NP EX 7 Syrmosta

Syrmosta
Author Jacob Sheridan

Date 3/19/2020
Purpose To evaluate social media metrics over the past 12
months in order to determine the effectiveness of a
new ad campaign
Syrmosta
Social Media Metrics
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FACEBOOK INSTAGRAM TWITTER ALL USER RESPONSES

SITE
332 303 150 785 Data Facebook Instagram Twitter Total Result User Responses
Sum - VIEWS 153,677 121,134 6,269 281,080
5%
POSTS POSTS POSTS POSTS Sum - COMMENTS 17,930 21,814 732 40,476 7%
Sum - LIKES 124,498 105,593 5,038 235,129 Sum - VIEWS
Sum - LIKES
153,677 121,134 6,269 281,080 Sum - SHARES 14,847 15,001 604 30,452 Sum - COMMENTS
Sum - ENGAGEMENTS 310,952 263,542 12,643 587,137 48% Sum - SHARES
VIEWS VIEWS VIEWS VIEWS
40%
MEDIA POSTS
126,683 64,055 33,509 224,248 SITE
Facebook Instagram Twitter Total Result
FOLLOWERS FOLLOWERS FOLLOWERS FOLLOWERS 332 303 150 785
ENGAGEMENTS Engagement Rate per Month

Followers by Month SITE 2.00%
1.80%
160,000 Facebook Instagram Twitter Total Result 1.60%
140,000 1.40%
120,000 0.73% 1.36% 0.25% 0.88% 1.20%
100,000 1.00%
80,000 0.80%
USER RESPONSES 0.60%
60,000 0.40%
40,000 Count - POST SITE
0.20%
20,000 ENGAGEMENT LEVEL Facebook Instagram Twitter Total Result 0.00%
r r l t t
0 Poor 136 149 285
n b y n
Ja Fe Ma Ap Ma Ju Ju Aug Sep Oc Nov Dec sul
n b r r y n l g p ct v c lt e
Ja Fe Ma Ap Ma Ju Ju Au Se O No De esu a lR
Average 115 84 1 200 t
l R To
ta Good 51 122 173
To
Very Good 30 52 82 SITE Facebook Instagram
SITE Facebook Instagram Twitter Excellent 45 45 Twitter
Syrmosta
Social Media Log
DATE POST SITE FOLLOWERS TOPIC

1/1/2021 www.example.com/f010174 Facebook 118,241 Casual Attire
1/1/2021 www.example.com/t010171 Twitter 33,248 Nightwear
1/3/2021 www.example.com/f010374 Facebook 117,988 Nightwear
1/3/2021 www.example.com/i010375 Instagram 63,680 Casual Attire
1/4/2021 www.example.com/i010471 Instagram 63,683 Business Attire
1/5/2021 www.example.com/f010587 Facebook 118,142 Sportswear
1/5/2021 www.example.com/t010594 Twitter 33,272 Casual Attire
1/6/2021 www.example.com/i010660 Instagram 63,596 Sportswear
1/7/2021 www.example.com/t010729 Twitter 33,262 Sportswear
1/9/2021 www.example.com/i010951 Instagram 63,300 Nightwear
1/10/2021 www.example.com/t011011 Twitter 33,253 Business Attire
1/15/2021 www.example.com/f011596 Facebook 118,692 Business Attire
VIEWS LIKES COMMENTS SHARES ENGAGEMENTS
176 142 15 10 343
35 32 3 2 72
143 119 11 8 281
533 402 41 30 1,006
203 201 27 20 451
670 463 47 37 1,217
200 221 32 20 473
372 357 28 25 782
21 16 2 1 40
142 104 11 8 265
313 313 42 25 693
429 373 35 29 866
280 222 37 26 565
21 17 2 1 41
306 264 25 19 614
268 246 35 22 571
136 108 10 8 262
415 339 52 32 838
115 86 8 7 216
358 297 43 29 727
26 19 2 - 47
364 325 48 31 768
118 102 9 7 236
317 288 43 27 675
19 15 1 1 36
367 270 28 19 684
318 274 40 28 660
22 19 1 1 43
211 152 16 12 391
237 216 31 22 506
19 16 2 1 38
139 129 12 8 288
193 158 20 15 386
183 161 17 13 374
318 259 42 26 645
176 139 14 10 339
189 178 27 17 411
25 19 2 1 47
518 393 41 30 982
338 296 42 28 704
26 20 2 1 49
127 87 9 7 230
293 272 35 22 622
218 167 17 11 413
18 16 2 1 37
182 145 13 11 351
170 155 22 16 363
25 22 2 1 50
179 144 13 10 346
438 382 54 34 908
163 110 12 10 295
305 311 45 33 694
564 453 41 34 1,092
199 210 24 18 451
378 389 51 32 850
228 190 20 13 451
238 214 30 19 501
517 405 41 29 992
395 439 56 39 929
213 167 17 13 410
365 304 46 30 745
239 184 17 14 454
201 208 27 17 453
22 17 2 1 42
344 268 27 23 662
602 500 56 40 1,198
365 335 53 34 787
232 186 20 14 452
272 257 40 30 599
320 265 31 21 637
267 241 35 24 567
26 21 1 2 50
199 165 19 12 395
374 296 46 33 749
350 279 30 26 685
510 406 68 46 1,030
27 24 2 2 55
201 171 17 14 403
191 165 25 16 397
25 20 2 2 49
274 190 21 16 501
290 231 37 27 585
21 16 2 - 39
256 198 19 17 490
227 216 31 23 497
22 18 2 - 42
188 154 17 12 371
381 389 53 35 858
29 23 2 2 56
375 327 51 35 788
26 23 2 2 53
655 561 51 43 1,310
271 270 37 25 603
21 15 2 1 39
194 173 16 13 396
390 350 49 38 827
119 102 10 8 239
316 291 49 32 688
28 22 2 2 54
484 378 35 32 929
395 399 60 38 892
22 16 1 1 40
158 140 13 11 322
765 637 60 47 1,509
201 193 29 20 443
754 539 57 46 1,396
517 464 69 46 1,096
428 347 39 26 840
216 167 17 12 412
501 438 66 46 1,051
399 301 35 28 763
333 292 44 32 701
369 240 27 22 658
416 341 54 38 849
551 424 43 33 1,051
246 230 35 22 533
38 26 3 2 69
230 172 19 15 436
252 218 35 21 526
205 174 28 20 427
139 122 12 9 282
32 24 3 2 61
256 193 20 16 485
522 421 42 33 1,018
39 29 3 2 73
227 183 18 15 443
220 197 31 22 470
349 285 34 26 694
326 271 44 29 670
21 16 2 1 40
172 126 15 12 325
404 417 62 43 926
35 28 3 2 68
160 125 14 12 311
400 354 59 38 851
608 479 52 39 1,178
286 233 37 26 582
151 119 13 10 293
411 327 51 38 827
212 177 21 16 426
46 35 4 3 88
303 214 24 20 561
438 346 60 39 883
31 25 3 2 61
182 153 26 15 376
509 398 46 32 985
26 22 3 2 53
197 163 19 14 393
504 445 74 48 1,071
376 321 36 26 759
283 236 40 25 584
32 24 3 2 61
358 253 30 22 663
217 203 30 21 471
163 138 13 13 327
520 572 88 52 1,232
187 148 18 13 366
262 240 36 24 562
31 27 3 3 64
140 112 13 10 275
187 173 27 19 406
268 196 22 16 502
266 220 35 26 547
31 24 3 2 60
648 555 60 45 1,308
465 421 73 47 1,006
532 480 50 37 1,099
28 26 3 2 59
217 218 32 24 491
175 131 13 11 330
355 315 48 33 751
322 253 30 22 627
232 203 36 25 496
34 25 3 2 64
238 178 19 15 450
251 217 35 23 526
219 217 37 22 495
196 176 19 14 405
329 315 47 33 724
510 370 44 37 961
425 377 57 41 900
622 485 51 39 1,197
236 215 37 22 510
44 36 4 3 87
252 210 21 18 501
467 468 68 48 1,051
51 38 5 3 97
234 190 23 17 464
386 385 61 41 873
202 158 17 14 391
276 222 27 22 547
255 236 40 29 560
39 31 4 3 77
463 420 50 37 970
258 234 39 28 559
850 716 86 67 1,719
27 21 3 2 53
571 491 55 43 1,160
309 253 42 29 633
40 30 4 3 77
385 312 43 28 768
224 213 34 25 496
313 246 31 24 614
256 227 37 27 547
711 529 67 50 1,357
280 247 42 30 599
37 31 3 3 74
423 324 38 30 815
658 518 94 60 1,330
230 204 24 19 477
546 463 82 55 1,146
479 407 51 39 976
233 207 38 27 505
294 229 30 22 575
237 205 37 24 503
49 40 5 4 98
303 246 29 24 602
545 480 84 58 1,167
27 21 3 2 53
227 163 19 16 425
411 392 67 44 914
275 255 38 29 597
26 21 3 2 52
210 169 22 16 417
308 251 45 29 633
186 150 19 14 369
239 229 38 24 530
44 31 4 3 82
833 679 81 60 1,653
418 329 62 42 851
43 33 4 3 83
744 521 62 55 1,382
551 478 75 51 1,155
529 410 55 44 1,038
300 259 47 32 638
343 260 31 27 661
750 599 65 54 1,468
446 434 71 42 993
36 27 3 3 69
519 411 49 41 1,020
563 512 78 57 1,210
33 24 3 2 62
565 445 54 40 1,104
602 472 54 43 1,171
223 204 36 24 487
32 25 3 3 63
297 246 27 23 593
431 354 72 44 901
288 250 28 24 590
283 283 47 33 646
38 31 4 3 76
266 233 23 21 543
270 226 41 27 564
214 182 21 16 433
320 287 49 32 688
440 326 40 33 839
260 205 25 18 508
315 266 45 29 655
34 24 3 2 63
600 438 59 51 1,148
291 239 46 31 607
35 26 3 3 67
299 249 31 24 603
229 209 39 27 504
675 529 66 54 1,324
287 264 46 37 634
184 163 19 15 381
420 349 61 46 876
722 580 74 52 1,428
476 415 78 58 1,027
235 223 28 20 506
443 393 75 50 961
313 245 30 25 613
289 251 48 27 615
298 221 29 24 572
363 321 56 40 780
657 530 68 51 1,306
274 236 44 30 584
230 190 24 18 462
244 196 23 21 484
293 230 46 29 598
236 190 25 19 470
199 195 36 24 454
30 23 3 2 58
271 228 25 22 546
241 217 41 28 527
308 278 33 27 646
214 172 23 17 426
31 27 4 3 65
240 206 26 22 494
321 285 51 36 693
540 445 58 46 1,089
38 31 4 3 76
782 655 75 66 1,578
531 370 49 41 991
185 148 19 16 368
253 211 40 27 531
670 614 82 57 1,423
268 256 44 31 599
782 595 80 60 1,517
237 221 43 27 528
653 538 73 60 1,324
247 236 38 29 550
248 209 24 20 501
905 791 98 82 1,876
223 196 38 25 482
302 212 28 21 563
273 249 43 30 595
165 130 17 14 326
36 28 3 3 70
180 139 17 14 350
259 237 43 28 567
743 538 68 53 1,402
437 370 69 53 929
630 529 67 47 1,273
425 396 69 48 938
31 25 3 2 61
895 730 98 76 1,799
33 28 4 3 68
538 424 65 52 1,079
505 450 82 60 1,097
187 154 21 17 379
310 306 56 36 708
818 692 85 73 1,668
309 245 47 36 637
188 166 21 18 393
282 245 43 32 602
41 31 4 3 79
470 384 53 40 947
44 36 5 3 88
484 352 53 38 927
456 406 70 52 984
647 519 72 54 1,292
339 271 48 37 695
213 175 24 19 431
307 260 51 35 653
27 22 3 2 54
350 250 34 27 661
256 231 44 29 560
793 659 85 65 1,602
439 384 77 53 953
37 28 4 3 72
386 315 41 33 775
243 228 44 32 547
242 206 27 23 498
350 295 63 40 748
33 25 3 3 64
339 276 34 30 679
544 477 87 58 1,166
55 46 6 5 112
449 402 72 52 975
223 181 25 21 450
28 24 3 3 58
1,073 813 112 92 2,090
222 206 36 24 488
315 271 54 38 678
263 209 26 23 521
410 339 67 49 865
256 196 27 20 499
512 464 91 59 1,126
718 638 86 61 1,503
368 324 63 43 798
282 241 46 32 601
36 30 4 3 73
315 231 33 26 605
36 28 4 3 71
585 476 65 56 1,182
472 415 86 60 1,033
50 43 5 4 102
500 440 83 57 1,080
404 289 44 34 771
687 570 109 74 1,440
40 31 5 3 79
385 319 61 42 807
28 26 3 3 60
222 206 25 20 473
248 205 37 29 519
27 19 3 2 51
234 189 27 20 470
358 281 37 31 707
395 301 45 38 779
302 269 56 40 667
48 37 6 4 95
370 278 46 36 730
234 193 40 26 493
37 33 4 4 78
593 458 67 57 1,175
618 499 71 63 1,251
222 186 38 25 471
305 239 33 29 606
253 209 42 32 536
957 829 116 89 1,991
533 466 93 57 1,149
231 185 30 23 469
301 273 34 28 636
282 251 53 34 620
33 26 3 3 65
711 593 78 61 1,443
338 286 55 45 724
52 40 5 4 101
287 243 32 27 589
293 255 51 37 636
291 219 34 27 571
662 531 120 79 1,392
319 256 34 28 637
307 279 59 41 686
47 37 5 5 94
282 218 32 24 556
386 379 72 53 890
471 361 51 44 927
663 564 115 86 1,428
237 191 29 23 480
452 398 79 50 979
372 303 40 36 751
344 298 62 40 744
583 518 65 56 1,222
233 169 27 20 449
710 684 137 86 1,617
376 284 42 36 738
235 185 44 31 495
40 32 4 4 80
655 525 72 55 1,307
489 453 82 67 1,091
642 575 87 67 1,371
358 321 61 43 783
27 25 3 3 58
251 212 27 26 516
271 223 45 32 571
48 41 5 5 99
316 281 57 41 695
45 34 5 4 88
269 216 31 29 545
628 507 115 71 1,321
269 206 29 23 527
331 285 55 40 711
213 181 22 18 434
278 230 46 34 588
49 41 6 5 101
787 759 94 77 1,717
555 509 97 68 1,229
272 235 30 26 563
475 356 87 53 971
389 310 43 33 775
295 265 49 38 647
258 227 35 28 548
42 30 5 4 81
697 541 78 64 1,380
302 277 58 37 674
45 33 5 4 87
511 370 62 46 989
319 268 64 42 693
224 196 28 22 470
246 235 47 33 561
57 46 6 6 115
258 207 29 26 520
519 462 103 65 1,149
279 253 35 27 594
37 29 4 4 74
307 249 54 40 650
330 263 41 32 666
533 471 97 65 1,166
1,234 936 132 121 2,423
466 459 94 64 1,083
60 50 8 6 124
279 232 34 27 572
353 285 63 42 743
558 491 110 67 1,226
233 209 31 24 497
353 316 64 44 777
220 168 25 20 433
532 421 100 66 1,119
41 33 5 4 83
625 527 75 64 1,291
333 304 68 44 749
45 35 5 5 90
847 627 93 78 1,645
318 251 61 38 668
25 19 3 2 49
339 286 53 40 718
52 40 6 5 103
283 232 33 28 576
499 451 93 65 1,108
209 179 26 22 436
652 616 123 78 1,469
52 39 5 5 101
333 250 36 34 653
313 251 37 31 632
357 288 61 44 750
379 303 43 32 757
274 242 48 35 599
772 657 88 68 1,585
330 292 61 43 726
53 46 7 6 112
1,136 824 131 117 2,208
44 39 5 5 93
219 200 27 23 469
852 687 142 98 1,779
46 38 6 5 95
226 182 28 23 459
588 548 116 81 1,333
49 43 6 5 103
905 722 110 79 1,816
314 249 56 42 661
768 637 85 79 1,569
305 242 55 37 639
388 300 40 33 761
665 577 128 85 1,455
915 782 116 94 1,907
394 310 64 49 817
459 418 59 46 982
332 297 58 43 730
61 51 8 7 127
1,105 814 131 98 2,148
404 345 72 49 870
197 174 26 22 419
360 280 64 46 750
264 222 33 28 547
696 567 117 83 1,463
1,030 883 135 109 2,157
461 389 91 59 1,000
337 282 43 35 697
320 278 62 42 702
35 25 4 4 68
359 301 47 39 746
468 401 99 64 1,032
46 33 6 5 90
369 269 40 32 710
363 339 75 52 829
49 45 6 6 106
372 297 79 47 795
610 521 79 63 1,273
432 345 80 60 917
541 486 69 54 1,150
379 320 70 53 822
310 260 42 33 645
394 330 78 48 850
68 53 8 7 136
426 379 56 49 910
302 288 70 42 702
424 330 45 46 845
1,037 995 144 137 2,313
56 42 6 5 109
331 249 39 33 652
323 253 61 40 677
58 49 8 6 121
754 566 97 77 1,494
450 379 84 65 978
44 35 5 5 89
342 257 43 34 676
504 415 96 65 1,080
40 30 5 4 79
354 273 45 40 712
39 31 5 4 79
283 232 37 32 584
649 524 128 84 1,385
342 275 44 36 697
272 262 63 42 639
661 557 129 81 1,428
262 184 32 24 502
311 287 63 42 703
417 330 52 47 846
726 589 136 106 1,557
686 594 128 92 1,500
63 54 8 6 131
213 181 27 22 443
836 734 105 90 1,765
453 389 95 66 1,003
989 748 121 99 1,957
484 398 88 62 1,032
54 43 7 6 110
258 201 34 30 523
561 454 97 74 1,186
688 585 130 93 1,496
294 246 36 30 606
395 354 72 57 878
242 196 30 27 495
562 478 104 69 1,213
717 571 88 74 1,450
799 697 162 98 1,756
62 54 8 7 131
1,180 945 155 134 2,414
539 467 107 69 1,182
50 43 7 6 106
635 558 135 88 1,416
45 33 6 5 89
345 288 47 38 718
483 419 94 70 1,066
45 35 6 5 91
344 272 41 37 694
311 230 38 34 613
330 312 78 50 770
44 37 7 5 93
469 396 58 57 980
360 316 74 56 806
32 29 4 4 69
321 284 45 35 685
393 328 83 56 860
460 412 63 63 998
475 413 84 63 1,035
497 411 68 57 1,033
325 285 45 41 696
386 337 86 54 863
41 29 5 5 80
293 235 37 34 599
382 346 77 52 857
73 58 10 8 149
1,075 839 133 123 2,170
534 413 111 70 1,128
323 266 43 34 666
374 326 79 53 832
39 30 5 4 78
1,023 890 145 118 2,176
625 550 129 90 1,394
77 64 10 8 159
36 26 4 4 70
835 720 123 104 1,782
722 656 112 89 1,579
50 44 7 6 107
307 258 43 33 641
592 520 111 78 1,301
532 480 105 82 1,199
1,112 993 150 134 2,389
301 265 65 44 675
1,348 842 150 140 2,480
367 299 77 52 795
362 277 47 37 723
290 267 66 46 669
39 34 6 5 84
476 349 77 62 964
594 469 130 89 1,282
55 45 7 6 113
880 712 109 103 1,804
560 535 134 86 1,315
1,185 996 156 134 2,471
360 321 69 55 805
317 244 44 37 642
702 595 146 94 1,537
306 262 44 37 649
667 620 147 101 1,535
303 276 42 38 659
637 533 118 99 1,387
1,042 837 125 117 2,121
343 311 71 47 772
294 263 40 37 634
757 711 152 113 1,733
412 346 61 48 867
486 394 67 68 1,015
861 689 184 128 1,862
50 36 7 6 99
1,082 856 164 135 2,237
568 518 137 95 1,318
70 54 9 8 141
1,005 761 134 115 2,015
448 378 96 64 986
841 693 121 97 1,752
380 323 82 53 838
404 345 58 46 853
361 329 79 53 822
985 800 148 118 2,051
380 289 85 56 810
1,128 929 141 130 2,328
610 500 128 89 1,327
889 687 119 101 1,796
413 354 94 59 920
524 396 66 63 1,049
593 486 130 86 1,295
413 316 54 46 829
291 224 67 45 627
358 288 70 47 763
37 32 6 5 80
800 615 119 94 1,628
670 598 139 104 1,511
52 44 8 7 111
916 706 100 102 1,824
725 541 141 100 1,507
999 902 151 131 2,183
778 655 165 116 1,714
72 55 9 9 145
1,043 882 139 123 2,187
370 309 72 52 803
59 49 9 7 124
363 347 64 49 823
386 339 86 60 871
1,003 899 162 122 2,186
418 402 93 61 974
328 278 46 37 689
758 716 162 128 1,764
312 265 51 35 663
306 251 64 45 666
55 43 7 7 112
1,167 1,021 179 147 2,514
378 352 83 57 870
51 40 7 7 105
664 540 97 76 1,377
368 356 89 53 866
392 308 54 46 800
330 275 70 51 726
50 43 7 6 106
442 369 62 51 924
624 570 141 86 1,421
422 313 53 47 835
596 528 145 88 1,357
49 44 7 6 106
430 361 60 54 905
452 352 91 65 960
51 43 6 6 106
1,215 1,068 164 143 2,590
436 352 91 63 942
55 40 7 6 108
811 740 124 113 1,788
459 389 69 49 966
399 367 90 67 923
261 207 38 32 538
365 301 70 50 786
364 275 50 44 733
755 628 182 110 1,675
813 684 116 104 1,717
306 274 70 48 698
50 37 7 5 99
409 323 59 49 840
306 262 65 45 678
344 298 54 42 738
289 243 43 39 614
1,112 841 164 149 2,266
373 321 84 60 838
355 300 49 45 749
396 319 82 54 851
40 34 6 5 85
355 268 52 43 718
421 319 79 57 876
56 46 8 6 116
487 390 69 62 1,008
635 540 143 103 1,421
76 64 11 9 160
328 242 48 41 659
269 227 61 42 599
58 46 8 7 119
301 281 48 39 669
577 473 122 85 1,257
323 270 48 41 682
362 316 77 56 811
308 261 45 38 652
43 35 6 6 90
1,266 989 190 165 2,610
347 305 77 58 787
70 61 10 9 150
1,167 857 156 136 2,316
70 59 10 9 148
334 279 52 42 707
631 589 148 103 1,471
43 35 6 5 89
564 397 79 73 1,113
331 290 76 49 746
50 39 7 6 102
347 296 48 45 736
79 59 10 8 156
558 476 96 76 1,206
615 595 149 110 1,469
91 79 15 12 197
505 397 70 63 1,035
609 519 138 97 1,363
347 272 50 44 713
710 562 164 118 1,554
290 271 49 38 648
727 612 169 115 1,623
46 30 6 5 87
804 637 124 110 1,675
357 305 88 57 807
887 715 142 120 1,864
705 548 143 96 1,492
53 39 7 7 106
285 259 48 40 632
566 497 123 100 1,286
38 33 5 5 81
327 263 45 38 673
390 335 85 61 871
1,091 922 157 140 2,310
302 241 67 51 661
71 68 11 9 159
361 284 47 43 735
43 35 6 5 89
1,128 959 163 144 2,394
462 397 107 77 1,043
1,137 878 163 140 2,318
771 596 155 108 1,630
ENGAGEMENT RATE ENGAGEMENT LEVEL PROFIT GROUP
0.29% Poor Low
0.22% Poor High
0.24% Poor Low
0.85% Average High
0.71% Average Low
1.03% Good High
0.74% Average High
0.66% Average Low
0.12% Poor Low
0.22% Poor Low
1.09% Good Low
0.73% Average Low
0.89% Average Low
0.12% Poor Low
0.52% Average Low
0.91% Average Low
0.22% Poor Low
1.32% Good High
0.18% Poor Low
1.15% Good High
0.14% Poor High
1.22% Good High
0.20% Poor Low
1.07% Good High
0.11% Poor Low
0.58% Average Low
1.05% Good Low
0.13% Poor Low
0.33% Poor High
0.79% Average Low
0.11% Poor High
0.24% Poor Low
0.60% Average Low
0.31% Poor High
1.00% Average Low
0.29% Poor Low
0.64% Average High
0.14% Poor Low
0.83% Average High
1.09% Good Low
0.15% Poor Low
0.19% Poor Low
0.96% Average Low
0.35% Poor Low
0.11% Poor High
0.30% Poor Low
0.56% Average High
0.15% Poor Low
0.29% Poor High
1.41% Good High
0.25% Poor Low
1.07% Good High
0.92% Average High
0.70% Average Low
1.31% Good High
0.38% Poor High
0.77% Average High
0.83% Average High
1.42% Good High
0.34% Poor High
1.13% Good High
0.38% Poor High
0.69% Average High
0.13% Poor Low
0.55% Average Low
1.00% Good High
1.20% Good Low
0.38% Poor High
0.91% Average Low
0.53% Average Low
0.86% Average Low
0.15% Poor Low
0.33% Poor High
1.14% Good Low
0.57% Average Low
1.56% Very Good High
0.17% Poor Low
0.34% Poor Low
0.61% Average Low
0.15% Poor Low
0.42% Poor High
0.89% Average Low
0.12% Poor High
0.41% Poor High
0.76% Average Low
0.13% Poor Low
0.31% Poor Low
1.30% Good High
0.17% Poor Low
1.19% Good Low
0.16% Poor High
1.10% Good High
0.91% Average Low
0.12% Poor Low
0.33% Poor High
1.25% Good High
0.20% Poor Low
1.04% Good Low
0.16% Poor Low
0.79% Average High
1.34% Good High
0.12% Poor Low
0.27% Poor Low
1.28% Good High
0.66% Average High
1.18% Good High
0.71% Average Low
0.35% Poor High
0.64% Average Low
1.07% Good Low
0.55% Average Low
1.30% Good High
0.88% Average Low
0.82% Average High
0.21% Poor High
0.37% Poor Low
0.81% Average High
0.66% Average Low
0.24% Poor Low
0.19% Poor Low
0.41% Poor High
0.85% Average Low
0.22% Poor High
0.37% Poor High
0.74% Average Low
0.58% Average Low
1.05% Good Low
0.12% Poor High
0.27% Poor High
1.46% Good High
0.21% Poor High
0.26% Poor Low
1.33% Good Low
0.99% Average High
0.92% Average Low
0.24% Poor Low
1.29% Good High
0.36% Poor High
0.27% Poor High
0.47% Poor High
1.38% Good High
0.19% Poor High
0.59% Average High
0.83% Average High
0.16% Poor Low
0.33% Poor Low
0.64% Average Low
0.92% Average Low
0.19% Poor Low
0.56% Average High
0.75% Average High
0.27% Poor Low
0.31% Poor Low
0.89% Average High
0.19% Poor High
0.23% Poor Low
0.64% Average Low
0.42% Poor High
0.87% Average Low
0.18% Poor High
1.09% Good High
0.91% Average High
0.18% Poor High
0.78% Average Low
0.28% Poor Low
1.20% Good Low
0.52% Average High
0.79% Average Low
0.19% Poor Low
0.37% Poor Low
0.84% Average Low
0.79% Average High
0.34% Poor Low
1.15% Good Low
0.80% Average Low
1.43% Good Low
0.99% Average Low
0.82% Average Low
0.26% Poor High
0.42% Poor High
0.30% Poor High
0.39% Poor High
1.40% Good Low
0.32% Poor High
0.45% Poor High
0.90% Average Low
0.23% Poor Low
0.80% Average Low
0.90% Average High
1.42% Good High
0.16% Poor Low
0.96% Average High
1.01% Good High
0.23% Poor High
0.63% Average Low
0.79% Average Low
0.51% Average High
0.87% Average Low
1.11% Good High
0.95% Average High
0.22% Poor High
0.67% Average Low
2.12% Excellent High
0.39% Poor High
0.80% Average Low
0.80% Average Low
0.47% Poor High
0.79% Average Low
0.30% Poor High
0.50% Poor High
1.85% Very Good Low
0.16% Poor Low
0.35% Poor High
1.44% Good Low
0.94% Average Low
0.16% Poor Low
0.35% Poor Low
1.00% Average Low
0.31% Poor Low
0.84% Average Low
0.25% Poor Low
1.37% Good High
1.35% Good High
0.25% Poor Low
1.15% Good High
0.86% Average High
1.00% Average Low
0.55% Average High
1.22% Good High
1.55% Very Good Low
0.21% Poor Low
0.85% Average Low
0.19% Poor Low
0.92% Average Low
0.97% Average Low
0.77% Average Low
0.19% Poor High
0.49% Poor High
1.44% Good Low
0.49% Poor High
1.02% Good Low
0.23% Poor High
0.45% Poor High
0.89% Average Low
0.35% Poor Low
1.09% Good Low
0.69% Average Low
0.41% Poor Low
1.04% Good Low
0.19% Poor Low
0.93% Average Low
0.96% Average Low
0.20% Poor Low
0.49% Poor Low
0.79% Average Low
1.08% Good High
1.00% Good Low
0.31% Poor Low
1.39% Good High
1.16% Good High
0.41% Poor Low
1.53% Very Good Low
0.50% Poor High
0.97% Average High
0.46% Poor High
1.24% Good Low
1.05% Good Low
0.93% Average Low
0.37% Poor Low
0.39% Poor Low
0.95% Average Low
0.38% Poor High
0.72% Average Low
0.17% Poor Low
0.44% Poor Low
0.84% Average High
0.52% Average High
0.34% Poor Low
0.20% Poor Low
0.40% Poor High
1.10% Good Low
0.87% Average Low
0.23% Poor High
1.26% Good High
0.79% Average Low
0.29% Poor Low
0.83% Average High
1.13% Good High
0.94% Average Low
1.21% Good High
0.83% Average High
1.06% Good High
0.86% Average Low
0.40% Poor Low
1.50% Good High
0.75% Average High
0.45% Poor Low
0.93% Average High
0.26% Poor Low
0.21% Poor High
0.28% Poor Low
0.88% Average High
1.12% Good Low
1.45% Good Low
1.01% Good Low
1.47% Good Low
0.18% Poor High
1.43% Good High
0.20% Poor Low
0.86% Average High
0.30% Poor Low
1.13% Good Low
1.33% Good High
1.01% Good High
0.31% Poor Low
0.96% Average High
0.24% Poor High
0.76% Average High
0.26% Poor High
0.74% Average High
1.03% Good Low
1.11% Good High
0.34% Poor Low
1.04% Good High
0.16% Poor High
0.53% Average High
0.90% Average Low
1.27% Good High
1.53% Very Good Low
0.22% Poor Low
0.62% Average High
0.88% Average High
0.39% Poor Low
1.21% Good Low
0.19% Poor Low
0.54% Average High
0.34% Poor High
1.58% Very Good Low
0.36% Poor Low
0.17% Poor Low
0.78% Average High
1.09% Good Low
0.41% Poor Low
1.38% Good Low
0.39% Poor Low
1.81% Very Good Low
1.18% Good High
1.27% Good Low
0.95% Average High
0.22% Poor High
0.47% Poor High
0.21% Poor Low
0.93% Average High
0.31% Poor High
1.72% Very Good Low
0.60% Average High
0.24% Poor High
1.29% Good High
0.18% Poor Low
0.37% Poor Low
0.83% Average High
0.15% Poor High
0.37% Poor Low
0.55% Average High
0.61% Average High
1.07% Good High
0.28% Poor High
0.57% Average Low
0.79% Average Low
0.23% Poor High
0.92% Average Low
0.98% Average Low
0.75% Average Low
0.47% Poor High
0.85% Average High
1.81% Very Good Low
0.37% Poor Low
0.50% Poor High
0.97% Average High
0.19% Poor High
1.12% Good High
1.13% Good Low
0.30% Poor High
0.46% Poor Low
0.99% Average Low
0.44% Poor Low
0.49% Poor High
1.07% Good Low
0.28% Poor Low
0.43% Poor Low
1.38% Good Low
0.72% Average Low
0.37% Poor Low
1.51% Very Good Low
0.58% Average High
1.16% Good Low
0.95% Average Low
0.35% Poor Low
0.57% Average High
0.77% Average Low
0.24% Poor Low
1.02% Good Low
1.06% Good Low
1.22% Good Low
0.17% Poor High
0.40% Poor Low
0.89% Average High
0.29% Poor High
1.09% Good High
0.26% Poor Low
0.42% Poor High
0.41% Poor Low
1.13% Good High
0.34% Poor Low
0.93% Average High
0.30% Poor Low
1.32% Good Low
0.43% Poor High
1.54% Very Good Low
0.60% Average High
1.02% Good High
0.42% Poor Low
0.24% Poor High
1.06% Good Low
1.07% Good High
0.26% Poor High
0.76% Average High
1.09% Good Low
0.36% Poor Low
0.88% Average High
0.34% Poor High
0.40% Poor Low
0.46% Poor Low
0.22% Poor Low
1.02% Good High
0.51% Average Low
1.70% Very Good Low
0.37% Poor High
0.44% Poor High
1.17% Good Low
1.93% Very Good Low
0.38% Poor Low
1.22% Good High
0.33% Poor Low
0.25% Poor Low
0.99% Average Low
1.16% Good Low
0.27% Poor Low
1.27% Good Low
1.04% Good Low
0.15% Poor Low
1.11% Good High
0.31% Poor High
0.44% Poor Low
0.34% Poor Low
0.30% Poor High
0.50% Average Low
0.49% Poor Low
1.14% Good Low
0.58% Average Low
0.91% Average High
1.22% Good Low
1.11% Good High
0.33% Poor High
0.28% Poor Low
0.36% Poor Low
0.28% Poor Low
0.36% Poor Low
0.31% Poor High
1.41% Good High
1.00% Good High
1.22% Good High
0.97% Average High
0.59% Average Low
1.48% Good High
1.24% Good Low
0.76% Average High
1.11% Good Low
0.38% Poor High
1.32% Good Low
0.33% Poor Low
1.14% Good Low
0.43% Poor Low
2.22% Excellent Low
0.54% Average Low
1.08% Good High
0.20% Poor High
0.58% Average High
1.58% Very Good Low
0.27% Poor Low
0.55% Average Low
1.26% Good Low
0.31% Poor High
1.22% Good High
0.99% Average Low
1.39% Good Low
0.89% Average Low
1.25% Good Low
0.50% Average High
1.29% Good Low
0.40% Poor High
0.71% Average High
1.07% Good Low
0.66% Average High
0.32% Poor Low
0.51% Average Low
1.03% Good Low
0.36% Poor Low
1.16% Good High
1.49% Good Low
0.26% Poor High
0.52% Average High
1.65% Very Good Low
0.23% Poor Low
0.55% Average Low
0.23% Poor Low
0.45% Poor Low
2.12% Excellent Low
0.54% Average Low
0.97% Average High
0.39% Poor Low
1.06% Good High
0.65% Average High
0.39% Poor High
0.34% Poor Low
1.36% Good High
1.52% Very Good Low
1.50% Very Good Low
1.56% Very Good Low
0.33% Poor Low
0.40% Poor Low
2.26% Excellent Low
0.46% Poor Low
1.34% Good Low
0.38% Poor Low
1.11% Good Low
0.39% Poor High
1.82% Very Good Low
0.31% Poor High
0.26% Poor Low
0.55% Average Low
1.64% Very Good Low
0.27% Poor High
0.53% Average Low
0.47% Poor Low
1.19% Good High
0.27% Poor Low
0.74% Average High
1.25% Good Low
0.20% Poor Low
0.52% Average High
1.33% Good High
0.76% Average High
1.60% Very Good Low
0.79% Average High
0.53% Average Low
1.33% Good Low
0.24% Poor Low
0.46% Poor High
1.33% Good Low
0.44% Poor High
1.76% Very Good Low
0.51% Average Low
1.31% Good Low
0.23% Poor Low
1.65% Very Good Low
0.47% Poor High
0.21% Poor High
1.34% Good Low
1.19% Good Low
0.31% Poor Low
0.48% Poor Low
1.87% Very Good Low
1.06% Good High
1.25% Good Low
0.54% Average Low
1.04% Good High
0.25% Poor High
1.50% Very Good Low
2.01% Excellent Low
0.33% Poor Low
1.35% Good Low
1.27% Good Low
0.48% Poor Low
0.48% Poor Low
0.49% Poor Low
1.24% Good Low
0.47% Poor Low
0.65% Average High
0.76% Average High
0.29% Poor High
2.10% Excellent Low
0.41% Poor High
1.51% Very Good Low
1.57% Very Good Low
1.32% Good High
1.33% Good High
0.64% Average High
1.30% Good Low
1.55% Very Good Low
1.28% Good Low
1.35% Good Low
1.47% Good High
0.79% Average High
2.06% Excellent Low
0.62% Average High
0.99% Average High
1.20% Good High
0.23% Poor Low
1.22% Good Low
0.33% Poor High
1.37% Good High
0.43% Poor Low
1.26% Good High
0.36% Poor Low
0.62% Average High
1.38% Good Low
1.53% Very Good Low
0.52% Average Low
0.50% Poor Low
1.05% Good High
0.33% Poor Low
1.37% Good Low
0.31% Poor Low
1.03% Good Low
1.36% Good High
0.60% Average Low
1.14% Good High
0.31% Poor High
0.69% Average Low
2.25% Excellent Low
0.62% Average High
0.31% Poor High
0.67% Average High
1.53% Very Good Low
0.31% Poor Low
1.49% Good High
0.32% Poor Low
1.33% Good High
0.72% Average High
1.46% Good Low
0.40% Poor Low
1.24% Good High
0.54% Average Low
1.27% Good Low
1.09% Good Low
0.29% Poor Low
0.62% Average Low
1.05% Good Low
0.54% Average High
0.45% Poor Low
1.29% Good Low
0.55% Average Low
1.31% Good Low
0.25% Poor Low
0.53% Average Low
1.34% Good High
0.34% Poor Low
0.74% Average High
0.47% Poor High
0.49% Poor Low
0.92% Average High
0.35% Poor Low
0.49% Poor Low
1.95% Very Good Low
0.50% Average Low
1.25% Good High
0.48% Poor Low
0.26% Poor High
1.20% Good Low
0.44% Poor High
0.43% Poor Low
0.52% Average Low
2.23% Excellent Low
0.26% Poor Low
0.82% Average High
1.13% Good High
0.30% Poor Low
0.54% Average Low
0.46% Poor High
0.89% Average High
0.58% Average High
0.76% Average High
0.52% Average Low
2.37% Excellent Low
0.47% Poor Low
2.45% Excellent Low
0.25% Poor Low
1.22% Good Low
1.23% Good Low
1.36% Good Low
2.25% Excellent Low
0.31% Poor High
0.46% Poor Low
1.95% Very Good Low
0.24% Poor Low
0.49% Poor Low
1.32% Good Low
1.69% Very Good Low
0.99% Average High
0.46% Poor High
0.54% Average Low
0.26% Poor Low
1.58% Very Good Low
1.69% Very Good Low
Syrmosta
PivotTable Worksheet for Data Exploration
TOPIC - all -
Sum - SHARES SITE

Months DATE Facebook Instagra Twitter Total Result
Jan 455 628 12 1,095
Jan 01 10 2 12
Jan 02 8 8
Jan 03 30 20 50
Jan 04 37 20 57
Jan 05 25 1 26
Jan 06 8 25 33
Jan 07 29 26 1 56
Jan 08 19 22 41
Jan 09 8 32 40
Jan 10 7 29 - 36
Jan 11 31 31
Jan 12 7 27 1 35
Jan 14 19 28 1 48
Jan 15 12 22 1 35
Jan 16 8 15 23
Jan 17 13 26 39
Jan 18 10 17 1 28
Jan 19 30 28 1 59
Jan 20 7 22 29
Jan 21 11 1 12
Jan 22 11 16 1 28
Jan 23 10 34 44
Jan 24 10 33 43
Jan 25 34 18 52
Jan 26 32 32
Jan 27 13 19 32
Jan 28 29 39 68
Jan 29 13 30 43
Jan 30 14 17 1 32
Jan 31 23 23
Feb 566 681 20 1,267
Feb 01 40 34 74
Feb 02 14 30 44
Feb 03 21 24 45
Feb 04 2 2
Feb 05 12 33 45
Feb 06 26 46 2 74
Feb 07 14 16 2 32
Feb 08 16 27 - 43
Feb 09 17 23 - 40
Feb 10 12 35 2 49
Feb 11 35 2 37
Feb 12 43 25 1 69
Feb 13 13 38 51
Feb 14 8 32 2 42
Feb 15 32 38 1 71
Feb 16 11 11
Feb 17 47 20 67
Feb 18 46 46 92
Feb 19 26 26
Feb 20 12 46 58
Feb 21 28 32 60
Feb 22 22 38 60
Feb 23 33 22 2 57
Feb 24 15 21 36
Feb 25 20 20
Feb 26 9 2 11
Feb 27 16 16
Feb 28 33 2 35
Mar 565 824 27 1,416
Mar 01 15 22 37
Mar 02 26 29 1 56
Mar 03 12 43 2 57
Mar 04 12 12
Mar 05 38 38
Mar 06 39 26 65
Mar 07 10 38 48
Mar 08 16 3 19
Mar 09 20 39 2 61
Mar 10 15 15
Mar 11 32 2 34
Mar 12 14 48 62
Mar 13 26 25 2 53
Mar 14 22 21 43
Mar 15 13 52 65
Mar 16 13 24 3 40
Mar 17 10 19 29
Mar 18 16 26 2 44
Mar 19 45 47 92
Mar 20 37 2 39
Mar 21 24 24
Mar 22 11 33 44
Mar 23 22 25 2 49
Mar 24 15 23 38
Mar 25 22 22
Mar 26 14 33 47
Mar 27 37 41 78
Mar 28 39 22 3 64
Mar 29 18 48 3 69
Mar 30 17 41 58
Mar 31 14 14
Apr 950 931 38 1,919
Apr 01 22 29 3 54
Apr 02 37 28 65
Apr 03 67 2 69
Apr 04 43 29 3 75
Apr 05 28 25 53
Apr 06 24 27 51
Apr 07 50 30 3 83
Apr 08 30 60 90
Apr 09 19 55 74
Apr 10 39 27 66
Apr 11 22 24 4 50
Apr 12 24 58 2 84
Apr 13 16 44 60
Apr 14 29 2 31
Apr 15 16 29 45
Apr 16 14 24 3 41
Apr 17 60 42 3 105
Apr 18 55 51 106
Apr 19 44 32 76
Apr 20 27 27
Apr 21 54 42 3 99
Apr 22 41 57 2 100
Apr 23 40 40
Apr 24 43 24 3 70
Apr 25 23 44 67
Apr 26 24 33 3 60
Apr 27 21 27 48
Apr 28 16 32 48
Apr 29 33 33
Apr 30 18 29 2 49
May 1,059 761 16 1,836
May 01 51 31 3 85
May 02 24 27 51
May 03 54 37 91
May 04 15 46 61
May 05 52 58 110
May 07 20 50 70
May 08 25 27 52
May 09 24 40 64
May 10 51 30 81
May 11 18 18
May 12 21 29 50
May 13 19 24 2 45
May 14 22 28 50
May 15 27 27
May 16 17 3 20
May 17 22 36 58
May 18 46 3 49
May 19 66 66
May 20 41 41
May 21 16 27 43
May 22 57 31 88
May 23 60 27 87
May 24 60 29 89
May 25 20 20
May 26 82 25 107
May 27 21 30 51
May 28 14 3 17
May 29 14 28 42
May 30 53 53 106
May 31 47 48 2 97
Jun 969 1,059 43 2,071
Jun 01 76 3 79
Jun 02 52 60 112
Jun 03 17 36 53
Jun 04 73 36 109
Jun 05 18 32 3 53
Jun 06 40 3 43
Jun 07 38 52 90
Jun 08 54 37 91
Jun 09 19 35 2 56
Jun 10 27 29 56
Jun 11 65 53 3 121
Jun 12 33 32 65
Jun 13 23 40 3 66
Jun 14 30 58 5 93
Jun 15 52 52
Jun 16 21 3 24
Jun 17 92 24 116
Jun 18 38 38
Jun 19 23 49 72
Jun 20 20 59 79
Jun 21 61 43 104
Jun 22 32 3 35
Jun 23 26 3 29
Jun 24 56 60 4 120
Jun 25 57 57
Jun 26 34 74 3 111
Jun 27 42 3 45
Jun 28 20 29 2 51
Jun 29 20 20
Jun 30 31 31
Jul 1,191 1,286 49 2,526
Jul 01 38 40 4 82
Jul 02 36 26 4 66
Jul 03 57 57
Jul 04 63 25 88
Jul 05 29 32 61
Jul 06 89 57 146
Jul 07 23 23
Jul 08 28 34 3 65
Jul 09 61 45 4 110
Jul 10 27 37 64
Jul 11 27 79 106
Jul 12 28 41 5 74
Jul 13 24 53 77
Jul 14 44 86 130
Jul 15 23 50 73
Jul 16 36 40 76
Jul 17 56 56
Jul 18 20 86 106
Jul 19 36 31 4 71
Jul 20 55 67 122
Jul 21 67 43 3 113
Jul 22 26 32 5 63
Jul 23 41 4 45
Jul 24 29 71 100
Jul 25 23 40 63
Jul 26 18 34 5 57
Jul 27 77 68 145
Jul 28 26 53 79
Jul 29 33 38 71
Jul 30 28 4 32
Jul 31 64 37 4 105
Aug 1,344 1,528 65 2,937
Aug 01 46 42 88
Aug 02 22 33 6 61
Aug 03 26 65 91
Aug 04 27 4 31
Aug 05 40 40
Aug 06 32 65 97
Aug 07 121 64 6 191
Aug 08 27 42 69
Aug 09 67 67
Aug 10 24 44 68
Aug 11 20 66 4 90
Aug 12 64 44 5 113
Aug 13 78 38 2 118
Aug 14 40 5 45
Aug 15 28 65 93
Aug 16 22 78 5 105
Aug 17 34 34
Aug 18 31 44 75
Aug 19 32 35 67
Aug 20 68 43 6 117
Aug 21 117 5 122
Aug 22 23 98 5 126
Aug 23 23 81 5 109
Aug 24 79 42 121
Aug 25 79 37 116
Aug 26 33 85 118
Aug 27 94 49 143
Aug 28 46 43 7 96
Aug 29 98 49 147
Aug 30 22 46 68
Aug 31 28 83 111
Sep 1,426 1,672 71 3,169
Sep 01 109 59 168
Sep 02 35 42 4 81
Sep 03 39 64 5 108
Sep 04 32 52 6 90
Sep 05 47 47
Sep 06 63 60 123
Sep 07 54 53 107
Sep 08 33 48 7 88
Sep 09 49 42 91
Sep 10 46 46
Sep 11 137 5 142
Sep 12 33 40 6 79
Sep 13 77 65 5 147
Sep 14 34 65 4 103
Sep 15 40 4 44
Sep 16 32 84 116
Sep 17 36 42 78
Sep 18 81 81
Sep 19 24 42 66
Sep 20 47 106 153
Sep 21 92 6 98
Sep 22 22 22
Sep 23 90 66 156
Sep 24 99 62 6 167
Sep 25 30 74 104
Sep 26 93 93
Sep 27 30 57 87
Sep 28 27 69 96
Sep 29 74 98 7 179
Sep 30 134 69 6 209
Oct 1,711 1,750 65 3,526
Oct 01 88 5 93
Oct 02 38 70 5 113
Oct 03 37 37
Oct 04 34 50 5 89
Oct 05 57 56 4 117
Oct 06 35 56 91
Oct 07 63 63 126
Oct 08 57 57
Oct 09 41 54 5 100
Oct 10 34 52 8 94
Oct 11 123 70 193
Oct 12 34 53 4 91
Oct 13 118 90 8 216
Oct 14 4 4
Oct 15 104 104
Oct 16 89 6 95
Oct 17 33 78 111
Oct 18 82 82
Oct 19 134 44 178
Oct 20 140 140
Oct 21 52 52
Oct 22 37 46 5 88
Oct 23 62 62
Oct 24 89 6 95
Oct 25 103 86 189
Oct 26 134 55 189
Oct 27 37 94 131
Oct 28 37 101 138
Oct 29 38 99 137
Oct 30 117 47 164
Oct 31 37 113 150
Nov 2,386 1,971 80 4,437
Nov 01 48 48
Nov 02 68 128 6 202
Nov 03 135 95 8 238
Nov 04 115 64 179
Nov 05 97 53 150
Nov 06 46 53 99
Nov 07 118 56 174
Nov 08 130 89 219
Nov 09 101 59 160
Nov 10 63 86 149
Nov 11 46 45 91
Nov 12 47 5 52
Nov 13 94 104 7 205
Nov 14 102 100 202
Nov 15 131 116 9 256
Nov 16 123 52 7 182
Nov 17 49 60 109
Nov 18 122 61 183
Nov 19 37 128 165
Nov 20 35 45 7 87
Nov 21 147 57 7 211
Nov 22 76 53 129
Nov 23 46 51 97
Nov 24 6 6
Nov 25 51 86 137
Nov 26 47 88 6 141
Nov 27 54 65 6 125
Nov 28 143 63 6 212
Nov 29 113 113
Nov 30 49 67 116
Dec 2,225 1,910 118 4,253
Dec 01 32 50 82
Dec 02 44 110 154
Dec 03 104 48 5 157
Dec 04 49 45 94
Dec 05 42 42
Dec 06 39 39
Dec 07 149 60 209
Dec 08 45 54 5 104
Dec 09 43 57 6 106
Dec 10 62 103 9 174
Dec 11 41 42 7 90
Dec 12 39 85 124
Dec 13 41 56 97
Dec 14 38 6 44
Dec 15 165 58 9 232
Dec 16 136 9 145
Dec 17 42 103 5 150
Dec 18 73 49 6 128
Dec 19 45 8 53
Dec 20 76 110 12 198
Dec 21 63 97 160
Dec 22 44 118 162
Dec 23 38 115 5 158
Dec 24 110 57 167
Dec 25 120 96 7 223
Dec 26 40 100 5 145
Dec 27 38 61 99
Dec 28 140 51 9 200
Dec 29 43 5 48
Dec 30 144 77 221
Dec 31 140 108 248
Total Result 14,847 15,001 604 30,452
Syrmosta
Followers Through the Year
Average - FOLL SITE

Months Facebook Instagram Twitter Total Result
Jan 118,669 64,124 33,172 81,906
Feb 118,987 65,855 32,924 80,858
Mar 119,754 63,156 32,869 81,074
Apr 121,001 63,163 32,953 81,342
May 124,569 63,382 33,196 91,908
Jun 126,411 62,562 33,369 81,412
Jul 128,827 63,696 33,548 86,771
Aug 129,349 64,857 33,653 85,149
Sep 129,520 65,733 33,752 84,851
Oct 132,510 63,725 33,970 85,702
Nov 133,619 63,138 34,132 87,398
Dec 135,923 65,359 34,245 88,079
Total Result 126,683 64,055 33,509 84,706
Syrmosta
User Engagement Totals
Data
Sum - VIEWS ###
Sum - LIKES ###
Sum - COMME ###
Sum - SHARES ###
Syrmosta
Engagement Rates Through the Year
Average - ENGAGEMENT RATE SITE

Months Facebook Instagram Twitter Total Result
Jan 0.45% 0.97% 0.14% 0.59%
Feb 0.58% 1.07% 0.16% 0.67%
Mar 0.50% 1.11% 0.20% 0.69%
Apr 0.71% 1.19% 0.21% 0.79%
May 0.69% 1.05% 0.20% 0.78%
Jun 0.71% 1.32% 0.22% 0.83%
Jul 0.66% 1.32% 0.26% 0.85%
Aug 0.77% 1.46% 0.29% 0.96%
Sep 0.81% 1.60% 0.31% 1.03%
Oct 0.92% 1.70% 0.29% 1.11%
Nov 1.11% 1.73% 0.33% 1.22%
Dec 0.86% 1.67% 0.35% 1.02%
Total Result 0.73% 1.36% 0.25% 0.88%
Syrmosta
Lookup Tables
Engagement Rate Level

0.0% Poor
0.5% Average
1.0% Good
1.5% Very Good
2.0% Excellent
DATE POST SITE FOLLOWERS TOPIC VIEWS LIKES
12/31/2021 www.example.com/i123124 Instagram 65579 Nightwear 771 596
12/25/2021 www.example.com/i122544 Instagram 66284 Sportswear 705 548
COMMENTS SHARES ENGAGEMENTS ENGAGEMENT RATE ENGAGEMENT LEVEL
155 108 1630 0.024855517772458 Excellent
143 96 1492 0.022509202824211 Excellent
169 115 1623 0.024519949842124 Excellent
164 118 1554 0.023656568731923 Excellent
138 97 1363 0.020705789417716 Excellent
149 110 1469 0.022329300176324 Excellent
148 103 1471 0.022252140501619 Excellent
143 103 1421 0.021744452945677 Excellent
182 110 1675 0.026202991051874 Excellent
PROFIT GROUP
High
Low
Low
Low
High
High
Low
High
High
Syrmosta
Terms and Definitions
Data Fields and Calculated Fields

Field Data Type
DATE date
POST text
SITE text
FOLLOWERS number
TOPIC text
VIEWS number
LIKES number
COMMENTS number
SHARES number
ENGAGEMENTS calculated
ENGAGEMENT RATE calculated
ENGAGEMENT LEVEL lookup
PROFIT GROUP calculated
Social Media Metrics

Term Definition
Follower A follower is any user who subscribes to a social media feed, whether or not the
user interacts with posts on that feed
View A view occurs whenever a user opens or clicks a media post to view its contents
Like A like occurs when the user "up-votes" or shows approval of the media post to
other users
Comment A comment occurs when the user responds to the media post with a comment
or notice that can be viewed by other users
Share A share occurs when the user shares, retweets, or saves the media post for
other users to view, including nonsubscribers
Engagement An engagement occurs whenever the user shows any kind of engagement with
the post whether through viewing, liking, commenting, or sharing
Engagement Rate The percent of followers who engage with the media post; Syrmosta is hoping
to achieve engagement rates of 1% to 2% per post
Description
Date on which the post was submitted to a social media
platform
Link to the content of the social media post
Social media site (Facebook, Instagram, or Twitter)
Total followers in the social media platform
Clothing topic discussed in the post
(Business Attire, Casual Attire, Nightwear, Sportswear)
Total user views of the post

Total user likes of the post
Total user comments on the post
Total users shares of the post
Total user engagements with the post
= VIEWS + LIKES + COMMENTS + SHARES
Percent of followers engaged with the post
= ENGAGEMENT / FOLLOWERS
Level of user engagements with the post
(Poor, Average, Good, Very Good, Excellent)
Profit margin associated with clothing topic
(Low = Casual Attire or Sportswear;
High = Business Attire or Nightwear) Excel
Formula =IF(OR([@TOPIC]="Business Attire",[@TOPIC
finition
ollower is any user who subscribes to a social media feed, whether or not the
r interacts with posts on that feed
iew occurs whenever a user opens or clicks a media post to view its contents
ke occurs when the user "up-votes" or shows approval of the media post to
er users
omment occurs when the user responds to the media post with a comment
notice that can be viewed by other users
hare occurs when the user shares, retweets, or saves the media post for
er users to view, including nonsubscribers
engagement occurs whenever the user shows any kind of engagement with
post whether through viewing, liking, commenting, or sharing
e percent of followers who engage with the media post; Syrmosta is hoping
achieve engagement rates of 1% to 2% per post
usiness Attire",[@TOPIC]="Nightwear"), "High", "Low")

NP EX 7 Syrmosta

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NP EX 7 Syrmosta

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Syrmosta

Author Jacob Sheridan

If the shape was modified in an earlier version of

FACEBOOK INSTAGRAM TWITTER ALL USER RESPONSES

ENGAGEMENTS Engagement Rate per Month

DATE POST SITE FOLLOWERS TOPIC

Sum - SHARES SITE

Average - FOLL SITE

Average - ENGAGEMENT RATE SITE

Engagement Rate Level

Data Fields and Calculated Fields

ENGAGEMENT RATE calculated

ENGAGEMENT LEVEL lookup

PROFIT GROUP calculated

Social Media Metrics

Total user views of the post

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