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    Stereotype Advertisement "Huggies Dad-Test"

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    Maria TML
    This document contains summaries of three advertisements that promote harmful stereotypes: 1) A Huggies advertisement depicts fathers as incompetent caregivers, perpetuating the stereotype of bumbling dads. 2) An Intel advertisement showed black men bowing before a white man, likening them to slaves and promoting racism and white supremacy. 3) An advertisement from the 1940s-1950s told women "men wouldn't look at me when I was skinny", promoting unhealthy body standards and discrimination against women.

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    Stereotype Advertisement "Huggies Dad-Test"

    Uploaded by

    Maria TML
    39 views3 pages
    This document contains summaries of three advertisements that promote harmful stereotypes: 1) A Huggies advertisement depicts fathers as incompetent caregivers, perpetuating the stereotype of bumbling dads. 2) An Intel advertisement showed black men bowing before a white man, likening them to slaves and promoting racism and white supremacy. 3) An advertisement from the 1940s-1950s told women "men wouldn't look at me when I was skinny", promoting unhealthy body standards and discrimination against women.

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    This document contains summaries of three advertisements that promote harmful stereotypes: 1) A Huggies advertisement depicts fathers as incompetent caregivers, perpetuating the stereotype of bumbling dads. 2) An Intel advertisement showed black men bowing before a white man, likening them to slaves and promoting racism and white supremacy. 3) An advertisement from the 1940s-1950s told women "men wouldn't look at me when I was skinny", promoting unhealthy body standards and discrimination against women.

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    Download as docx, pdf, or txt
    39 views3 pages

    Stereotype Advertisement "Huggies Dad-Test"

    Uploaded by

    Maria TML
    This document contains summaries of three advertisements that promote harmful stereotypes: 1) A Huggies advertisement depicts fathers as incompetent caregivers, perpetuating the stereotype of bumbling dads. 2) An Intel advertisement showed black men bowing before a white man, likening them to slaves and promoting racism and white supremacy. 3) An advertisement from the 1940s-1950s told women "men wouldn't look at me when I was skinny", promoting unhealthy body standards and discrimination against women.

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    of 3

    Name: Jessamae Ogfiminina Year&Section: BSED FIL-2B

    Stereotype Advertisement
    “Huggies Dad-Test”

    A group of hapless dad, unable to complete even the most basic


    tasks that a mother should do in her sleep. Huggies advertisement could be in
    jeopardy because it "features a man attempting and struggling to perform
    basic parental or household duties”. This advertisement would potentially sit
    in the inappropriate stereotyping zone of being an irresponsible dad. A
    century, after the distant father who arrives home late from work and leaves a
    heated meal on the table, the dad nowadays is often depicted as bumbling and
    incompetent, which is far from the case. One of the dangers in perpetuating
    these stereotypes is that they can undermine a father’s self-confidence. That,
    in turn, might lead a father to disengage, which doesn’t benefit anyone. It is
    loaded with stereotypical assumptions that dads don’t know how or when to
    change diapers. In the 21st century, so many men still feel like they are
    naturally incompetent in caring for their own young child, it’s because of
    advertising like this.
    Name: Jessamae Ogfiminina Year&Section: BSED FL-2B

    Prejudice Advertisement
    “INTEL”

    One of the example of prejudice is racism. The photograph of six


    muscular black runners bowing in front of a white man dressed in business
    attire with the headline "maximize the strength of your workers" sparked
    controversy because of the similarities to plantations and slavery. Intel
    actually realized the ad was racist, or as they put it "insensitive and
    insulting," . It reads as if African-Americans are still slaves and white men
    are still the bosses or owners. It seems to be a confirmation of white
    supremacy theory, which views African-Americans as inferior to whites.
    Slaves were prevented from becoming literate, in order to prevent them from
    forming slave rebellions. This ad more than reminds the consumer of a time
    where slavery was accepted. Racism is a terrible thing, and most consumers
    would not want to be linked with a brand that is believed to be racist. Besides
    being overtly racist, this ad also suffers from gender stereotypes. No women
    are depicted in the ad, implying that the technology industry has no place for
    women. Though we are in the 21st century it is evident that racism and
    sexism are still a prominent problem in our society, and our media.
    Name: Jessamae Ogfiminina Year&Section: BSED FIL-2B

    Discrimination Advertisement

    The phrase itself ”men wouldn’t look at me when I was skinny” truly
    exhibits the constant morphing of ideal body standards; the phrase comes
    from a real-life ad shown in the 1940s-50s. The use of dolls was to
    symbolize the ‘perfect’ body everyone is told to have, suggesting everyone
    in this day and age struggles internally due to mass discrimination and
    scrutiny in advertising. Advertisements often represent women as sexual
    objects, subordinated to men, and even as objects of sexual violence, and
    such advertisements contribute to discrimination against women in the
    workplace, and normalize attitudes which result in sexual harassment and
    even violence against women. Women in advertisements are usually skinny,
    beautiful, and curvy, instead of intelligent, smart human beings. Women’s
    bodies are shown as objects, rather than as a person. In a lot of ads, men and
    women are depicted together in sexual situations, the appearance of the body
    is emphasized, and human qualities are ignored. The man is shown as
    dominant, and the woman is his sexual object. They tend to take control over
    women easily. However, this is not only inappropriate, but also offensive for
    women.

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