On The Psychological Benefits of Self-Enhancement
On The Psychological Benefits of Self-Enhancement
Nothing is easier than self-deceit. For what each man wishes, he also
believes to be true.
—Demosthenes, c. 383-322 BCE
How well do people know themselves? Are they equally aware of their
strengths and faults, or do they exaggerate their virtues and dismiss their
shortcomings? And what should they think? Are they better off knowing
what they are really like or are they better served by embellishing them-
selves? In 1988, Taylor and Brown examined these questions. Following a
comprehensive review of the literature, they reached two conclusions. First,
most people do not hold accurate views of themselves. Instead, they inflate
their virtues, exaggerate their ability to bring about desired outcomes, and
believe their future will be rosier than base rate data can justify. Second, if
not too extreme, these biases are generally advantageous, promoting a vari-
ety of criteria normally associated with adaptation and health. Taylor and
Brown (1988) coined the term positive illusions to refer to these beliefs. The
term illusion was chosen to highlight a simple fact: In many cases, these be-
liefs are simply too good to be true. As an example, consider that 75% of
American newlyweds believe their marriage will last throughout their lives,
yet the divorce rate in America exceeds 50% (Heaton & Albrecht, 1991).
The thesis put forth by Taylor and Brown (1988) garnered a great deal
of attention and generated a good deal of controversy (Colvin & Block, 1994;
19
http://dx.doi.org/10.1037/11624-002
Self-Criticism and Self-Enhancement: Theory, Research, and Clinical
Implications, edited by E. C. Chang
Copyright © 2008 American Psychological Association. All rights reserved.
Shedler, Mayman, & Manis, 1993; Taylor & Brown, 1994a, 1994b). Our
goal in this chapter is to review some of this research and integrate the more
recent findings with Taylor and Brown's original position.
distorting one's perceptions to fit one's wishes, and Maslow (1950) wrote
that healthy individuals are able to accept themselves and their own nature,
with all of its discrepancies from their ideal image.
It is easy to see how such a thesis developed. Grossly inaccurate self-
views are detrimental to well-being. People who hallucinate or experience
delusions of grandeur are not paragons of mental health. Whether other, less
extreme divergences from reality are detrimental to well-being is another
matter. Taylor and Brown's theory applies only to mildly distorted self-views
that paint a self-portrait just slightly better than reality warrants. At no time
did they state or imply that excessive self-enhancement is better than mod-
erate self-enhancement. This point is often overlooked by those who have
criticized their approach (e.g., Colvin & Block, 1994).
fail to reveal the power of positive beliefs if people can't succeed no matter
how hard or long they try. As a consequence, moderately difficult tasks would
seem to provide the proper forum for testing the positive-illusions frame-
work.
Evidence for the other three criteria (i.e., happiness, satisfying inter-
personal relationships, and adaptation and growth) is clearer and more abun-
dant. Figure 2.1 presents a heuristic device for organizing research in this
area. The figure shows that positive illusions promote adaptation, resilience,
and growth indirectly, via their influence on positive affective states, inter-
personal relationships, and coping. In the sections that follow, we review
evidence pertinent to this model.
why positive emotional states are beneficial. The model proposes that posi-
tive emotional states promote well-being (a) by leading people to think more
flexibly and creatively, (b) by increasing activity level and social contacts,
and (c) by directly reducing cardiovascular reactivity to stressful life events.
In combination, these processes help happy people cope better with life stress
than those who are more dysphoric or dyspeptic (Folkman & Moskowitz,
2000).
When Taylor and Brown published their findings in 1988, there was
virtually no research on the role of illusions in romantic relationships. Since
then, research in this area has proliferated, and three findings have emerged.
First, people view their relationship partners in unrealistically positive terms.
They believe their partner is better than most other people, and they view
their partner more positively than their partners view themselves or are viewed
by others (Gagne & Lydon, 2004; Murray & Holmes, 1997; Murray, Holmes,
& Griffin, 1996a, 1996b). Second, couples view their relationship in unreal-
istically positive terms. They believe their love is stronger than other people's
love and that the problems that beset other people's relationships, such as
poor communication skills or incompatible interests, pose less of a threat to
their own relationship (Buunk & van der Eijnden, 1997; Rusbult, Van Lange,
Wildschut, Yovetich, &. Verette, 2000). Third, couples believe that they
have more control over their relationship's outcomes than do most other
people and that they are more apt to remain together than are most other
couples (Powers, Lyons, Montel, & Shaked, 2001; Murray & Holmes, 1997).
Moreover, this relationship superiority bias occurs across cultures (Endo,
Heine, & Lehman, 2000). In short, when thinking about their relationships,
people exhibit the same three biases Taylor and Brown (1988) identified as
being characteristic of self-perceptions: They view their relationship in overly
positive terms, exaggerate their ability to bring about desired outcomes, and
are unrealistically optimistic.
These tendencies predict relationship success. People who idealize their
partner and view their relationship in overly positive terms are more satisfied
Most people face trouble in their lives at one point or another. They
may lose their jobs, confront a natural disaster, be victimized by crime, or
grieve the loss of a loved one. The manner in which people deal with stress-
ful events like these has been a hotbed of research activity for nearly 50
years. The upshot of this research is that people are exceptionally resilient.
Although many people are initially shaken when stressful life events occur,
most recover in a relatively short time (Brickman, Coates, & Janoff-Bulman,
1978; Diener, 1994; Schulz & Decker, 1985; Taylor, 1983). Some even re-
port that their lives changed for the better. For example, many cancer pa-
tients feel a greater sense of purpose, increased spirituality, and more appre-
ciation for friends and family (Carver &. Antoni, 2004; Taylor, 1983; Taylor,
Kemeny, Bower, Gruenewald, & Reed, 2000). Of course, not everyone copes
well with adversity, and some people require counseling or other forms of
treatment to help them adjust, but most people who face major life events
return to a level of psychological functioning that is at least as positive as the
one they enjoyed before the event occurred.
Coping with traumatic experiences often involves restoring a positive
sense of self-worth, reasserting control over one's life, finding meaning in the
experience, and reclaiming an optimistic view of the future. In other words,
recovery from traumatic events often involves restoring the positive illusions
that were in place prior to the experience. Positive illusions drive the recov-
ery process. People regain a favorable self-image, recapture perceived con-
trol, and reclaim optimism by construing events in overly positive ways. For
example, they believe that they are coping better than are most other vic-
ably be beneficial, as people who are efficacious and optimistic will work
hard to bring about a desired outcome (Fournier, de Ridder, & Bensing, 2002).
This flexibility underscores another important point about the nature
of positive illusions. Some researchers view positive illusions as having a trait-
like quality. From this perspective, across situations, some people are self-
enhancing, some are accurate, and some are self-deprecating. Others reject
this claim, arguing that self-enhancement is sensitive to subtle situational
variations and contingencies, showing a great deal of situational specificity
(see Taylor et al., 2003b; Taylor, Lerner, Sherman, Sage, & McDowell, 2003b,
for a discussion of these positions). One way to resolve these competing posi-
tions is to assume that self-enhancement is a trait that incorporates flexibility
and a keen awareness of when self-enhancement biases are apt to be advanta-
geous and when they are likely to be ineffective (Aspinwall & Staudinger,
2003). Rather than rigidly adhering to one approach or another, people rely
on an armamentarium of self-enhancement devices to offset threatening life
events. Sometimes these devices will entail direct efforts to alter the event
and sometimes they will involve efforts designed to alleviate distress.
In 1988, Taylor and Brown surveyed the literature on accuracy and self-
knowledge and reached two conclusions: Most people regard themselves in
overly positive terms and, under many circumstances, doing so is a benefit,
not a liability. Support for their first conclusion is overwhelming (Brown,
1986, 1991, 1998). Hundreds of studies have found that people view them-
selves, their ability to bring about desired outcomes, and their future in terms
that are too good to be true. Of course, not everyone exhibits these tenden-
cies and situational factors can attenuate or even eliminate them, but the
tendency is a general one, even in cultures that put a premium on modesty
and humility (Brown, 2003; Brown & Kobayashi, 2002; Kurman, 2001;
Mezulis, Abramson, Hyde, & Hankin, 2004; Sedikides, Gaertner, & Toguchi,
2003).
erally feel good about themselves, which raises the possibility that self-
esteem underlies the effects attributed to positive thinking. Indeed, many
researchers use the term positive self-concept as a synonym for high self-es-
teem, and negative self-concept as a synonym for low self-esteem, and some of
the research that has been conducted to test Taylor and Brown's formulation
has examined self-esteem as a proxy for positive illusions. We think using
self-esteem as a substitute for positive thinking is inadvisable. Although they
are highly correlated, people's thoughts and feelings about themselves are
distinguishable and have different origins and consequences (Bemichon,
Cook, & Brown, 2003; Brown, 1993; Brown & Marshall, 2001, 2006; Dutton
& Brown, 1997).
This distinction may be particularly important when considering the
costs and benefits of positive illusions. Although research in this area is just
beginning, early findings suggest that positive illusions are beneficial when
they are accompanied by high self-esteem but detrimental when they are
accompanied by low self-esteem (Barry, Frick, & Killian, 2003; Nathanson,
Kurt, & Paulhus, 2005; Paulhus, Robins, Trzesniewski, & Tracy, 2004;
Sedikides, Rudich, Gregg, Kumashiro, & Rusbult, 2004)-
We also believe that progress could be made by changing the method-
ological approach that dominates research in this area. Virtually all investi-
gations that have tested Taylor and Brown's formulation have calculated a
predictor variable by combining perception with reality. For example, Colvin,
Block, and Funder (1995) asked participants to evaluate themselves. Later the
participants were evaluated by a group of observers, and a self-enhancement
index was formed by subtracting the observer ratings from the self-ratings.
This discrepancy score was then used as a predictor variable. This approach
assumes that people who view themselves as positively as they are viewed by
others are equivalent to those who view themselves as negatively as they are
viewed by others (i.e., both groups receive a difference score = 0.00). We
doubt that people who know they are well-liked are psychologically equiva-
lent to those who know they are disliked.
The use of difference scores also means that only people who lack tal-
ent, attractiveness, or intelligence can be classified as self-aggrandizing. As-
suming that "being bad" at something has negative consequences, this prop-
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