Scribd
Upload
43 views2 pages

7-22 Answer

The podcast introduction was too long and unfocused. The summary provides a concise 3 sentence overview of the key points that will be covered: 1) An update on a co-branding deal with Uni-Plex and the new regional sales manager joining from there. 2) An overview of changes to commission reporting. 3) Notification that the CEO will speak at the upcoming sales meeting and district managers should prepare a brief report on how fuel prices are affecting customers.

Uploaded by

siti nadhirah
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
43 views2 pages

7-22 Answer

The podcast introduction was too long and unfocused. The summary provides a concise 3 sentence overview of the key points that will be covered: 1) An update on a co-branding deal with Uni-Plex and the new regional sales manager joining from there. 2) An overview of changes to commission reporting. 3) Notification that the CEO will speak at the upcoming sales meeting and district managers should prepare a brief report on how fuel prices are affecting customers.

Uploaded by

siti nadhirah
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1/ 2

6 Media Skills: Podcasting, Planning: Outlining Your Content [LO-5] You began

recording a weekly podcast to share information with your large and far-flung staff.

After a month, you ask for feedback from several of your subordinates, and you’re

disappointed to learn that some people stopped listening to the podcast after the first

couple weeks. Someone eventually admits that many staffers feel the recordings are too

long and rambling, and the information they contain isn’t valuable enough to justify

the time it takes to listen. You aren’t pleased, but you want to improve. An assistant

transcribes the introduction to last week’s podcast so you can review it. You

immediately see two problems. Revise the introduction based on what you’ve learned

in this chapter.

So there I am, having lunch with Selma Gill, who just joined and took over the Northeast

sales region from Jackson Stroud. In walks our beloved CEO with Selma’s old boss at

Uni-Plex; turns out they were finalizing a deal to co-brand our products and theirs and to

set up a joint distribution program in all four domestic regions. Pretty funny, huh? Selma

left Uni-Plex because she wanted to sell our products instead, and now she’s back selling

her old stuff, too. Anyway, try to chat with her when you can; she knows the biz inside

and out and probably can offer insight into just about any sales challenge you might be

running up against. We’ll post more info on the co-brand deal next week; should be a

boost for all of us. Other than those two news items, the other big news this week is the

change in commission reporting. I’ll go into the details in a minute, but when you log

onto the intranet, you’ll now see your sales results split out by product line and industry

sector. Hope this helps you see where you’re doing well and where you might beef things

up a bit. Oh yeah, I almost forgot the most important bit. Speaking of our beloved CEO,
Thomas is going to be our guest of honor, so to speak, at the quarterly sales meeting next

week and wants an update on how petroleum prices are affecting customer behavior.

Each district manager should be ready with a brief report. After I go through the

commission reporting scheme, I’ll outline what you need to prepare.

Answer:

A few new things to cover this week. First, this week our CEO Thomas had lunch with Uni-

Plex to finalize a deal to co-brand our products. Stay tuned for more details next week!

Joining us from Uni-Plex is Selma Gill to take over the Northeast sales division and we’ll

discuss what an asset she will be to us. Next, we’ll go over the new change in the

commission reporting to see how your sales results are split. Lastly and most importantly,

we will have a special guest of honor to speak at the quarterly sales meeting next week. All

district managers will want to take notes because we’ll outline what you need to prepare for

a brief report for the meeting.

You might also like