HUGO BOSS Case Study
HUGO BOSS Case Study
HUGO BOSS Case Study
Hugo Boss retail offerings represent many potential issues. Not only do ‘Boss
retail options compete with one another (online vs. Store, shops in shops vs. Flagships
stores) but the company’s diverse offerings at different price points could also conflict
with each other.
Vertical Channel Conflicts, however, represent little threat to the brand Due to Boss’
successful secured distribution system, the company maintains great control over both
manifacturing and retail.
-Full Control
Built into the company’s global worth strategy is the inclusion of new stores
and shops in shops openings. While this signifies a shrinking wholesale profit, it also
enables the brand to grow quickly.
AVON Case Study
Jung’s ventures to establish a retail channel and an online presence made customers
and representatives alike feel that Avon was no longer a direct sales company, and
that it was turning into a packaged goods company
As the world’s largest direct seller, Avon is determined it’s lead in the market as one
of the world’s top global brands.
Conclusions
Recommendation