Project Report On Current Market Share Market Potential Paints
Project Report On Current Market Share Market Potential Paints
Project Report On Current Market Share Market Potential Paints
com/fyp/
Executive Summary
Objective:
“To determine market potential of Acrylic exterior paints”.
Durations of Project:
1/06/2007 to 31/07/2007 (2 month)
Scope:
Scope of the project is to determine the market potential of exterior
acrylic paints and creating awareness of Beck India’s products.
Samples:
1) Retailers 2) Painting Contractors 3) Architects
Area Covered:
Pune City 16 47 56
Pimpri- 12 12 17
Chinchwad
Main competitors:
5) Shalimar Paints.
Beck India’s products are known for quality. These products are in initial phase of
introduction. Customer gives good response for these products. These products should
be called as future products.
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Company Profile
Formerly known as Dr. Beck & Co. India Ltd., ELANTAS Beck India was
incorporated in 1956 to cater to the growing demand for wire enamels, varnishes and
resins, and the company today produces the widest range of electrical insulating
materials to satisfy the ever-changing needs of the most quality conscious customers
in electrical insulation systems, as well as construction chemicals.
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Mission Statement
• To maintain its market leadership in India in electrical insulation products and
its reputation for consistent quality and customer service.
• To become a leading participant in the growing market for construction
chemicals.
• To support business objectives with high technical standards with respect to
production processes, safety, health, environment and information technology.
• To achieve objectives through individuals and work groups who are well
qualified, trained and highly motivated to take up challenges and achieve
excellence in their pursuits.
Quality Policy
• We are committed to continually improve our products and services to meet
our customers' requirements, and conform to applicable regulatory standards.
Quality Objectives
• Retain market leadership in Electrical Insulation business by consistently
offering high quality products
• Share information on developments in the international Market with our
customers to enhance their global competitiveness
• Continuously enhance customer satisfaction by improving Logistic support
and technical services
• Utilise group R & D and external know-how for enhancement of product and
process technology
• Improve and continuously upgrade production processes.
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Environmental Policy
ELANTAS Beck India, manufacturer of Electrical Insulation and Construction
Chemicals, is wholly committed to environmental protection at Pimpri & Ankleshwar
works and Beck House at Pune.
The company seeks to achieve this commitment through environmental consciousness
and setting objectives & targets based on the following practices:
Environmental Objectives
• Reduce waste
• Reduce resources depletion
• Establish significant presence in high value Coatings & Sealants business
• Minimise environmental pollution & health hazard
• Design and develop products & processes for minimal environmental impact
• Minimise environmental impact of raw material sourcing
• Promote environmental, health & safety awareness among the employees,
contractors, users and transporters
• Conform to applicable laws and Government regulations
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Management
Key Personnel
Certification
It is often believed that the success of an organization is measured by its
achievements. ELANTAS Beck has crossed many milestones in its journey on the
path of excellence. ELANTAS Beck is the first Indian manufacturer of insulation and
resin products to receive the approbation of product certifications from the
Underwriters Laboratory, USA. The company has also been awarded both the EN ISO
9001: 2000 Quality Management System Certification and EN ISO 14001
Environment Management System Certification given by the globally respected
agency that's TUV of Germany.
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Marketing Network
Technical services:
147, Bombay-Pune Road,
Pimpri, Pune - 411018
India
Phone: +91 (020) 30610600
Fax: +91 (020) 30610601
Email: [email protected]
Regional Offices
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Background:
Paint -- the group of emulsions generally consisting of pigments suspended in a liquid
medium for use as decorative or protective coatings -- made its earliest appearance
about 30,000 years ago. Cave dwellers used crude paints to leave behind the graphic
representations of their lives that even today decorate the walls of their ancient rock
dwellings. The paint and coatings industry, however, had to wait for the Industrial
Revolution before it became a recognized element of the American national economy.
The first recorded paint mill in America was reportedly established in Boston in 1700
by Thomas Child. A century and a half later, in 1867, D.R. Averill of Ohio patented
the first prepared or "ready mixed" paints in the United States.
That structure still continues to some extent today with the significant industry
segment of small- to medium-sized paint manufacturers who serve limited regional
markets.
Industry consensus standards limiting the use of lead pigments date back to the 1950s.
Common house paints, contrary to some consumers' beliefs, contained little, if any,
lead since then. Household paints have not included any lead since its use was banned
by the Consumer Product Safety Commission in 1978.
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Introduction to Paint:
“Paint is a combination of different chemicals while spread on surface which gives uniform
films, Clear or opaque which decorates and protects the surface”
Intergradient of Paint:
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Types of paints:
1) Interior Paints.
2) Exterior Paints
Exterior Paints:
• Latex paint is durable, dries fast and easy to cleanup. As it is mildew proof it
can be applied over damp exterior as well. It has to be applied without using a
thinner as it is. Do not spread too thin while applying.
• Acrylic paint is a type of latex paint. This paint is thinned with water and can
be applied on any kind of surface including primer-applied metal. This too
dries rapidly
• Alkyd paint is a synthetic paint that has to be diluted with solvent. This paint
is a little like oil based paints but dries quickly. Can be used over old oil based
paint or alkyd based paint as it covers and hides perfectly.
• Oil paint takes a long time to dry up and it quite messy. But is extremely
durable. As it takes a long time to dry, using it for exteriors can be a problem
due to insects and rain
• Primers are used to seal fresh wood and metal. Use only one coat of primer.
The same applies for finish use only one coat. Primer cannot be used as finish
and vice versa. Applying primer is easier than applying finish, but as the
surface is fresh a lot of paint is required.
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In the 1940's after the 2nd world war, the paint manufacturing industry moved
away from the old tried and true methods of making linseed oil paint and began
heavily promoting chemical, petroleum and solvent based paints. With the
awareness of the danger of petroleum products in the environment, we are
entering a new period for the painting industry.
A major difference in modern paints is the change in binder from the used of
natural boiled linseed oil to alkyd oil which is generally derived from soybean and
safflower oil. Use of synthetic resins, such as acrylics and epoxies, has become
prevalent in paint manufacture in the last 30 years of so. Acrylic resin emulsions
in latex paints, with water thinners, have also become common.
Objective:
Primary Objective:
Secondary Objective:
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Research Methodology:
1) Research Framework:
In this project I had to survey the various areas in pune and pimpari-chichwad which
were given to me by the company. As I had to survey primarily to find out who would
be my potential customers, the competitors presence and the other factors that would
facilitate the company to take decision for expansion among pune and pimpari-
chichwad.
For these objectives the research methodology that I followed was:
1. Defining the objective
2. Develop the research plan
3. Collect the information
4. Analysing and interpretation of the data
5. Conclusion
2) Research Plan:
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5) Sample Size:
1) Retailers.
2) Painting Contractors.
3) Architects.
6) Sampling Techniques:
Questionnaire Method.
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Product Profile:
-- Breathable coating.
- Breathibility.
- Durability.
- Elastomeric film.
- Excellent anchoring.
- 300% Elongation
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Competitors Analysis:
1) Asian Paints:
b) Apex:
Apex Weatherproof Exterior Emulsion is a water-based 100% acrylic, exterior
wall finish. A high performance, long-lasting exterior paint specially formulated to
withstand extreme tropical conditions of high rainfall, humidity and heat, Apex
provides excellent resistance against the growth of algae and fungi on the walls. It
offers excellent protection against alkali and UV degradation too.
c) Apex Ultima:
It incorporates the latest state-of-the-art technology to provide long-lasting
exterior performance even in the most extreme tropical conditions of india. Its unique
advanced anti algal chemistry ensures that exterior walls are provided with power-
packed resistance against algae and fungi growth. It has very good dirt pick up
resistance and dirt cleaning properties.
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2) Nerolac Paints:
a) Nerolac suruksha:
Product Description:
Nerolac Suraksha Advanced Plastic Exterior Paint is an economical water
thinnable coating, specially designed for application on exterior walls in dry or
moderatey humid climatic conditions. It has good Washability, Anti-Algal & Anti
Fungal properties.
Recommended Usage:
b) Excel:
Product Description:
Nerolac Impressions Excel Total All in One Acrylic Exterior Emulsion is high
performance premium water based, long lasting exterior paint, with UPF (Ultimate
Paint Formula). It is formulated to suit the extreme tropical conditions of high rainfall,
humidity and heat. The product is based on 100% Acrylic resin and hence it forms a
tough and flexible protective film, with an excellent bonding to the substrate, which
prevents peeling off or cracking for years together. It contains special type of
emulsion which gives Excellent Dirt-pickup Resistance and Excellent Sheen. 1`All In
One Acrylic Exterior Emulsion contains a unique combination of surface protectants,
which are released slowly over a long period of time. This actively helps not only to
prevent the fungal and algae growth, but also, ensures constant surface activity against
these irritants for a long period. It also offers a 7 year warranty*
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Recommended Usage:
c) Everlast:
Product Description:
Nerolac Everlast with pliolite is a specially designed solvent based exterior coating
having superior properties with respect to protection of masonry surfaces from
aggressive environmental conditions. It is formulated by using ideal combination of
true pigments and special type of extenders, dispersed in a balanced combination
of different grades of Styrene Acrylate Resins and plasticized with ultra violet
stabilized grade of plasticizer.
• Excellent durability
• Excellent adhesion to masonry surfaces
• Very good alkali resistance
• Unique breathable film properties
• Self cleaning characterstics
• Very good resistance to mould growth
• Can be applied on freshly constructed masonry surfaces.
Usage:
For painting of the exterior surfaces of houses, architectural buildings, bridges, etc.
where masonary surface needs to be protected from adverse climatic conditions.
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3) Berger Paints:
In Decorative Paints, Berger has paints and paint systems for every application -
interior, exterior, every surface, concrete, plaster, metal and wood - as well as special
applications like water storage, etc.
Berger acrylic brands like Luxol Silk and Rangoli for interiors, and Weathercoat
for exteriors are quality leaders in technology and represent decor statements that
redefined the premium category. Luxol Hi-Gloss is the national hallmark for
excellence in paint enamel.
The Country's third largest paint manufacturer, with its Headquarters in Calcutta,
BERGER controls a distribution network comprising of 66 stock points and
approximately 10,000 dealers, spread across the country.
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4) Shalimar Paints:
a) Shalimar Xtra:
Shalimar Xtra is a premium exterior finish formulated with 100% pure
acrylic emulsion. Its tough & durable film effectively withstands extreme
tropical conditions of high rainfall, humidity, heat & cold, ensuring extra
protection for exterior masonry, brickwork, rendering & concrete. Its state-of-
the-art co-polymer system is specially formulated with light-fast pigments and
highly effective fungicides to keep exterior walls looking their best year after
year.
Area Of Application:
Exterior masonry, Brickwork, Rendering & Concrete.
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LIST OF RETAILERS
Name Address Exterior More Distribution Remarks Suggestions
Paints demanded channels on our
company’s products products
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Distributors
Retailers
Customers
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Manufacturers
Retailers
Customers
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LIST OF CONTRACTORS
Name Address Using Customer Point of Remarks Suggesti
exterior view about Purchase on our ons
paints Product products
Mr. Sanjay “Rangsiddhi” Asian paints Asian paints Purchase Good Need
patwardhan Salokha appt. apex & ICI apex. from quality. proper
Near weathershield retailers advertisin
panchami & max. & g.
hotel, Pune- company Open
Satara road, outlet. some
pune. retail
outlet or
appoint
some
distributo
rs.
Take
contracter
meet.
Want
some
credit
period.
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Mr. Ajay “khaire- Asian paints Asian paints Purchase Good Need
khaire-patil patil” apex apex. from quality. proper
associates, retailers advertisin
ramlila appt., & g.
pulachi wadi, company Open
deccan outlet. some
gymkhana, retail
near hotel outlet or
chatrapati, appoint
pune. some
distributo
rs.
Take
contracter
meet.
Price
doesn’t
matters,
quality
matters.
Mr.anil apte. “Akashay Asian paints ICI Purchase Best No such
colours & apex, nerolac weathershield. from quality. suggestio
textures” suruksha, ICI retailers ns. He is
near weathershield. and from the
Dshabhuja company customer
ganapati, outlet of our
karve road, also. If company.
pune. quantity
is big
then at
that time
directly
from
company.
Mr. Dilip “Alankar Asian paints nerolac Purchase Good Need
joshi. paints” opp. apex, nerolac suruksha from quality. proper
Kohinur suruksha, retailers advertisin
mangal & g.
karyalay, company Open
ivary towers, outlet. some
karvenagar, retail
pune. outlet or
appoint
some
distributo
rs.
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Mr. Sanjay Sanjay mone Only ICI ICI Purchase Best Open
mone & co. 128/2, weathershield. weathershield direct quality. some
swaroop & max. from retail
nagari, opp. company. outlet.
Maruti Take
mandir, contracter
kothrud, meet.
pune. Need of
proper
advertisin
g.
To
contact
big
builders.
Mr. M. D. Gholap Asian paints ICI Purchase Best Need
Gholap painting co. apex & ICI weathershield direct quality. proper
Matrukrupa weathershield & max. from advertisin
app., 2/14, & max. company. g.
Erandawana, Open
karve road, some
pune. retail
outlet or
appoint
some
distributo
rs.
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Mr.S.V.Ingle Near Bus Asian paints Asian Paints Purchase Good Need
stand,Bhosri, apex & ICI apex & direct quality proper
Pune weathershield Nerolac from advertisin
& max & suraksha dealer g&
Nerolac awarenes
Surakhsha s.
Open
some
retail
outlet or
appoint
some
distributo
rs.
Take
contracter
meet
Mr.Jawant Chinchwad, Asian paints Asian Paints Purchase Good Need
Wagmode Pune apex & ICI apex & direct quality proper
weathershield Nerolac from advertisin
& max & suraksha dealer g&
Nerolac awarenes
Surakhsha s.
Pradeep 103,Kalpatar Asian paints Asian paints Purchase Want to More
Paranjape u 27/1B, apex & ICI apex & ICI direct Use Preferred
Erandwane, weathershield weathershield from sample Beck
Pune-411004 & max & dealer of Beck proof
Nerolac Proof WAC,
Surakhsha WAC Open
some
retail
outlet,
Required
seminar
Tushar Buruk 378,Shukarw Asian paints Asian paints Purchase Like but Need
ar Peth, apex & ICI apex & ICI direct want use proper
Shahu weathershield weathershield from some advertisin
Chawk, & max. some dealer Sample g&
Shivaji Road cement paint awarenes
Pune s, open
some
stockest
Somnath 64/1A,Janase Asian paints Asian paints Purchase Good Open
Barage va Vasahat, apex & ICI apex direct Quality some
Padmavati weathershield from retail
company outlet or
appoint
some
distributo
rs.
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Satish 1164,Sadashi Nerolac Paint Nerolac Paint Purchase Like but Open
Enterprises v Peth, Opp. & ICI (suraksha) direct want use some
Hatti weathershield from some retailer
Ganapati company Sample stock,
Chowk, Take
Pune-411030 contracter
meet tail
outlet
appoint
some
distributo
rs
Nareindrra 321/4,Munot Asian paints Asian paints Purchase Good Open
(MORBI Bhavan apex & ICI apex,Ultima direct Quality some
Eligance) Shantnagar weathershield & ICI from but want retailer
Soc, opp & max weathershield company use some stock,
Union Bank Nerolac Paint & max also from Sample Take
of India, (suraksha) Dealer contracter
Timbar meet.
Market Road
M/s Sujata 1152 Asian paints Asian paints Purchase Good Take
Agencies Sadashiv apex & ICI apex & ICI direct Quality contracter
Peth, pune weathershield weathershield from but want meet.
411030 & max & max company use some Open
Nerolac Paint Nerolac Paint Sample some
(suraksha) (suraksha retail
outlet.
Want
some
credit
period
Interested
to
become
distribute
r of our
company
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S.N Panse 313/3, Asian paints Asian paints Purchase Best Open
BIZZYLAN apex,Ultima apex,Ultima direct Quality some
D Sadashiv & ICI & ICI from but want retailer
Peth, Pune- weathershield weathershield company use some stock,
411030 & max & max Sample Take
Nerolac Paint contracter
(suraksha) meet,
Want
some
credit
period,
use
distributi
on
channel
Amar Gunjal B/4 Asian paints Asian paints Purchase Like but Open
Chandrabhag apex ,ICI apex ,ICI direct want use some
a Apts, weathershield weathershield from some retail
Anandnagar & max & some dealer & Sample, outlet.
Sinhgad Nerolac Paint cement Paint retailer, want use Want
Road,pune41 (suraksha)& company Beck some
1051 some cement proof credit
Paint WAC & period.
biowash Want
want more
waterpro shade;
of paint want
dealers
pries.
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Deepak Ulka Paints Asian paints Nerolac Paint Purchase Like but Want
Patwardhan Near Mati apex, Ultima (suraksha direct want use some
Ganapati, Nerolac Paint Asian paints from some credit
Narayan Peth (suraksha) apex,Ultima company Sample, period.
Pune-411030 also from also Want
dealer demand more
for shade
biowash, Take
WAC contracter
meet,
paste
paint on
shade
card ask
for basic
colour
Vishwas 108,shaniwar Asian paints ICI Purchase Like but Want
Karve peth, pune- apex, ICI weathershield direct want use some
411030 weathershield & max from some credit
& max Nerolac Paint dealer & Sample period.
Nerolac Paint (suraksha)& retailer, Want
(suraksha)& some cement company more
some cement Paint shade
Paint, waterproofing Open
waterproofing some
retail
outlet.
distribute
r of our
company
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Harsh Halbe 107, Narayan Asian paints Asian paints Purchase like Open
Peth Mati apex,Ultima apex,Ultima direct product some
Ganpati ICI ICI from but want retail
building weathershield weathershield company sample outlet.
pune 411030 & max & max & retailer of Want
biowash some
credit
period.
Want
more
shade;
want
dealers
price
Ajit Bhide 123/4B, Asian paints Asian paints Purchase Good Take
’Shirniwas’, apex ultima, apex ultima, from Quality, contracter
Erandwan, ICI ICI dealer& want meet,
Pune-411004 weathershield weathershield from some paste
& max, & max company sample to paint on
Nerolac Paint use shade
(suraksha) card ask
for basic
colour,
appoint
some
distributo
r, price
list.
Best Paint& Shop No 16 ICI Nerolac Paint Purchase Good appoint
Hardware satlok, weathershield (suraksha), direct Quality, some
store Gadital Next & max, cement paint from want distributo
to Hadapar Nerolac Paint dealer & some r, price
Bus stop (suraksha), retailer sample to list&
Depot Pune- cement paint use want
411028 some
discount
,open
some
ratail
stocket
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Murlidhar Shree Apts., Asian paints Asian paints Purchase Good Product
Vaijayee Survey No apex ultima, apex ultima, direct Quality, should
163,Aundh, ICI ICI from want required
Pune411007 weathershield weathershield dealer & some lit,
& max, & max, retailer, sample to Complian
Nerolac Paint company use t about
Biowash,
credit
Period,
Dealer
Price.
Dhanyakumar F C Annex, ICI ICI Purchase Good No such
Darde Shirole Road weathershield weathershield direct Quality, suggestio
Off F C & max, & max, from want ns
Collage Nerolac Paint Nerolac Paint dealer & some
Main Gate (suraksha) (suraksha retailer sample to
Pune 411004 use
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Ashok Puri Near Asian paints Asian paints Purchase want Take
senapati apex ultima, apex ultima, direct some contracter
Bapat Road ICI ICI from sample to meet
Pune 411016 weathershield weathershield company use & price list
& max, & max,Nerola Biowash, want also
Nerolac Pa WAC some
(suraksha) discount
Bergar on bulk
Advertisi
ng
Required
United 8/3/8/4A Asian paints Asian paints Purchase Good No such
Hardware & Ramoshi apex ultima, apex , ICI direct Quality, suggestio
Paint Gate Padmaji ICI weathers from want ns
Police weathershield Nerolac Paint dealer & some
Chowk,Meha & max, (suraksha) retailer, sample to
ta Apts Nerolac Paint Bergar company use &
Bhavani peth (suraksha) (Dulex) Paint, Biowash,
Pune 411042 Bergar cement paint WAC
(Dulex) Paint,
cement paint
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Mr. Sunil Singhgad Asian paints Asian paints Purchase Good Take
pawar road apex apex direct Quality contracter
from meet, ,
retailer appoint
some
distributo
r
Mr. Vinay Paud road Asian paints ICI Purchase Best Take
apte apex & ICI weathershield direct quality contracter
weathershield & max. from meet, ,
& max. retailer appoint
some
distributo
r
Mr. Vijay Shukrawar Asian paints ICI Purchase Good No such
kakade peth apex & ICI weathershield direct Quality suggestio
weathershield & max. from ns
& max. retailer
Mr. patil Padmavati, Asian paints Asian paints Purchase Good No such
near kalubai apex, nerolac apex & direct Quality suggestio
mandir suraksha & cement paint from ns
cement paint. retailer
Diamond Near Asian paints Asian paints Purchase Good Take
Residency pradhikaran apex & ICI apex & direct Quality contracto
, nigdi , weathershield cement paint , from r meet, ,
& max.. Berger Dealer appoint
some
distributo
r, price
list want
also some
discount
on bulk
Purchase.
Mr.Saurabh Chinchwad Asian paints Asian paints Purchase Good Take
Eng. & apex, nerolac apex & direct Quality contracto
Contractor suraksha & cement paint from r meet, ,
cement paint. Dealer appoint
some
distributo
r, price
list want
also some
discount
on bulk
Purchase,
increase
the size
shade
card
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Soft Touch Ganesh Asian paints Asian paints Purchase Good Take
Decorators nagar apex, nerolac apex & direct Quality contracto
,Thergaon, suraksha & cement paint from r meet, ,
Chinchwad cement paint. Dealer appoint
some
distributo
r
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Products in Use –
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Manufacturers
Contractors.
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35
Organised sector by By market sector
30
25
Percent (%)
20
15
10
0
Asian Paints Nerolac Berger ICI Paints Jenson and
Paints Paints Companys Nicholson
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Demand Hierarchy:
4
Plants
0
Asian Nerolac Berger ICI Paints Jenson
Paints Paints Paints and
Company Nicholson
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ICI Paints
Nerolac Paints
Berger Paints
Cement &
local Paint
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LIST OF ARCHITECTS
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Vikas Bhandari Gokul nagar, F.C. Road, 1184, 020-25535656 Want to see some
Shivajinagar, pune-411005. practical
applications. Cost is
cheaper than other
products. It is been
beneficial for the
company. Required
more advertising.
Suggest to take
Architects meet.
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Arati Pitre & 1204/15, "Vithal Nivas" Ghole 020-25532092 IF there is some
Associates Road, Shivajinagar, pune-411004. requirement then
she will call us.
Suggest to take
contracters meet as
early as possible. It
is very large market
& with advertising
company can
capture good
market share.
Umesh Desai #25/26, A-Wing, 3rd floor, 020-24455561, Want to see some
Architects Gurudatta Sahwas, Mehunpura, 9890488548 practical
470, Shaniwar peth, pune-411030 applications.
Required more
advertising.
Suggest to take
Architects meet.
Kumar Limaye 1229, Subhashnagar, lane no.4 A, 020-25513380, Product have good
& Associates shukrawar peth, pune-411002. 25512807, quality. It requires
9823053099 more advertising. It
should be good
competitor to
cement paints as
well as other acrylic
paints.
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J.P.Deshpande Near prayag hospital, apte road, 020-25531141 Want to see some
deccan gymkhana, success practical
chamber. applications.Produc
t should be cost
effective in
comparison with
cement paints.
Nachiket & Prabhat road, second turn left side, 020-25430457 Required more
Jayod third lane, kumud building, uttam advertising.
Patwardhan thorat colony. Suggest to take
Architects meet.
Want to see some
practical
applications.
De Tel 25/26 'A' wing gurudatta sahwas 020-24455561 Want to see some
Architects society, Mehunpura, shaniwar practical
peth, pune. applications.
Required more
advertising.
Suggest to take
Architects meet.
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The Design 320, Patil plaza, 493 parvati, pune 020-24464395 No such
Cell - 9. suggestions.
Mr. Anand 1, Teej apts., Senapati Bapat Road, 9823078681 Product should be
Uplekar Opp. State Bank Of India, Pune - more awared with
411016 some
adversting.required
more shead.Suggest
to take Architects &
Painting contracters
meet.
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Mr Makarand 14, Patil Arcade Off Karve Road 9823116349 Product should be
Khare Erandwana,Pune-411004 good, but required
more techinal data
for their
tender.Suggest to
take Architects
meet
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Mr Raj Jape 12, New Era Heights, Lane No 20, 25445015 Product should be
Dahanukar Colony, Kothrud, more awared with
Pune- 411029 some adversting.
Suggest to take
Architects meet.he
will call us when he
required paint
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Suggested Products:
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Findings:
Comparison Chart (Technical):
Antifungal No No No No No Yes
(Biowash)
Conclusions:
3. Product have Low Density which can Eaisly Hide Hairline Cracks.
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Attractive Price
Product awareness.
• Credit period.
• Advertisement.
• Sample requirement.
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Recommendations:
• Appoint distributors.
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Conclusion:
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Limitations:
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Bibliography:
During the completion of the project I have taken the references from various sources.
They are mentioned below-
www.beckindia.com
www.asianpaints.com
www.nerolacpaints.com
www.shalimarpaints.com
www.bergerpaints.com
www.icipaints.com
www.google.com
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Annexure:
Personal information:
Name:
Address:
Contact no.:
Ans. 1) Yes 2) No
Ans. 1) Yes 2) No
III. How many brands of Exterior acrylic paints available in your shops?
Ans.
IV. Which company’s Exterior paints have more demand in the market?
Ans.
Ans.
VIII. How much your sales of exterior acrylic paints in a month? (tonnes)
Ans.
IX. How many shades of different Exterior acrylic paints are available in your
shops?
Ans.
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XII. What are the pack sizes available of other companies products?
Ans.
Ans.
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Personal information:
Name:
Address:
Contact no.:
Ans. 1) Yes 2) No
Ans.
Ans.
Ans.
Ans.
Ans.
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Personal information:
Name:
Address:
Contact no.:
Ans.
Ans.
Ans.
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