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    HUGO BOSS Case Study

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    Jhoy Amosco
    Hugo Boss faces conflicts between its various retail formats that compete with each other, as well as different price points that could conflict. However, vertical channel conflicts pose little threat due to Hugo Boss' successful secured distribution system that gives it great control over manufacturing and retail. Hugo Boss strategically franchises and then buys out successful franchises, eliminating risk while maintaining brand control and integrity globally. Built into its strategy are new store and shop-in-shop openings that enable quick growth while shrinking wholesale profits.

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    HUGO BOSS Case Study

    Uploaded by

    Jhoy Amosco
    198 views2 pages
    Hugo Boss faces conflicts between its various retail formats that compete with each other, as well as different price points that could conflict. However, vertical channel conflicts pose little threat due to Hugo Boss' successful secured distribution system that gives it great control over manufacturing and retail. Hugo Boss strategically franchises and then buys out successful franchises, eliminating risk while maintaining brand control and integrity globally. Built into its strategy are new store and shop-in-shop openings that enable quick growth while shrinking wholesale profits.

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    CASE STUDY

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    Hugo Boss faces conflicts between its various retail formats that compete with each other, as well as different price points that could conflict. However, vertical channel conflicts pose little threat due to Hugo Boss' successful secured distribution system that gives it great control over manufacturing and retail. Hugo Boss strategically franchises and then buys out successful franchises, eliminating risk while maintaining brand control and integrity globally. Built into its strategy are new store and shop-in-shop openings that enable quick growth while shrinking wholesale profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    198 views2 pages

    HUGO BOSS Case Study

    Uploaded by

    Jhoy Amosco
    Hugo Boss faces conflicts between its various retail formats that compete with each other, as well as different price points that could conflict. However, vertical channel conflicts pose little threat due to Hugo Boss' successful secured distribution system that gives it great control over manufacturing and retail. Hugo Boss strategically franchises and then buys out successful franchises, eliminating risk while maintaining brand control and integrity globally. Built into its strategy are new store and shop-in-shop openings that enable quick growth while shrinking wholesale profits.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    HUGO BOSS Case Study

    Statement of the Problems

     These are conflicts between retail formats


     The shift in power from manufacturers to retailers

    Findings of the Short case study

    Hugo Boss retail offerings represent many potential issues. Not only do ‘Boss
    retail options compete with one another (online vs. Store, shops in shops vs. Flagships
    stores) but the company’s diverse offerings at different price points could also conflict
    with each other.

    Conclusions and Recommendation

    Vertical Channel Conflicts, however, represent little threat to the brand Due to Boss’
    successful secured distribution system, the company maintains great control over both
    manifacturing and retail.

    - Lets others experiment


    Hugo Boss strategy of franchising and then buying out said franchises in
    successful areas eliminates some of the risk of testing new markets. In reclaiming the
    franchises. Boss is able to strictly maintain brand images and integrity, while alo
    taking advantage of lucrative areas for the brand worldwide.

    -Full Control
    Built into the company’s global worth strategy is the inclusion of new stores
    and shops in shops openings. While this signifies a shrinking wholesale profit, it also
    enables the brand to grow quickly.
    AVON Case Study

    Statement of the Problems

    Jung’s ventures to establish a retail channel and an online presence made customers
    and representatives alike feel that Avon was no longer a direct sales company, and
    that it was turning into a packaged goods company

    Findings of the Short case study

    As the world’s largest direct seller, Avon is determined it’s lead in the market as one
    of the world’s top global brands.

    Conclusions

     Invest in departmental and online selling


     Repositioning the brand image through attractive packaging, brand logo and
    distinguishing it’s products

    Recommendation

     Improved marketing strategies to new and existing customers by repositionning


    the brand coupons, billboards and new packaging
     Increase sales by increasing internet presence
     Discount products that are not earning any substancial revenue and faze them off
    the market in a timely manner.

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