JumpCrew Sales Outsourcing Guide
JumpCrew Sales Outsourcing Guide
JumpCrew Sales Outsourcing Guide
Case Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Outsourcing eliminates the time and expense of recruiting and hiring an in-house sales team. A dedicated
sales provider mitigates the impact of sales rep turnover with their in-house recruitment team and
onboarding program.
Some outsourced companies, like JumpCrew, use an industry verticalization approach to selling. Each rep
focuses their energy and expertise on one market, allowing for quick scalability. Verticalization creates an
agile salesforce with intimate knowledge of their target industry.
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3. Greater Control of the Sales Process 6. Process Improvement and Scalability
Some executives resist outsourcing because it can seem like a loss of control. However, the reality is often The benefits of dedicated sales and marketing experts are most visible in two areas: process improvement
the exact opposite. and scalability. With greater control comes deeper process insight. The right team will gain a
comprehensive understanding of your sales funnel and timeline. If your product isn’t meeting the needs of
Adequately controlling the sales process and achieving target conversion ratios requires a team of experts your target market, your outsourced sales team should pick up on it and relay the findings. In this case,
collaborating and constantly optimizing, improving, and refining the sales process. both companies will revisit the buyer persona, or pivot the sales pitch as well as modify the marketing
This includes: collateral. Sales experts have the best ideas on improving processes that yield increased efficiency after
they’ve worked through the initial processes, prospects, and sales funnels. This fresh feedback from
• Recruiting the right talent industry experts supports accelerated and sustainable growth.
• Thoughtfully building compensation packages and SPIFs (Sales Performance Incentive Funds)
4. Sales and Marketing Alignment An outsourced sales team has their technology stack fully deployed and arrives thoroughly trained on all
Agencies like ours that specialize in sales and marketing services have done it all before. You gain access to systems.Your business benefits from economies of scale and continually evolving processes. Working with
a blended team of sales and marketing experts who have experience selling multiple solutions with diverse JumpCrew can save you 64% of the overall cost of building and maintaining an in-house sales team.
sales processes and sales cycles.
As you probably know, having an outstanding in-house sales team and top-notch marketing department 8. Sales Culture
doesn't guarantee they will work together effectively. With outsourced sales and marketing, you inherit a
Outsourcing ensures access to top-notch, experienced professionals. In an increasingly competitive
team on the cutting edge of marketing and sales methodology who have already worked together on
economy, outsourcing your sales team accelerates the shift to a more sales driven culture.
successful projects and are experienced with the type of collaboration necessary to execute successful
campaigns. They've had time to optimize their practices, so you don’t have to use your time to catch up.
JumpCrew, an outsourced sales specialist, can help you take advantage of every possible revenue stream,
including up-sells and cross-sells where available. While your management team may initially focus on the
5. Support New Product or Service Roll-Out cost savings of outsourcing, as you see results, the question will quickly become, "how can we drive even
more?"
Outsourced sales can provide a solution for a new product launch or service roll-out, a periodic or
temporary need that would overwhelm current staff or require additional hires to fully execute.
Having a professional team already operating at peak efficiency and able to step in at any stage of
development reduces the time you need to launch special or periodic campaigns.
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A Scalable Sales Solution
JumpCrew takes care of all of these critical items because we're focused on Outsourced sales companies provide a full array of products and services to fuel their clients' businesses, from
building awareness and getting leads, to closing deals and analyzing metrics. You can customize services to
one thing: selling. Our goal is to increase sales velocity while materially propel specific projects, fill gaps in your team, or engage comprehensive sales and marketing support.
reducing your cost of sale. Outsourcing is more efficient, cost-effective, and Based on your company's goals, your ideal outsourced sales partner will work with your existing team to
co-create the sales strategy, equip the team with the right tools, and consistently use analytics to optimize and
provides more data than building an internal team. Finding the right improve. Here are six ways using an outsourced sales team will grow your business.
outsourcing company is vital to your success. The company you choose should
evaluate your processes while providing recommendations on where and how
1. Build Brand Awareness
to improve infrastructure, process, and workflows. With outsourced sales, you
can generate new revenue, save on training and infrastructure, and free your When outside factors are minimal, 82 percent of buyers pick a familiar brand – even when the familiar name
ranks lower in search engine results. In a world full of ads competing for the buyer’s attention, familiarity feels
employees to focus on perfecting the company’s product or service. better. Brand awareness gives you a competitive edge with customers making purchasing decisions and helps
with overall, long-term brand loyalty. Building brand awareness is as much about consistency as it is reach. Every
marketing piece and communication needs to reflect the voice and tone of your company. How many remarkable
products or services have languished, unable to penetrate the market because no one knew about them? Your
outsourced sales team will put the right message on search engines, social platforms, and into their email
marketing to build brand awareness as potential buyers research products and services like yours.
2. Generate Leads
Integrating marketing and sales creates a real-time collaboration that makes both teams more effective. A savvy
sales and marketing team never misses an opportunity to capture customer contact information. If lead
generation is a top goal for your business, your outsourced team can help you add landing pages, create offers,
build content and SEO, grow social media, and more. A steady stream of high-quality leads keeps your sales team
operating at peak performance. While multiple channels exist for lead generation, a critical gap for many B2B
companies is content marketing. Generating the best quality and quantity of videos, articles, white papers, and
sales collateral to direct your audience to a profitable call-to-action is time consuming. Keeping up with changing
SEO demands is difficult to sustain without specialized support – something an outsourced sales partner offers.
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3. Optimize CRM 6. Optimize Conversion Rates
Without a good customer relationship management (CRM) platform, customers will fall through the cracks. It Make sure every click counts with conversion rate optimization (CRO). CRO is a proven tactic to increase the
happens all the time. As a business grows, it's harder to see the full picture of your customers and their path to effectiveness of your paid advertising by improving the conversion rate from lead to opportunity, and ultimately
buying, even if you're involved daily. Using and maintaining a CRM is the foundation for a scalable, high functioning opportunity to close. Companies spend thousands of dollars acquiring leads, but then neglect the conversion
sales and marketing program. CRM provides a consolidated view of data that supports sales, operations, analytics, process. Improving conversion rates generates more revenue from the same marketing expense by turning clicks
and encourages collaboration. Used properly, a CRM can motivate customer retention, provide segmentation, and into customers. A commonly overlooked opportunity is optimizing the length of your landing pages, which are
help you anticipate buyers' expectations. Sales outsourcing providers work with your team to optimize your current meant to encourage form fills and lead generation. JumpCrew uses data analytics and proprietary best practices to
CRM workflow or can recommend a reputable platform based on your company's goals, sales cycle, and the needs identify conversion opportunities. Once identified, the team implements a regular testing strategy to keep abreast
of your prospects. For sales teams, the outsourced sales managers can monitor individual and team progress of market changes and evolve the testing process.
through each stage of the sales cycle. For an e-commerce business, a well-implemented CRM segments buyers by
behavior and spending patterns to increase lifetime customer value through personalized content. CRMs require
continuous data scrubbing, updating, and administrative oversight to operate – all of which can be supported by an
outsourced sales partner.
4. Dedicate Appointment-Setters
Appointment-setting is fundamental to building a sales pipeline. These activities are too important to leave to
overburdened sales staff who are already struggling to generate new qualified leads while managing other
responsibilities. Lack of follow-through equals lost opportunities for your business. Outsourcing trained personnel
who are dedicated to appointment setting is an easy way to streamline the sales process. If appointment-setting is
vital to your business, the outsourced team and existing team should collaborate. Sales teams can "stay small" and
focus their efforts effectively.
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Outsourced Sales vs. Internal Sales
(Cost Analysis)
We know that you can run an in-house sales team; that’s not the question. Deciding between in-house and outsourcing
usually comes down to process and cost efficiency. Because all of JumpCrew’s efforts go towards sales and marketing to
support our partners, we’re an efficient machine. As seen in the chart below, it doesn’t make financial sense for companies
to spend the time and money, or to take the risk required to build and run an in-house sales team.
AVERAGE MONTHLY
COST TO BUILD YOURSELF
2 DEDICATED
$8,000
SALES REPRESENTATIVES
BENEFITS, INSURANCE,
$1,200
& LIABILITY COVERED
The chart focuses on monetary differences between in-house and outsourcing — the costs assume that everything goes as
planned and that all things are equal. Second to cost is the unquantifiable effort it takes to build, run, and grow a sales team.
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• Professionals
When it comes to sales, people are your strongest asset—ours too. All of the outsourced team's
The way companies sell products and services has changed, especially in the B2B space. What attention and effort is focused on the specific activities for which they were hired. This
was once a basic step-by-step process has become a tech-rich operation that dives into buyer hyper-focus on specific stages in the sales process, or on the sales cycle in its entirety, leads to a
more deliberately built pipeline which in turn increases revenue. With an outsourced sales team,
profiles, social influences, and data. Outsourcing sales will help to leapfrog operational
you get experienced sales reps for your industry. Expertise leads to confidence, which leads to
constraints. With a sales outsourcing authority like JumpCrew, you get far more expertise and the trust of prospect, which leads to sales.
efficiency than you would by hiring and training third-party sales consultants. Outsourced
sales services are fully managed and include multiple layers of sales enablement and support: Seasoned salespeople create a sense of urgency. They are prepared for anything and are
genuinely interested in the customer. They love to sell.
A sales team from a high quality provider will highlight their dedication. They will inhabit a
culture that celebrates success and integrates motivators into its standard operating procedure.
Notably, JumpCrew was voted a Top Place To Work in Nashville several years in a row. With skill
and technology all being the same, the most reliable difference between consistent top
performers and average sellers is attitude. When you outsource effectively, you get sales reps
who are experts with state-of-the-art data and technology environments, and personalities to
match.
• Tech Stack
Technology has extended the potential reach of sales teams, as well as influenced the way
management and sellers interact. Getting the most value out of your sales tools requires more
than a financial investment. You need sales professionals with the expertise to leverage these
tools, and know how to use them to their full advantage. When deployed and adopted properly,
technology improves productivity and profitability, it doesn’t bog anyone down.
You will gain access to your outsourced partner's analytics tools, providing deeper insight into
your customers' current and future expectations. Sales technology tools are continually evolving,
so you’ll want to align your company with a sales provider who keeps pace with rapid changes.
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• Management • Equipment
Your sales service provider will manage the sales team for you, overseeing day-to-day operations With an internal sales team, your business is responsible for workstations, computers, additional
and helping optimize the performance of individual sales reps. internet capacity, phone lines, and software. Your sales outsourcing partner has all of that already
Instead of the burden of managing your sales team, you have direct access to a customer success set up.
manager, who acts as the liaison to the sales team. You speak to the same person, dedicated to If you use a CRM platform such as Salesforce, HubSpot, Zoho, InfusionSoft, or Zaius, JumpCrew
you, who understands your history and goals, and who manages the partnership. can integrate with your existing system. If you're not actively using CRM software, we can help
Outsourced sales suppliers offer a full-service sales operation meant to align with your business you launch and optimize one for your business.
objectives so that your sales funnel yields maximum returns over the span of your customer A sales outsourcer can also help optimize your analytics and get your business started with a
engagement. CRO tool such as Optimizely, Unbounce, VWO, Google Analytics, or Instapages.
• Strategy • Experience
Your outsourced sales provider brings more than advanced sales strategies and customer Digital media has disrupted how information is made, distributed, and consumed. Everything
insights. You also benefit from their proficiency in creating laser-focused deliverables, lead from prospecting to presenting to closing has changed.
generation strategies, and experience in opening new markets. Selling in the digital age means understanding the available digital tools and technologies.
As digital marketing channels abound, collaborating with an expert in lead generation strategies Optimizing results requires more than communication skills and dedication. Sales reps must also
can cut down on time spent on trial-and-error and accelerate results. be tech-savvy.
Your outsourcing partner is all sales and marketing, all the time. Your partner understands the
• Recruiting and Hiring importance of researching your product and service to provide real expertise and the urgency of
responding to leads and inquiries immediately. Seventy-four percent of buyers work with the
Your sales outsourcer has already invested in the infrastructure and recruited, interviewed, hired, salesperson who was the first to provide value and insight.
and trained the team. You get the benefits of a dedicated sales team while saving the time and
expense of hiring, training, and managing one. • Training
Your partner has gotten the reps all up-to-speed on the latest software and made sure the
equipment is compatible. The partner manages available hours and takes care of payroll. When a Market and internal changes come rapidly and usually with little warning. Outsourcing to an
sales rep leaves, your sales outsourcer spends the time and expense to replace and train a new effective sales partner increases your company’s agility.
one. An expert sales outsourcing provider understands that things change, and has best practices in
place to navigate those changes quickly and with minimal program impact.
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How To Get Started
1. The Scope
Decide which portions of the sales responsibilities you want to hand over, and which you'll keep in-house.
The best sales outsourcing solution Some firms outsource their sales efforts completely, while others choose specific services to fill gaps,
comes down to your business. Where are launch new products, penetrate new areas or segments, or adjust to sudden growth.
you now, and where do you want to be?
Outsourcing can help you slash overhead
costs while expanding sales coverage at
every step of the buyer’s journey. 2. Your Achievement Goals
JumpCrew has proven results acting as a It's important to know what you want from this partnership — whether it’s a volume of leads, a specific
seamless extension of our partner’s improvement in conversion rates, a product launch, or opening up a new region. Your outsourced sales
existing teams. partner will help align your specific goals with what is typical for a company with a similar value
proposition.
When you’re ready to work with a sales If you're adding to an existing sales team, take a fresh look at internal goals. Your in-house team's focus and
responsibilities may shift, creating opportunities for improvements or new projects.
outsourcing firm, the first step is to assess
your current process. Locate the gaps
when customers are not hearing from
you, before or after the sale. Identify 3. Current Data and Trends
areas where you could improve your A more extensive look at your current analytics and web traffic will help achieve your company's goals.
message or process. Determine any What software and analytics tools does your sales team use?
underserved geographical areas or This data should be readily available to your outsourcing partner. Nothing shows the life of a business like
customer segments that warrant traffic and sales numbers. At JumpCrew, we work with you to develop analytics and create a plan.
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As you select a sales outsourcing partner, keep your company culture in mind. A provider who understands your company
culture and core values will keep your brand on target.
Resistance to change is natural. If your company hasn't worked with an outsourced sales provider before, you'll want to
garner support from the executive team. To do that, create a clear picture of success for them. Provide the leadership team
with specific goals and milestones that you expect the additional sales force to help you reach. Communicate with them
frequently so they can see progress and share in the wins. Now, you're ready to choose the right partner.
Your business faces unique challenges and needs. Sales outsourcing is not a one-size-fits-all solution. It's important to
thoroughly and completely vet your provider before hiring. When selecting your outsourced sales partner, here are the big
dos and don'ts:
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Your business faces unique challenges and needs. Sales outsourcing is not a one-size-fits-all At JumpCrew we offer case studies illustrating the remarkable success we create with our
solution. It's important to vet your provider before hiring. When selecting your outsourced sales partners.
partner, here are the big dos and don'ts: One study outlines how our client — a leading social media platform — saw an 80 percent
increase in weekly revenue in six months.
1.
One of the world’s leading social media platforms came to JumpCrew seeking a partner to
DO choose capability over cost. reactivate former advertisers. With a clear directive, JumpCrew took total ownership of the
project. The sales team was coached to succeed with high-value professional prospects who
2. DON’T jump in without clear goals and targets. needed personalized targeting.
The results? More than $12 million in advertising sold, with a 38 percent close rate on
You can also read about our partnership with PartsTech. An auto parts search engine and
4. DON’T assume every provider is the same. ordering system, PartsTech assists repair shops, manufacturers, and part distributors.
Aided by the excellence of its software products, PartsTech's 2013 launch saw organic
6. DON’T neglect to get buy-in from the executive team. JumpCrew’s function with PartsTech was not to generate new business, but to cultivate
long-term adoption of the platform. It was a unique problem that warranted a strategic
approach.
An outsourced sales team should include more than entry-level staffers with a list of cold-call
contacts. You want a full-service provider with experience in data analysis and with the knowledge The results? More than 35 million dollars in value created with a 1,685% percent increase in
needed to create success and maintain it. new business. While outsourced sales companies may not divulge their full client list, they
should be able to offer examples of clients they’ve successfully served and to highlight key
Roles your outsourced sales and marketing team may include are a business development results. A record of proven results demonstrates the expertise you need to maximize the
representative, quality assurance analyst, marketing strategy specialist, sales chat representatives, benefits of outsourcing.
and content writers.
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Case Studies On JumpCrew Clients
This client came to JumpCrew seeking a partner to drive growth and revenue for their JumpCrew supports a large media brand who services over 75% of all domestic U.S.
mid-market division. The specific task was to reactivate advertisers who had military installations as one of the largest publishers of print and digital base guides,
previously spent on the self-serve ads platform, and also create net-new opportunities telephone directories, and maps. These free guides provide military personnel with
through outbound prospecting. community information, contact numbers, and advertisements from local businesses.
JumpCrew advised on how to best categorize raw data sets, distribute and sort leads JumpCrew’s mission was to digitally transform our client’s existing outside sales force.
and accounts by sales rep, classify activity type and build corresponding dashboards We launched our Full-Funnel efforts (sales and marketing) to enable the newly created
within Salesforce. We also quickly assessed which sales collateral from the platform inside sales team to convert new business from initial contract to close.
would best assist the reps during presentations with potential advertisers. To build awareness, a robust social media and email campaign was developed and
This initial pilot sales team of 4 reps scaled to 16 given the early success and launched. JumpCrew then developed landing pages, paid search campaigns, drip
trajectory of JumpCrew’s efforts. Today, there are more than 30 dedicated reps on this series, retargeting campaigns, and social ads to generate new leads for the inside sales
team acting as a direct extension of our partner’s brand. team. Leads were generated the first day the campaigns went live, and now account
for nearly all of the brand’s new customer growth.
The inside sales team is now delivering millions in additional untapped revenue per
year. The secret to this turnkey solution was a well planned, multi-channel strategy
that leveraged data driven awareness, targeted lead generation, and live selling.
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PartsTech is an auto parts search engine and ordering system that finds the right parts
in a single search. They help repair shops, part distributors, and manufacturers run
their businesses more effectively and profitably through e-commerce and data Outsourced sales offer efficient scalability. You
innovation. can access a ready resource and create
After launching in 2013, PartsTech saw organic success, while fine tuning the usability opportunities for your company. Whether you’re
and interface of the platform. In 2018, they were ready to launch a full-scale sales seeking to improve conversion rates, reduce
initiative, but needed a turnkey solution to capitalize on the early success of the tool. overhead expenses, or expand into new
As a technology-first company, the PartsTech team knew they wanted to enlist a sales customer segments, an outsourced sales team
strategy partner to help take the product to market. can get you up to speed quickly.
JumpCrew’s function with PartsTech was not simply to close a net new sale, but to If you’re looking for a business partner who can
cultivate long-term adoption of the platform by potential users. Therefore, the sales help you locate, contact, and convert customers,
cadence, messaging, and follow-up tasks needed a unique and thoughtful approach. JumpCrew has the expertise and resources to
JumpCrew built A/B tests for sales calls and iterated upon what worked best. A team produce exceptional results.
of four, dedicated sales representatives was recruited, hired, and trained not only to We aim to become a productive, capable
execute the designed sales cadence, but to also conduct live product demonstrations extension of your own business. Let us answer
for potential users and regularly engage with users once onboarded to the platform. your questions.
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