DEPARTMENT OF ELECTRICAL & ELECTRONICS ENGINEERING

UNIVERSITI PERTAHANAN NASIONAL MALAYSIA

ENGINEERING MANAGEMENT
EEE3623
ANTS OPTICAL PROPOSAL
GROUP NUMBER: 4 CLASS: ZK50
GROUP MEMBERS: 1. MUHAMAD SYAFIQ BIN MUHAMAD BAKRI (2180194)
2. NIK NUR ATHLIMA BINTI NIK AL MALEK (2180207)
3. NUR AINAQILAH BINTI JUMA’IN (2180636)
4. THANALAKSHMI A/P MUNEANDY SELVAM (2180638)
DATE OF SUBMISSION 30th JUNE 2021
LECTURER IR. AZHARUDIN MUKHTARUDDIN
 TABLE OF CONTENTS

EXECUTIVE SUMMARY ............................................................................................. page 3

1. INTRODUCTION......................................................................................................page 4

2. PROJECT VALUE ................................................................................................... page 5

2.1 MEASURABLE ORGANIZATIONAL VALUE (MOV)

2.2 SWOT ANALYSIS

2.3 FEASIBILITY

3. COMPANY INFORMATION ................................................................................. page 9

3.1 VISION

3.2 MISSION

3.3 OBJECTIVES

3.4 VALUES

4. ORGANIZATIONAL STRUCTURE .................................................................... page 11

4.1 CHIEF EXECUTIVE OFFICER

4.2 OPTOMETRIST

4.3 ACCOUNTANT

4.4 SALES AND MARKETING MANAGER

5. FINANCIAL STUDY ............................................................................................. page 16

6. ANALYSIS OF ALTERNATIVES ....................................................................... page 22

7. PROJECT MILESTONE ....................................................................................... page 24

7.1 GANTT CHART

8. RISK ANALYSIS.....................................................................................................page 25

9. REFERENCE’S ...................................................................................................... page 26

10. TURNITIN REPORT ........................................................................................... page 27

2
 EXECUTIVE SUMMARY

The title of the business is ANTS Optical that involves both product and service base business.
This business is established by four partners that is why its name ANTS. It provides the optical
product such as eyeglasses, sunglasses, and prescription eyeglasses. It comes with variety of types
and design for customer based on their taste and budget. Plus, it gives the opportunity to customer
in order to select and choose various style of eyewear.

Other than that, ANTS Optical has standard organizational structure that well trained in order to
run the business within the framework and most important thing is to align with customer
requirements. There are few positions at ANTS Optical that have their own roles and
responsibilities to meet the goals of this business such as Chief Executive Officer, Optometrist,
Accountant and Sales and Marketing Manager.

This eyewear shop targets to different level of customers with different uses. For example,
customer who want uses it for vision correction, eye protection, reading and stylish. Nowadays,
eye protection is necessary to filter up of harmful blue light that comes from all around us such as
the sun, digital devices and artificial lightning. Furthermore, people especially student, children
and workers tend to have myopia since Covid-19 because of over expose to digital devices such
as smartphone and laptop. Therefore, ANTS Eyewear provides the advanced protection to the eyes
by choosing the blue light glasses where suitable for different level of ages. By using that design,
the customer enjoys greater protection to their eyes where expose to harmful blue light. Hence,
we deal directly with the customer on shop to ensure the customer satisfaction. Other than that, we
provide vision checked to the customers to ensure the appropriate eyewear for them. Then, the
membership will be provided to customer who being regular customer.

The area which suitable to run the business is at primary catchment which people in this area will
be having high demand for all kind of product offering. Therefore, customer can easily find the
ANTS Optical and this will increase sales to our business.

3
 1. INTRODUCTION
Eyewear is a subset of the optometrist industry, and practitioners with an Optometry (OD)
degree in this sector are involved. ODs are responsible for investigating, diagnosing, treating and
treating diseases, injuries, eye disorders and related structures. It is also possible for operators to
prescribe and sell eye lenses, contact lenses and vision treatments. These professionals’ practice
in their own offices or in facilities such as hospitals as private or group practices.

The ANTS Optical is a business plan which produced an optical product such as eyeglasses,
frame, prescription glasses and contact lenses. Our business also provides some eyes health
consultation for our customers. Our business partner consists from 4 people which is Ain, Thana,
Nik and Syafiq. This is business for 3 years plan that we have decide, which a new future
recommendation. This business based on the problem that we have conclude which is during this
day the myopia or call near sightedness increase among children especially during Covid 19
pandemic which is during lockdown most the children watch television and play gadgets that lead
to this disease. It also gives effect to adult who is work from home or student that having online
class, the blue ray from electronics devices can affect the eyes. Our goal is to provide an affordable
price and high-quality eye wear that can beat our opponent. We also want to provide our best
customer service for our customer. We aim to be the best optical shop in Malaysia and compete
with another famous brand.

For our business, we have chosen primary catchment, a city, service, or institution that
attracts a population that uses its services. This location we choose also have a crowded or high
population people on this area. The place that we have choose is Pavillion, Kuala Lumpur.

4
 2. PROJECT VALUE

2.1 MEASURABLE ORGANIZATIONAL VALUE

We have targeted the customer from kids and adults based on our problem statement
because all ages can have this disease for the project measurable organizational value. We also
provide an affordable price of glasses and more choice of design suitable for their ages that will
attract the customer. This business will take part a shop at Pavillion, Kuala Lumpur. This location
will be the most strategic place because it has a high population, so it will have high demand since
we provide affordable prices.

In the financial part, we will start RM 500,000 to start up our business. To start up the
business we suggest taking a loan from bank. Based on our discussion we tend explore the loan
with lowest interests such as CIMB Bank, Maybank or Islamic Bank. We also want to look for a
private investor in the community. The community is frequently the most effective place to look
for assistance in growing our business. We can look for business leaders and investors in the area.
Other than we also want to use our own money from share members to start up the business.

In social part of our business, the target in health and safety. This is because our shop for
healthcare problem and it also provide safety for our customer. The target for this business we
want to achieve RM 10000 profit for the first year and double for the next year. We also want to
gain more trust from our customers by providing 100% excellent customer service. ANTS Optical
shop will famous in Malaysia because the affordable prices and excellent of customer service.

For the future recommendation, ANTS Optical will expect to expand our business with
more outlets to develop. We want our shop to have collaborate our design with famous brands
such as Nike, Adidas or Gucci. To save our budget, we also want to make our own manufacturing
factory. The time frame to completed our business is 1 years. To do it we have to sign an agreement
with bank to get the loan and also get partnership from other investors. Other than we also decided
to use our own money to completed this business plan.

5
2.2 SWOT ANALYSIS
SWOT ANALYSIS ANTS OPTICAL

STRENGTHS WEAKNESSES
• Variety types and design of eyewear. • New in marketplace.
• Suitable for all level customer. • Uncertainty risk.
• Customization eyewear. • Not have stable finance to start up.
• Offer membership and discount
packages.
• Qualified professionals core team.

OPPORTUNITIES THREATS
• Unlimited target market. • Competitor.
• Prime location. • Economy status.
• Online dealings • Government taxes.
• Branded glasses.

6
2.3 FEASIBILITY

I. Operational Feasibility
➢ Perform eye examinations
➢ Diagnose and manage disorders
➢ Prescribe eyeglasses
➢ Selling eyeglasses and contact lenses
➢ Selling sunglasses
➢ Provide optical accessories

II. Organizational Feasibility

Figure 1: Organizational Structure of ANTS Optic

Figure 1 shows the organizational structure of ANTS Optic. More explanation on roles and
responsibilities are at the section 4.

7
III. Technical Feasibility
Basic equipment required to start up the ANTS Optic business.
a. Tonometer b. Digital VA System

For eye test to determine the myopia To determine level of vision.

and strength of specs for customer.

c. Trial frame d. Ophthalmoscope

To hold trial lenses to determine To examine the interior of eyeball to

either long or short sighted. determine eye disease.

8
3. COMPANY INFORMATION

3.1 VISION

Our vision is “Vision Matters”. To become the number one choice for adults and kids when
it comes to eye care service and most affordable in Kuala Lumpur and also top 10 optical
providers in Malaysia.

3.2 MISSION

ANTS Optical mission is to establish a first-rate eye wear shop that will serve customer
with high quality eyewear and affordable prices in our services. We aspire to be one of the
most respected names in the optometry industry in Kuala Lumpur and throughout
Malaysia.

3.3 OBJECTIVES

ANTS Optical aims to provide you with professional eye care as well as a friendly and
courteous service along with the highest quality products at the best possible price. As a
well-established independent optician, we have the freedom to choose the best products
from any manufacturer. This means we can provide you with a diverse range of eyewear
with high-quality frames. Our dedication to quality extends to the people who care for your
eyesight. Our qualified optometrists will examine your eyes, while fully trained dispensing
staff will provide your spectacles or contact lenses. The optometrists will advise you to
receive what you need for your eyes, as well as on selecting the products best suited to your
personal characteristics, appearance, and lifestyle, is something you can count on.

3.4 VALUES

• Quality matters with affordable prices

Eyewear quality and innovation are becoming increasingly important in an age of
growing technology. Branding is only valuable if it upholds the company's integrity by
only projecting true facts. Branding without quality will help us make initial sales, but once
people realize the quality of your sunglasses is poor, they will stop purchasing them.
Quality sunglasses must be long-lasting and promote healthy vision. Sunglasses must be
long-lasting and, ideally, UVA and UVB-blocking. We should prepare a pair of sunglasses
that will protect our customer eyes. While many people use sunscreen to protect themselves

9
from the sun, fewer people take the same precautions to protect their eyes. If your eyes are
not protected from the sun, they can suffer from vision complications. We tend to make
our customer last long with our shop.

• A strong brand is associated with a strong business.

For optical companies, branding is essential. In today's market, what sets one company
apart from another is their ability to convince customers to buy their product. To put it
another way, one company controls the sunglass industry and can charge ridiculous prices
just for a label. Without the company, the frames would have cost only RM 50 to make.
Pricing high products inflates your value and makes people believe that high quality
products are available. This logo provides an enormous competitive advantage once your
logo is established and recognized. Companies such as Oliver Peoples, Ray ban and Chanel
can charge so much for a single sunglass because people purchase the brand. If people trust
a brand and think it's worthwhile, they will want products with it. For our company we
want to change our company that provide high quality of eyewear but comes with
affordable prices. We want to change the perspective that an affordable price that we
provide for the customer will provide high quality. So, to make our product branding
famous from our competitors cause branding is important and it will gain trust to our
products.

10
4. ORGANIZATIONAL STRUCTURE

CORE TEAM

4.1 CHIEF EXECUTIVE OFFICER

Roles and responsibilities:

✓ Provide the directions of the business

such as monitoring and assign
accountabilities to the organization.
✓ Handle business deals and checks the
documentation of the business
operation.
Name: Nik Nur Athlima Binti Nik Al Malek ✓ Ensure the organization’s mission,
Phone: 0167608443 vision and goals can be achieved.
Academic Qualification: Doctor of
Optometry (OD) degree at University
Chicago College of Optometry.
Experience: Being optometrist for three years
at optometrist center. Knowledgeable
in optical business and interest in
eyecare protection

11
4.2 OPTOMETRIST

Roles and responsibilities:

✓ Handle eye care services such as eye

examination and prescribing vision
condition.
✓ Provide solution and suggestion to
customer to choose suitable eyeglasses.
✓ Give understanding and awareness
about the need of eye protection to the
Name: Thanalakshmi A/P Muneandy Selvam
customer.
Phone: 017-2427004
✓ Follow the task that assigned by Chief
Academic Qualification: Doctor of
Executive Officer.
Optometry (OD) degree at University
Chicago College of Optometry.
Experience: Being as Trainee Optometrist for
two years at optometrist college.
Skills: Excellent in communication skills and
desire to improve quality of vision to
people.

12
4.3 ACCOUNTANT

Roles and responsibilities:

✓ Provides financial reports and its

statements to ensure the total profit and
lost.
✓ Handle cash management, financial
system, and transactions in order to
meet with budget.
✓ Prepare and propose solution to
business problem
Name: Nur Ainaqilah Binti Juma’in
✓ Planning in tax and investments.
Phone: 019-6750317
Academic Qualification: Master’s degree in
Accounting at United Kingdom
Experience: Financial advisor for two years at
a company.
Skills: excellent at language numbers,
structured organization and work style.
Detail person.

13
4.4 SALES AND MARKETING MANAGER

Roles and responsibilities:

✓ Handle business research and market

surveys in order to create new markets
cum business.
Name: Muhamad Syafiq Bin Muhamad ✓ Creates opportunity in order to attract
Bakri customer’s interest
Phone: 010-5234764 ✓ Manage the organizations’ product to
Academic Qualification: Bachelor’s Degree in make sure it well organized.
Business, Design and Innovation in ✓ Set the sales target and review feedback
Spain. customer
Experience: Three years in marketing
executive, get award in managing sales
team.
Skills: Confidence, product knowledge and
work ethic.

14
PUBLICITY AND ADVERTISING STRATEGY

In the long term, we have a strategy of opening ANTS Optical in select cities around Kuala
Lumpur, and this is why we're building our brand and brand recognition to be widespread in
Malaysia. Here are the platforms on which ANTS Optical promote;

• Publishing publications in both print (community-based newspapers and magazines)

and electronic media (web sites and e-mail).
• Sponsor health programs in relevant communities.
• We use social media platforms such as Instagram and Facebook for promoting our brand.
• Install our billboards on strategic locations all around Kuala Lumpur.
• Ensure that all our workers wear our company shirts and all our vehicles are well branded
with ANTS Optical logo.

SALES AND MARKETING STRATEGY

ANTS Optical sales makes sure that we do everything in our power to maximize our company by
generating revenues from all legal means in our field. Below are the sources for ANTS Optical
that we will explore;
• Provide eyes examination and free consultation from our optometrist.
• Diagnose, manage and advice our customer what is suitable for them according their eyes
problem.
• Prescribe eyewear with high quality suitable for their budget.
ANTS Optical marketing strategies are based on long term customer relations. To do so, we will
ensure that we offer all services – all-round attention at an affordable price compared to what is
available.

• Join business partnerships with organizations of health management, government agencies

and health insurance companies.
• Continue exhibitions on healthcare to make our branding know to others.
• Uses an e- commerce such as Lazada or Shopee to sell our products.
• Our company will be supported with 1800 customer service and 30-day money back
guarantee.

15
 5. FINANCIAL STUDY

5.1 Total Cost Ownership (TCO)

There are three key components of total cost of ownership which is hardware cost, operating cost
and personnel costs (overhead). Refer to table 5.1.1 for costing details.
Table 5.1.1 TCO for ANTS Optical

BUILDINGS/REAL ESTATE AMOUNT

Construction RM10,756.00
Remodelling RM20,000.00
Other RM5,000.00
Total RM35,756.00

LEASEHOLD IMPROVEMENTS
Painting RM310.00
Flooring changing RM3,000.00
Customized light RM5,000.00
Total RM8,310.00

CAPITAL EQUIPMENT LIST

Furniture RM2,275.00
Equipment RM965.00
Fixtures RM1,000.00
Machinery RM8,531.57
Total RM12,771.57

16
LOCATION AND ADMIN EXPENSES AMOUNT
Rental RM10,000.00
Utility deposits RM1,000.00
Legal and accounting fees RM5,000.00
Prepaid insurance (AIA A-Essential Business) RM761.52
Pre-opening salaries RM1,200.00
Maintenance RM1,578.00
Total RM19,539.52

OPENING INVENTORY AMOUNT

Contact Lens RM2,000.00
Eyeglass frame RM20,000.00
Lens
Polycarbonate Lens RM5,000.00
Transition Lens RM5,000.00
High Index Lens RM2,000.00
Myopia Control lens RM10,000.00
Colour lens RM2,000.00
Lens Coating
Ultraviolet (UV) Protective Coating. RM2,000.00
Scratch-Resistant Coating. RM2,000.00
Anti-Fog Coating. RM2,000.00
Dust-Resistant Coating. RM2,000.00
Anti-Reflective Coating. RM2,000.00
Lens mount RM5,000.00
Corrective Vision Type Magnifier RM2,000.00
Box RM4,750.00
Total RM67,750.00

17
 ADVERTISING AND PROMOTIONAL Monthly Expenses AMOUNT
Advertising (social media platform) RM500.00
Signage RM300.00
Printing RM342.00
Discount RM1,000.00
Total RM2,142.00

Reserve for Contingencies RM100,000.00

Working Capital RM35,000.00

SOURCES OF CAPITAL
OWNERS' INVESTMENT (NAME
AMOUNT
& OWNERSHIP %)
Ain 10% RM20,000.00
Syafiq 10% RM20,000.00
Thana 12% RM24,000.00
Nik 15% RM30,000.00
Total RM94,000.00

BANK LOANS AMOUNT

Maybank RM200,000.00
Total RM200,000.00

OTHER LOANS AMOUNT

Eyewear Manufacturer RM50,000.00
Total RM50,000.00

SUMMARY STATEMENT
SOURCE OF CAPITAL TOTALS
Owners' and other investments RM94,000.00

Bank loans RM200,000.00

Other loans RM50,000.00
Total RM344,000.00

18
 STARTUP EXPENSES TOTALS
Buildings/real estate RM35,756.00
Leasehold improvements RM8,310.00
Capital equipment RM12,771.57
Location/administration expenses RM19,539.52
Opening inventory RM67,750.00
Advertising/promotional expenses RM2,142.00
Contingency fund RM100,000.00
Working capital RM35,000.00
Total RM281,269.09

SECURITY AND COLLATERAL FOR LOAN PROPOSAL

COLLATERAL FOR LOANS DESCRIPTION VALUE
Investment 50% RM47,000.00
House RM400,000.00
Total RM447,000.00

OWNERS
Ain
Thana
Nik
Syafiq

LOAN GUARANTORS (OTHER

THAN OWNERS)
Siti Suriani
Nur Hazwani

19
 Initial investment = Current asset – current liabilities
= (344 000 + 437 269.09) – 281 269.09
= RM 500 000

5.2 Total Benefits of Ownership (TBO): ANTS Optical Eyewear

Table 5.2.1 TBO of ANTS Optical

Total Benefits of (RM) (RM) (RM)

Ownership

Resource Description Year 1 Year 2 Year 3

Overhead RM6.00 per 12 960.00 12 960.00 12 960.00

hour

*Allocate 4
staff

Advertising/promotional Estimated per 25 704.00 26 000.00 30 000.00

expenses year

Maintenance Estimated per 18 936.00 20 000.00 21 580.00

year

Inventory Estimated per 813 000.00 1 219 500.00 1 533 320.00

year

Rental Estimated per 120 000.00 130 000.00 140 000.00

year

Initial Outlay 344 000

Total 990 600.00 1 408 460.00 1 737 860.00

After- tax cash flow 281 269.09 281 269.09 281 269.09

Cumulative Cash flows 646 600.00 1 064 460.00 1 393 860

Fraction Row 2.30 3.78 4.56

Payback period in years 10.64 years

20
 Figure 5.1.2: Opening Price

WELCOME
Package Pricing
Frame and Lenses

SINGLE VISION
You save 50%
RM98 / RM 120 / RM 200 from Normal
Price

PROGRESSIVES

RM 350 / RM 379 / RM 498

• Price depends on type of frame

• All glasses tagged with price
• No hidden charges
• Get 30% discount when you choose
more

21
 6.ANALYSIS OF ALTERNATIVES

Product

To ensure the product is known by many, promoting it via radio advertisements and social media
such as Facebook and Instagram would be carried out. Not only that, but billboards will also be
installed on strategic locations to ensure it is known by many in the long run. As the advertisements
keep appearing on the said places, a psychological effect takes place in which human will tend to
purchase it at one point since our product is open to everyone, therefore, it is always available for
every individual, even if it is for styling purpose. Based on other company’s eyewear, quite a few
them only promote formal eyewear, therefore, our company focuses on informal as well and
eyewear that is solely manufactured for appearance alone.

Besides that, the nation now is spending more time with gadgets, hence worsening their eyesight.
Our product ensures to protect every individual from being exposed to radiation from these
gadgets. The advantages of our product will be promoted as well in an engaging method. Not only
that, but free gifts also that follows with every purchase of our product will ensure customers will
buy them. Occasional promotions that is available will draw in more customers. Our sales manager
oversees promotions and focuses on methods to draw in more customers. Any ideas related to
design is passed on to manufacturer to decide and produce.

Customer

To ensure the product meets customer’s requirement, a survey will be carried out manually through
face to face and online. This is carried out by our sales and marketing manager as well. In the
survey, questions involving the design specification based on preferences will be put out to ensure
that the manufactured design does satisfy our customers. As all our eyewear have blue light
protection, an optometrist is still necessary to ensure if the customer does not need a prescribed
glasses instead of style glasses. Recommendation regarding eyewear is made by optometrist as
prescription is given by them alone. Therefore, our optometrist focuses on customer’s specific
needs in terms of lenses and so on. This is necessary to avoid any risk such as eye damage, which
results in extra care provided by our company. We accept cash, PayPal and credit/debit card
payments.

Competitor

We do not have much of a competitor although there are quite several companies running a similar
business. The only issue to oversee is the lack service provided by other companies to their
customer. Therefore, methods to prevent such issues were taken in count. As a result, we have
introduced online review as well as manual face-to-face review which can be given at our store.
Also, issues related to technical aspects of our eyewear can be resolved online. If problem persist,
customers can file in a report in our website which will be investigated by our sales and marketing
manager and tend to. We provide online customer service as we do not wish to trouble our

22
customers by making them travel all the way to our store. Instead, our sales manager will tend to
it and resolve it immediately. As this may seem a little common among other companies, we have
added extra care by tending to our customers by visiting them to change their damaged eyewear.
By doing this, we can gain the trust of our customers. Besides, we have slightly additional charges
when it comes to visiting customers for technical issues. With that, we tend to profit as well
compared to other companies.

Production

We have third parties in charge of manufacturing our frames and lenses. It is based here in Selangor
as well. These manufacturers complete the design while packaging is done by us. This is because
as a beginner company, finance is to be considered before allowing another party to take over
packaging. As soon as the finance is stable, an additional third party to handle the packaging and
transporting process will be delegated.

The manufacturer is as follow:

Eyewearland.Com

No.42-2, Petaling Utama Avenue,

Jalan PJS 1/50, Taman Petaling Utama,
Petaling Jaya, 46150
Selangor

Payback Period

The payback period is calculated from the initial investment and net cash flow.

Payback Period = Initial Investment / Net Cash Flow

= 500 000 / 47,000

= 10.64 years

The payback period is 10.64 years based on the investment consisting of 50% which is RM 47,000.

23
 6. PROJECT MILESTONE

6.1 Gantt Chart

JAN- FEB- APRIL- JUN- AUG-

ACTIVITIES FEB MARCH MAY JULY SEP OCT-NOV DIS
Getting loan
Investment
equity from
investor
Purchase
insurance of
business
Perform
feasibility
studies
Purchase Eye
care
equipment
Purchase
office
appliances
Create official
website of
ANTS Optic
Hire staff and
employees
Prepare
promotional
materials
Launch the
ANTS Optic
Run the
business to get
the profit

24
7. RISK ANALYSIS
Table 1: Risk Analysis for ANTS Optic

LIKELIHOOD CONSEQUENCE RISK

RISK (1-5) (A-E) RATING ACTION
Environmental
risk 2 Insignificant Low Improve the building facilities.
Limit loans, take insurance,
Financial risk 4 Critical Extreme establish good records.
Having strong business
relationships and adequate
Operational risk 4 Moderate High insurance, align with the law.
Structure and Create and improve the business
Policies risk 3 Moderate Medium structure and planning process.
Create data backup of business,
secure servers and wireless
network. Update the system to
Technical risk 2 Marginal Medium latest version.
Install CCTV camera to improve
Security risk 3 Marginal Low security.

Table 1 shows the risk analysis that may occur at ANTS Optic business. There are five types of
risk with their likelihood, sequence, risk rating and the actions. Environmental risk refers to
building facilities meanwhile for financial risk refer to cash flow, payment, exchange rates and
maintenance cost. In operational risk can occur because of marketing, inadequate design,
performance failure and human error. Structure and policies risk refer to business planning, service
plan and accountability structure. For technical risk may occur because of performance, failure in
infrastructure and not align with standard. Then for security risk can happen due to theft.

25
8. REFERENCES

[1] The Essential Equipment for a Modern Optometry Practice. (2017, July 19). Smart Vision
Labs. Available: https://www.smartvisionlabs.com/blog/optometry-equipment-for-a-modern-
clinical-practice [Accessed: 29 June 2021]

[2] Please Wait. . . | Cloudflare. (n.d.). Venture Magazine Ltd. Retrieved June 28, 2021, from
Available: https://profitableventure.com/guide-writing-business-plan/ [Accessed: 29 June 2021]

[3] Wright, M. (2020, July 14). Risk Management: Keys to Keeping Your Patients & Practice Safe.
Review of Optometric Business. Available: https://www.reviewob.com/risk-management-keys-
to-keeping-your-patients-practice-safe/ [Accessed: 29 June 2021]

[4] Agrawal, A. J. (2015, December 18). The Sunglasses Industry: A Lesson In The Importance
Of Branding. Forbes. https://www.forbes.com/sites/ajagrawal/2015/12/18/the-sunglasses-
industry-a-lesson-in-the-importance-of-branding/?sh=521c0b0753a2 [Accessed: 29 June
2021]

[5] Considering a New Venture? Consider a Feasibility Study. (2020, July 1). Investopedia.
https://www.investopedia.com/terms/f/feasibility-study.asp [Accessed: 29 June 2021]
[6] Jung, M. (2020, October 11). Business Case. SlideShare.
https://www.slideshare.net/MinJennyJung/business-case-54539862 [Accessed: 29 June
2021]

26
9. TURNITIN REPORT

27