Media Kit 2020: Mexico & Latin America
Media Kit 2020: Mexico & Latin America
Media Kit 2020: Mexico & Latin America
M E X I C O & L AT I N A M E R I C A
Index
EDITORIAL
INTRO AUDIENCE CALENDAR 2020
CONTACT
More than 100 years of history
and presence in 28 markets
Condé Nast is the most important publishing group in the
world. Its portfolio of brands in Mexico and Latin America
include: Architectural Digest, Glamour, GQ and Vogue.
Source: Media Post, 2018. Think with Google, 2018. Condé Nast, 2018.
Photo: Michigan Rabbit.
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The 1st publisher
Photo: MATALLANA.
Photo: Khristio.
of lifestyle by
Comscore with 3,827,000 audience
Source: Condé Nast in Spanish Comscore 2019.
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69% OF READERS pay more
The power
attention to advertisements
when they come from sources
they know and trust. After
advertising exposure, 34%
of purchase
search for the advertiser’s
WEBSITE and 33% look
for more information about
THE PRODUCTS.
DIGITAL
conducted in Mexico, 84%
of people read magazines on
a regular basis, of which 47%
do so to get information and
23% to entertain themselves.
40% of readers spend an
average of $2.68 USD
and $5.26 USD per month
in magazines, while 42%
Magazines are an important SPEND between $5.31
force of reference for audiences, USD and $10.52 USD
especially for their ability to in the same period.
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COMMUNICATION
Magazines
Supplements
Photography
Communities
EXPERIENCES
Events
White label
Branded Content
Customer Experiences
WORLD
DIGITAL
Social Media
A
POSSIBILITIES
Video
Websites
Data
of
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The face
behind
FASHION
In 2015, Karla Martínez de Salas moved to
Mexico City with her family and, in June
2016, she was named Editor-in-Chief of
Vogue Mexico and Latin America. Since
then, Vogue has been stronger than ever
presenting magnificent and exclusive
productions of fashion and beauty, and
INDEX
Photo: Phil Poynter.
3,257,260
Audience Unique users
VOGUE 4,722,868
Followers
LEADERSHIP
advertising share in
43%* 1,472,765
Readers
female magazine
TOTAL
Source: Google Analytics Premium 2019 + social network monitoring during June 2019.
9,452,893
Readership determined based on circulation audit by ACGM
(Agencia Certificadora y Gestora de Medios S.C.) 2019.
Advertising pages in fashion and lifestyle magazines, from January to December 2016.
Competitive set: Elle and Harper’s Bazaar.
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Photo: Alique.
PROFILE 34%
Vogue 25-34 years old
print 26%
35-44 years old
print
87% live in their own homes
73% like to go for drinks
97% have bought some insurance
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Photo: Mikael Schulz.
PROFILE
Vogue
digital
UNIQUE USERS SESSIONS PAGES VIEWS
AGE / YEARS
25-34 35-44 45-54 55-64
Source: Google Analytics Premium y Comscore 2018-2019.
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PROFILE VOGUE ADORES LATIN AMERICA:
45%
digital 70%
are interested in these topics and
likes visiting new places.
the entire industry around them. 27% travel for the sake
of shopping, Latin America
being their number
one destination.
TRENDSETTERS
58%
love to go out, try new places and enjoy
50%
are constantly seeking to improve
gastronomic experiences to share with their health and well-being by using
Social FACEBOOK
MEDIA 2,285,166
INSTAGRAM
910,495
TWITTER
1,493,686
Competition
ELLE 759,662 232,353 599,762
HARPER’S BAZAAR 509,853 154,557 111,301
L’OFFICIEL 138,753 66,139 9,542
INDEX
SELECT SUBSCRIBERS
VOGUE VOGUE
NOVIAS BELLEZA
June April / October
The supplement that gathers We reveal the unmissable in terms
the best options for the big day. of cosmetic, body treatments,
In the same place, the best ideas fragrances that hide an elixir that
come together to make a wedding delights the senses and the most
pure Vogue style. From dresses, extravagant pigments that bring
banquets, places, wedding majestic tones to the face.
planners, music and more.
Photo: AN LE.
VOGUE
NIÑOS
VOGUE VOGUE December
TRAVEL &
HOMBRE SHOPS GUIDE The world of the little ones
through style. Advice, news
June / November and everything that parents
December should know for a childhood
full of fashion and adventure.
Photo: Sebastián Arpesella.
JUNE OCTOBER
INDEX
LET US TELL YOUR STORY!
You want to know more?
Coffee is on us.
www.condenastmexico-latam.com | [email protected]
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