Chap 4
Chap 4
Chap 4
The SWOT method was originally developed for business and industry,
but it is equally useful in the work of community health and
development, education, and even for personal growth.
SWOT is not the only assessment technique you can use. Compare it
with other assessment tools in the Community Tool Box to determine if
this is the right approach for your situation. The strengths of this method
are its simplicity and application to a variety of levels of operation.
WHEN DO YOU USE SWOT?
A SWOT analysis can offer helpful perspectives at any stage of an
effort. You might use it to:
Single Incumbent
Only one person can perform unique positions and duties in the
organization.
What are the unique duties and why did you identify them as such? Can
anyone else complete these functions if the incumbent is absent?
Does the organization have the capacity to provide the required training
or development to grow the specialized knowledge? Is there limited
bench strength of individuals that can perform the function(s) that
utilize this expertise?
Rare In Market
Position or classification for which the organization has difficulty
finding qualified candidates, despite recruitment efforts.
Is a skill set needed that can only be gained by working within the
organization? Has it historically been difficult to attract a qualified
applicant pool?
Department Heads
Roles that are both operationally and strategically critical
If this position were left vacant, it would cause serious difficulties in
delivering on Organization's commitments and corporate priorities.
Geography
The position is the only one of its kind in a particular location and it
would be difficult for a similar position in another location to carry out
its functions.
You should therefore identify the key competencies of any given role at
the beginning of the application process, and match your skills and
experience to them.
Often, you will be given ‘essential criteria’ that will outline the
competencies the company has identified as key.
Top 10 Key Competencies
1. Teamwork
Vital for the majority of careers, because teams that work well together
are more harmonious and more efficient.
Even if you work alone or remotely, it is still important that you are able
to communicate ideas and see the bigger picture of how your work will
be used by others in the organization.
Being able to work well in a team shows that you value others, can show
empathy and have the maturity to realize that no work is standalone.
Employers will be assessing whether you are able to work with others
towards a common goal and graciously share credit.
2. Responsibility
The ability to take on a certain level of responsibility is necessary for
most jobs. Candidates that are good at taking responsibility are
comfortable making decisions or taking ownership of their work.
This will give them a good indication of how you work under stress,
how you resolve issues and your work ethic in general.
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3. Commercial Awareness
An employer wants to know that you understand how their business
works. Only then can you really understand your role within it.
Most simply put, it is about staying up-to-date with your industry and
business in general. This includes marketing trends, customer
demographics, technical advances, and the successes and failures of
competitors.
4. Decision Making
An employer will want to see that you can make the best possible
decisions in the shortest amount of time, by gathering information,
seeking opinions, analysing all possibilities and coming up with an
effective solution.
Decisions can often be very complex and the possible outcomes very
serious, so recruiters will examine whether you can explain the reasons
behind your decisions.
5. Communication
Excellent communication skills are essential in any role. What
employers really want to know is that you can convey information in a
way that is confident, professional and easy for others to understand,
whatever their level.
They will also be able to build real relationships with customers, who
will trust that they have their best interests at heart.
8. Results Orientation
If a person is results-oriented they are focused on their goals and
understand the steps needed to achieve them. They will also have the
motivation to see projects through to fruition and motivate others to do
the same.
Being results oriented is also about knowing how to set goals with steps
that are realistic and achievable whilst also being ambitious enough to
increase levels of motivation.
Demonstrate this competency by thinking of real-life examples of when
you stuck to a task despite overcoming problems, met a deadline or
managed budgets.
9. Problem Solving
It’s important to demonstrate that, when a problem arises, you are able
to stay calm under pressure, research possible causes, identify trends and
choose the most relevant solution.