 1
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Which of these is a key step in estimating market potential?
Select one:
a. Define your target market and market segments.
b. Determine the average household income for the area and state.
c. Derive average expenditures for the category.
d. All of these ***
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The entire size of the market for a product at a specific time. It represents the upper limits of the
market for a product.
Select one:
a. Marketing Plan
b. Marketing Research
c. Market Segmentation
d. Market Potential ***
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What is a Sales Forecast?
Select one:
a. Essential component of business plan because is critical to assessing the feasibility of a new
venture
b. Prediction of how much of a product or service will be purchased within a givenmarket during a
specified time period
c. None of these
d. Both of these ***
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A type of forecasting where sales is the estimated variable.
Select one:
a. Indirect
b. Starting Point
c. Predicting Variable
d. Direct ***
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All potential buyers in a target market's submarkets areidentified and then the estimated demand is
added up.
Select one:
a. None of these
b. Buildup process
c. Chain-ratio method
d. Breakdown process (wrong)
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What is the formula for Market Potential?
Select one:
a. MP= N – P – Q
b. MP = N + P + Q
c. MP= N – P – Q
d. MP = N x P x Q ***
Question 7
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What is the final step in the marketing research process?
Select one:
a. Visualize your data
b. Analyze your data
c. Collect your Data
d. Communicate results ***
Question 8
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A qualitative form of research.
Select one:
a. Marketing (wrong
b. Exploratory
c. Descriptive
d. Causal
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Which of these is a limitation of forecasting?
Select one:
a. All of these ***
b. Used less frequently by small businesses
c. Forecasting process unfamiliar to management team
d. Business manager may be unfamiliar with methods of quantitative analysis
Question 10
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The specific characteristics that distinguish market segments according to the benefits sought by
customers.
Select one:
a. Demographic variables
b. Benefit variables ***
c. Segmentation variables
d. None of these

LEARNING ACTIVITY 22 5/5 :)

The most important step in the market research process.
Select one:
a. Descriptive Research
b. Exploratory Research
c. Marketing Research
d. Defining the goals of the project ***
The specific characteristics that describe customers and their purchasing power.
Select one:
a. Demographic variables ***
b. Segmentation variables
c. Causal Research
d. Design and prepare your research instrument
The most specific type of research is causal research, which usually comes in the form of a field test
or experiment.
Select one:
a. Causal Research ***
b. Demographic variables
c. Design and prepare your research instrument
d. Segmentation variables
The parameters used to distinguish one form of market behavior from another.
Select one:
a. Design and prepare your research instrument
b. Segmentation variables ***
c. Demographic variables
d. Causal Research
This form of research is used when the topic is not well defined or understood, your hypothesis is not
well defined, and your knowledge of a topic is vague.
Select one:
a. Descriptive Research
b. Defining the goals of the project
c. Exploratory Research ***
d. Marketing Research

PRIM 121 LONG QUIZ 5 mga lodi nahirapan ako dyn kac nag babago ang tanong
pati rin ung 2nd quarter exam :( :(

Started on Friday, 27 October 2017, 8:59 AM

State Finished
Completed on Friday, 27 October 2017, 9:09 AM
Time taken 10 mins 1 sec
Grade 25.00 out of 30.00 (83%)
Question 1
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A service offered by companies that focuses on the internal and external needs of a business's
customers.
answer
Consumer Orientation
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Carries the participative style of the consensus approach to the lower levels of the organization.
answer
Cultural Approach
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This is the process of locating and describing potential customers.
answer
Market Analysis
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It describes business activities involved in accomplishing specific marketing objectives within a set
period.
answer
Marketing Plan
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A strategy that recognizes the existence of several distinct market segments but focuses on only the
most profitable segment.
answer
Single-segment strategy
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It is the process of thinking about and organizing the activities required to achieve a desired goal. It
involves the creation and maintenance of a plan, such as psychological aspects that require
conceptual skills.
answer
Planning
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Here, top managers and lower-level managers work together to evaluate and develop marketing
strategies.
answer
Change Approach
Question 8
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Business activities that direct the creation, development, and delivery of a bundle of satisfaction from
the creator to the targeted user.
answer
Intellectual Property
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Involves checking out the new products or services offered by your competitors, examining their
marketing strategies and determining whether they are succeeding or failing with their businesses.
answer
Customer Feedback
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A strategy that recognizes different preferences of individual market segments and develops a
unique marketing mix for each.
answer
Multi-segment strategy
Question 11
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Involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research
Question 12
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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period.
answer
Marketing Plan
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A description of potential customers in a target market.
answer
Customer Profile
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This is the process that the operational and managerial staff of a company goes through to create
and implement effective marketing strategies.
answer
Marketing Plan
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A marketing control technique similar to testing research, but instead of gaining insight into future
products and services, you evaluate customers' opinions of existing products or services and the
marketing methods you currently use.
answer
Customer Feedback
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Emphasizes the product as the single most important part of the business.
answer
Actual product or service
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In this step of the market research process, it is time to design your research tool.
answer
Design and prepare your research instrument
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Involves combining customer experiences with the overall direction the company wants and needs to
take in order to succeed.
answer
Strategic Marketing Planning
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Question text
A description of potential customers in a target market.
answer
Customer Profile
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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits.
answer
Marketing Research

SQ 19
Something that can be used as a way to judge the quality or level of other, similar things –
Benchmark
Should be stated as goals the company would like to reach during the plan’s term. – Objectives,
The organization where sales and marketing people are assigned to specific countries, regions, or
districts. – Geographic,
A marketing control that involves looking at whether the company’s basic strategies are well
matched to its opportunities – Strategic,
The sum of all activities involved in the chain of moving products from the producer to end-user. –
Marketing,
A meeting at which a group of people engages in intensive discussion and activity on a particular
subject or project. – Workshop,
This last section of the Marketing Plan outlines the control measures that will be used to monitor
progress. – Controls,
A series of actions or steps taken in order to achieve a particular end. – Process,
The organization where a functional specialist heads different marketing activities – Functional,
A marketing control that involves checking ongoing performance against the annual plan and taking
corrective action when necessary. – Operating

LA 23 5/5
The process of dividing the total market.
Select one:
a. Market Segmentation ✔ ✔ ✔

b. Target customers
c. Market Positioning
d. Marketing Process
Question 2
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They stand at the center of the marketing process.
Select one:
a. Market Positioning
b. Marketing Process
c. Market Segmentation
d. Target customers ✔ ✔ ✔

Question 3
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The process of designing strategies for profitably serving chosen segments better than the competition.
Select one:
a. Market Positioning ✔ ✔ ✔

b. Marketing Process
c. Target customers
d. Market Segmentation
Question 4
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The set of controllable marketing variables that the firm blends to produce the response it wants in the target
market.
Select one:
a. Market Positioning
b. Target customers
c. Marketing Mix ✔ ✔ ✔

d. Market Segmentation
Question 5
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The total amount of resources that a firm puts into the Marketing Mix in order to stimulate demand for its
goods and services.
Select one:
a. Marketing Research
b. Marketing Effort ✔ ✔ ✔

c. Marketing Plan
d. Marketing Strategy

SHORT QUIZ 20 10/10

Public Relations has great _______ because others write it – Credibility,
The issue with sales collateral – Consistency,
A fundamental and complex part of a company’s marketing efforts – MarCom,
A large outdoor advertising structure – Billboard,
The primary method of generating leads, closing sales and servicing accounts. – Sales,
It is a unified, organized group of programs and promotional messages that have one theme or central idea. –
Campaign,
The creation and placement of paid messages to inform potential customers and solicit sales of your product. –
Advertising,
A quantitative expression of a financial plan for a defined period. – Budget,
A marketing program implements this. – Tactics,
It supplements Face-to-face selling – Telemarketing

LA 24
The objective externally is to motivate customers to buy now. Internally, it motivates sales force to
sell.
Select one:
a. Direct Marketing
b. Public Relations
c. Marketing Program
d. Sales Promotion ✔ ✔ ✔

Question 2
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Should be designed to expose your product to the largest possible segment of your target market in
the most effective, efficient way.
Select one:
a. Sales Collateral
b. Marketing Budget
c. Media Plan ✔ ✔ ✔

d. Trades shows, events and conferences

Question 3
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The standard used by Federal statistical agencies in classifying business establishments for the
purpose of collecting, analyzing, and publishing statistical data related to the U.S. business
economy.
Select one:
a. Media Plan
b. Marketing Budget
c. Trades shows, events and conferences
d. North American Industry Classification System/NAICS ✔ ✔ ✔

Question 4
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Some of the reasons for participation are to connect with key media players and editors, evaluate
competition, talk with customers and prospects and sell products.
Select one:
a. Media Plan
b. Trades shows, events and conferences ✔ ✔ ✔

c. Sales Collateral
d. Marketing Budget
Question 5
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They need to be selected based on whom you are trying to reach, what you are trying to accomplish
and how much you have to do it with.
Select one:
a. Trades shows, events and conferences
b. Media Mix components ✔ ✔ ✔

c. Media Plan
d. Marketing Budget

LONG QUIZ 6 30/30

What are the marketing management functions?
Select one:
a. Plan, research, segmentation
b. None of these
c. Segmentation, targeting, positioning
d. Analysis, planning, implementation, control ✔ ✔ ✔

Question 2
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Question text
The process of analyzing market opportunities, selecting targetmarkets, developing the marketing
mix, and managing the marketing effort.
Select one:
a. Market Positioning
b. Target customers
c. Market Segmentation
d. Marketing Process ✔ ✔ ✔

Question 3
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Which of these are components of promotional mix?
Select one:
a. All of these✔ ✔ ✔

b. Advertising
c. Direct Marketing
d. Public Relations
Question 4
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Allows the company to gather information about their customers, competitors andany environmental
changes to determine the market opportunities.
Select one:
a. Marketing research ✔ ✔ ✔

b. Marketing plan
c. Marketing audit
d. Marketing control
Question 5
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Which of these is a key issue of sales force?
Select one:
a. Automation
b. Training
c. Both Training and Automation ✔ ✔ ✔

d. None of these
Question 6
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The opening section of the marketing plan that presents a short summary of the main goals
andrecommendations to be presented in the plan.
Select one:
a. Action Programs
b. Marketing Strategy
c. Executive Summary ✔ ✔ ✔

d. Threats and Opportunity Analysis

Question 7
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What is the first step in the Advertising Decision Process?
Select one:
a. Select the specific media vehicles
b. Determine media calendar
c. Set specific advertising goals ✔ ✔ ✔

d. Establish budget
Question 8
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By definition, it is a subset of sales promotion
Select one:
a. Public Relations
b. Sales collateral
c. Trade shows, events and conferences ✔ ✔ ✔

d. Direct Marketing
Question 9
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What is the last step in the marketing control process?
Select one:
a. Measure performance
b. Take corrective action ✔ ✔ ✔

c. Set goals
d. Evaluate performance
Question 10
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It is an activity with well-defined responsibilities, deadlines and measurable results.
Select one:
a. Sales Promotion
b. Public Relations
c. Marketing Program ✔ ✔ ✔

d. Direct Marketing
Question 11
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A primary tool of B-to-B marketing.
Select one:
a. All of these ✔ ✔ ✔

b. Trades shows
c. Exhibitions
d. Sales Promotion
Question 12
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What does a marketing plan do?
Select one:
a. Checks environmental opportunities and threats.
b. Focuses on strategic target markets and their underlying needs.
c. Evaluates firm mission and vision for relevance/currency.
d. All of these ✔ ✔ ✔

Question 13
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An estimated projection of costs required to promote a business' products or services.
Select one:
a. Media Plan
b. Marketing Budget ✔ ✔ ✔

c. Sales Collateral
d. Trades shows, events and conferences
Question 14
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Please select which of these is a type of advertising.
Select one:
a. All of these ✔ ✔ ✔

b. Billboards, Kiosks, and Transit

c. Telemarketing
d. Coupon Packs and Card Decks
Question 15
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Its purpose is to find out who wants or needs your product and under what conditions will they buy it.
Select one:
a. Marketing Research ✔ ✔ ✔

b. Marketing Plan
c. Marketing Strategy
d. Marketing Effort
Question 16
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What is the final step in building a budget?
Select one:
a. Calculating transaction values and transactions
b. Calculating lead requirements
c. Determine lead generation tactics
d. Determine programs ✔ ✔ ✔

Question 17
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A written material represents and explains your product to potential customers.
Select one:
a. Trades shows, events and conferences
b. Media Plan
c. Sales Collateral ✔ ✔ ✔

d. Marketing Budget
Question 18
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When creating a media plan, which of these questions do you need to answer?
Select one:
a. Are you spending enough in total and for each medium to be effective?
b. Who do you want to reach?
c. None of these
d. Both of these ✔ ✔ ✔

Question 19
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Can be formulated to meet the needs of the target market.
Select one:
a. Marketing Research
b. Marketing Effort
c. Marketing Plan
d. Marketing Strategy ✔ ✔ ✔

Question 20
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It includes advertising, direct marketing, branding, packaging, your online presence, printed
materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
Select one:
a. Marketing Budget
b. Market Analysis
c. Marketing Program
d. Marketing Communication ✔ ✔ ✔

Question 21
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Provides a stable base from which your company can enter the competitive marketplace.
Select one:
a. Marketing Research
b. Marketing Plan ✔ ✔ ✔

c. Marketing Effort
d. Marketing Strategy
Question 22
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Begins with actually differentiating the company's marketing offer so that it gives consumers more
value than they are offered by the competition.
Select one:
a. Market Segmentation
b. Target customers
c. Market Positioning
d. Effective Positioning ✔ ✔ ✔

Question 23
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It is where a product manager develops a complete strategy for a product or brand.
Select one:
a. Customer Management Organization
b. Functional Organization
c. Product Management Organization ✔ ✔ ✔

d. Geographic Organization
Question 24
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The major tool for accomplishing strategic control.
Select one:
a. Marketing plan
b. Marketing audit ✔ ✔ ✔

c. Marketing research
d. Marketing control
Question 25
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It is where a specific market plan is developed for each specific market or customer.
Select one:
a. Customer Management Organization ✔ ✔ ✔

b. Functional Organization
c. Geographic Organization
d. Product Management Organization
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What is the first step of the marketing process?
Select one:
a. Developing the marketing mix
b. Selecting the target markets
c. Analyzing market opportunities ✔ ✔ ✔

d. Managing the marketing effort

Question 27
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It involves planting commercially significant news in the media.
Select one:
a. Sales Promotion
b. Public Relations ✔ ✔ ✔

c. Marketing Program
d. Direct Marketing
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Which of these is an element to focus on when selecting media?
Select one:
a. Advertising objectives
b. Timing
c. Media cost and budget
d. All of these ✔ ✔ ✔

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It uses marketing databases to track responses and results at a customer level.
Select one:
a. Sales Promotion
b. Marketing Program
c. Public Relations
d. Direct Marketing ✔ ✔ ✔

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Most companies enter a new market by serving
Select one:
a. Multiple segments
b. Two segments
c. A single segment ✔ ✔ ✔

d. None of these

SECOND QUARTER EXAM 50/50 hirap po neto nag iiba ang tanong 😰 😭 😣

A fundamental and complex part of a company's marketing efforts

Select one:
a. Market Segmentation
b. Marketing Communications ✔ ✔ ✔

c. Marketing Budget
d. The 4Ps of Marketing
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Relationship Marketing concentrates on selected customer.
Select one:
True ✔ ✔ ✔

False
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It is an activity with well-defined responsibilities, deadlines and measurable results
Select one:
a. Material Supplies Channel
b. Marketing Program ✔ ✔ ✔

c. Distribution
d. Products/services distribution channel
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The process of measuring and evaluating the results of marketing strategies and plans, and taking
corrective action to ensure that marketing objectives are attained
Select one:
a. Marketing Control ✔ ✔ ✔

b. Marketing Mix
c. Marketing Plan
d. Market Analysis
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Question text
Purchase Decision would mean choosing buying alternative which includes product, package, store,
method of purchase.
Select one:
True ✔ ✔ ✔

False
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Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its
responsibility.
Select one:
True
False ✔ ✔ ✔

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This is the entire size of the market for a product at a specific time. It represents the upper limits of
the market for a product
Select one:
a. Advertising
b. Market Potential ✔ ✔ ✔

c. Marketing Research
d. Marketing Implementation
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The establishment of a Market Economy wrought marked changes in the social and economic
structure.
Select one:
True ✔ ✔ ✔

False
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It is objective is to design a marketing mix that precisely matches the expectations of customers in
the targeted segment
Select one:
a. Marketing Budget
b. Marketing Communications
c. The 4Ps of Marketing
d. Market Segmentation ✔ ✔ ✔

Question 10
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The four P's of Marketing : Product, Price, Promotion and Place
Select one:
True ✔ ✔ ✔

False
Relationship with customers cannot change from time to time because it evolved under distinguished
situations.
Select one:
True
False ✔ ✔ ✔

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Companies must first look at demographic and historical data about their customers to understand
who they are.
Select one:
True ✔ ✔ ✔

False
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Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as
opinions to define a market segment.
Select one:
True ✔ ✔ ✔

False
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Enhance Customer Relationships
Select one:
Yes ✔ ✔ ✔

No
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There is no need to establish criteria for evaluation features the buyer wants or does not want.
Select one:
True
False ✔ ✔ ✔

Question 16
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This is the process of locating and describing potential customers
Select one:
a. Marketing Plan
b. Marketing Control
c. Marketing Mix
d. Market Analysis ✔ ✔ ✔

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The focus of Marketing Concept, "The customer is king" It determines what the consumer wants,
then produce the same and sell the same. Avoid having a dissatisfied customer.
Select one:
True ✔ ✔ ✔

False
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Marketing Environment represents a mix between the internal and external forces which surround an
organization and have an impact upon it, especially their ability to build and maintain successful
relationships with target customers.
Select one:
True ✔ ✔ ✔

False
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It includes all business activities involved with the flow and transformation of goods and information
of goods from raw materials to the consumer
Select one:
a. Supply Chain ✔ ✔ ✔

b. Market Planning Process

c. Marketing Strategy
d. Transportation
Question 20
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Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔
Smaller companies typically invest the most in carrying out sophisticated relationship marketing
campaigns.
Select one:
True
False ✔ ✔ ✔

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It is a comprehensive document or blueprint that outlines a company's advertising and marketing
efforts for the coming year. It describes business activities involved in accomplishing specific
marketing objectives within a set period
Select one:
a. Market Analysis
b. Marketing Control
c. Marketing Plan ✔ ✔ ✔

d. Marketing Mix
Question 23
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One of the main purposes of developing a marketing plan is to set the company on a specific path in
marketing.
Select one:
True ✔ ✔ ✔

False
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The mission of the customer service department is to retain and to encourage increased business
from customers by efficiently satisfying the needs of the customers.
Select one:
True ✔ ✔ ✔

False
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This is a model for enhancing the components of your 'marketing mix' - the way in which you take a
new product or service to market
Select one:
a. Market Segmentation
b. The 4Ps of Marketing ✔ ✔ ✔

c. Marketing Communications
d. Marketing Budget
Question 26
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This is the combination of product, pricing, promotion, and distribution activities
Select one:
a. Market Analysis
b. Marketing Plan
c. Marketing Control
d. Marketing Mix ✔ ✔ ✔

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It involves the gathering of information about a particular market, followed by analysis of that
information and estimation of projected costs and compare costs with benefits
Select one:
a. Advertising
b. Marketing Implementation
c. Market Potential
d. Marketing Research ✔ ✔ ✔

Question 28
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The process that turns marketing plans into marketing actions in order to accomplish strategic
marketing objectives
Select one:
a. Marketing Implementation ✔ ✔ ✔

b. Marketing Research
c. Advertising
d. Market Potential
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It is defined as the transportation of the product from the point of production or transshipment to the
point or points where demand has been recorded, in order to satisfy the expectations of the
production enterprise and the consumer
Select one:
a. Material Supplies Channel
b. Products/services distribution channel
c. Marketing Program
d. Distribution ✔ ✔ ✔

Question 30
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An organization's strategy combines all of its marketing goals into one comprehensive plan
Select one:
a. Transportation
b. Marketing Strategy ✔ ✔ ✔

c. Market Planning Process

d. Supply Chain
Maslow hierarchy of needs covers the following needs: Physiological, Safety, Love and Belonging,
Esteem, Self Actualization
Select one:
True ✔ ✔ ✔

False
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Your client relies on you for the products and services that you supply regularly, and she may start to
come to you for items that seem associated with the product line but you do not sell.
Select one:
True ✔ ✔ ✔

False
Question 33
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Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on
Customer Loyalty and Long Term Customer Engagement.
Select one:
True ✔ ✔ ✔

False
Question 34
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Market Segmentation is the process of defining and subdividing a large homogenous market into
clearly identifiable segments having seminal needs, wants or demand characteristics.
Select one:
True ✔ ✔ ✔

False
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Primary information is the data that the company has collected directly or that has been collected by
a person or business hired to conduct the research.
Select one:
True ✔ ✔ ✔

False
Question 36
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Customer Service is the support you offer your customers.
Select one:
True ✔ ✔ ✔

False
Question 37
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Includes all the businesses/organizations who provide materials to its processing /manufacturing
plans
Select one:
a. Distribution
b. Products/services distribution channel
c. Material Supplies Channel ✔ ✔ ✔

d. Marketing Program
Question 38
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Narrow your target market to a manageable size. Many businesses make the mistake of trying to
appeal to too many target markets.
Select one:
a. Marketing Plan
b. Financial Data
c. Sales and Distribution Data
d. Information about the TARGET MARKET ✔ ✔ ✔

Question 39
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The classical economist has assumed markets to be foreign wherein demanders and suppliers knew
of each other presence.
Select one:
True
False ✔ ✔ ✔

Question 40
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Strong Buyer Personality
Select one:
Yes
No ✔ ✔ ✔

It is important to build effective customer relationships.

Select one:
True ✔ ✔ ✔

False
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Business Market Research is the process of collecting data to determine whether a particular
product / service will satisfy the needs of your customers.
Select one:
True ✔ ✔ ✔

False
Question 43
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It is the creation and placement of paid messages to inform potential customers and solicit sales of
your product
Select one:
a. Marketing Implementation
b. Advertising ✔ ✔ ✔

c. Marketing Research
d. Market Potential
Question 44
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The process of analyzing market opportunities, selecting target markets, developing the marketing
mix, and managing the marketing effort
Select one:
a. Supply Chain
b. Market Planning Process ✔ ✔ ✔

c. Marketing Strategy
d. Transportation
Question 45
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Branding is the final component of relationship marketing. A company can form a long term
relationship with a client if that client feels like the brand they purchase reflects who they are or who
they want to be.
Select one:
True ✔ ✔ ✔

False
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An estimated projection of costs required to promote a business' products or services
Select one:
a. Market Segmentation
b. Marketing Budget ✔ ✔ ✔

c. Marketing Communications
d. The 4Ps of Marketing
Question 47
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Telemarketing is one of the most effective way of convincing clients.
Select one:
True ✔ ✔ ✔

False
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This provides the final goods to the end user/customer, in a fashion ensuring customer satisfaction
through high levels of customer service
Select one:
a. Marketing Program
b. Distribution
c. Material Supplies Channel
d. Products/services distribution channel ✔ ✔ ✔

Question 49
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Interacting directly with customers, would mean putting on special events, calling a customer to let
her know that the style she's looking for is now in stock or simply spending time chatting wih
customers about topics that aren't necessarily related to business.
Select one:
True ✔ ✔ ✔

False
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It is the shifting of a load from a production site to where demand occurs
Select one:
a. Market Planning Process
b. Transportation ✔ ✔ ✔

c. Marketing Strategy
d. Supply Chain