THE PROPOSED OPERATIONAL AND MARKETING STRATEGY OF RM BUKO

HALO-HALO IN LUN MASLA, MALAPATAN SARANGANI PROVINCE

An Undergraduate Thesis
Presented to the
Faculty and Staff of the College of Business and Management
GoldenState College, General Santos City

In Partial Fulfillment
of the Requirements for the
Degree of Bachelor of Science in Business Administration
Major in Marketing Management

MR. ADRIAN S. NICOLAS, MBM

Course Facilitator

By:

ELENA DAYADAY
EDDICER OCER
LORIE ANN TUTOR
SHONIE TURA

January 2021
 ii

Approval Sheet
 iii

Acknowledgement
With boundless love and appreciation, the researchers would like to express their

deepest and sincerest gratitude to all the people who have supported them and those

persons who provided them invaluable guidance during the course of this research

work.

First, to our parents for their understanding and continuing financial support to

accomplish this research work;

Second, to our adviser Mr. Adrian S. Nicolas, MBM, for his invaluable supervision

throughout this research. His motivation and patience hugely inspired them to strive

even harder. As such, it was a great privilege to study under his guidance;

Third, to our research panelists, Adrian S. Nicolas, MBM, Audie Battad and

Richard F. Fermocil, MBM, DBA, for their thorough constructive critics and insightful

recommendations that helped improve this paper;

Fourth, to our beloved Dean,Mr. Richard F. Fermocil, MBM, DBA , for allowing

the researchers to conduct the study outside the campus of Golden State College.

Fifth, to our respondents who helped us in undertaking this research work

successfully. This study would not be possible without their presence.

Lastly, praises and thanks to God the Almighty for His showers of blessing

throughout the entire process of this study and to complete this research successfully.

The Researcher
 iv

Abstract

The purpose of this study was to determine the Proposed Operational and Marketing

Strategy of Rm Buko Halo-Halo in Lun Masla, Malapatan Sarangani Province. The

study used a descriptive – correlational research design to describe the direct

relationship among the variables. The respondents of this study were the selected

customers of Buko Halo-Halo in Lun Masla Sarangani Province. The weighted mean

was used to discern the mean of the dependent and the independent variable of the

study while pearson product moment correlation was used in testing the research

hypothesis. Research findings showed that the level of operational of RM Buko Halo-

Halo increases because of the favorable customary level of marketing strategies done

by the workers in RM Buko Halo-Halo. The study also indicated that there was a

significant relationship between the level of Operational and the level of RM Buko Halo-

Halo as perceived by the selected customers. The results further showed that the

demographic profile of the owner was RM stands for Ryan and Mariel; the business is

now on its 3rd year; they have 9 employees; their perceived customer per day is 300-

500; and the stone layout of the business is 300 square meters. It was found out that

the business does not have proper collection of data on the flow of their business.

However, they are excellent in catering questions and solving problems in their

business. The RM Buko Halo-Halo are struggling to have a good market in their

business which directly affect the income of the business. It determines that the
Operationalization in their business has a direct impact or significance to the Marketing

Strategy of their business.

TABLE OF CONTENTS

Page No.

Title Page …………………………………………………………………………………… i

Approval Sheet …………………………………………………………………………….. ii

Acknowledgement …………………………………………………………………………. iii

Abstract …………………………………………………………………………………….... iv

Table of Contents …………………………………………………………………………... v

CHAPTER DESCRIPTION

I. THE PROBLEM AND ITS SETTINGS

Introduction ………………………………………………………………. 1

Statement of the Problem ………………………………………........... 2

Objectives of the Study …………………………………………........... 3

Hypothesis of the Study ………………………………………….......... 4

Significance of the Study ………………………………………………. 4

Definition of Terms ……………………………………………………... 5

 Scope and Delimitation ………………………………………………… 6

Conceptual Framework ………………………………………………… 6

II. REVIEW OF RELATED LITERATURE

A. Operationalization

What is Operationalization? ……………………………………………… 9

What are the techniques in Operationalizations? ……………………… 9

What are the advantages and disadvantages of

operationalization? ………………………………………………………... 14

B. Marketing Strategy?

What is Marketing Strategy? ……………………………………………. 16

What are the Marketing Strategies? …………………………………… 19

What is a good marketing strategy? …………………………………… 22

What is a bad marketing strategy? …………………………………….. 23

How is it important? ……………………………………………………… 26

III. RESEARCH METHODOLOGY

Research Design ………………………………………………………… 29

Research Locale ………………………………………………………… 29

Respondents of the Study ……………………………………………… 30

Research Instrumentation and Method ………………………………. 31

 Data Gathering Procedures …………………………………………… 31

Data Analysis …………………………………………………………… 31

Statistical treatment ……………………………………………………. 32

III. PRESENTATION, INTERPRETATION, AND ANALYSIS OF DATA

Demographic Profile of the Owner of RM Buko Halo-Halo in

Lun Masla, Malapatan Sarangani Province

…………………………. 33

Table 1. Level of Operationalization as Perceived by the Customers

in RM Buko Halo-Halo ……………………………………………………34

Table 2. Level of Marketing Strategy as Perceived by the Customers

in RM Buko Halo-Halo …………………………………………………. 36

Table 3. Relationship of Level of Operationalization and Level of

Marketing Strategy of RM

Buko Halo-Halo (n = 15) ………………………………………………. 37

IV. SUMMARY OF FINDINGS CONCLUSIONS, AND RECOMMENDATIONS

Summary of Findings …………………………………………………. 38

Conclusions ……………………………………………………………. 39

Recommendations ……………………………………………………. 39
Bibliography ……………………………………………………………. 42

APPENDICES …………………………………………………………...

Appendix A: Survey Questionnaire for Owner ……………………... 47

Appendix B: Survey Questionnaire for Customers ………………… 48

Appendix C: Research Setting ……………………………………… 50

Appendix D: Documentations ………………………………………. 51

RESEARCH PROFILE
 Chapter I

THE PROBLEM AND ITS SETTING

Introduction

Halo-Halo is a Filipino word that means "mix-mix," a popular dessert in the

Philippines. Summer weather would be when the competitive rivalry gets tough and

every street-side and fast-food chain offers its own version of the sweet specialty, even

the Sari-sari stores have entered the competition to create their own and cheaper

version of the sweet delicacy.

This icy treat is known for its flavorful taste and has a rich history that dates back

to the Japanese pre-war period. The Japanese settlers introduced this favorite shaved

ice dessert to the Filipinos. According to historians, the Japanese had sweet desserts

called 'Mitsumame' or 'mongo con hielo' and 'kakigori' which resemble the halo-halo of

the Filipinos. Japanese Mitsumame is an icy refreshment that has a lot of monggo

beans as its main ingredient. According to historical accounts, Nippon immigrants (who

were also found to be part of the Nippon Army) were its owners, and after the dessert
2
was introduced, locals made variations by adding fruit preserves and custard.

During that time, the Filipinos were only beginning to get acquainted with ice

cream and frozen treats, as there was a limited supply of ice before the Americans built
the Insular Ice Plant. There was therefore a positive reception for the Japanese dessert.

On the other hand, the Japanese settlers saw it as an opportunity to make a profit, and

soon a number of places selling 'mong-ya' became a hit in the Metro Manila area. While

the Japanese settlers left after World War II, the Filipinos took over the popularity of the

dessert and adapted it to suit their preferences – for example, by adding ube jam or

ubeice cream to the concoction. Since then, Halo-Halo has become one of the best

comfort food dishes in the Philippines. Apart from an ice-shaved dessert mixed with

condensed milk and monggo beans, some dessert variations make use of sago, nata de

coco, pinipig, sweetened banana, macapuno (coconut sport) and leche flan (caramel

custard). They even add cheese, cornflakes, polvorón or chili to the sweet mixture in

some places. Indeed, Halo-halo recipes vary widely depending on your preferences or

the locality's specialty.

In addition, coconuts are an endemic plant here in the Philippines, mostly in

Mindanao, where the weather here fits the survival and upbringing of the coconut crop.

Due to the tropical weather in our country, Buko would be the perfect match for the

weather and the perfect match for almost adored desserts in the city. It was later

combined, thus giving birth to Buko-Halo. The birth of Buko-Halo has aroused the

excitement of many Filipinos, businessmen and even foreign investors who have

ventured into the Buko-Halo business and made it available on every menu.

Statement of the Problem

 This study describes the demographic profile and the level of operationalization

and marketing strategy of RM Buko Halo-Halo in Barangay Lun Masla, Malapatan

Sarangani Province.

Specifically, it seeks to answers the following questions:

1. What is the demographic profile of RMBuko Halo-halo businessin Barangay

LunMaslaMalapatan, Sarangani Province? In terms of;

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1.1 Owner(s);

1.2 Number of Years in the business;

1.3 Number of Employees;

1.4 Average Number of Customers;

1.5 Operating Process;

1.6 Marketing Strategy Practices; and

1.7 Stone Lay-out

2. What is the level of the operationalization ofRM Buko Halo-Halo business in

Barangay LunMasla, Malapatan, Sarangani Province, as perceived by the customers.

3. What is the level of the marketing strategy of RMBuko Halo-Halo businessin

Barangay Lun Masla Malapatan, Sarangani Province, as perceived by the customers?

4. Is there a significant relationship between the operationalization and marketing

strategy of RM Buko Halo-Haloin Barangay Lun Masla, Malapatan Sarangani Province

as perceived by the customers?

Objectives of the Study

 1. To identify the demographic profile of RM Buko Halo-Haloin Barangay

LunMasla, Malapatan Sarangani Province;

2. To determine the customer’s perspective on theoperationalization of RM Buko

Halo-Halo inBrgy.LunMasla, Malapatan Sarangani Province;

3. To determine the customer’s perspective on the marketing strategy of RM

4
Buko Halo-Haloin Brgy. LunMasla, Malapatan Sarangani Province; and

4. To show the relationship between theoperationalization and marketing strategy

of RM Buko Halo-Haloin Brgy. LunMasla, Malapatan Sarangani Province as perceived

by the customers.

Hypothesis of the Study

Ho 1: Theoperationalization of RM Buko Halo-Halo did not significantly influence

the marketing strategy of RM Buko Halo-Haloin Brgy. LunMasla, Malapatan Sarangani

Province as perceived by the customers.

Significance of the Study

The following are the beneficiaries and benefits of this study.

To the Business Owners. This study is in a hurry to help entrepreneurs have

proper operationalization and have an effective marketing strategy to deliver on their

business. They will also benefit from developing more customers in the future and an

idea of how to market RM Buko Halo-Halo by adapting to climate change.

 To the Customers. This study will help them know where to buy a Buko Halo-

Halo when they visit BarangayLunMasla. This will also provide them with an in-depth

knowledge of how RM Buko Halo-Halo is marketing to the public.

To the Public. This study will provide the public with the knowledge to set up a

business like a Buko Halo-Halo. The information in this study will inform them of the
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development of their own business in the food industry.

To the Researchers. In their undergraduate thesis, they will be helped to

complete their requirements. And this will give them an understanding of Buko Halo-

Halo businesses Halo's and how its Operationalization and Marketing Strategies are

being implemented. It will also help them to acquire knowledge if they decide to build

their own Buko Halo-Halo business.

To the Future Researchers. It would help them to be a tool for further

information and to develop and enhance better ideas. This would provide them with

information on the Buko Halo-Halo business and its operational and marketing

strategies. This research paper will also serve as a guide and a basis for other

business-related research papers, particularly in the food industry.

Definition of Terms

In this context the following terms was given to give meaning to the following

variables. It is stated below the places, participants, variables and other important

concepts of this study. To better understand the terms that was used in this study the

following was derived accordingly,

 RM Buko Halo- Halo - This would the venue of the researchers where their

study conducted. This establishment is located at Lun Masla, Malapatan Sarangani.

Customers - They are the respondents of the study. They are the person who

dine in and take-out foods in the store.

Operationalization - It is the mechanism by which a researcher determines how

a concept in a specific study is evaluated, observed, or manipulated. In a particular

analysis, this approach translates the theoretical, conceptual variable of interest into a 6

series of specific operations or processes that determine the meaning of the variable.

Marketing Strategy - It refers to the overall game plan of an organization to

reach potential buyers and turn them into customers of their goods or services.

Scope and Delimitation

This study will focus mainly on two major variables: demographic profile and

operationalization and marketing strategy of RM Buko Halo-Halo.

The researchers will focus on significantly related topics that will be tackled in the

study. The researchers will conduct this study to the business owner(s) and the

customer of the business as their respondents. This research will be conducted in the

area of Brgy. LunMasla, Malapatan Sarangani Province.

Conceptual Framework

Demographic Profile is an independent variable because researchers would then

gather and obtain data from respondents without even any support from the other
component and also because the demographic profile of RM Buko Halo-Halo is the

main objective of this study.

However, any attempt to research the level of RM Buko Halo-Halo

operationalization and marketing strategy base on customer’s perspectives will be

deemed a dependent variable, as researchers cannot continue with the study simply by

trying to seek an operationalization and marketing strategy for Buko Halo-Halo in

7
LunMasla, Malapatan Sarangani Province.

Thus, the demographic profile of RM Buko Halo-Halo can stand independently

unlike with the level of operationalization and marketing strategy of Buko Halo-Halo

base on customer’s perspectives, which requires support from the other variable. These

variables have always been closely linked to each other in order to complete the study.
 8

Independent Variable Dependent Variable

Demographic Profile of Operational and Marketing

RM Buko Halo-Halo Strategy

Figure 1. Conceptual Framework of the Study

 Chapter II

REVIEW OF RELATED LITERATURE

This chapter addresses the body of information of Buko Halo-operationalization

Halo's and marketing policy in Brgy. Lun Masla, Provicne, Malapatan Sarangani. It

contains the analysis and reasoning variables, literature presenting the theories,

definitions, and generalizations that describe the study's dependent and independent

variables.

A. Operationalization

What is Operationalization?

Operationalization ensures the conversion of abstract ideas into measurable

observations. While certain meanings are readily measured, such as height or age,

others such as faith or fear, are not. You will routinely collect data on systems and

phenomena that are not immediately measurable by operation (Bhandari, 2020).

Operationalization involves translating abstract ideas into findings that are measurable.

While certain meanings are easily measured, such as height or age, others, including

faith or anxiety, are not. You may routinely collect data on processes and phenomena
10
through operationalization that are not immediately observable (Pressbooks).

In addition, since its existence is suggested by other phenomena, the process of

evaluating the measurement of a phenomenon which is not necessarily apparent.

Operationalization thus defines a fuzzy concept in such a way that empirical

experimentation renders it easily distinguishable, measurable and understandable.

Operationalization is the process by which researchers performing quantitative analysis

explain exactly how a term would be calculated. It includes determining the particular

research processes that we would use to obtain knowledge about our concepts. This

process requires, of course, that we know what research method(s) we can use to learn

about our concepts, and we will later discuss specific research methods.

Similarly, in company, you need to keep things flexible, easily revised, revised

and changed over the year according to the Professional Growth Framework in their

report titled "Operationalize your Strategic Plan" in order to fully operationalize a

business strategy. Will you need a new idea or strategy to maximize the environment's

chances for improvement? To guarantee that the job is finished, do you need to

rearrange or reassign tasks or results? Will your results prove that you are still on

target, or do you need to tweak your tactics to be able to achieve the goal? To

demonstrate the developmental analysis being done, the operationalized plan is

updated annually.
 Operationalization is the mechanism by which, within a specific analysis, a

researcher determines how a concept is evaluated, observed, or manipulated. In a

specific analysis, this process transforms the theoretical, conceptual variable of interest

into a series of particular operations or procedures that determine the meaning of the

variable. Operationalization offers the bridge between theoretically dependent theories

11
and the techniques used to test these predictions in conventional models of science.

Likewise, according to the call design (2019), while an operating plan focuses on

short-term targets, a strategic plan embodies the contact center's long-term vision,

estimated from 12 months to around five years ahead. A strategic plan considers what

tasks or opportunities you will need to take on to achieve your long-term target as a

general blanket outline for your whole business, and what improvements need to be

made to facilitate this. Operational plans appear to be revised more regularly, whereas

strategic plans, unless there is a significant review, remain relatively unchanged.

An operating plan means that areas that do not produce as much revenue as

they can or trigger losses can be detected and can help you decide what needs to

improve. Being able to update and refer to a short-term plan on an ongoing basis gives

a thorough understanding of what the priorities are and offers a reference for every

phase of the process. As a result, the agents should be well aware of what is required of

them and self-manage these expectations with the right resources.

Operational strategies integrate transparency into routine activities. If

inconsistencies arise, you should be able to evaluate your plan and determine where

these have arisen and how they can be addressed by creating a comprehensive plan of

goals for the success of your company. These strategies are also a perfect way to
monitor other success indicators: shrinkage, number of calls or average handling time,

or which of the staff performs greater than their goals.

The planning process is complicated and you need to be able to adapt your

strategy to a number of modifications, which can be a challenging job. It's best to pursue

professional consultation or learning resources to help you move into the critical thinking

role of an operational planner if you're new to operational planning. There are several

tools and guides you can draw your operating plan from. Attending a workforce

management course will open fresh doors for your management strategies, encourage

you to discover new ways to maximize workers and help you determine the right

priorities to be incorporated in your planning.

12

What are the techniques in Operationalizations?

According to Cale (2019), The strategies for executing a marketing plan include

motivating staff to act like customers you wish to attract, setting quantifiable measures,

harmonizing the marketing strategy in all fields of small business and ensuring flexibility

in the marketing strategy.

Here are the techniques in operationalizing:

 Think like the consumer - One of the small business's most powerful tactics that

helps to operationalize the marketing campaign is to enable the marketing team

to think like the target customer the strategy wants to attract. Communicate the

approach to the workers and then ask them to find out the particular job to be

done by the target customer hiring the product or service. This approach allows

workers to live and breathe the marketing campaign and "crawl into the
 customer's skin," which in turn promotes innovative ways to shift from theory into

reality for the strategy.

 Set quantifiable Steps - Every worker must be able to evaluate his progress

along a clearly specified path of measurable steps in order for a marketing

campaign to become a workable marketing plan. Operationalizing operations

must be continuously related to the overall strategic course set out in the

marketing plan, and all of these operations must be quantifiable. Assign each

marketing team member clear tasks and use monitoring strategies to keep the

plan going forward. Such approaches which include projections of monetary

revenues and spending budgets as well as non-monetary indicators such as

13
page views.

 Harmonize the Strategy - Every facet of the small business is involved in

operationalizing a marketing campaign, not just the marketing arm, since a

successful marketing strategy incorporates the inherent strengths of the entire

business to convey a value proposition to the target customer. As the marketing

plan is applied, an important approach for the small company to apply is to

harmonize it with all parts of the business, such as sales, customer care, IT and

engineering, as opposed to seeing it as an exclusive marketing feature.

 Build Flexibility - The business world is complex and changeable, and a dime is

turned on by technology and customer preferences. Therefore, building an

aspect of versatility and flexibility into the approach is a valuable technique for a

small business to effectively operationalize its marketing strategy. Regularly

review and update the strategy and the schedule. Keep a close eye on
 innovations and shifts in technology or customer behavior that could have an

effect on your marketing, and change the plan instantly to accommodate these

adjustments.

Likewise, it is not that tactical preparation is too difficult to carry out, but there is

some art to do it right, and it takes finesse. In short, tactical planning involves a distinct

range of expertise and discipline than its equivalent – strategic planning. There are

other techniques in operationalizing a strategy.

1. Define the Strategic Portfolio - the work behind the execution of a business

strategic strategy lies in the priorities to be accomplished.

2. Translate Goals Down into Major Programs - translating the targets into large

interventions is the beginning of the implementation of the operating plan,

14
achieved by mapping the objectives set down in the policy into parts of the work.

3. Map Programs to Organizational Structure - this move involves a knowledge of

the organization, philosophy and management of the budget.

4. Define Accountabilities for Programs - accountability must therefore be

transparent in terms of the planned timeframes. In order for transparency to

happen, all people impacted by the initiative must realize what has to be

achieved and under what timeline.

5. Break Programs Down into Projects - the plans are massive and too unwieldy to

be estimated and handled without splitting down the initiative into smaller, in this

case, projects.

A general meaning and operationalization continue to elude the idea of strategy.

In this paper, my aim is to explore alternative ways of strategy operationalization, their

strengths and weaknesses, and their appropriateness to various research questions. My

specific emphasis is on strategies at the business level, and I give a summary of

research questions that are available that involve strategy at the business level

(Hambrick, 1980).

15
What are the advantages and disadvantages of Operationalization?

Operationalization has both benefits as well as drawbacks. Specificity is one

benefit. It should be able to determine whether there is evidence for or against a given

hypothesis after operationalization. A drawback is that necessary operationalization

involves interpretation and a narrowing down from broad, though less clear, concepts to

sharper specifications and often less generally agreed. The competing

operationalizations of the same term can be achieved and thus provoke disagreement

about which is "best". The greater the specificity, the too narrowly interpreted." is more

likely a complaint about the defined variable. Such disagreements are not resolved by

further operationalization, but by philosophical, moral, political or pragmatic argument

(Rozycki, 2012).

In addition, according to PLANETTOGETHER (2020), here some notable

advantages include:

Profitability Management: It is easier for the executives of your company to focus

on the output activity to get a better understanding of the sales stream when your

activities are properly handled. To find new ways to improve revenue or come up with

new product ideas, they can then rely on that consistent knowledge.
 Better Resource Management: Processes in operations management

concentrate on handling all of the resources efficiently to ensure that their capacity is

maximized. Resources may involve physical machines as well as labor resources.

Competitive Advantage: Being able to manage the production organization's

different levels and components means things can run much more smoothly. Your

production time would probably decrease, enabling you to produce goods on time,

which is a key aspect of having excellent relationships with customers. This will allow

you to deliver better goods promptly and keep you ahead of the competition.

Consequently, it is necessary to consider the drawbacks that can occur with any
16
system, here some of the disadvantages:

Multi-Level Dependency: One of the key drawbacks is that communication

between the various components of the company requires a considerable amount of

performance in executing operations management procedures. And if an effective plan

is put in motion, if all elements are not carried out in the correct way, it will fail. Human

Error: The fact that humans appear to be mistake-prone is another common issue in

production operations. This problem happens most of the time during the transition from

production to selling. It is therefore necessary to ensure that the management of

operations efficiently coordinates different areas, such as operations, marketing,

finance, accounting, engineering, information and human resources.

Overall, if the individual elements within the company do not function well

together, only a small amount of performance can come from the processes of

organizational management. Advanced planning and scheduling software is a program

that is becoming extremely prevalent among manufacturing operations. Such software

may provide a detailed insight into the different components of the production

processes.

B. Marketing Strategy
17
What is Marketing Strategy?

According to Barone and James (2020), a marketing strategy refers to the

general game plan of a company to reach prospective customers and turn them into

customers of the products or services that the company offers. A marketing strategy

includes the value proposition of the business, key brand messaging, target customer

demographics data, and other high-level components. A consistent marketing plan

should revolve around the value proposition of the organization, which communicates to

customers what the business stands for, how it works, and why the business deserves

it. This offers a blueprint to marketing teams that can inform their campaigns across all

goods and services of the company. Ideally, marketing campaigns can have longer

lifespans than individual marketing initiatives because they involve value ideas and

other key brand elements of a business, which typically remain constant over the long

term. In other words, marketing tactics cover big-picture advertising, while the logistical

specifics of individual campaigns are delineated by marketing plans.

Additionally, all of the marketing goals and goals of a company combined into a

single comprehensive plan is a marketing strategy. A successful marketing strategy is

drawn from market research by business executives. They also concentrate on the

correct mix of products so that they can get the most profit (Market Business News). A

successful marketing campaign allows businesses to recognize their best clients. It also

makes them comprehend the desires of customers. With a successful approach, it is

possible to incorporate the most powerful marketing strategies. This provides an

overview of the tasks a business wants to accomplish through its marketing activities.

The business objectives of an organization form its plan. The business objectives and

marketing strategies of each organization should go hand-in-hand.

In order to achieve positioning among customers and satisfy consumer and

organizational relationship loyalty, it is important to identify how you want to place the

product/service in the market. It is the method of creating sales opportunities, also of

communicating and positioning the product or service, and of translating the

18
organizational lines that allow the correct channels to reach a target market.

The long-term planning of business goals that the company wants to achieve is a

Marketing Strategy. It is important to choose specific actions to consolidate the

reputation of products and services or increase market sales in order to achieve these

objectives. To find the target market and to be able to make customers loyal to the

organization in order to strengthen the positioning of the company it is important to use

opportunities (Toolshero, “Marketing Strategy”). There are four components that make

up the marketing mix in which the 4ps in marketing are discovered to form the main

techniques for generating business revenues and improving sales:

 Product strategies

 Pricing strategies

 Distribution strategies

 Promotion strategies

All marketing methods are internet-related and are implemented across multiple

platforms. The marketing techniques are often composed of direct marketing, content
marketing, video marketing, affiliate marketing, hunger marketing, viral marketing, word

of mouth and paid ads.

Additionally, understanding the future customers during the entire consumer

journey is an integral part of a successful strategy. The secret to good customer service

is understanding. From these experiences, much is known about the clients. A

successful marketing strategy implies that clients are so well known that it is possible to

predict their desires and aspirations. In addition, supporting approaches and methods

for evaluating customer behavior are available. The AARRR framework, the Consumer

Visualization Experience, the Empathy Map, the Customer Analysis 6W Model, the
19
SIVA model and market research are examples.

A successful plan involves the value proposition of the business, priorities, target

consumer demographics, all elements of the 4P marketing mix and more. Without

deciding the business objectives first, no plan can begin. For various marketing

strategies, only then can business targets be set. One of the best-known marketing

concepts is the 4P marketing mix. It includes the four fundamental pillars of every

marketing campaign, namely product, cost, location and promotion. What the business

sells or provides is the commodity. Price refers to how much the commodity is paid by

the seller. The location is the location where the item is sold or marketed. Finally, the P

for promotion refers to the taken actions aimed at promoting the product or service.

A marketing strategy puts all facets of the consumer experience together and

gives each department exposure. This then encourages the organization to concentrate

on the resources available, finding a way to use them to the best of their capacity in

order to maximize revenue and improve competitive advantage.

 The architecture of your marketing campaign is more of a high-level, overarching

strategic plan related to the whole brand and its organizational goals. Although

marketing campaigns are often more concentrated, short-term strategies are targeted at

achieving a very particular purpose. To better inform your marketing strategies, your

marketing plan should be used. The bigger picture encompasses a marketing plan. On

the other side, for each particular project, a marketing plan explains the logistical

specifics (Hurree, 2019).

20
What are the Marketing Strategies?

Conforming to the literature of Adams (2017), many organizations have been

founded entirely on the back of social media. It can be overwhelming at first. One of the

easiest ways to get the message out for your organization is to make video tutorials.

Teach the helpful to individuals. Around it, walk them. Hold hands for them. Tutorials

are all the rage, step-by-step. Also, start blogging, since they lack exposure, most

individuals find blogging mundane. The reality is that unless you know what you are

doing, your blog is going to be like a desolate desert. Likewise, understand search

engine optimization - Build the material for people when paying tribute to search

engines as well. This makes sense if the distribution processes and goods are in

operation. If you have a deal that converts clearly and is just for more exposure, than

right now this is definitely the right marketing tactic for you. To the question that

encompasses all cases, there is no obvious and clear answer. But there are things that

can be done to attract more consumers without breaking the bank now, right now, and

on a shoestring budget. It all comes down to time, however. You sure better have the
time to put in the sweat equity if you lack the cash. There is no straightforward and

obvious answer to that question that includes all circumstances. But there are things

that can be done today to meet more consumers without breaking the bank, right now,

even on a shoestring budget. It all comes down to time, though. If you don't have the

money, you're sure to have the time to bring the sweat equity in.

In agreement with, Woschnick (2020). In order to influence purchasing behavior,

content marketing emphasizes education over selling. This strategic marketing strategy

focuses on creating and distributing information relevant to the needs of prospects to

attract those that are best aligned with your product or service and are most likely to buy

it. Here are the examples of the marketing strategies:

 Content Marketing

 Inbound Marketing

 Social Media Marketing

 Search Engine Optimization

21
 Search Engine Marketing/PPC

 Account Based Marketing (ABM) and Retargeting

 Earned Media and PR

 Referral Programs

 Industry Events

 Conversational Marketing

Social media marketing focuses on delivering content to consumers that they find

useful and want to share through their social networks, resulting in increased exposure

and traffic. Sharing content, videos, and photographs on social media also affects SEO
efforts by increasing the importance of search results on social media networks such as

Facebook, Twitter, LinkedIn, YouTube, and Instagram, as well as search engines such

as Google and Yahoo.

Social Media Marketing is effective because:

 Reduces spending on ads thus improving lead generation

 Provides metrics that offer businesses more insights into the marketplace

 "Humanizes" products and facilitates transactions

Also, the aim of your approach should be to ensure that your goods and services

fulfill the demands of consumers and to build long-term and profitable customer

relationships. You would need to develop a versatile solution to do this and can respond

to shifts in consumer expectations and demand. It will also allow you to find brand new

areas that can be effectively pursued (The Chamber of Commerce of Metropolitan

Montreal 2009).

Here's a look at what the 2019 marketing expert list tops, and what we feel are
22
the 15 best marketing tactics you should take into 2020 (Smith, 2020).

1. Educate with your content

2. Personalize your marketing messages

3. Let data drive your creative

4. Invest in original research

5. Update your content

6. Try subscribing to HARO

7. Expand your guest blogging opportunities

8. Use more video (again)

 9. Livestream

10. Try explainer videos

11. Host or join podcasts

12. Prioritize local SEO

13. Set up automated email marketing campaigns

14. Prepare for voice technology

15. Test out augmented reality

23
What is a good marketing strategy?

Your well-developed marketing plan would help you meet the aims of your

company and create a good reputation for your products. A successful marketing

strategy lets you attract the customers most likely to purchase your goods and services.

It normally needs you to produce one or two strong concepts to increase visibility and

market your merchandise (Business Queensland, 2020). Additionally, according to

Bruce (2016), It's a series of strategies that empower your company to guide its capital

and spend to the right opportunities so that you can get the best return on your

investment and raise your bottom line.

With a considered, well-informed marketing plan, successful marketing begins.

You can identify your vision, mission and business goals with a successful marketing

plan, and outline the steps you need to take to achieve these goals. The way you run

your entire company is influenced by your marketing strategy, so it should be designed

and implemented in collaboration with your team. It is a wide-ranging and thorough

strategic planning tool which:

 describes your business and its products and services

  explains the position and role of your products and services in the market

 profiles your customers and your competition

 identifies the marketing tactics you will use

 allows you to build a marketing plan and measure its effectiveness.

The general direction and objectives for your marketing are set by a marketing

strategy and are thus distinct from a marketing plan, which details the concrete steps

you will take to execute your marketing strategy. For the next few years, your marketing

strategy will be established, while your marketing plan typically outlines strategies to be

accomplished in the current year.

What is a bad marketing strategy?

Five things that slowed down marketing were (Volodarsky, 2016).

Outsourcing digital agencies' small-budget ventures, accepting mates' invitations to do

24
anything free of charge, striving to do it perfectly

Focusing too much on strategic stuff, not focusing enough on strategic things (those

that wouldn't add value) (those that would have helped us scale faster).

In consonance with WebFx, Companies who miss this critical step risk producing

material that is not in line with the desires of their future clients and relying on the wrong

demographic as a whole. Simply because they don't know what they're aiming for often

advertisers struggle. By having clear targets, the business will stop this. This may seem

intuitive, but it's doubtful that you'll achieve the results you want before you determine

the precise actions you'll need to take.

10 of the most common reasons and how your company can avoid making the same
mistakes:
 1. They don’t know their audience - you need to know what you're selling to

before you can build a good marketing strategy. This suggests that one of the first steps

in the preparation process should be market analysis. Companies that miss this critical

step risk producing content that is not in line with the desires of their potential customers

and concentrating on the wrong audience as a whole. This means that it will still not be

successful in attracting new customers, even though any other part of their plan is fine.

2. They don’t have concrete goals - Simply because they don't know what they're

working for, many marketers struggle. By setting clear targets, the business will prevent

this. They are more likely to do so when each member of the team knows exactly what

they need to do. It will also help the team appreciate the value of smaller tasks during

the day by keeping simple, big-picture goals in mind.

3. They don’t have a plan - you need to build a strategy for achieving them once

you set your goals. This may sound intuitive, but it's doubtful that you'll achieve the
25
results you want unless you determine the exact measures you'll need to take.

4. They ignore their competitors - The critical mistake of completely ignoring what

other companies is doing is made by many businesses, particularly those with strong

reputations within their industry. Yet you cannot afford to neglect your rivals, even

though you're the best in your field.

5. They don’t provide value - It's no longer enough in today's information-driven

world to simply tell your audience that they should become your customers. Instead,

before they pay a single penny, you need to show them that they can trust your

business by offering value.

 6. They only use one channel - When advertisers were restricted to only a

handful of channels, such as TV, radio, and newspapers, it was prevalent for

businesses to select one direction and concentrate all their energies (and budget) on

that particular medium.

7. They don’t build relationships - The error of seeing their clients as nothing

other than possible sources of income is made by some marketing teams. And your

clients are much more valuable than that, while their transactions generate sales.

8. Their marketing and sales teams don’t communicate - There are two classes

of individuals mainly responsible for driving revenue if your business runs on a B2B

model: your marketing team and your sales team. And though they usually act as two

different departments, when they collaborate, they operate better.

9. They use outdated tactics - The choices for advertisers seeking to boost their

company's sales have changed dramatically in the last decade alone. Your marketing

doesn't perform as well as it should if your marketing team hasn't adapted its approach
26
accordingly.

10. They don’t measure their results – Marketing online allows you access to a

variety of data relating to your success, unlike most conventional marketing strategies.

As a result of a particular campaign, you can track how many individuals visit your site,

click on your advertisements, and convert.

Similarly, a simple way to prevent errors is to look at the amazing number of

marketing failures that have been made by major brands over the past few decades.
Failed marketing tactics are not lacking, which is beneficial for you as a marketer as you

can use them to learn to avoid falling into the same trap (Johnson).

How is it important?

According to the Management Study Guide, the following are the importance of

Marketing Strategy in a business:

 Marketing campaign gives an organization an advantage over its rivals.

 Strategy helps to build products and services with the highest opportunities for

profit making.

 Marketing planning aims to discover the fields impacted by the success of

companies and thereby helps to establish an operational approach to fulfill

consumer demands.

 It helps to set the correct price for the goods and services of a company based

on market research data gathered.

 Strategy guarantees productive communication of agencies.

 It allows a company to make optimal use of its tools in order to supply its target
27
market with a promotional message.

 A campaign policy aims to fix the promotional budget in advance, and it also

creates a tactic that defines the reach of the initiative, i.e., the money created by

the advertising plan.

Apparently, for any successful company, marketing is critical. This helps you

penetrate and communicate with your target audience and eventually helps you grow

your company in the long term. Marketing is important and the organization clearly won't
go anywhere without it, because it won't be seen. But selling your company without any

guidance is one thing, and marketing your business with a definite strategy is another

thing. The conclusions are fairly different (Sherman, 2019).

Likewise, the first and foremost thing on the Value of Marketing Strategies list is

that it lets the business achieve a strategic market lead in the face of tough competition

with an edge over the established competitors and potential entrants who are seeking to

develop a brand identity in the market. In addition to advertising the company's products

and services, having a solid marketing campaign enables the brand and the company

as a whole to perform a phenomenal feat in the consumer market and business as a

whole with consumers and industry rivals looking at the brand and its products in a

niche and optimistic way. If they wish to draw the same collection of buyers from the

same operational sector plus from the untapped markets, the management and the

marketing department of the company need to realize the value of the marketing
28
campaign.

Market research and study is an important part of the business campaign and

this aspect allows the company's management to prepare the goods and services that

are in the pipeline or in the launch preparation process for the specifications and

innovative sale ideas. Any business department right from marketing, sales, HR, and

others is presented with annual budgets by the management that needs to be spent for

the company's profit. Next the value of the marketing campaign is that the company and

its overall marketing and advertising efforts get an edge of innovation as the brand

cynosures and marketing teams connect with design agencies, media planners, PR
companies and other vendors who dedicatedly consider the essence of the brand and

its products and come up with the special, out-of-this.

When the leadership knows and understands the meaning and value of the

business campaign, an efficient delivery plan will be set in motion. The organization

needs to create a broad distribution network with the advent of internet shopping and

the increasing influence of social media, as the young generation tends to purchase

goods and services online either from the website of the company or from its online

advertising partners (Bhasin, 2018).

 Marketing policy gives an organisation an advantage over its rivals.

 Strategy helps to build products and services with the highest potential for profit

making.

 Marketing strategy helps to discover the areas impacted by the development of

companies and thereby helps to establish an operational plan to meet consumer

needs.

 It helps to set the correct price for the goods and services of a company based

on market research data collected.

 Strategy guarantees successful coordination of agencies.

 It allows a company to make optimal use of its resources in order to provide its

target market with a sales message (Management Study Guide).

Chapter III
RESEARCH METHODOLOGY
 This chapter provides a summary of the selection of test architecture, sample

venue, instrumentation and technique, data collection methods, data processing,

predictive treatment, and the variables to be implemented in this study.

Research Design

The variables and the relationships that occur naturally between and among

them are represented through descriptive-correlational study. The research variables

are categorized as independent predictor and dependent, as with experimental

designs.The extensive information on the demographic extent of operationalization in

RM Buko Halo-Halo enterprises is obtained.

This design is defined and the outcome of this variable will serve as the basis for

deciding its partnership with the level of operationalization and marketing strategy in

customer’s perspectives on RM Buko Halo-Halo in Brgy. LunMasla, Sarangani Province

of Malapatan, which is the second component.

30
Research Locale

This study will be conducted in Brgy. LunMasla, Malapatan Sarangani Province.

The municipality of Malapatan is situated between latitudes 05 ° 58.22 'north and

longitudes 125 ° 17.31' east in the southernmost part of the island of the Philippines and

Mindanao. It is one of the seven (7) municipalities of the Province of Sarangani, Area

XII, located between the Municipality of Alabel, the Capital City of the Province of

Sarangani, and the Municipality of Glan, the Tourist Capital of Sarangani Pro It is

bordered by the municipality of Alabel to the north, the municipality of Glan to the south,

the province of Davao del Sur to the east and Sarangani Bay to the west. Malapatan is
roughly 31 kilometers from the town of General Santos and 16 kilometers from the

Provincial Capital of Sarangani, 28.5 kilometers from the town of Glan and 17.5

kilometers from the town of Alabel.

One of the areas that feel much heat of the sun that makes the people in Brgy is

the chosen local of the report. LunMasla thinks of a company that in the heat of the day

will somehow fix the problem. Therefore, since there will be more respondents who will

be the guide to completing this research, the selected venue is suitable for the current

study.

Respondents of the Study

The customers of RM Buko Halo-Halo in Barangay LunMasla, Sarangani

Province of Malapatan will be the respondents to this report. The average number of

respondents would be dependent on the measured survey.

They are the preferred participants because they have witnessed the company's

operationalization and marketing campaign.

Furthermore, since the analysis is in line with the level of researchers interested

in business-related matters, researchers can conveniently refer and collect typical

computed data from respondent.

31

Research Instrumentation and Method

 Demographic profile and the level of operationalization and marketing strategy of

RMBuko Halo-Haloin Brgy. The instrumentation of LunMasla, Malapatan Sarangani

Province will be built on the basis of similar literature by researchers. It will concentrate

on the statements that addressed the research query on the demographic profile,level

of operationalization and the level of marketing strategy in RMBuko Halo-Halo

undertakings and will base the results of the marketing campaign of Buko Halo-Halo

undertakings on the statistical details presented by the owner of the undertakings.

Data Gathering Procedures

The following steps are the process in conducting the study.

1. Formulate a research questionnaire that will be used in this study;

2. Ask permission to the owner of RM Buko Halo-Halo to conduct a study;

3. Conduct the survey with the customers of the RM Buko-Halo Halo; and

4. Analyze and tabulate the data gathered to get the result of the survey.

Data Analysis

The weighted mean is used in SOP2 and SOP3 to characterize the

operationalization and marketing approach, where the average would be based on the

respondents' responses. The operationalization and marketing campaign data are

observed according to the average of the arithmetic sets of all the responses. It has

been viewed at a number of stages.

Range Interpretation
1.00-1.49 Very Low Level
 32

1.50-2.49 Low level

2.50-3.49 Moderate Level
3.50-4.49 High Level
4.50-5.00 Very High Level

In SOP4, the association of variables according to the coefficient will be

interpreted to describe the relationship between the demographic profile and the

operationalization and marketing policy of RM Buko halo-halo. Furthermore, if the P-

value is greater than 0.05 or 95 percent of the significance level, the relationship

between the two variables will be calculated.

Range Interpretation
0 No correlation
0-0.20 Slight Correlation
Slight Correlation but a small
±0.21- ±0.40
relationship
Moderate Correlation or substantial
±0.41- ±0.70
relationship
±0.71- ±0.90 High correlation or marked relationship
Very Correlation or Dependable
±0.91-±0.99
relationship
±1.00 Perfect Correlation

Statistical treatment

Data will be tabulated and analyze using the statistical formula below:

f
x 100 %
n

Where:

f= frequency of the respondents

n= total number of respondents

 Chapter IV

PRESENTATION, INTERPRETATION, AND ANALYSIS OF DATA

In this portion, the conclusions and discussions of the collected data will be

discussed, analyzed and analyzed. The results of the review will be discussed in

accordance with the declaration of the problem.

Demographic Profile of the Owner of RM Buko Halo-Halo in LunMasla,

Malapatan Sarangani Province

1. Who are the Owner(s) of RM Buko Halo-Halo?

Answer: Ryan Casensa and Mariel Casensa

2. How manyyears are you in this business?

Answer: Three (3) years

3. How many employees do you have?

Answer: Nine (9) Employees

4. What areaverage number of your customers in aday?

Answer: 300-500 per day

5. What is thestone lay-out of RM Buko Halo-Halo?

Answer: 300 square meters

 34

Table 1

Level of Operationalization as Perceived by the Customers

in RM Buko Halo-Halo

Indicators Mean Description

1. I observe that theyhave routinely collect data on the flow of 4.33 High

the business.
2. It is easy for them to improvetheir business every year. 4.07 High
3. They canmaximize all the means or chances that can be 4.07 High

found on their environment.

4. They can motivate their staffs to act like as a customer or put 3.53 High

their shoes on customer’s shoes.

5. They can easily organize or systematize their business. 3.73 High
6. It is easy for them to set the priorities on their own business. 3.40 Moderate
7. They set objectives on everyday work on my business. 3.67 High
8. They have transparency. 3.33 Moderate
9. Their plans are concrete handled without splitting down the 3.80 High

initiative into smaller.

10. They do have remedy or backup solutions to the possible 3.13 Moderate

problems in my business.
Overall Mean 3.71 High

35

The table has a mean average of 4.33 and a high-level definition. It also

demonstrates that the least business issue is that they do have workaround or

contingency options to any potential issue that may occur with an average mean of

3.13 in their business. Finally, the total average of the operationalization stage as

viewed by the client in RM Buko Halo-Halo is 3,711.

The knowledge explains that in terms of gathering data on the flow of their

organization, the company has a lot of changes to make.

 36

Table 2

Level of Marketing Strategy as Perceived by the Customers

in RM Buko Halo-Halo

Indicators Mean Description

1. They have social media to market their business. 3.67 High
2. It is easy for them tofulfill the demands of their consumers. 3.33 Moderate
3. It is easy for them to advertisetheir product. 3.67 High
4. I observe that there are many customers. 3.80 High
5. It is easy for them to maintain the good market of their 4.00 High

business.
6. It is easy for them to compete with their business rivals. 3.27 Moderate
7. They have a good relationship with their co-workers. 3.73 High
 8. I found out that they can sustain the loss of their profit. 3.47 Moderate
9. They can achieve the desired quota in a day. 4.00 High
10. They found it easy to expand their business. 3.13 Moderate
Overall Mean 3.61 High

The table indicates that with an overall average of 3.61, companies have can

sustain their company's strong demand. It also indicates that with an average average

of 3.61, they fail to reach their target quota in a day. Expanding their company, on the
37
other hand, is not a concern since it has the lowest average of 3.14.

Table 3

Relationship of Level of Operationalization and Level of Marketing Strategy of RM

Buko Halo-Halo (n = 15)

Statistic: Pearson Product Moment Correlation Analysis

Variable Mean P-Value Remarks

a. Level of 3.71 0.75

Operationalization
b. Level of Marketing 3.61 0.00
Siginificant
Strategy
Mean Difference 0.10

Table 3 reveals that in Lun Masla, Malapatan Sarangani Province, the degree of

operationalization greatly affects RM Buko Halo-marketing Halo's strategy. The P-value

determined was 0.75 isgreater than 0.05, which was the significance level, so the null

hypothesis was dismissed. It would directly impact the extent of operationalization and

marketing plan.
 CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

This chapter provides a review of the observations, conclusions and

recommendations which are focused on the effects of the collected data.

Summary of Findings

1. The demographic profile of the owners

1.1 RM stands for Ryan and Mariel;

1.2. The business is now on its 3rd year;

1.3 They have 9 employees;

1.4 Their perceived customer per day is 300-500; and

1.5 The stone layout of the business is 300 square meters

2. It was found out that the business does have proper collection of data on the

flow of their business. However, they are excellent in catering questions and solving

problems in their business.

 3. The RM Buko Halo-Halo are struggling to have a good market in their

business which directly affect the income of the business. However, it is easy for them

to compete with other business because of the reputation that they build for their

business which resulted to have more customers than others.

4. It determines that the Operationalization in their business has a direct impact

39
or significance to the Marketing Strategy of their business.

Conclusions

1. It concludes that the business does lack on collection of data in the flow of

their business and It needs to be address to maintain its superiority among its

competitors.

2. One of the weakest in RM Buko Halo-Halo is to find out how to have a good

market in their business, and this should be addressed in order to raise profits.

3. The management should also develop their marketing strategy; if it is already

existed improve it to battle competitors in the continuous improvement of the society

and the needs and wants of every customer to meet expectations.

4It also concludes that the operationalization of the business has a significant

bearing on the marketing strategy of the business. If operationalization fails, the

marketing strategy will also fail.

Recommendations

1. Improve Advertisement
 40

It increases the awareness of your company, your product line and your

products. If there's no awareness, there's no business at all. Even though you're well-

known, you want to make consumers aware when you launch a new product.

Advertising can draw customers. Awareness is important, but it is not enough.

Customers need to choose whether to visit your store or shop on your website.

Advertising is helping with that. It sets you apart from the competition. Whether you

compete in terms of efficiency, price, prestige or convenience, advertising can help you

stand out in your industry. Rather than just creating new customers, you might be able

to win them away from your rivals.

Advertising can educate the consumer. A landscaping company that sends out

emails or posts gardening advice videos provides valuable information and enhances its

image at the same time.

2. Systemizing the Business

2.1 It reduces stress

 Systematizing your business allows you to break down the process to

its smallest tasks. When you take the opportunity to sit down with your

team and define the processes to their most detailed parts, make sure

that the big picture is running smoothly. A stable and reliable business

is a stress-free business.

2.2 Systematized business guarantees high consumer experiences and

quality of service
  Systematized business ensures that you are capable of delivering

consistent experience to your customers. A accurate product, in turn

helps you establish a strong customer base that knows exactly where

to look. Consistency shows through anything and will also be beneficial

for recording and archiving.

2.3 Systematized business is the power grid for the best workplace
41
environment.

 Owners will have a better understanding of the skills they need in

place. They will be better equipped to recruit, motivate and retain

quality employees when they can provide a desirable work

environment. When they organize the business effectively and have a

system in place, they will be able to recruit better and the team will be

able to do it. In addition, this will allow efficiency and speed. If they do

not get the results they are looking for, change the system.
 42

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APPENDICES
 47

APPENDIX A

Survey Questionnaire for Owner

Interview the Owner of RM Buko Halo-Halo:

1. Who are the Owner(s) of RM Buko Halo-Halo?

2. How manyyears are you in this business?

3. How many employees do you have?

4. What areaverage number of your customers in aday?

5. How do you operate in this business?

6. What is thestone lay-out of RM Buko Halo-Halo?

 48

APPENDIX B

Survey Questionnaire for Customers

Name: __________________________

Address: ________________________

Employment Status: ( ) Employees ( ) Self-Employed

Direction:Check the box below that corresponds to your answer.

Legend: 5 – Strongly Agree 4 – Agree 3 – Neutral2 – Disagree 1 – Strongly Disagree

Operationalization of the Business 5 4 3 2 1

1. 1. I observe that theyhave routinely collect data on the flow

of the business.
2. 2. It is easy for them to improvetheir business every year.
3. 3. They canmaximize all the means or chances that can be

found on their environment.

4. 4. They can motivate their staffs to act like as a customer

or put their shoes on customer’s shoes.

5. 5. They can easily organize or systematize their business.
6. It is easy for them to set the priorities on their own

business.
7. They set objectives on everyday work on my business.
8. They have transparency.
9. Their plans are concrete handled without splitting down

the initiative into smaller.

10. They do have remedy or backup solutions to the
 49

possible problems in my business.

Marketing Strategy of the Business 5 4 3 2 1

1. They have social media to market their business.
2. It is easy for them to fulfill the demands of their

consumers.
3. It is easy for them to advertise their product.
4. I observe that there are many customers.
5. It is easy for them to maintain the good market of their

business.
6. It is easy for them to compete with their business rivals.
7. They have a good relationship with their co-workers.
8. I found out that they can sustain the loss of their profit.
9. They can achieve the desired quota in a day.
10. They found it easy to expand their business.

50

APPENDIX C

Research Setting
DOCUMENTATIONS
 EDDICER C. OCER
Bachelor of Science in Business Administration

PERSONAL INFORMATION

Age : 24
Date of Birth : April 18, 1996
Place of Birth : Angaandamulog Bukidnon
Sex : Male
Nationality : Filipino
Civil Status : Single
Language(s) : Tagalog, English
Religion : Roman Catholic
Height : 5’9
Weight : 72 kg

SKILLS : Multi-tasking
: Cooking
: Painting
: Flooring

EDUCATIONAL BACKGROUND
Tertiary : Golden State College, General Santos City
: Bachelor of Science in Business Administration –
Marketing Management
Secondary : Alternative Learning Center (ALS), General Santos City
Primary : Angaandamulog Bukidnon Elementary School
ACHIEVEMENTS/CERTIFICATES

Certificate of Participation : for participation in the SEMINAR conducted by

College of Business and Management on October
12, 2017 at Royeca Building, Golden State College
Certificate of Participation : for participating in the SEMINAR IN BUSINESS
conducted by College of Business and Management
on February 3, 2018 at Golden State College – Main
Campus.
Certificate of Participation : for participating on the 1st General Santos City
Rizal Youth Leadership Institute, held at Lagao
Gymnasium on February 24, 2018.
Certificate of Participation : for participating in the SEMINAR held on August
18, 2018 at Audio Visual Multipurpose Room, Golden
State College, General Santos City.
Best in Corporate Attire : in recognition of active invaluable participation in the
SEMINAR held on October 12, 2019 at Golden State
College Covered Court - Lagao Camus, General
Santos City.
Certificate of Appreciation : in recognition in his dedication as an ON SITE
SUPERVISOR (OSS). Given this on February 12,
2020 at Jollibee RD Plaza Branch, RD Building
Deporaza Avenue, General Santos City.
Best Team Leader : Grateful appreciation and recognition for executing
an admirable performance as on site supervisor.
Given on March 11, 2020 at Jollibee RD Plaza
Branch, RD Building Deporaza Avenue, General
Santos City.
 LORIE ANN L. TUTOR
Bachelor of Science in Business Administration

PERSONAL INFORMATION

Age : 25
Date of Birth : December 10, 1995
Place of Birth : Liberty Tampakan, South Cotabato
Sex : Female
Nationality : Filipino
Civil Status : Single
Language(s) : Tagalog, English
Religion : Roman Catholic
Height : 5’2
Weight : 50 kg

SKILLS : Multi-tasking
: Cooking

EDUCATIONAL BACKGROUND
Tertiary : Golden State College, General Santos City
: Bachelor of Science in Business Administration –
Marketing Management
Secondary : General Santos City National High School
Primary : Romana C. Acharon Central Elementary School
ACHIEVEMENTS/CERTIFICATES

Certificate of Participation : for participation in the SEMINAR conducted by

College of Business and Management on October
12, 2017 at Royeca Building, Golden State College.
Certificate of Participation : for participating in the SEMINAR IN BUSINESS
conducted by College of Business and Management
on February 3, 2018 at Golden State College – Main
Campus.
 SHONIE L. TURA
Bachelor of Science in Business Administration

PERSONAL INFORMATION

Age : 24
Date of Birth : November 19, 1996
Place of Birth : Estdo Matatan, North Cotabato
Sex : Female
Nationality : Filipino
Civil Status : Single
Language(s) : Tagalog, English
Religion : Roman Catholic
Height : 5’2
Weight : 48 kg

SKILLS : Multi-tasking
: Cooking

EDUCATIONAL BACKGROUND
Tertiary : Golden State College, General Santos City
: Bachelor of Science in Business Administration –
Marketing Management
Secondary : Gayola National High School
Primary : Estado Elementary School
ACHIEVEMENTS/CERTIFICATES

Certificate of Participation : for participation in the SEMINAR conducted by

College of Business and Management on October
12, 2017 at Royeca Building, Golden State College
Certificate of Participation : for participating in the SEMINAR held on August
18, 2018 at Audio Visual Multipurpose Room, Golden
State College, General Santos City.
 ELENA B. DAYADAY
Bachelor of Science in Business Administration

PERSONAL INFORMATION

Age : 61
Date of Birth : November 24, 1959
Place of Birth : Sagayen Asuncion, Davao Del Norte
Sex : Female
Nationality : Filipino
Civil Status : Married
Language(s) : Tagalog, English
Religion : Roman Catholic
Height : 5’0
Weight : 79 kg

SKILLS : Multi-tasking
: Cooking
: Beauty Care
: Driving

EDUCATIONAL BACKGROUND
Tertiary : Golden State College, General Santos City
: Bachelor of Science in Business Administration –
Marketing Management
Secondary : Ireneo National High School
Primary : Sagayen Asuncion Davao Del Norte Elementary School
ACHIEVEMENTS/CERTIFICATES
Certificate of Participation : for participating in the SEMINAR IN BUSINESS
conducted by College of Business and Management
on February 3, 2018 at Golden State College – Main
Campus.
Certificate of Participation : for showing exemlatory performance in
HUMANITIES 1 culmination activity, held at Golden
State College, General Santos City. The certificate is
given on the 12th day of March, 2018.