FUNDAMENTALS OF ENTREPRENEURSHIP

ENT300

BUSINESS CASE STUDY

PREPARED FOR:
SIR HJ ROS HASRI BIN HJ AHMAD

BA119
JBA1195A

PREPARED BY:
ROZANAH ABU NAIM (2018295002)
 TABLE OF CONTENT

BIL CONTENT PAGE

1 Business Logo and Name 2

2 Executive Summary 3

3 Entrepreneur Profile 4-6

4 Entrepreneurial Competencies 7-10

5 Conclusion 11

6 Appendices 12-15

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BUSINESS LOGO AND NAME

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 EXECUTIVE SUMMARY
Fifi Raman Enterprise has been a successful item brand within the city of Pontian for 5
years. The company’s normal, 100% natural product juices have developed in deals by 15%
each year. Fifi Raman Enterprise will net RM10,000 in deals this year. This was created from a
starting venture of RM500. Fifi Raman Enterprise sells fruit drinks that are named Fifi Fruity that
came a hundred percent from durian belanda. Fifi Fruity came from squeezing the fruit is the
most basic of making fruit juice drinks.
Beside that, this report was commissioned to see what characteristic that I get from Sir
Mohammad Afifee Bin Abd Raman, which he might be a fruitful business person in his product,
Fifi Fruity. Firstly, the term "Entrepreneurial Competencies" relate to the key characteristics that
ought to be had by fruitful business people in arrange to perform entrepreneurial capacities
successfully.
Likewise, the name of the product, Fifi Fruity produces their product based on a hundred
percent from fruit. All of us have our favourite fruit drink. Like me, I love durian belanda. Today,
there are many choices, from smoothies to fruit-enhanced teas, but by me Fifi Fruity provides
the best fruit durian belanda i ever had and i was impressed to do my ENT300 project with Fifi
Raman Enterprise.
All entrepreneurs have their own objectives. To be a local company that can compete
with a board company with a real taste of fruit is Fifi Raman Enterprise’s objective. Fifi Raman
Enterprise in capacity to spot patterns and act on them sets business visionaries separated from
small-business proprietors and supervisors. It is To compete with bigger firms, business
visionaries ought to have imaginative item plans, striking promoting techniques, and inventive
arrangements to administrative issues.

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 ENTREPRENEUR PROFILE

Entrepreneur Profile

Owner of Fifi Raman Enterprise, Mohammad Afifee Bin Abd Raman. He was born on
27th November 1992 in Pontian, Johor. Fifi Raman Enterprise was personally built by Sir
Mohammad Afifee by himself. A year before he started the business, Sir Mohammad Afifee fell
in love with his wife and got married in 2014. Sir Mohammad Afifee is determined to start the
business and his wife as an accountant Sir Mohammad Afifee had his first child a year after. His
determination and persistence became more increased.
Sir Mohammad Afifee is graduated from STPM (Sijil Tinggi Persekolahan Malaysia)
before start the business. He created a few ways of moral shock from an early age after reading
a book of business. Directly, after he unfolded to Singapore, her mother introduced him to a
student accountant and her name was Rawiah. Madam Rawiah is his classmate at elementary
school. Their bond was the moment. Together they opened to begin with a business, at that
point at Pontian. Hence, they hitched in 2014 in which they have two daughters which is in 2015
and 2018.
Sir Mohammad Afifee never forgot his parents. His parents support him to do business.
Before starting the business, he did discuss with his parents and his parents willing to let him do
a business and hope it can succeed. His Parents, Sir Raman and Madam Zubaidah love Sir
Mohammad Afifee’s progress in business. His mother, Madam Zubaidah, helped his son with
tree planting of durian belanda for produce the fruit juice drink.Sir Mohammad Afifee had
managed and succeeded in sell more than a thousand bottles and increased until now.

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Business Profile

Fifi Raman Enterprise was set up in 2016 by Sir Mohammad Afifee, a normal guy , and
well known Pontian, Johor businessmen. Fifi Raman Enterprise was also the driving
proficient provider of concentrated juice dispersed and showcased beneath the “FIFI FRUITY”
brand in the foodservice industry. Fifi Raman Enterprise is the driving proficient provider of
concentrated juice dispersed and promoted beneath the “FIFI FRUITY” brand in the
nourishment benefit industry. Clients that they have serve incorporate general stores, eateries,
inns, coffee shops, bubble tea shops, catering, juice bars, and indeed clubs, bars and numerous
more. They are centering on giving great quality items and benefit to foodservice clients.
In 2016, Sir Mohammad Afifee had an idea to do the fruit juice drink manufacturer for his
business. He uses a hundred percent durian belanda and produces fruit juice with real taste
without less nutritious suits as their target, they only use the highest quality durian belanda. For
innovation, their products have continuously been within the bleeding edge of the wellbeing and
sustenance wave. Imaginative items, state of the craftsmanship fabricating, quality confirmation
and industry skill are the bases for our past and future triumphs.
By 2017, Fifi Raman Enterprise had its fall time and Sir Mohammad Afifee almost
declared it as bankruptcy of the bank. He sells his house and starts the business back from the
bottom. Lucky, with that money, he used it for business and managed to come back. He buys
the machine and tries to produce more than a hundred bottles a day. He succeeded and got so
much order. His customers depend on the quality of their juice items. Their commitment to the

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most elevated standard is the establishment of the customer's belief in Fifi Fruity. Conveying
crisply made juice to customers depends on broad participation and common dependence
between provider and retailer. They stand behind their item, their benefit and word.
By 2018, his wife gave birth to a second daughter. Sir Mohammad Afifee built a new
small house for his machine of making fruit juice drink durian belanda in front of his parent's
house. He built a new place for produce his fruit juice with incorporate occasions of keeping up
risky work spaces that possibly imperiled workers, having staff individuals work unpaid extra
minutes past legitimate impediments, and denying pay and rest time to representatives.

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 ENTREPRENEURIAL COMPETENCIES

a) Persistence
When most individuals tend to desert an action, effective entrepreneurs adhere with it.
Entrepreneurial perseverance is illustrated by an entrepreneur’s proceeded positive support of
entrepreneurial inspiration and continually re-established dynamic engagement in a unused
commerce wander in spite of counterforces or luring options. It hence may be a vital figure for
business visionaries when seeking after and misusing their trade openings and in realizing
potential financial picks up and benefits. Utilizing wealthy information on an agent test of
German trade originators, we examined the determinants of entrepreneurial determination.
Following to watch survival, we moreover developed a half breed perseverance degree
capturing the motivational measurement of persistence.
Likewise, Sir Mohammad Afifee also is a persistence in his business. He found that the
two pointers emphasize distinctive perspectives of tirelessness. For the survival pointer, the
prescient control was concentrated in trade characteristics and human capital, whereas for
crossover determination the overwhelming components were trade characteristics and identity.
At last, he appeared that it was heterogeneous over subgroups. In specific, once unemployed
originators did not contrast in survival chances, but he was more likely to need a tall mental
commitment to their trade wanders.
However, Sir Mohammad Afifee does not give up easily. Like the others, Sir Mohammad
Afifee also has his time of the downfall of the business. But he tries his best and persistence to
make his business come back. Sir Mohammad Afifee survived with help from his wife. His wife
works as an accountant for Fifi Raman Enterprise managed the money credit and debit also
their debt with the bank. They survived and remained themselves to take precautions to prevent
it from happening again.

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 b) Commitment
As entrepreneurs, it is a must to keep their promises, no matter how great that personal
sacrifice on their business. truly committed business visionaries have acknowledged the reality
that they got to compromise with numerous other viewpoints of their individual lives and commit
most of their time which is in case not all of their time to the commerce. The imperative portion
is that indeed in spite of the fact that it sounds extreme to a few individuals, for the truly
committed business visionaries this is often completely typical.
Sir Mohammad Afifee committed to take responsibility. He committed business people
get it that the disappointment or the victory of their new businesses depends essentially on
them. He is not perplexed to require the authority position and all the duties that come with it.
He also committed to take risks. Taking directed and calculated dangers is vital in enterprise.
Business people get the hazard they are taking by beginning their wander from the minute at
least now and then indeed some time recently when they really commit to it. He commits to the
cost they need to pay and arrange to realize their objectives and construct their company.
Beside that, Sir Mohammad Afifee committed to achieve his goals. His commitment is
exceptionally capable when it comes to objective settings. It gives propels and motivates the
business visionaries to keep their persistence and offer assistance then overcome all
impediments. Lastly, vision is also committed by Sir Mohammad Afifee. Vision is what keeps
most business visionaries continually energized approximately their companies. Driven by vision
and mission for development, most effective business people oversee to turn their difficult work
into truly important companies in spite of all the challenges.
Sir Mohammad Afifee also has an opinion about commitment. By him, Success doesn’t
happen overnight. It requires long and difficult work. Within the conclusion, it all comes to one
thing. Commitment and the capacity to commit to the reason for startup. Entrepreneurship
requires difficult work, numerous penances, disappointments and difficulties. It’s a wild ride. It
can’t be taken as a sprint: It is more like a marathon. Everyone ought to be prepared for the long
race and arranged to speed up the pace when required. And here comes the key part of
commitment. Without a genuine commitment numerous business people essentially deliver up.

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 c) Goal setting
Usually the foremost critical competency since none of the rest will work without it.
Business people set objectives and targets which are significant and challenging. The same
goal-setting equation and methodologies that work for commerce objectives will moreover work
for individual objectives. The reward is that applying the methodologies utilized to set trade
objectives will deliver you more noteworthy victory in accomplishing individual goals. Business
objectives are ordinarily set on a yearly premise and ought to be adjusted along with your
long-term objectives. These objectives ought to be worked into your trade arrangement and,
when fitting, particular zones like deals figures.
Sir Mohammad Afifee shares his goal setting. For daily, at the end of each day, he ought
to survey what he got finished for the day and think about what he likes to realize on the taking
after day. Planning a to-do list for another day each night is an amazing phone that will help
keep him on track. Whether he prefers to do it at night or within the morning, day by day
arranging may be an exceedingly suggested way to extend his commerce victory. Routinely
investigating his objectives and advances toward accomplishing them keeps him centered and
persuaded.
First, Sir Mohammad Afifee makes them particular and quantifiable. Take time to think
almost what his objectives are. Some time recently he set them in stone. He ought to be nitty
gritty so simply know precisely what he was working toward. He moreover ought to be
something quantifiable so he will really know when and how he needs to come to them. Sir
Mohammad Afifee normalises to set in his mind to move forward everyday. He used to talk to
himself everyday in the morning “push yourself. In Sha Allah I can do it” before preparing to go
to work.
Next, Sir Mohammad Afifee never forgets to reward himself, his family and employees
every time they reach their goals. He set out to do something and he did it. Presently appreciate
it. Fulfilling himself and representatives makes the work beneficial and gives the fortification
required that things are, undoubtedly, being finished. In the event that makes his group
individuals feel great approximately finishing something, they are more likely to need to achieve
indeed more.

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 d) Independence and self-confidence
The successful entrepreneurs have a calm self-assurance in their capability or potential
to do something. The most characteristics of an independent entrepreneur are the reason of
making benefit, the money related dangers, the degree of the commerce action and the
simplification thereof, exposure, independence and hazard of losing the contributed capital.
Subsequently, Sir Mohammad Afifee feels it isn't continuously clear whether the
relationship in address is that of an autonomous business visionary or if it could be a contract of
business. For occasion, the relationship between a foremost and a subcontractor may be seen
as a relationship between a manager and a representative. The deciding figure is the genuine
nature of the work conducted, not the name given to it. In arrangement to constitute free
entrepreneurial movement, the commerce must be carried on autonomously, not beneath the
administration and supervision of a boss or other central.
Beside that, sir Mohammad Afifee also gives his opinion that a great business visionary
feels the motivation to offer a modern service/product that no one else has advertised some
time recently. That’s the same challenge a craftsman feels on each unused canvas, or like each
artist feels when composing an unused work. Competition drives development, and
advancement drives competition. The cycle never stops. But the leading portion is that
eventually enterprise isn’t a race against others but an opportunity to find your potential.
However, successful entrepreneurs are driven, free, self-confident, imaginative,
enthusiastic, enthusiastic, and committed. They have a tall requirement for accomplishment and
an eagerness to require direct dangers. Great administrative, interpersonal, and communication
aptitudes, as well as specialized information are vital for entrepreneurial victory.

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 CONCLUSION
(PROSPECT OF THE BUSINESS IN THE FUTURE)
Each waking day, we are having huge changes in controls and innovation which
incredibly influences the way businesses work. A few business people will say long haul is
unquestionably shining but to others, a few of these changes are implied to work against their
extension and trade operations. First, weaker connections and communication. The foremost
important slant for the long-term of business is that the association between unused commerce
thoughts and job-creation will end up weaker. As it were some a long time prior, most unused
businesses rapidly required representatives which is on the off chance that as it were to bargain
with regulatory assignments. These days, web out-sourcing and mechanization as of now cruel
that numerous developing businesses can be run single-handedly for a long time.
Second, a few perspectives. As more positions are filled by machines, it looks likely that
at a few points down the line those who have occupations will be business visionaries either
working for themselves or collaboratively with other like-minded trend-setters. Rather than
depending on a manager to contract you and deliver you a work, you basically make you
possess. It too looks like we are on the skirt of location-independent businesses, whereby
business owners not have to be have a lasting foundation within the heart of a city and are
getting to be more adaptable, making utilize of co-working spaces instead.
Lastly, Preference on self-employment. Long-term of business enterprise is shining, but I
see it as getting to be amazingly competitive (as on the off chance that it wasn't sufficient as of
now). We've hit a tipping point, I accept, where youthful experts are seeing a brighter future
working for themselves than working for somebody else, which puts a part more unused trade
proprietors into the environment. Indeed workforces are more agile, on-demand, and yes, more
entrepreneurial. Suddenly business proprietors will discover themselves enlisting a gig laborer
rather than a full-timer, which puts pressure on the full-time laborer. The gig economy moreover
puts weight on the business person who needs to enlist a full-timer, who may well be more
substance to choose up the side hustle and spend less time punching a clock.

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 APPENDICES

P.H.Q. (2017, June 3). FUTURE PROSPECTS OF THE BUSINESS. Coursehero.

W. Harkless Jr., G. (2021b). Inspiration Archives. Hearpreneur.

CBNation, M. (2018, July 9). 9 Entrepreneurs Share Their Thoughts on the Future of Entrepreneurship.
Hearpreneur.

Mara Leighton. (2021, March 31). 55 influential business and leadership books that can instantly boost
your management skills. Business Insider.

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