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    Advertising and Public Relation

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    Iqra Ch
    This document contains a student's responses to questions on a mid-term exam for an introductory advertising and public relations course. In response to the first question, the student defines advertising and provides examples. They also discuss how outdoor advertising can be beneficial but is most effective for marketing food items. The second question prompts the student to discuss the role of advertising in marketing and promotion. They list several key roles such as creating awareness, providing information, and building brand loyalty. They also answer short questions about their favorite television advertisement and one they dislike. Finally, the student summarizes important elements of an effective television commercial such as having a clear goal, proper production equipment, and product placement.

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    Advertising and Public Relation

    Uploaded by

    Iqra Ch
    51 views19 pages
    This document contains a student's responses to questions on a mid-term exam for an introductory advertising and public relations course. In response to the first question, the student defines advertising and provides examples. They also discuss how outdoor advertising can be beneficial but is most effective for marketing food items. The second question prompts the student to discuss the role of advertising in marketing and promotion. They list several key roles such as creating awareness, providing information, and building brand loyalty. They also answer short questions about their favorite television advertisement and one they dislike. Finally, the student summarizes important elements of an effective television commercial such as having a clear goal, proper production equipment, and product placement.

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    Advertising and public relation

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    This document contains a student's responses to questions on a mid-term exam for an introductory advertising and public relations course. In response to the first question, the student defines advertising and provides examples. They also discuss how outdoor advertising can be beneficial but is most effective for marketing food items. The second question prompts the student to discuss the role of advertising in marketing and promotion. They list several key roles such as creating awareness, providing information, and building brand loyalty. They also answer short questions about their favorite television advertisement and one they dislike. Finally, the student summarizes important elements of an effective television commercial such as having a clear goal, proper production equipment, and product placement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    51 views19 pages

    Advertising and Public Relation

    Uploaded by

    Iqra Ch
    This document contains a student's responses to questions on a mid-term exam for an introductory advertising and public relations course. In response to the first question, the student defines advertising and provides examples. They also discuss how outdoor advertising can be beneficial but is most effective for marketing food items. The second question prompts the student to discuss the role of advertising in marketing and promotion. They list several key roles such as creating awareness, providing information, and building brand loyalty. They also answer short questions about their favorite television advertisement and one they dislike. Finally, the student summarizes important elements of an effective television commercial such as having a clear goal, proper production equipment, and product placement.

    Copyright:

    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 19

    Mid Term Exam

    Department : Communication Studies


    Subject : Intro to Advertising And PR
    Student Name: iqra
    Roll no : 1003
    Submitted To: Mam Sobia Abid
    Question 1: Define and explain advertising
    with examples and Outdoor advertising is
    increasing in many countries. Is this a good
    thing? What products do you think are
    suitable for outdoor advertising?

    Definition
    Advertising is any paid form of non-personal
    presentation & promotion of ideas, goods,
    or services by an identified sponsor.
    Examples of advertising
    the new TVC of Shan foods, they are
    showing an emotional bond between
    father and daughter. In this ad, they
    have smartly addressed the stereotype
    of females being financially dependent
    on males as it starts with daughter
    coming home late from office and her
    father is waiting for her. The narrative is
    clear that the mother is no more alive
    adding the first emotional hit. And thus,
    begins the revolutionized yet perfectly
    scripted ad as father is using the recipe
    book of his wife to cook perfect meal of
    his daughter’s birthday. And the ad ends
    with a beautiful message that, “Pyar say
    khana banana aur khelana, kisi ek ka
    kaam nai”.
    Another ad of Shan Food

    One Biryani One Family is a Shan Ad that


    shows a man meeting his girl’s family for
    the first time. The family belongs to
    Punjab, and they idealize that toxic
    definition of masculinity. They tease the
    man for not being healthy, athletic, and
    being emotional. But events take such a
    turn that he offers to cook for them. The
    idea that a man offers to cook showed
    the ad denouncing that cooking is a
    woman’s responsibility
    Outdoor advertising is increasing in
    many countries. Is this a good thing?
    I think outdoor advertising is a good
    thing because outdoor advertising is less
    expensive than print or digital
    marketing, outdoor advertising produces
    more impactful results on a smaller
    budget, making it a great option for
    companies or practitioners who have
    less to spend on advertising.
    Additionally, unlike digital or print ads,
    outdoor advertising is more long term.
    When you buy media space for an
    outdoor advertisement, you are buying
    location and length of time. The length
    of time your outdoor advertisement is
    available to consumers is key in securing
    brand familiarity with them.
    What products do you think are
    suitable for outdoor advertising?
    All the products in the market are
    suitable for outdoor marketing.
    But outdoor marketing of food items is
    more appropriate because people like to
    buy food items while traveling so that
    they can eat and enjoy them while
    traveling.
    During the trip, when people look at the
    billboard and there is an ad for a food
    item, it attracts people.
    Question 2: Write down the role of
    advertising in Marketing and Promotion
    mix and on television you have seen
    many ads of different products, service
    and ideas, so answer these following
    short question from advertising of now
    a days in Pakistani TV media
    a) What is your favorite ad? Why?
    b) What is the ad you dislike most?
    Why?
    c) Make a summary of the elements of a
    good ad.

    The some role of advertising in


    promotion of the product are as follows:
    1. Awareness
    Information
    Persuasion
    Attitudes
    Reminder
    Brand Loyalty
    Brand Image
    Expansion of Markets
    Educating the Customers.
    Awareness:
    One of the important roles of advertising
    is to create awareness of the product or
    services such as brand name and price.

    Information:
    Advertising helps to inform the target
    audience about the product.
    Product information is very much
    required, especially when the product is
    introduced in the market, or when
    product modification is undertaken.
    Proper product information can help the
    consumers in their purchase decision.
    Persuasion:
    When business firms offer similar
    products, the firm must not only inform
    the customers about the product’s
    availability, but also persuade them to
    buy it. Through persuasive messages,
    the marketers try to provide reasons
    regarding the superiority of their
    products as compared to others
    available in the market.
    Attitudes:
    Promotion is required to build or
    reinforce attitudes in the minds of target
    audience. The marketers expect the
    target audience to develop a favorable
    attitude towards their brands. Positive
    attitude towards the brand helps to
    increase its sales.
    Reminder:
    If target customers already have a
    positive attitude towards a firm’s
    product or service, then a reminder
    objective may be necessary. The
    reminder objective is necessary because
    the satisfied customers can be targets
    for competitors’ appeals. Well-
    established brands need to remind the
    customers about their presence in the
    market.
    Brand Loyalty:
    advertising helps to develop brand
    loyalty. Brand loyalty results in repeat
    purchases and favorable
    recommendations to others by existing
    customers.
    Brand Image:
    An advertiser helps to develop a good
    image of the brand in the minds of
    target audience. There are several
    factors that can be of help to audience.
    There are several factors, such as the
    character of the personality that
    endorses the brand, the content of the
    advertising message, the nature and
    type of packaging and the type of
    programs or events sponsored, that can
    help to develop brand image in the
    minds of target audience.
    Expansion of Markets:
    Successful ads results in expansion of
    the markets. A marketer may intend to
    expand markets from the local level to
    the regional level, from the regional
    level to the national level, and from the
    national level to the international level.
    For this purpose, the marketer may
    undertake various techniques of
    promotion.
    Educating the Customers:
    Promotion may be undertaken to
    educate the customers. For instance,
    some of the advertising is undertaken to
    educate the audience regarding the use
    of the product, handling operations, and
    so on.
    a) What is your favorite ad? Why?
    I generally observe the advertisements
    that come on television and i love
    watching the advertisements that also
    promote a social message among the
    citizens. So I like the Dastak Cooking Oil
    TVC which is released on World’s Food
    Day promoting the idea of splitting
    your food’s plate with someone in
    need. The ad shows the story of a boss
    and his clerk who always cleans up the
    boss’s plate and eats whatever’s
    leftover. The idea promoted is that the
    food we’re wasting must be the source
    of the day’s biggest reward for
    someone else. So practice donating,
    splitting your food, and sharing.

    b) What is the ad you dislike most?


    Why?
    This one and many advertisements of
    this particular fairness cream are
    downright stupid and have absolutely
    zero logic. Apparently, by being fair
    skinned, You can postpone wedding
    plans set by parents, You can get a job
    and also build a house in 3 years and you
    can find handsome guys as well…

    c) Make a summary of the elements


    of a good ad.
    Demographics Before a company can
    decide to create an effective TV
    commercial, it must consider its target
    markets and ensure that TV is an
    effective medium to capture attention.
    Goals An effective commercial should
    start with a measurable goal. Identifying
    a goal can help you come up with an
    idea for your commercial, plan your
    budget, determine which channel to play
    it on and what time of day it should air.
    Budget Your budget indicates where
    your television commercial plays and
    how often, as well as which resources
    you can afford. Audio Equipment If you
    plan on using music, voices or sound
    effects in your commercial, proper audio
    equipment is essential. If the sound
    quality of your commercial is poor, your
    commercial will appear unprofessional
    Video Equipment Select a video
    recorder that allows you to capture
    crisp, clear video for your television
    commercial Lighting Proper lighting is
    an essential for creating an effective
    television commercial, whether you're
    shooting outdoors or indoors
    Script Well-planned commercials follow
    a script to ensure that all key details are
    mentioned in an effort to attract
    customers and persuade them to learn
    more about the product or service.
    Cast Whether you're promoting a food
    product or professional service, you will
    likely need to find a cast. Depending on
    your budget, you may be able to secure
    local talent or celebrities. Product
    Placement When potential customers
    watch a commercial, they need a visual
    representation of the product or service.
    This means it is essential to show your
    company logo, product packaging and
    even the product in use.

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