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    Lamborghini Case Study en

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    Fooy
    orsc.2015.0984(1)

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    Lamborghini Case Study en

    Uploaded by

    Fooy
    182 views2 pages
    orsc.2015.0984(1)

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    lamborghini-case-study-en

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    orsc.2015.0984(1)

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    182 views2 pages

    Lamborghini Case Study en

    Uploaded by

    Fooy
    orsc.2015.0984(1)

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    casestudy

    Wrapping a thoroughbred racing car

    The Lamborghini Gallardo LP 570-4 The world’s most sought-after


    supersports cars
    Super Trofeo is an extraordinary vehicle Founded in 1963 and headquartered in Sant’Agata
    Bolognese, Automobili Lamborghini S.p.A. is the iconic
    by any standards. When CCL Design
    Italian manufacturer of the most desirable supersports
    Italy was contacted by Lamborghini and car in the world. . With 129 dealerships worldwide, in
    half a century Lamborghini has created an uninterrupted
    asked to decorate one, it presented an series of extraordinary, exclusive cars. With a total
    of 14,022 units the Gallardo is by far the most-built
    almost unique opportunity to show how Lamborghini ever..

    much vehicle wrapping could achieve. Racing series: Lamborghini


    Using Avery Dennison® materials, the Blancpain Super Trofeo
    The car to be wrapped was a Lamborghini Gallardo
    CCL Design applicator team arrived at LP 570-4 Super Trofeo, based on the road version
    of the Gallardo LP 570-4, with a reworked chassis,
    a genuinely outstanding end result. dramatic body work/aerodynamics and a direct injection
    V10 engine. This vehicle was built to take part in the
    international motor racing series Lamborghini Blancpain
    Super Trofeo where drivers compete in identical
    Lamborghini cars.

    graphics.averydennison.eu
    The role of CCL Design The materials
    As one of the leading international companies in Avery Dennison® MPI™ 1005 Supercast film is an ultra-
    development and manufacture of design products and premium product that enables eye-catching graphics with
    innovative labelling solutions, CCL Design was well placed clear, bright colours and maximum durability.
    to select the right wrapping materials and ensure flawless It has unparalleled 3D performance with even the most
    application. demanding corrugations and offers Avery Dennison Easy
    Apply RS technology for maximum air egress, slideability
    The CCL MD Roberto Ferrario said that the project and repositionability, along with long term removability.
    offered a natural showcase: For this project, MPI 1005 was used in conjunction with
    “There are few cars that can compare the highly conformable DOL 1400 series cast overlaminate
    to deliver a high gloss finish and ultimate digital image
    with the sheer visual impact of this protection. Avery Dennison 900 Supercast film was used
    Lamborghini, and we wanted to make sure to complete the total brand image of the race car.
    that wrap quality was beyond question
    – with a factory-like finish and no minor
    imperfections. For this project, we chose a
    combination of Avery Dennison materials:
    MPI™ 1005 Supercast film with DOL 1400
    series cast overlaminate and 900 Supercast
    film. These materials offered the quality,
    ease of application and service levels that
    we needed.”

    For more on Avery Dennison films see graphics.averydennison.eu.

    ©2014 Avery Dennison Corporation. All rights reserved. Avery Dennison and all other Avery Dennison brands, product names and codes are
    trademarks of Avery Dennison Corporation. All other brands and product names are trademarks of their respective owners. 2014-04_15439EN

    Europe
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    2394 ZG Hazerswoude
    The Netherlands
    Tel +31 (0)71 342 1500
    Fax +31 (0)71 342 1544

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