Ethics in Business
Ethics in Business
Ethics in Business
Businesses can also build trust between the business and consumers. If consumers
feel that a business can be trusted, they will be more likely to choose that business
over its competitors. Some businesses choose to use certain aspects of business ethics
as a marketing tool, particularly if they decide to highlight a popular social issue.
Leveraging business ethics wisely can result in increased brand equity overall.
Being an ethical business is also highly appealing to investors and shareholders. They
will be more likely to sink money into the company, as following standard ethical
business practices and leveraging them properly can be a path to success for many
businesses.
Following business ethics can also be beneficial for the business' employees and
operations. Attracting top talent is significantly easier for ethical businesses.
Employees not only appreciate a socially aware employer but will also perceive them
as the kind of business that will act in the best interest of their employees. This
produces more dedicated employees and can also reduce recruitment costs.
Trustworthiness
Achieving trustworthiness typically involves being transparent and honest in all
actions and communications. Being trustworthy can have a positive impact both
internally and externally. Consumers appreciate openness, as it provides them with
insight into how a business operates and conceptualizes the work that they do.
Employees also appreciate this quality in a business that they work for.
Respect
Showing respect for employees and customers involves following through on all
promises -- and providing sincere apologies and appropriate compensation if
anything falls through. Showing a lack of respect will deter customers from engaging
with a business and lower a business' reputation. It will also do significant damage to
employee morale and increase turnover.
Fairness
Treating customers and employees with a sense of fairness and justice is a key type of
ethics. Manipulative behaviors aren't just unethical, but they are also unhelpful -- and
the top priority of any business should be to be helpful to its customers and
employees. It is also important to treat all people equally.
Caring
Businesses, at the end of the day, are composed of human beings. There are human
beings that consume goods or services from the business, and then there are human
beings that work to produce those goods or services. Being open to their struggles and
coming to the table with solutions will show empathy -- a valuable tool for any
business to utilize. Showing a sense of caring and keeping the lines of communication
is not just the ethical thing to do but can also boost internal and external perceptions
of the business.