International Journal of Economics & Islam and Jubery, Int J Econ Manag Sci 2016, 5:3

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Research Article
Research Article Open
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Emphasize on Niche Market Strategy for Attracting Foreign Tourists in

Bangladesh
Md. Sajedul Islam1* and Iftakhar Hossain Jubery2
1
Begum Rokeya University, Dhaka, Bangladesh
2
Institute of Business Administration, IBA University of Dhaka, Bangladesh

Abstract
Bangladesh has bright prospects of travel and leisure in future. She possesses travel and leisure possibilities
everywhere. But, Bangladesh travel and leisure is experiencing so many problems including technique. By applying
specialized market techniques she can earn more Forex because Bangladesh is endowed with four key travel and
leisure products: Seashores, Woodlands, Mountains and islands, traditional position and Historical sites those are
mostly pleasing to many visitors. This document is focusing the existing pros and cons of travel and leisure market
in Bangladesh and the ways to apply specialized market technique. Results indicate that four famous items can play
essential part in the total income in this industry. Finally, this document indicates how specialized market technique
will help the policy maker to distinguish the visitors market and customize their service to achieve ideal promotion
goals and fix existing downwards income.

Keywords: Marketing; Marketing strategy; Niche market technique; reach their vacationer item to focus on consumers (tourists).
Iconic items
Bangladesh, as a location, has many aspects and strong points. She is
Introduction gifted with almost all the natural possibilities that attract vacationer [1].
These include; Among beaches, Cox’s Bazaar, the lengthiest unbroken
Bangladesh has bright prospects of tourism in future. She possesses clean and exotic seaside in the world; Kuakata sea seaside is known as
tourism potentials all over the country. But, Bangladesh tourism is
sun rising and sunset; Sundarbans, the home of the spectacular Elegant
facing so many problems including marketing strategy. By applying
Bengal lions, Rangamati, known as the heart of the spectacular pond
niche market strategies she can earn more foreign currency because
district; Sylhet, known as the land of twelve religious Awuilia which
Bangladesh is blessed with four key tourism products: Beaches, Forest,
Hills and islands, Historical place and Archaeological Sites that are amazing hills and tea gardens; Chittagong, the largest port town from
mostly pleasing to many tourists. This paper is focusing the present the and known as the town of shrines; Above all, reverie beauty, vibrant
strengths and weaknesses of tourism industry in Bangladesh and the tribe culture and simple town life are the primary aspects for getting
ways to implement niche market strategy. Findings indicate that four traffic [2]. Though Bangladesh has lot of attractive locations but there
iconic products can play significant role in the total earnings in this are some weaknesses: poor facilities, volatile governmental scenario,
sector. Finally, this paper suggests how niche market strategy will help image crisis etc. Besides, finance allowance on travel and leisure is not
the policy maker to differentiate the tourists market and customize sufficient; market technique would be profitable way of Bangladesh.
their service to achieve strategic marketing objectives and solve present These kind of attractions are need to be researched by the internet
downward earnings. promotion techniques and need to come up with and apply travel
Today’s travel and leisure market has become one of the most key and leisure promotion ideal plan either by the Bangladesh Parjaton
elements in GDP participation in globally. It plays a significant part in Organization (public sector) or the public-private areas both.
socio-economic growth of a nation. Most of the visitors prefer to visit
in different locations for different reasons (e.g. For Company, Research,
Objectives
Attend globally conventions, Holidays and holidays, Treatment, Meet The research goals of this research are:
with members of the loved ones, to see events like globe cup, Olympic
1. To evaluate the promotion techniques implemented by
etc.). It is recognized that most of the creating countries now generate
Bangladesh Parjaton Organization.
financial benefits through its travel and leisure market. In past, the
federal government may have been hesitant to invest for travel and 2. To identify and evaluate the niches for getting competitive
leisure growth, but in this modern age the problem has changed. Now advantage as a globally location.
government focuses on not only travel and leisure but also kindness
3. To suggest recommendations for the growth of key travel and
management like hotels, hotels, restaurants, transport, security and leisure items in Bangladesh.
entertainment etc. Bangladesh as a creating nation is moving towards
experiencing difficulties of globalization. It has beautiful attractions
and historical places which are able to develop attention to globally
visitors. But this market failed to develop effectively because of lack of *Corresponding author: Md. Sajedul Islam, Begum Rokeya University, Dhaka,
Bangladesh, Tel: +8801833181640; E-mail: [email protected]
maintainable and effective travel and leisure promotion techniques and
hesitant attitude of different government authorities to develop this Received March 18, 2016; Accepted April 25, 2016; Published April 28, 2016
market. Many people from other countries have negative perception Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy
toward our nation. They feel Bangladesh is a nation of hardship, for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337.
doi:10.4172/2162-6359.1000337
beggars, flooding and governmental anxiety. Besides, secretary of state
for municipal aircraft and travel and leisure, Bangladesh Parjaton Copyright: © 2016 Islam MS, et al. This is an open-access article distributed under
the terms of the Creative Commons Attribution License, which permits unrestricted
Organization (Govt. Tourism Organization) and other personal tour use, distribution, and reproduction in any medium, provided the original author and
providers did not apply promotion idea and techniques effectively to source are credited.

Int J Econ Manag Sci

ISSN: 2162-6359 IJEMS, an open access journal Volume 5 • Issue 3 • 1000337
Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337.
doi:10.4172/2162-6359.1000337

Page 2 of 5

Conceptual Framework Reason 6: Poor planning and government involvement

Reason 1: India's perception in the international community A few days ago, I was cleaning up the Indian Railways topic and
I realized that we have a few tourist trains in India, the most famous
India's perception in the international community is being Palace on Wheels (luxury train). It covers the state of Rajasthan.
not a very positive one, especially when it comes to safety. We similarly have Maharaja Express that runs from Delhi to Agra
See for example,  is it safe for a single American woman (main attraction - Taj Mahal) and the Golden Chariot that covers
to travel in India?  Many women have chronicled their Karnataka and Goa.
experiences as being creepy, uncomfortable and unpleasant,
to the extent of being dangerously close to sexual harassment.  Literature Review
And this is an undeniable point. Even as a man, I have witnessed several
such instances where men are clearly and unabashedly intrusive in the Though there are sufficient amount of literatures highlighting the
way they stare at women, or pass sexual comments. I remember a few marketing aspects of tourism, but a few of them has emphasized on
years back when I was in Mumbai to meet my girlfriend and we took the the discussion of the promotional aspects of tourism marketing. At the
local train at night. It was fairly crowded, and we got a couple of seats. same time, the literature attempted to deal with marketing aspects of
A guy sat across from us and started staring at my girlfriend’s chest. I tourism is not available enough especially, on the promotional issues of
noticed it and glared at him. He met my gaze, realized that he had been tourism marketing is much neglected and the literature on the same is
caught, and looked away. I didn't want to create a scene so I didn't say very limited. In this study, the literature review includes the following:
anything, hoping that it was over. But it wasn't. I caught him again, and Chantarachoti described that in the eyes of foreigners Bangladesh
then the third time. I lost my temper (not a good thing to do), caught is seen as a business destination rather than as a tourist destination
him by the scruff of his neck and told him to get up and move away when in actual fact there are potentials to explore in this country if
from the place. I was lucky that he was alone and that a middle aged properly promoted and promotion supported by government to the
gentleman who was aware of what was happening supported us and the outside world. Also blamed that though Bangladesh has its abundant
guy had to move to the other end of the cabin. potential for growth of tourism industry could not utilized it properly
due to lack of government support as well as the right initiatives of the
Reason 2: Lack of basic tourism infrastructure like information country’s NTO to highlight, Bangladesh to the eyes of foreigners as a
centers, transportation etc. tourist destination instead of a business destination. Though there are
lots of similarities between India and Bangladesh and even with Nepal,
At even the biggest Indian tourist spots, there is no way for someone
Bangladesh is far behind from the mentioned two other countries
who doesn't know the place or the language to get help and guidance.
due to the ineffective and insufficient promotional activities. He also
This obviously, is a hindrance to a lot of people. Plus, getting tickets in
claimed that the high foreign travel tax discourages foreigners to visit
India is akin to winning a lottery. The only way people can safely travel
Bangladesh. Finally, he also emphasized that government’s initiative
is by air. And finally, the problem of taxis and auto rickshaws not being
can reduce the monopoly of the five star hotels by providing the
safe and overcharging customers is a big pain.
facilities of establishing more hotels of different start and improving
Reason 3: Attitude of most Indians in the tourism industry the infrastructure support, accommodation and land arrangements
to promote and sell packages. Hasan described the present situation
Have you ever seen a rate card anywhere you travel? What has felt
of Bangladesh tourism industry and present marketing strategies in
as the primary motive of all people related to the tourism industry -
his research book “Problems and Prospect of Bangladesh Tourism
travel guides, taxi drivers, shopkeepers, hotel owners etc.?
Industry” has blamed that Bangladesh tourism industry could not
I can say that their primary motive is to make as much money as achieve the remarkable progress in comparison to other neighboring
possible. They will try and overcharge customers whenever possible. I (South Asian) countries though the country is endowed with different
faced this when I visited Matheran and Munnar a couple of years back. tourism attractions. His criticism was concentrated mainly on the
failure of Bangladesh Parjatan Corporation (BPC) to develop and lunch
Naturally, I would avoid going to places where I am surrounded
any dynamic and effective promotional strategy and then he suggested
by people eagerly awaiting any opportunity to loot me. And mind you,
creating an independent and different organization for performing
these are not officials. They are just local people trying to make money.
the marketing activities of BPC owned tourists spots. In addition to
There is no organization in a large chunk of the country's tourism
that he strongly recommended for initiating and implementing the
industry. As such, there is no accountability and or safety guarantee.
marketing plan and strategy effecting for the potential markets and to
Reason 4: Exploitation of "foreign" tourists avoid the aimless policies to develop mass tourism at the present stage
in Bangladesh. Hossain and Firozzaman mentioned that Bangladesh
Point 3 is even more of a problem for "white folks". All of these
tourism industry failed to grow properly not merely because it lacks in
people (the tourism folks) assume that white folks are far richer and
they have a special price (2-3 times higher) for foreigners. enough attractions but suffering mostly due to inadequate and effective
promotional activities. They also claimed that the limited promotional
Reason 5: Lack of a proper "experience" materials like souvenirs, brochures, travel guides, accommodation
guides, hand books, tourist maps, poster, folders, etc. distributed
When I visit a place, I do not want to know only the facts that I can
easily Google or wiki. I want to understand, in depth, the history of by BPC and some other private tour operators don’t reach properly
the place and some fascinating stories from the past. I want imbibe the to the potential tourists and in addition to that, the quality of these
cultural nuances and savor the local flavors. materials is not satisfactory which causes not to create adequate
curiosity among the potential tourists. At the same time, there are lacks
I want it to be a fun experience where the guide is knowledgeable in government initiative to offset or correcting the country’s present
about the place, can build a rapport with the tourists, and ensure that image prevailing to the outside of the country as the country presently
they have a great time. is suffering a lot from the image problem. The researchers also blamed

Int J Econ Manag Sci

ISSN: 2162-6359 IJEMS, an open access journal Volume 5 • Issue 3 • 1000337
Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337.
doi:10.4172/2162-6359.1000337

Page 3 of 5

that BPC or other private tour operators have little connection with the and the foreign residents already living in Bangladesh or visiting
foreign tour operators and travel agencies for promoting Bangladesh Bangladesh. The private tour operators also use some sorts of sales
tourism abroad though they act as hidden promoters of tourism promotion like off-season price discounts, free distribution of printed
activities in any tourist destination. According to the authors, lack of materials; organize live music programs for the visitors in destination’s
coordination among the parties related to tourism sector e.g. Ministry spot, extra service offers, group tour discounts for the packages offered
of Civil Aviation and Tourism, BPC, Biman Bangladesh Airlines, tour and river cruise programs. Hardly two or three operators are using the
operators, travel agencies, hotels, other provides, local authorities web page for the promotion of the tourism in Bangladesh. Therefore,
and host population also causes for not developing the industry in the objectives of the tourism marketing strategy in Bangladesh are now
Bangladesh. Mitra described that Bangladesh does not have enough outlined:
effort to promote the country as a tourist destination. He argued
• To consolidate Bangladesh’s position as a tourist destination
that Bangladesh has to make aware to the tourists about what to see,
in the established generating markets at regional and international
where to stay and what to eat. He emphasized for the development of
levels by utilizing different marketing tools such as websites;
tourism industry, Bangladesh need to develop the infrastructure like
hotels, resorts, promoting more places and there should have a link of • To target new and potential markets by identifying and
the government tourism organization with the private sector to boost monitoring changing designs and needs for various market types such
up the promotional activities for the same. Siddiqui, the Marketing as China, Japan, East European and South America, and South Asian
Communication Manager, Pan Pacific Sonargaon Hotel, Bangladesh countries;
claimed that though Bangladesh has lots of things for tourism, but the
• To enhance Bangladesh’s competitive position in
country lacks in the initiatives to expose it to the potential tourists. He
the intercontinental destination market by mobilizing effective
added that marketing communication can play an important role to
promotional measures supported by attractive proposals and appealing
let the people abroad to know what fantastic products Bangladesh can
tourism products; and
offer to the tourists. He emphasized on the cooperative efforts of the
National Tourism Organization (NTO) with the private tour operators • To pay special attention (in terms of promotion and product
rather than emerging as the competitor for the overall development diversification strategies in particular) to tourist arrivals from Europe,
tourism industry. He also concluded that National airlines, hotels South Asia, USA, Gulf Coop.
and the foreign missions of the country or at least an officer in each
mission abroad with the responsibility of encouraging the potential Marketing Strategy
tourists through providing necessary information and cooperation can Marketing method is the outcome of a firm’s segmentation,
contribute to a great extent for promoting the tourism industry of any focusing on and placement choices (STP process) at the quality of the
country. Strategic Company Unit [3]. This viewpoint is reinforced by promotion
Bangladesh Tourism Marketing Strategy books (for example, Kotler, [4], where this procedure is required as
the core of technique. In other words, the primary idea of technique
Within marketing promotion mix elements, publicity appears to involve the tasks of determining and choosing the focus on sections
be the most useful form of promotional measures of the BPC. BPC in where the actual and prospective clients are living and desired to
also participate in international tourism exhibitions like the ITB at purchase the item. In advanced stage, there are three technique,
Berlin through which attractive package tours are sold to international market segmentation, focusing on and placement in reaching minds
tour operators and a large number of individual visitors in the fair. of the focus on clients and offer them suitable products/services that
During tourism month (16 October – 15 November) different cultural will serve clients special interests. The term "segmentation" appears to
night 36 shows, food festivals, seminars, symposiums, audio-visual have been initially introduced by Cruz. According to Kotler [5], market
presentations etc. are arranged mainly locally. BPC also uses a web segmentation means splitting the whole market into different parts on
page for disseminating the information to the potential tourists. But the basis of various factors. Target Marketing involves breaking market
the fact is that the web page does not contain the complete information into sections and then focusing promotion efforts on one or a few key
of Bangladesh tourism and it related facilities. As a result, it is tough for sections. According to Kotler et al. placement is the way the item is
a potential tourist to have the required information from the said page. described by visitors on essential attributes; it is the position the item
In the local market, BPC advertise in different newspapers, magazines, consumes in tourists’ mind relative to competitive items.
television and radio. BPC also sometime advertises in some specialized
and special interest magazines. The private tour operators also lack Niche market strategy
of sufficient fund to operate an extensive promotional activities. As a Niche promotion has been used synonymously with “market
result, they also conduct some promotional activities in a traditional segmentation”, “target marketing”, “micromarketing” “regional
form by distributing the brochures, leaflets, making advertisements in marketing”, “focused marketing” and “concentrated marketing”
the local newspapers, participation of different exhibitions arranged
[6,7]. It is, however, none of these and all of these. From an overall
locally. But a limited number of private tour operators prints and
firm technique viewpoint, a specialized market method described
distributes their brochures in Bengali (local language), English and
as “a focus on a particular need, or geographical, market or item
Japanese languages and some other operators do the same either
in Bengal or in English or in both. There are some operators who segment” [8]. Kotler states that niches are usually constructed by
participate in the international tourism fairs to attract the attention splitting a section into sub-segments and that the key issue in internet
and encourage the potential tourists and try to sell package tours to the promotion is expertise. Shani and Chalasani [9] distinguish between
foreign tour operators as well as to the individual tourist. This sort of market segmentation and internet promotion. They define market
participation helps to get the media coverage in the international level. segmentation as a top-down approach. A literary works search by Kara
But most of the private tour operators try to attract the local nationals and Kaynak [10] came to the conclusion that internet promotion takes

Int J Econ Manag Sci

ISSN: 2162-6359 IJEMS, an open access journal Volume 5 • Issue 3 • 1000337
Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337.
doi:10.4172/2162-6359.1000337

Page 4 of 5

market segmentation one step further in terms of creating a unique of each item. There are five segmenting variables: Geographical, Market,
group of clients. Geo-demographic, Psychographic and Behavior [11]. Bangladesh
Parjaton Organization (BPC) creates the plan to control the travel and
Here are four simple strategies your tourism business can consider
leisure market. To segmenting the focus on audience it highlight on
to bolster your appeal overseas.
two factors that are (i) Market segmentation and (ii) Psychographic
Think eco-tourism/adventure travel: Canada is emerging as a segmentation. Market segmentation are usually huge because in that
global destination for eco-tourism and adventure travel. The country is section vacationer item can entice a small variety of categories and age
a natural draw for international visitors seeking authentic wilderness, provides the biggest range of options for interpreting a huge amount
adventure and cultural experiences. Canada has a reputation as an of categories. Psychographic segmentation provides us detail details of
uncrowned and unspoiled holiday destination with a wide diversity visitors. By this segmentation could about tourists’ personal passions,
of wildlife. Its natural environment also appeals to visitors seeking inspirations, ambitions and feelings etc.
an adrenaline rush with such activities as windsurfing, white water
(i) Demographic segmentation for worldwide tourists:
kayaking, skiing and rock climbing. Consider how you can take
advantage of the eco-tourism and adventure travel opportunities in • Ethnic identification and nationality: Most of the visitors
your area. Even if your business is urban based, you can appeal to arriving from European nations, Southern Japan, USA, Beach
foreign visitors simply by helping them find local eco-tourism activities. Collaboration Authorities Countries, Eastern Japan and the Hawaiian
Give your website global reach: You can benefit from customizing Rim, USA, Britain, Sydney and New Zealand and others.
your website to your target market with simple visual aids such as • Age: Tourists categories are usually young and middle age
country flags. Showing your prices in local currency can help you people; sometimes families with kids and even pensioners are arriving
connect with international visitors and increase their ability to too frequented at different places.
compare prices. In the end, you want to increase user confidence and
comfort. As well, it's important to provide international travelers with • Family life cycle: Some Bangali UK and USA immigration
basic information on Canada, such as weather, currency, local customs like to check out Bangladesh with their kids to familiar about culture
and cuisine. and its culture.
Make your business multi-seasonal: Any tourism operator today • Sex: Men and women both equally like to check out
knows that building an all-season capacity into your business drives Bangladesh.
growth and revenues. And this is particularly important for attracting
international visitors. If you're looking for ways to make your business • Religion: Muslims, Buddhists’ and Christian pilgrims are
an all-season affair, the first step is to assess the potential year-round interested in their concerned spiritual websites in Bangladesh.
activities in your area. Are there cultural activities, such as music (ii) Psychographic segmentation for worldwide tourists:
festivals, that would attract visitors? Are there seasonal outdoor
activities year round? You might consider adding a new dimension Actually demographic segmentation deal is vast and clear and
to your tourism business, such as offering spa services in the winter understandable but the factors of psychographic segmentation is so
season. detail that is needed to understand more about. The living design, day
to day activities and the enjoyment item absorbed by the visitors is most
Consider exhibiting at tradeshows: It's a marketing rule of thumb:
essential. For psychographic segmentation customer’s special passions,
Person-to-person contact can generate sales. And that's precisely what
activity, views, and behavior towards different types of holidays is
attracts thousands of tourism businesses and travelers to international
tradeshows. If you're shopping around for a tradeshow to exhibit your significant. Therefore, BPC is trying to segmenting the marketplace on
business, ensure that you choose one that gives you the best exposure the reasons for tourists’ psychographic features but not success. If they
and avoid untested venues. As well, prior to the show, be sure that your could distinguish among these sections, they would be able to select
trade show team is properly trained to sell your business. appropriate sections and create as well as apply technique for each
selected focus on team.
Methodology
Target marketing
To achieve the goals of the study mainly the additional details has
been used for performing this analysis. Secondary details has been Target promotion involves evaluate each market section attraction
gathered from yearly reports, website of secretary of state for municipal and selecting one or more sections to enter. In that stage BPC focus
aircraft and travel and leisure and Bangladesh Parjaton Organization, its promotion effort on Seashores, Mountains & isles, Woodlands &
publications of globe trade companies, different publications and Forest, Traditional places, Historical Sites and other.
analysis documents. After collecting details scientists evaluate the Market positioning
prospective buyers of nice market technique for the development of
travel and leisure market in Bangladesh. According to kotler et al. placement is the way the item is
determined by visitors on essential attributes; it is where the item
Findings and Analysis consumes in tourists’ thoughts relative to competitive items. It is
difficult to enhance specific visitor’s item when that item have several
Market segmentation
attraction. That’s why BPC enhance package of tourist’s item for the
Market segmentation technique performs a natural part in the visitors. According to data of MoCAT, BPC consider four major
achievements of travel and leisure promotion goals. A vacationer tourist’s items that have attraction and demand and added competitive
market may be recognized corresponding to each vacationer item. In advantage to Bangladesh. Those items, won good placement in the
that sense, we can determine companies are a set of actual and audience visitors thoughts in the European nations, Southern Japan, Eastern

Int J Econ Manag Sci

ISSN: 2162-6359 IJEMS, an open access journal Volume 5 • Issue 3 • 1000337
Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337.
doi:10.4172/2162-6359.1000337

Page 5 of 5

Japan and the Hawaiian Rim, USA, Britain, Sydney and New Zealand items to niches in different way in compare to competitive nations. By
and the goods are as following: taking proper internet technique Bangladesh can improve the invoices
and variety of visitors. Specialized market technique can be useful
1. Beaches
because most of the worldwide visitors have attention to check out the
2. Forest, Mountains and isles above mentioned websites and willing to keep few days and spend cash
for their enjoyment. By applying this tactic BPC can distinguish its
3. Historical position tourist’s item for different focus on categories (need basis) and secure
4. Archaeological Sites it’s downwards income.
Niche sell for beaches: The Seashores item variety contains Finally, the results of this analysis will help the plan maker to apply
Patenga, Parki, Cox’s Bazar, Teknaf, St. Martin Island and Kuakata. market way to serve the focus on sub multiple worldwide visitors. By
Among these Cox’s bazaar, Teknaf and St. Martin have more regional using skilled private trip providers it can have more worldwide visitors
and worldwide visitors. The visitors who want to keep relax, save from to check out its four key items Seashores, Eco-tourism, Traditional
mental problem, health and fitness for body disorders and check out position and Historical websites in addition to marketing program, set
for open air are especially focus on team [12]. up vacationer workplace in overseas and modified websites.
Niche sell for woodlands, mountains and islands (Eco-tourism): References
Mountains and Islands contain Sundarban (the home of the spectacular 1. Shahid M (2004) The tourism fair contributors to Bangladesh Economy’,
Elegant Bengal tigers), Rangamati (the pond district), Kaptai (the Holiday Aviation, August 31st, Dhaka Bangladesh.
pond town), Bandarban (the roof of Bangladesh) and Khagrachhari 2. Hasan SR (2005) Marketing publicity and sales promotion for tourism
(the hilltop town). Tourists who are looking for naturel and different development in Bangladesh Social Science Review 19, No. 2, Dhaka University,
societies of different tribes’ everyone is especially focus on team. These Bangladesh.
websites covered visitors eco-tourism needs. So Bangladesh eco- 3. Webster FE (2005) Back to the future: integrating marketing as tactics, strategy,
tourism met the eye of focus on team. and Organizational culture. Journal of Marketing 69: 4-6.

4. Kotler P (2003) Marketing Management (11thedn), Prentice-Hall, Upper Saddle

Niche sell for traditional place: Mostly drawn historical position River, USA.
contains National Art gallery, Central shahid Minar, Curzon Area,
5. Kotler P (2000) Marketing Management (11thedn), Pearson Education, Inc., NJ.
Martyred Perceptive Funeral, Baldha Garden, Subrawardy Uddayan,
World War II Graveyard, Old high Court Building, Nator-Rajbari 6. Dalgic T, Leeuw M (1994) Niche marketing revisited: concepts, applications,
etc. Bangladesh has rich record about its culture. Tourists who want and some European cases. Eur J Mark 28: 39-55.
enhance their information about record are especially focus on team. 7. Linneman RE, Stanton JL (1992) Making Niche Marketing Work: How to Grow
Bigger by Acting Smaller, McGraw-Hill, Inc., New York, USA.
Niche sell for historical sites: Mostly drawn archaeological
8. Teplensky JD, Kimberly JR, Hillman AL, Schwartz JS (1993) Scope, timing and
websites are Mainamati, Paharpur, Shait Gombuge Mosque, Kantajis strategic adjustment in emerging markets: manufacturer’s strategies and the
Forehead, Lalbagh Citadel, Sonargaon, Ahsan Manzil etc. Tourists case of MRI. Strategic management journal 14: 505-527.
(researchers and students) who want enhance their information about
9. Shani D, Chalasani S (1992) Exploiting niches using relationship marketing.
the archaeology of gortyn are especially focus on team. This item met The Journal of Services Marketing 9: 33-42.
the eye of focus on team [13].
10. Kara A, Kaynak E (1997) Markets of a single customer: exploiting conceptual
developments in market segmentation. Eur J Mark 31: 873-895.
Recommendations and Conclusion
11. Kotler P (1991) Marketing Management (7thedn), Englewood Cliffs, New
Bangladesh is a developing country and it has lots of tourist’s items Jersey: Prentice-Hall.
but all goods are not gaining worldwide visitors. So Bangladesh needs 12. Saunders J (2002) Quantitative methods in marketing, Thomson, London, pp.
to focus to create Famous items rather than to enhance the variety of 85-99.
offers. The following suggestions will help to the ability to create its
13. Smith WR (1956) Product differentiation and market segmentation as
four Famous Products: First of all, for beaches power should set up alternative marketing. American Marketing Association 21: 3-8.
more resorts, resorts and security. Authority can encourage natives to
take part for their own economic benefit. Local power should update
the features of beach websites. Secondly, for eco-tourism power should
secure the green environment and forest also. Local power should
effort to involve tribal’s in the process of eco-tourism. Additionally, OMICS International: Publication Benefits & Features
for historical position power should enhance its historical places and Unique features:
promotion these places through marketing mix. It is essential to protect • Increased global visibility of articles through worldwide distribution and indexing
historical places. Lastly, for archaeological websites power should • Showcasing recent research output in a timely and updated manner
• Special issues on the current trends of scientific research
create interaction (transportation) features to reach these websites and Special features:
set up standard hotel and restaurants closest to websites. It is necessary
• 700+ Open Access Journals
to train up the human resources of different websites workplace to • 50,000+ editorial team
guide the worldwide visitors properly. It is necessary to offering the key • Rapid review process
• Quality and quick editorial, review and publication processing
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• Sharing Option: Social Networking Enabled
Citation: Islam MS, Jubery IH (2016) Emphasize on Niche Market Strategy • Authors, Reviewers and Editors rewarded with online Scientific Credits
for Attracting Foreign Tourists in Bangladesh. Int J Econ Manag Sci 5: 337. • Better discount for your subsequent articles
doi:10.4172/2162-6359.1000337 Submit your manuscript at: http://www.omicsonline.org/submission/

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