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    SWOT Analysis of LUSSO

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    Rasha Abdelhamid
    LUSSO has strengths in its high profitability, revenue, and selection of professional staff. However, it faces weaknesses as a startup in its limited resources for marketing, promotions, and staff training. Opportunities for growth include expanding into e-commerce and new markets. Threats include competition, demand fluctuations, and changes in tax or regulatory policies that could increase costs. The company aims to address weaknesses and threats by investing in its workforce through training, competitive salaries, a diverse staff, and support programs.

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    SWOT Analysis of LUSSO

    Uploaded by

    Rasha Abdelhamid
    73 views3 pages
    LUSSO has strengths in its high profitability, revenue, and selection of professional staff. However, it faces weaknesses as a startup in its limited resources for marketing, promotions, and staff training. Opportunities for growth include expanding into e-commerce and new markets. Threats include competition, demand fluctuations, and changes in tax or regulatory policies that could increase costs. The company aims to address weaknesses and threats by investing in its workforce through training, competitive salaries, a diverse staff, and support programs.

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    LUSSO has strengths in its high profitability, revenue, and selection of professional staff. However, it faces weaknesses as a startup in its limited resources for marketing, promotions, and staff training. Opportunities for growth include expanding into e-commerce and new markets. Threats include competition, demand fluctuations, and changes in tax or regulatory policies that could increase costs. The company aims to address weaknesses and threats by investing in its workforce through training, competitive salaries, a diverse staff, and support programs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    73 views3 pages

    SWOT Analysis of LUSSO

    Uploaded by

    Rasha Abdelhamid
    LUSSO has strengths in its high profitability, revenue, and selection of professional staff. However, it faces weaknesses as a startup in its limited resources for marketing, promotions, and staff training. Opportunities for growth include expanding into e-commerce and new markets. Threats include competition, demand fluctuations, and changes in tax or regulatory policies that could increase costs. The company aims to address weaknesses and threats by investing in its workforce through training, competitive salaries, a diverse staff, and support programs.

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    SWOT analysis of LUSSO

    Strengths Weakness
    .High profitability & Revenue- competitive market-
    The only Local Business selling- Limited staff at sales and
    luxury vinyl (stone plastic .marketing
    .composite) - Limited budget for training
    Professional built website - .And development programs
    mentioned before that it will Lack of promotions of -
    .consist of chat bot .products
    High selection process for - Previous work is a little to -
    .new candidates .show since we are a start up
    Good sustainable -
    development concept in
    employing people from
    diverse background and
    provide decent work
    .conditions
    Opportunities Threats
    E-commerce and internet are - Lusso is a Startup business -
    emerged as promissory the risk of loss is present
    distribution channels to Balance between demand -
    market and sell LUSSO .and supply
    .products .Tax policies-
    government regulations-
    New markets like targeting - increasing costs-
    projects in new capital and Price changes-
    .expand
    increase revenue because of -
    the unique composite vinyl
    Relating the external factors opportunities and threats with
    one of the vertebras of the backbone of our company
    :strategic management PEST

    P 1/ one of the threats facing LUSSO is taxes policy, that’s why


    our HR department will need to be conscious of these changes
    in order to adjust their approach to organizational
    transformation. How much money will be available for the
    ?salaries and training

    E 2/ Balance between demand and supply are a threat since


    there is still change in the economic growth in Egypt and in
    interest rate. These factors may have a direct/indirect impact
    on our company since it affects the purchasing power of
    consumers and could possibly change demand/supply models
    .in the economy

    S 3/ The high demand on investing money in the new capital


    units is high. This trend is an opportunity which will help us
    .target new markets

    T 4/ Innovations in technology will help us a lot in attracting


    new candidates for junior sales and senior marketing vacancies.
    In addition, our senior marketer will engage with clients
    through internet channels which will help in making decisions
    like launch or not to launch certain products. New technology
    solutions in research & development will help our HR
    community to forecast for effective planning, visualize
    .workforce data and drive organizational transformation

    L 5/ we mentioned before that we are concerned with


    employee laws, health and safety. LUSSO will invest in forming
    a grievance redressal team that is responsible for providing fair
    and impartial support for all sorts of workers' complaints.
    Moreover, introduce complimentary counseling services. In
    addition, employing people from diverse backgrounds, and
    .provide decent work conditions

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