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    OU Osmania University - MBA - 2018 - 4th Semester - May - MB 404 2 Consumer Behaviour

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    mubbun
    This document appears to be an exam for a Marketing course, with questions about consumer behavior theories and concepts. It includes: 1. Short answer questions about Abraham Maslow's hierarchy of needs, information processing theory, family life cycle stages, and post-purchase behavior. 2. Longer essay questions asking to explain factors influencing consumer behavior and consumer learning elements, or discuss the influence of reference groups and determinants of social class on consumer decisions. 3. Additional essay options about national culture variations, industrial buying decisions, models of consumer behavior like Blackwell-Rao-Lilien, and factors for car purchases.

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    OU Osmania University - MBA - 2018 - 4th Semester - May - MB 404 2 Consumer Behaviour

    Uploaded by

    mubbun
    421 views1 page
    This document appears to be an exam for a Marketing course, with questions about consumer behavior theories and concepts. It includes: 1. Short answer questions about Abraham Maslow's hierarchy of needs, information processing theory, family life cycle stages, and post-purchase behavior. 2. Longer essay questions asking to explain factors influencing consumer behavior and consumer learning elements, or discuss the influence of reference groups and determinants of social class on consumer decisions. 3. Additional essay options about national culture variations, industrial buying decisions, models of consumer behavior like Blackwell-Rao-Lilien, and factors for car purchases.

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    OU Osmania University_MBA_2018_4th Semester_May_MB 404 2 Consumer Behaviour_FirstRanker.com

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    This document appears to be an exam for a Marketing course, with questions about consumer behavior theories and concepts. It includes: 1. Short answer questions about Abraham Maslow's hierarchy of needs, information processing theory, family life cycle stages, and post-purchase behavior. 2. Longer essay questions asking to explain factors influencing consumer behavior and consumer learning elements, or discuss the influence of reference groups and determinants of social class on consumer decisions. 3. Additional essay options about national culture variations, industrial buying decisions, models of consumer behavior like Blackwell-Rao-Lilien, and factors for car purchases.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    421 views1 page

    OU Osmania University - MBA - 2018 - 4th Semester - May - MB 404 2 Consumer Behaviour

    Uploaded by

    mubbun
    This document appears to be an exam for a Marketing course, with questions about consumer behavior theories and concepts. It includes: 1. Short answer questions about Abraham Maslow's hierarchy of needs, information processing theory, family life cycle stages, and post-purchase behavior. 2. Longer essay questions asking to explain factors influencing consumer behavior and consumer learning elements, or discuss the influence of reference groups and determinants of social class on consumer decisions. 3. Additional essay options about national culture variations, industrial buying decisions, models of consumer behavior like Blackwell-Rao-Lilien, and factors for car purchases.

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    www.FirstRanker.com www.FirstRanker.

    com
    Code No. 4568 / N
    FACULTY OF MANAGEMENT
    M.B.A. IV – Semester (CBCS) (New Syllabus) Examination, May / June 2018
    Subject: Consumer Behaviour
    Paper – MB – 404 – 2 (Marketing)
    Discipline Specific
    (Elective – IV – Marketing
    Time: 3 Hours Max.Marks: 80

    Note: Answer all the questions from Part-A and Part-B.


    Each question carries 4 marks in Part-A and 12 marks in Part-B.

    0
    PART – A (5x4 = 20 Marks)
    [Short Answer Type]

    26
    1 Abraham Maslow hierarchy of needs
    2 Information Processing theory

    -2
    3 Family life cycle stages
    4 Post purchase behaviour
    U
    5 .Traditional Model of Buyer behaviour
    O

    PART – B (5x12 = 60 Marks)


    [Essay Answer Type]
    om
    0

    6 a) Explain the various factors influencing consumer behaviour.


    r.c

    OR
    26

    b) Briefly explain the theories of personality.


    ke
    an
    -2

    7 a) Explain the various elements of consumer learning.


    tR

    OR
    b) Explain “how the split – brain theory influences in the consumer behviour”.
    irs
    .F
    U

    8 a) What are the determinants of social class? How the consumer behaviour is
    w

    influenced by social class.


    O
    w

    OR
    w

    b) What are the four main value dimensions along which national cultures can vary?

    9 a) Discuss the influence of reference group on consumer behaviour.


    OR
    b) Explain the factors influence the industrial buying decisions.

    10 a) Briefly explain the black well and Rao-Lilien model of consumer behaviour.
    OR
    b) Elaborate the various factors that influence a customer decision to buy a car.
    ****

    www.FirstRanker.com

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