Chiropractic Business Plan Template

Irvine Chiropractic Clinic
Business Plan
Prepared by
Bethany Bruns
[email protected]
October 30, 2032
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Executive Summary
Objectives:
1. To attain $1,500,000 in revenue by February 2033.
2. To become the best chiropractic clinic in Irvine, California.
About Us
[Irvine Chiropractic Clinic] is a clinic that seeks to provide chiropractic services which
relieve the body of any physical pain and discomfort. The clinic operates in Irvine,
California. It is currently under the ownership of Lincoln Matthews.
Services
[Irvine Chiropractic Clinic’s] services provide safe and bene cial chiropractic services
to our clients. Our services aim to relieve any physical pain and discomfort by
manipulating the joints and the spine thus relieving any tension and stress on the
body. Our prices range from $50 to $100 depending on the scale of treatment the
customers request.
Target Market
The target market of our business are people who have issues with their bodies that
can be solved with chiropractic practices. These people can be from the age range of
8 years old and above.
Competition
The company’s competition will be the following:
Lansing Chiropractic Clinic
This business has been active since 2025. They currently have four clinis all operating
throughout California. With a revenue of $1,600,000 they are one of our biggest
competitors out there.
Vine Street Chiropractors

The clinic was established around 2031. With their one branch located in close
proximity, they are one of our direct competitors. They currently have a revenue of
$900,000.
SWOT Analysis
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Our employees are

Our presence in Clients have been vocal on Well established
experienced
social media is having another branch in competitors are also
practitioners of
weak. the city. present in California.
chiropractics.
Our employees have

Having a strong and The trends in health and
We currently have popular contacts that can
loyal group of lifestyle can affect our
only one branch. help raise our business’
customers. business.
publicity.
Marketing Plan
Irvine Chiropractic Clinic will conduct a marketing plan to improve the business which
will be in two parts: Phase One and Phase Two.
Phase One of the plan will be to strengthen our presence in social media. The
business will hire a social media manager to develop
and manage our Twitter and Instagram posts, stories, and hashtags. These pages
should generate publicity and garner attention to our services.
Phase Two of the plan is to reach out our most popular clients and contacts with the
help of our employee’s connections. Having clients such as celebrities and internet
gures will be able to help generate a lot of publicity to our business as well.
Operational Plan
The location of Irvine Chiropractic Clinic is at 2287 Angie Drv. Irving, California.
The following departments will be set up by the business to organize everything in an
effective manner:
1. Management
2. Marketing
3. Human Resources
ACTION ASSIGNED TO PURPOSE DEADLINE
Have an online platform to

Strengthen our social reach out to potential
media accounts like Joan Blanche customers and keep our February 2033
Twitter and Instagram current ones updates through
announcements
Make our business draw

Set plans to create a more customers by
Johnny Pence January 2033
second branch in Irvine expanding to a second
branch
Team
The following individuals are crucial in managing the business.
CEO: Lincoln Matthews
HR Manager: Mark Thompson
Start-Up Costs
PERCENTAGE OF
DESCIPTION AMOUNT
TOTAL
Clinic equipment $490,000.00 33.11%
Marketing $300,000.00 20.27%
Permits and licenses $290,000.00 19.59%
Other Expenses $400,000.00 27.03%
Start-Up Fund Available $0.00 0%
Total Start-Up Fund Required $1,480,000.00 100%
Projected Pro t & Loss Statement
DESCRIPTION YEAR 1 YEAR 2 YEAR 3
Sales $250,000.00 $550,000.00 $608,000.00
Less Cost of Sales
Salary $50,000.00 $56,000.00 $61,000.00
Maintenance $5,000.00 $6,000.00 $6,900.00
Total Cost of Sales $65,000.00 $80,000.00 $90,000.00
GROSS PROFIT $185,000.00 $270,000.00 $553,000.00
Less Expenses
Rent $129,000.00 $134,000.00 $138,000.00
Insurance $7,000.00 $7,400.00 $7,900.00
Utilities $2,000.00 $2,700.00 $3,400.00
Total Expenses $190,000.00 $210,000.00 $240,300.00
NET PROFIT/ (LOSS) $28,000.00 $38,000.00 $46,700.00
Projected Balance Sheet
DESCRIPTION YEAR 1 YEAR 2
ASSETS
Current Assets
Cash $850,000.00 $920,000.00
Other Current Assets $250,000.00 $330,000.00
Total Current Assets $1,100,000.00 $1,250,000.00
Long-term Assets $20,000.00 $22,000.00
Accumulated Depreciation $1,000.00 $2,000.00
TOTAL ASSETS $1,121,000.00 $1,274,000.00
LIABILITIES
Current Liabilities
Accounts Payable $350,000.00 $410,000.00
Current Borrowing $20,000.00 $26,000.00
Total Current Liabilities $370,000.00 $426,000.00
Long-Term Debt $450,000.00 $520,000.00
Other Long-Term Liabilities $0.00 $0.00
TOTAL LIABILITIES $810,000.00 $846,500.00
SHAREHOLDER’S EQUITY
Equity Capital $71,000.00 $74,500.00
Retained Earnings $390,000.00 $460,000.00
SHAREHOLDER’S EQUITY $491,000.00 $528,000.00
TOTAL LIABILITIES & SHAREHOLDER’S

$1,020,000.00 $1,374,000.00
EQUITY
Appendix
Irvine Chiropractic Clinic Website
The o cial website of our business.

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Irvine Chiropractic Clinic

The company’s competition will be the following:

Lansing Chiropractic Clinic

Vine Street Chiropractors

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Our employees are

Our employees have

ACTION ASSIGNED TO PURPOSE DEADLINE

Have an online platform to

Make our business draw

CEO: Lincoln Matthews

HR Manager: Mark Thompson

Clinic equipment $490,000.00 33.11%

Marketing $300,000.00 20.27%

Permits and licenses $290,000.00 19.59%

Other Expenses $400,000.00 27.03%

Start-Up Fund Available $0.00 0%

Total Start-Up Fund Required $1,480,000.00 100%

Projected Pro t & Loss Statement

DESCRIPTION YEAR 1 YEAR 2 YEAR 3

Sales $250,000.00 $550,000.00 $608,000.00

Less Cost of Sales

Maintenance $5,000.00 $6,000.00 $6,900.00

Total Cost of Sales $65,000.00 $80,000.00 $90,000.00

GROSS PROFIT $185,000.00 $270,000.00 $553,000.00

Rent $129,000.00 $134,000.00 $138,000.00

Insurance $7,000.00 $7,400.00 $7,900.00

Utilities $2,000.00 $2,700.00 $3,400.00

Total Expenses $190,000.00 $210,000.00 $240,300.00

NET PROFIT/ (LOSS) $28,000.00 $38,000.00 $46,700.00

Projected Balance Sheet

DESCRIPTION YEAR 1 YEAR 2

Cash $850,000.00 $920,000.00

Other Current Assets $250,000.00 $330,000.00

Long-term Assets $20,000.00 $22,000.00

Accumulated Depreciation $1,000.00 $2,000.00

TOTAL ASSETS $1,121,000.00 $1,274,000.00

Accounts Payable $350,000.00 $410,000.00

Current Borrowing $20,000.00 $26,000.00

Total Current Liabilities $370,000.00 $426,000.00

Long-Term Debt $450,000.00 $520,000.00

Other Long-Term Liabilities $0.00 $0.00

TOTAL LIABILITIES $810,000.00 $846,500.00

Equity Capital $71,000.00 $74,500.00

Retained Earnings $390,000.00 $460,000.00

SHAREHOLDER’S EQUITY $491,000.00 $528,000.00

TOTAL LIABILITIES & SHAREHOLDER’S

Irvine Chiropractic Clinic Website

The o cial website of our business.

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