Scribd
Upload
69 views4 pages

Tourist Motivations and Needs: Week 3

This document discusses tourist motivations and needs. It defines motivation as "a state of need, a condition that exerts a push on the individual towards certain types of action that are seen as likely to bring satisfaction." Some key motivations for travel include escaping routine life, rest and relaxation, social interaction, business needs, cultural exploration, and a desire for adventure. The reasons for traveling are called "push factors" while motivations for choosing a particular destination are termed "pull factors." Common motivations include escaping daily life, physical rest, social engagement, cultural learning, and seeking adventure.

Uploaded by

riza wati
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
Download as pdf or txt
69 views4 pages

Tourist Motivations and Needs: Week 3

This document discusses tourist motivations and needs. It defines motivation as "a state of need, a condition that exerts a push on the individual towards certain types of action that are seen as likely to bring satisfaction." Some key motivations for travel include escaping routine life, rest and relaxation, social interaction, business needs, cultural exploration, and a desire for adventure. The reasons for traveling are called "push factors" while motivations for choosing a particular destination are termed "pull factors." Common motivations include escaping daily life, physical rest, social engagement, cultural learning, and seeking adventure.

Uploaded by

riza wati
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
Download as pdf or txt
Download as pdf or txt
You are on page 1/ 4

Week 3

Tourist motivations
and needs

Learning Outcome

After you have attended this meeting, you should be able to:

1. Investigate travel motivations

2. Determine the constraints on tourist motivations

Introduction

Why do people go on holiday? What are their needs when they are deciding
where to go on holiday? These are questions that tourism academics and tourism
organizations, both public and private, have been discussing for many years, and
will probably continue discussing as long as people travel.
Travel motivations
Motivation – "a state of need, a condition that exerts a push on the individual
towards certain types of action that are seen as likely to bring satisfaction."
(Mouthino)

t.putra ----- prodi D4 manajemen perhotelan 1


As we can see from the definition, a motivation is something that we may need,
and to satisfy this need some form of action is needed. The following provides
some examples of why people travel.
Tourist motivations are the factors to make people wishing to go travel. They
want to have personal fulfilment. Most tourists thought that travel is like a rest
and relaxation from routine. However, it did not represent changing their way
of lives, people just continue to do the similar things but in a distinct
surroundings and physical context. Travelling can provide for self-exploration,
excitement or social interaction. They are the reasons why people travel around
the world. Tourists would not learn all the things by their routines or from
television and books. It is better for them to get experiences by themselves,
because of unedited by anyone else. Afterwards travel can make a marked
difference with routines, and it will provide exciting, uncommon or strange
things to tourist. Furthermore, the high-tech world increases social lives. For
example, people will go to the movies, shopping malls or concerts with friends
and colleagues.

The reason why a person travels is termed the 'push factor' (why did
you travel?), and the motive for going to a particular destination is
deemed the 'pull factor' (why did you go to that destination?).
(Graham M.S. Dann)

t.putra ----- prodi D4 manajemen perhotelan 2


Think of the last time you travelled.
Why did you travel?
Why did you go to that destination?

As we can see from the definition, a motivation is something that we may need,
and to satisfy this need some form of action is needed. The following provides
some examples of why people travel.

Travel motivation
Escape
Often tourists want to escape their routine 'the rat race' of work or even their
home environment, just to have a change of scenery. 'A change is as good as a
rest.'

Physical reasons
Many people may want to get away for some rest and relaxation (R & R), having
worked hard all year. The holiday may involve very 'passive activities', such as
reading and laying on a beach (sunlust).

t.putra ----- prodi D4 manajemen perhotelan 3


Social reasons
Some tourists like to go on holiday to meet other people, and make new friends.
This could involve holidays to destinations with lots of nightlife and social
activities or visiting friends and relatives (VFR).

Business
Many people have to travel for their work. This can include meetings and
conferences, to meet clients and to 'network'. This form of tourism can be
termed: MICE tourism; Meetings, Incentives, Conferences and Exhibitions.

Culture
People may want to travel to learn about: architecture, food and drink, lifestyle
and religion. They want to visit a place to learn more about the culture and
history of a destination (wanderlust).

Desire for adventure


Some people travel to a different place to experience something new or
different to what they can experience in their home environment. This can
involve 'active activities' such as a safari or extreme sports.

t.putra ----- prodi D4 manajemen perhotelan 4

You might also like