Stereotype Advertisement "Huggies Dad-Test"
Stereotype Advertisement "Huggies Dad-Test"
Stereotype Advertisement "Huggies Dad-Test"
Stereotype Advertisement
“Huggies Dad-Test”
Prejudice Advertisement
“INTEL”
Discrimination Advertisement
The phrase itself ”men wouldn’t look at me when I was skinny” truly
exhibits the constant morphing of ideal body standards; the phrase comes
from a real-life ad shown in the 1940s-50s. The use of dolls was to
symbolize the ‘perfect’ body everyone is told to have, suggesting everyone
in this day and age struggles internally due to mass discrimination and
scrutiny in advertising. Advertisements often represent women as sexual
objects, subordinated to men, and even as objects of sexual violence, and
such advertisements contribute to discrimination against women in the
workplace, and normalize attitudes which result in sexual harassment and
even violence against women. Women in advertisements are usually skinny,
beautiful, and curvy, instead of intelligent, smart human beings. Women’s
bodies are shown as objects, rather than as a person. In a lot of ads, men and
women are depicted together in sexual situations, the appearance of the body
is emphasized, and human qualities are ignored. The man is shown as
dominant, and the woman is his sexual object. They tend to take control over
women easily. However, this is not only inappropriate, but also offensive for
women.