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    Government College University, Lahore

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    shanzey ahmed
    This document appears to be a midterm exam submitted by Saleha Javaid to her professor Ma'am Zunaira Zahid for the course Strategic Human Resource Management at Government College University Lahore. The exam contains 3 questions related to a case study about General Motors accelerating the recovery of warranty parts with specialized logistics.

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    Government College University, Lahore

    Uploaded by

    shanzey ahmed
    49 views3 pages
    This document appears to be a midterm exam submitted by Saleha Javaid to her professor Ma'am Zunaira Zahid for the course Strategic Human Resource Management at Government College University Lahore. The exam contains 3 questions related to a case study about General Motors accelerating the recovery of warranty parts with specialized logistics.

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    This document appears to be a midterm exam submitted by Saleha Javaid to her professor Ma'am Zunaira Zahid for the course Strategic Human Resource Management at Government College University Lahore. The exam contains 3 questions related to a case study about General Motors accelerating the recovery of warranty parts with specialized logistics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    49 views3 pages

    Government College University, Lahore

    Uploaded by

    shanzey ahmed
    This document appears to be a midterm exam submitted by Saleha Javaid to her professor Ma'am Zunaira Zahid for the course Strategic Human Resource Management at Government College University Lahore. The exam contains 3 questions related to a case study about General Motors accelerating the recovery of warranty parts with specialized logistics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Government College University, Lahore.

    Course: Strategic Human Resource Management


    Midterm Exam SHRM
    Submitted to: Ma’am Zunaira Zahid
    Submitted by:
    Saleha Javaid 816-MBA-19

    Date: 5th April 2021


    1. What is the main concept of this case study? What title would you suggest for this
    case study other than “GM Accelerates Warranty Parts Recovery with Specialized
    Logistics” and WHY?
    In this case study GM motors is about to launch a new sports car in june 21'. they were
    previously facing an issue of late deliveries of spare parts. GM engineers thoroughly check
    the parts warranty processes to enhance their performance and requiring parts analysis. GM
    receives parts from 9000 dealers in US and Canada, GM dealers had to pack and ship the
    parts to designated suppliers and take them to post office and pay the shipping cost.
    afterwards they had to confirm the delivers to each supplier. this process takes a lot of time
    which slows down the production and performance process. what GM did is they
    outsourced the parts delivery process and inventory management to Accenture. Accenture
    supply chain management offered GM total parts recovery system from deliver to
    inventory management which helped GM in simplifying and speed up the process.

    2. Being the production manager of General Motors, what new product would you
    launch and why? Also what will be your corporate strategy and target market in this
    case? Explain your answer with logical justification
    As a production manager of GM autos firstly I will identify my target market and then
    assess what are they lacking in motor industry. My target market is elite class and the
    product I am going to launch is fully electric sports car, because sports cars consumes fuel
    according to their RPM and the miles they can achieve in a tank can be achieved in a single
    charge on an electric motor engine. From past decade the evolution of automobile industry
    went very fast, from Gas engines to hybrid technology and then fully electric. fully electric
    sports car will be a new trend in market because they are less costly than other cars and
    they have electric motors instead of an engine, they just need to be charged and very less
    maintenance required. Differentiation strategy is applied because the car will have a total
    different engine type with no harmful emissions, less costly and no fuel usage. this
    inspiration is taken from Tesla motors that they are producing fully electric Sedan cars and
    we are going to launch fully electric sports car.

    3. Since General Motors is planning to launch a new product “i.e. A Sports Car” for
    high end customers/ elite class, so manufacturing in low volumes could have lower
    cost but high volumes needed a more appropriate technique for cutting material and
    producing new product. Which would be the best strategy at launch in June 2021
    during Covid-19 and WHY? Consider a real time example of a firm or its product
    (e.g. Nestle, Coke etc.) then relate and explain answer of this question through your
    example. (Example is mandatory)
    As GM are producing low number of units they have to make it less costly because in
    Covid-19 the production costs are usually high. The raw material is getting 2x higher in
    price and workforce is decreasing due to this pandemic. Thus the strategy should be Low
    Cost and low production because they have to reduce the demand according to the
    circumstances. they should stick to low cost and low production, if they push the
    production they will result in late deliveries and uncontrolled costs because it's a global
    implementation of 50% less workforce during covid-19. For example: Changan recently
    launched a sedan "Alsvin" they used the same strategy of low production and low cost and
    their units sold out in just 6 days. their price was comparatively less than their competitors
    and has more features. this launch took place in Pakistan. just as GM should stick to their
    strategy of low cost and low production.

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