Cafe Jungle ALL
Cafe Jungle ALL
Cafe Jungle ALL
Introduction
Libertad Street is the nearby place where some schools, cooperatives, apartments, church and
establishments are located. It is a popular rental neighbourhood for more than historical reasons.
This place was surrounded by businesses so there are a lot of visitors at all times of day.
The concept of natural products had been existing in places in Luzon. Basically, the purpose of
putting up this type of cafe is for people to have a place to rest, and to promote tasty and healthy
kind of foods since as what we observed in our surroundings, lots of businesses right now are
more focused on nice view and common dishes due to its popularity instead of giving an
appropriate kind of foods. As a matter of fact, there is a nature cafe established in the
Municipality of Lucban, where the hungry and tired travelers from Manila to Bicol region or
other parts of Quezon Province can stop and gobble. The situation in Dumaguete is different.
Yes, there are a lot of food resto but there is the absence of nutrition and ill-natured ambiance
The taste of nature does not only limit itself to serving and providing healthy food for
individuals but as well as tourist for them to experience how great our locale is.
For the proposed business, it primarily will serve to all people. However, with
presence of students and professionals, the business is as well open to the idea of providing free
Wi-Fi who happened to have academic or work requirements to accomplish where they are free
fast-food chains to study or did some paper works where it is not even conducive for learning
while consuming improper foods. However, they are not able to concentrate that much due to
fast food chain’s management, in one way or another, would require them to order more often
times since they are using their facility. Aside from that, they are eating too much carbs or fatty
foods that can cause abdominal weight. In addition to that, they can’t focus much since it’s too
The study is learning towards the establishment of Café Jungle: A taste of Nature
in Libertad Street, Dumaguete City Negros Oriental. This project is to be established in order to
provide healthy delicious foods and service to address the growing numbers of mankind in locale
A Café Jungle is known as Pilipino menu. We are dedicated to nutritious, wholesome Pilipino
food at a reasonable cost. By using high quality ingredients, utilizing conscious preparation by
our employees, and eliminating animal products, we acknowledge the interconnectedness of our
environment, spiritual and physical selves. We present Jungle Café here at Libertad Dumaguete
community with love and gratitude and are delighted to nourish everyone with delicious meals
We provide natural ingredients called honeyis a sweet, viscous food substance made by honey
bees and some related insects. Bee produces honey from the sugary secretions of plants (floral
variety of honey produced by honey bees is the best-known, due to its worldwide commercial
Café Jungle provide a calamansi it is indigenous to the Philippines. The tree grows to about 25
feet tall at maturity. Its pulp has a distinctive flavor described as “a cross between lime and
orange. It is a common thing in some Filipino cuisines. It is used as a condiment in pansit canton
and arroz caldo. Chicken inasal and inihawnababoy are not complete without it. It’s a basic
sawsawan (Filipino dip)—combined with soy sauce or patis – for fish, lumpiang shanghai,
Majority of Filipinos are coffee drinkers. The growing number of coffee shops in almost every
corner of the metro has become the most evident indication that the coffee industry is a thriving
business. Whether it’s a form of social activity or simply a favorite pastime, drinking coffee has
become an inevitable trend. With the popularity of coffee as a beverage comes the cautious effort
to lessen the caffeine intake especially among health-conscious consumers. Hence, introducing
alternative drinks that will let people enjoy drinking coffee without worrying too much caffeine
intake.
“Corn coffee looks and tastes like your good ol’ caffeinated coffee, but it is healthier to drink.
Perhaps a distinction comes with the aroma since corn coffee comes from ground, roasted corn,”
explained Mr. Chito Rodriguez of the Institute of Plant Breeding-University of the Philippines
Los Baños (IPB-UPLB) in a seminar talk organized by the Bureau of Agricultural Research
(BAR).In the presentation titled, “Corn Coffee: Health and Economic Benefits,” Rodriguez
underscored the “dark side of caffeine” one common of which are panic attacks.“Caffeine intake
triggers the fight-or-flight mechanism in our bodies. When the fight attack mode wears off, panic
attack starts. We get nervous, jittery, sweaty, and shaky. Caffeine is also addictive so once we
get into the habit of getting our caffeine fix, our body begins to crave the boost that we get from
it. If we fail to get the dose of caffeine that our body has adapted to, we become irritable, tired,
and even depressed,” Rodriguez explained.Given the side effects of caffeine, he advised trying
In another study in Concordia University in Canada, their research revealed that the
overwhelming majority of respondents come to library to use the quiet study space. Jungle Café
also provide free wifi connection. The most reason for having the dedicated area called Jungle
café is that it sharpens the mind and improves concentration. A separate study area is better than
using a bedroom, kitchen or living room since the student is much likely to be disturbed by other
people home. A dedicated study area will inevitably. United Kingdom homework webpage
explained that one way of helping students to developed study skills is to provide them with a
good study area. For students often choose an area that is not particularly conductive to effective
studying.
Ever since the early eighteenth century, social gathering places -the so-called third places -gained
importance in cities. Cafe shops are often prevalent in these spaces (Oldenburg, 1999;Trugman,
2016). These familiar coffee shops in certain urban neighborhoods are daily rituals and influence
the routines of people (Waxman, 2006). Customers frequent coffee shops for many more reasons
Café shops had become places where people would gather, speak freely and mingle with others
from their community, disregarding rank and social status (Sennet, 1974;Oldenburg,
1999;Pendergrast, 1999). These third places act as conductors in society, providing neutral
ground where one is easily able to connect with people as well as exchange news and ideas
(Waxman, 2006). Third places have been integral in facilitating communication while their
"significance has increased during specific historic periods, providing a petri dish for social
Another factor that influences humanbehavior regarding choice of third places (coffee shops,
wine bars, and craft beer boutiques) is place attachment. This involves the creation of positively
experienced bonds over time from the behavioral, affective and cognitive ties between
individuals and/or groups and their socio-physical environments (Brown & Perkins,
1992;Waxman, 2006). Waxman (2006) has even made a comprehensive assessment, from an
In the United States, Waxman (2006) explored the physical and social characteristics of coffee
shops that encourage people to patronize and become attached to these places. His study revealed
that coffeehouses serve as a 'third place' to regularly interact with other members of the
community. ...
His study revealed that coffeehouses serve as a 'third place' to regularly interact with other
members of the community. Waxman (2006) also found that the most important physical design
characteristics for customers were cleanliness, appealing aroma, adequate lighting, comfortable
furniture and view of the outside. Regarding the social characteristics of the coffee shops, the
attributes identified were: opportunity to linger; ownership and territoriality; trust, respect and
anonymity; productivity and personal growth; social beings and familiar strangers; and support.
Unlike Waxman (2006), Tumanan and Lansangan (2012) did not specifically identify the
attributes that attracted consumers to cafe houses in the Philippines. Instead, they examined
whether cultural, social physical and environmental dimensions were associated with Filipinos'
Only a few scholars have examined café houses' community-building function. Waxman (2006)
identified the physical and social factors that encouraged people to gather and develop a place
attachment to three café houses, in a mid-size city, in the southeastern United States. The top
physical characteristics for fostering a convivial environment based on a customer survey were
cleanliness, appealing aroma, adequate lighting, comfortable furniture, and a view outside. ...
In sum, all four café houses share a core attribute of a third place, namely they are easily
accessible to people residing within their immediate vicinity. Waxman's (2006) study of
coffeehouse patrons identified "comfortable furniture," "adequate lighting," and a "view to the
outside" as key design features affecting attachment to a particular establishment. All the
coffeehouses, except Hexagon, had windows overlooking a street that allowed natural light into
the space.
Other works have examined jungle cafe shops and their deep connection to our social life. Cafe
shops are social capital in that a good ce shop can provide a stronger sense of community for the
residents of a neighborhood. One can consider places such as coffee shops, plazas, market places
etc. as "the heart of a community's social vitality and the grassroots of democracy”.
The nature of the cafe shop as a place applies to cafe connoisseurs. The mind and body are
inherently related in the interpretation of physical experiences. Experience is created through the
interaction of people and places, relationships that can be used to promote peopleplace
Jungle Café is the best place to study in which there is nothing else to do. In this environment
morestudents likely to study, and to retain information that they have studied. This does not
mean that the area has to be completely silent or set up as a study area, but it does mean that it is
important to find a place to study the suits the student’s personality and learning style.
Initially, the researchers thought of putting a school or an apartelle. However, the idea has been
rejected since there are already a lot of existing businesses that are the same with what has been
proposed. Since Libertad Street doesn’t have any cafe in the area, the idea of putting up a café
has been thought of. According to the study, this community is one of the busiest in the town of
Dumaguete. Where lot of infrastructures are located in this place. Such as; schools, stores,
apartments, cooperatives, rentals and church. Consequently, the location of this business is the
The name of the business is Café Jungle. The name of the project is made up of four
syllables, making it easy to remember. Café jungle is a place where all customers can relax
through the jungle theme along with beautiful and relaxing music as if you are with all the
animals in the forest that you do not think of their ferociousness because it seems like you are in
a quiet forest felt. Providing tasty products made of natural sources and satisfying service. With
that making the business name very suggestive to its customers. According to Harvard research,
a business name should be easy to spell, say and remember. In other words, they need to linger at
the front of your customer’s brain, even when they’re not using your products or services.
A long with the business name is the tagline “A Taste of Nature”. The tagline suggests
that the business aside from providing service it also offers healthy products for the sake of
everyone’s health.
Location
The business will be located in Libertad Street, corner Dr. Locsin Street near Police
Station, Dumaguete City Negros Oriental. This is the chosen location for two reasons. One, it is
very accessible and second, there is a presence of high customer traffic. The figure on the next
Dumaguete City
Fig.3 Location of the
Business
Nature of the Business
The nature of its business is similar to having an experience of dining in the virgin forest
where adventure begins with your family or friends just to be one with nature. Other cafés
usually in offers drinks and snacks with simple table set up to the customers but, Café Jungle
primarily offer not just delicious food but also offers a native way of service where customers are
given opportunity to relax on a custom-made wooden furniture with their own electrical
connection for their gadgets to charge or use while studying or reading a book. Not only they
will have a relaxing moment, but they can also enjoy native and original delicacies and drinks for
convenience. Café Jungle only objective is to deliver good service with great ambiance and
serenity while enjoying the sound and beauty of the indoor waterfalls.
Mode of Financing
Our proposed business will be capitalized by Café Jungle itself. With that, the proponent
The main objective of a Feasibility study is to determine whether or not a certain plan of action is
likely to produce the anticipated result in urban area that is, whether or not it will work, and
The feasibility study will help determine if the business will be feasible in the market
The feasibility aims to provide the needed information as to how feasible the business is for the
proponent to know. However, the study is not only beneficial to the proponent but to other
1. Dumaguete Local Government Unit – The business will be paying taxes and licenses to
2. The Respondents – The respondents will be benefited since they are the main prospect of
the business and are able to avail of the services of the business if everything will be
realized.
3. Business in Negros Oriental – The proposed business will be dealing with other
businesses in Negros Oriental to purchase supplies and other items. With that, other
businesses whom the proposed business will be dealing with will be able to earn profit.
4. The Researches – The researchers will be benefited for they are imparted the right
The purpose of this feasibility study is to determine that establishing a “Caf é Jungle”
Libertad Street, corner Dr. Locsin Street near Police Station, Dumaguete City Negros Oriental
will achieve its community goals and enhance the economy of the stated place. This research
study will be based on the five business aspects; The Management, Marketing, Technical, Socio-
The scope of the study covers the humanity of the said municipality, located in Libertad
Street, Dumaguete City Negros Oriental, which is the main target of this study. The researchers
limit to these respondents since they were nearer to the area and were expected to venerate this
style of business.
RESEARCH METHODOLOGY
The research methodology will discuss the research environment, respondents, instruments and
the data gathering procedure. The sub topics of the research methodology mentioned above will
Research Environment
of 131,377 people. It is the capital and most populous city of the province of Negros Oriental.
One of its communities is located in Libertad Street which is surrounded with variety of
establishments.
There are Three (3) Private Schools nearby. These includes ACSAT, Foundation
University (both College and High School), and STI College. Then, three (3) cooperatives;
PHCCI, DCCCO, and Cooperative Bank of Negros Oriental; and also have One (1) Sto. Niño
Research Respondents
The research respondents of the study are students of Foundation University, STI, and ACSAT,
Professionals working from various establishments and people living and renting in the area.
These are the chosen respondents since they are nearer to the location. There are 2,800 students
from Foundation University, 2,000 from STI and, 1,900 students from ACSAT. Overall total
The researchers distributed 100% of the survey questionnaires at far with the
number of students and residents in the neighborhood. However, there are only 500
Research Instruments
The research instrument of the study is the survey questionnaire that the researchers made. It is
composed of questions asking for the profile of the respondents, the type of service they prefer,
willingness to pay for the services, length of stay that they will prefer, day and time preferred
and their willingness to venerate the business. For documentation purposes we used laptops and
cellular phones.
The data gathering procedure is composed of different steps. It starts with the formulation of the
questionnaires and having it approved by research experts. The researchers then choose nearby
schools, cooperatives, rental buildings, some establishments, and people that are close to the
proposed business site to float the questionnaires. After locating the respondents, they would
This part of the study contains the definition of various terms used in the study.
Café- Offering more healthier and satisfying products, and services to the costumers.
Jungle- this is where to give the wildest yet chilliest kind of service for humanity.
Financial – the heart of feasibility study report here you will do all the financial analysis and
report the various performance indicators. Where proponents used their assets for starting this
business.
Nature’s Hub - This service offers a table to study with free Wi-Fi for all the customers.
Nature’s photobooth- The feature of this service is to make our beloved customers happy and
enjoy their one of the unforgettable moments of their life with us.
Marketing- It includes promoting through social media accounts and advertisement through
Socio-economic – health is wealth and some mankind is complaining with their health that’s why
Taste of Nature – is a service offered by the business where people can freshen and eat native or
natural form of food, provided with eco-friendly setting for the benefits of humanity in the
community.
Survey Questionnaire
A Survey Questionnaire on
Address: _____________________________________________
Please put a check mark (✓) in every item that corresponds to your answer.
Café Jungle is a type of Nature café that is open from 9:00am up until 2:00am, where the
primary service is to provide healthy foods and drinks made of natural sources wherein
customers get a place to freshen up their minds with free Wi-Fi, study hub upstairs and feel the
nature’s ambiance within the café.
1. Demographic Profile
Monthly allowance/Salary:
[ ] 1,500-4,000 [ ] 4,500-10,000
[ ] 10,000-15,000 [ ] more than 15,000
2. How much are you willing to spend for the food/drink you want to eat?
[ ] 50-150 [ ] 150-350
[ ] 350-500 [ ] 500-750
[ ] 750-1,000 [ ] more than 1,000
3. What other types of service would you like to avail in a café that offers healthy
foods/drinks and a place for students/workers to freshen up? (Please provide your
answer)
6. How many hours do you often spend for hanging outside? (Please provide your answer)
7. Are you willing to patronize a nature café providing healthy foods/drinks and services
presented above and will be established Libertad Street, Dumaguete City?
[ ] Yes [ ] No
_____________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
________.
Management Aspect
Management is the process of positioning the resources to meet objective of the business. It
is very significant in any business organization and plays a major role. With the correct
because it coordinates the individual’s accuracy and resources efficiency. Management plays a
This chapter tackles on the overall organizational arrangement of the business. The
management aspect suggests a serene and precise identification of the job and responsibilities,
movement of authority and all effort of the human beings’ level of requirement. This included in
the forming of the business organizational structure. In order to achieve the objective of the
business, management must be able to arrange all the activities in establishing the business to
Project Timetable
The project timetable of the business presents the different activities that the business
needs to accomplish. The project timetable works like a checklist of activities the management
needs to accomplished before the business will start operating. It is estimated that the business
will operate 12 months after the start of conducting the idea formulation and feasibility study.
2020 2021
Activities 08 09 10 11 12 01 02 03 04 05 06 07
Feasibility Study
Legal Requirements
Processing
Building Construction
Recruitment of Employees
Advertising
Personnel Orientation
Start of Operation
Form of Organization
The business will be solely financed by Café Jungle, the proponent of the business. They own
a lot of different businesses in Dumaguete City, Negros Oriental such as apartments, pharmacy,
clinic and convenient store. Also, the proponent owns the land where the proposed business will
be established. The proponent will use their assets and savings to purchase the necessary
materials and equipments to initially start the normal operation of the business. With that, the
owner will solely be incurring all the profits and loss of the said business.
Organizational Chart
The organizational chart of the business will help employees determine the flow of
command among its co-employees. The figure below will show the organizational chart of the
business. The chart is simple since the business is not labor intensive or does not require much of
In order to produce a much clearer view of the chain of command in the business, an
Manager
Cashier Supervisor
(2) (2)
The figure illustrates the organizational chart of the business. The cafe supervisor directly
reports to the owner. There are two cafe supervisors for the business will be open in
approximately 17 hours, therefore, a first and second shift supervisor will be hired. Same is true
with other personnel. They will be divided into two groups for a first and second shift will be
provided with enough manpower. All other personnel will report directly to their respective shift
supervisor.
Recruitment Program
In hiring staff for the business, the owner will be seeking from family members,
relatives and friends in order to look for the cafe supervisor. For the security personnel, the
management will be seeking assistance from an agency. Recruitment of other employees will be
hired from online social media posting and other traditional means such as job posting through
Manpower Requirements
This part is developed in order for employees to be guided as to the scope and limitations
of the job assigned to them. As for the business, the job analysis is presented on the succeeding
pages.
POSITION JOB QUALIFICATIONS JOB DISCRIPTION MONTHLY
SALARY
the local residence of the city and recommendation of the family and friends of the owner. The
management shall consider individuals who will pass the core competencies and requirements set
Training Program
The following are the activities that will comprise the training program of the business;
Conference and Trainings, Critical Incident Notes, Peer Assisted Learning, Seminars and
Conference and Trainings are activities set by the admin council and the school
administrator that aims to add or improve the knowledge of the employees on certain
fields in the business. It is a method in which a trainee and a trainer hold one-to-one
Critical Incident Notes are reports made either by the school head or the secretary or
employees regarding a certain happening. Such record will be kept for the personnel to
check on and that such happening will be avoided in the future since alternative courses
Seminars and workshops are forms of academic instructions provided to the employees
In order to maintain the orderliness in the business, the following organizational policies
1. All efforts of the employees and the management shall be directed towards business growth.
2. Aftercare activities of the business should be done properly and all waste products shall be
3. Official receipts, payments of taxes and licenses shall be strictly paid or provided to maintain
4. The management will help maintain and develop more functional areas to add conduciveness
5. The organization shall comply to the legal and environmental regulations set forth by the
6. All the employees shall take responsibilities to the overall operation of the business.
Work Policies
1. The owner and all employees should maintain a positive vibes or attitude in the business.
2. The employees shall always be approachable, kind, and must greet clients with a smile all
the time.
owner/proponent/manager.
5. All employees need to make sure that the services are done correctly, safely, and cleanly.
6. The owner, together with the employees, need to maintain the cleanliness of the business.
7. Rest day schedules are located at the personnel’s area for reference and shall be observed
properly.
9. The presence of the employees during their designated working days will be strictly
supervised.
Employee Policies
The following are the specific Employee Policy of the business to project a well-
1. No ID, No Entry.
3. Employees need to punch in their time card. Late will be subject to deduction and
4. Employees must wear hairnet; yet should not wear any jewelry; they should be wearing
light make-up and ponytailed hair for girls and observe proper hair cut for boys.
5. Strictly NO drunk employees allowed to work; and prohibited to bring alcohol drinks,
7. Problems encountered by the employees with the client shall be fixed by the
owner/manager or if in her absence, the front desk personnel will take charge in solving
the concerns.
8. Employees with three (3) records of tardiness shall make a letter explaining the reason for
9. Every employee should ensure that their working area is clean, organize and neat.
10. Every employee will take turns in serving the clients. If clients prefer a specific service
The business will be open sixteen (16) hours. Each of the employees will be working
six (6) days in a week with 1 rest day. The figure below will illustrate the working
(2)
(3&4)
(4&5&6)
Hiring Policies
To ensure equal opportunity regardless of work, to choose the most qualified productive
and loyal employees, to help turnover and put the business in the best possible sight of the
costumer. The following are the policies on the process of hiring employees. Every applicant
Decision and
Application
Job Offer
Reference Resume
Checks Screening
Background Screening
Checks Call
Personal Assessment
Interview Test
salaries of the employees are shown on the table below. Aside from the given salary, statutory
benefits will be provided to the employees such as, SSS, Philhealth, and Pag-Ibig.
Employees will be receiving their statutory benefits as mandated by the law such as SSS,
Business Policies
The government protects employees and provides them with privileges that may affect
their pay/salary or employee leaves. The following are a few of those policies as mandated by
the law and that the business will strictly follow these policies.
1. Overtime Pay. If ordinary days, additional plus twenty-five percent (25%) of the basic
hourly rate is given; If special holidays, rest day and holidays thirty percent (30%) will be
2. Five Days of Leave with Pay. An employee must have rendered at least one (1) year of
3. Holiday Pay. Includes January 1 or New Year’s Day, Maundy Thursday, Good Friday,
4. Maternity Leave. Female employee shall be given financial benefit which shall be of
cash equivalent to one hundred percent (100%) of her current basic salary all access and
a. That you shall have notified your employer about your pregnancy and due date, it
should also be transmitted to SSS and subject to their rules and regulations,
b. Your employer will make the advanced payment which shall be paid into equal
installments within 30 days from the day you filled your maternity leave application;
and
c. In case of delivering caesarian section, you shall be paid 70 days worth of benefits
while on maternity leave; one day is equivalent to 100 percent of your daily wage.
5. Paternity Leave. Male employees will be granted seven (7) days with full pay to attend
the needs of legal wife, during and after delivery. This leave will only take effect for the
Legal Policies
The following are requirements and application for the legalization of the business and
also to have the clarifications for whatever agreement and conditions for the business that the
1. Business Permit
8. SSS/PhilHealth/Pag-ibig/BIR (R-NVAT)
Before the actual operation of the business, it should be registered under the Department of
Trade Industry so that the operation is legal. The following are the steps to be accomplished in
2. Fill up the application form and index card, only the owner of the business is
4. After filing up all the documents, proceed to the cashier’s counter. Present the said
5. The cashier will examine the application and supporting documents. If the application
6. Proceed to the waiting area and wait for your number to be called.
7. Proceed to the designated window to file your application. Wait for the certificate that
9. The certificate of the business name registration will be released after you have
signed the duplicate of the business name registration certificate to be provided by the
examiner.
For proper tax computation and contribution, the following steps should be accomplished at the
Bureau of Internal Revenue for the registration of the business under the said office.
Marketing Aspects
The marketing aspects of the business focus on the proper communication as to the existence of
the business in the market. Marketing is plainly not about selling. This aspect helps us determine
the extent to which the goods/services be generated by the project and to design the appropriate
marketing strategies and plans that will help ensure that the project’s output will reach and be
accepted by the target users. This aspect focuses on the project description, the target market
A good marketing aspect aims to analyze the past and present demand and supply
situations, expected future behaviors and the resulting demand – supply gaps as they relate to the
outputs of the projects whether they carry market prices or not (e.g.,Public goods) and to
undertake the analysis, planning and formulation of workable marketing programs, product mix
strategy, marketing organization that can effectively inform, motivate and service the markets.
Project Description
The name of the business is Café Jungle. The name of the project is made up of
four syllables, making it easy to remember. Café Jungle is a place where all customers can relax
through the Jungle theme along with beautiful and relaxing music as if you are with all the
animals in the forest that you do not think of their ferociousness because it seems like you are in
a quiet forest felt. Providing tasty products made of natural sources and satisfying service. With
The main target of the business are the high schoolers and universities, and
establishments in Dumaguete City. The clients are the humankind of the municipality.
Demand
The demand for the business is shown in the survey findings as majority of the
respondents are willing to patronize the business. Knowing that the business will catering to
students and workers and the fact that it was surrounded with lots of rental buildings located in
Libertad and Locsin Street, potential clients of the business is already present in the location of
Supply
If the business will be realized this will be the first jungle café in Dumaguete. This
implies that the business well solely supplies the existing demand for the business.
There is demand for the business as shown on the findings revealed through the survey.
However, there is the absence of the nature’s café type of business with no competition, the
demand will not be supplied. Nonetheless, as the business will be realized, the demand will
Marketing Program
The marketing program is composed of different strategies that the business will be
using in order for it to survive potential competition. The different strategies are composed of
techniques and ways focuses on the services of the business, the pricing, the place, promotion,
Product Strategy- A product is composed of two types-the good or tangibles ones and the
services or the services or the intangible ones. The business is primarily serving service to the
clients. The business will be focusing in the delivering the service in much shorter period of
time. As soon as the clients comes in, the employees need to assists and deliver the service to the
Place Strategy- The place strategy is focused on strategizing a good location for the business
located in Libertad Street., Dumaguete City, Negros Oriental. The location is desirable place to
catch possible customers since it is located along the highway. The geographical area is easy to
track down considering that the business can be seen simply whether the route is taken from
South and North. The site is suitable since it would be the first Jungle Café in the said location.
For the ambiance of the business, the management will be using the correct lighting
and air-conditioning system so clients feel comfortable as they stay in the business. Also, light
Promotional Strategy- The promotional strategy will utilize advertising through social media
and printed materials such as posters, flyers and streamers. The researchers produced printed
materials design that contains the name of the business, logo, the services and the location of the
business. The different promotional materials for the business are presented on the appendix
Customer Service Strategy- For the customer service strategy, the business will be offering the
Industrious Awardee Program. This program aims to provide freebies for those clients who have
been very industrious with their studies and continuously patronize the business as their learning
1. Clients are provided with additional free one hour for the Nature’s Hub Service after the client
2. For the Nature’s Photo booth service, the client can get two pieces of free pictures.
3. For the Taste of Nature service, the client can get 100 pesos off when purchased ten times.
Positioning Strategy- Since the business is different from other café due to the products it
offers, it is then differentiated with other existing café shops in Libertad Street, Dumaguete City
Negros Oriental.
Survey Findings
The survey findings are a result of floating the questionnaires. The data collected is presented
in table form with the appropriate description per table for ease of understanding.
15 to 20 years old 5 14
21 to 26 years old 22 60
27 to 32 years old 9 24
33 to 38 years old 1 2
TOTAL 37 100
Table 1 illustrates the age profile of the respondents. Fourteen percent (14%) of the respondents
are 15 to 20 years old and the 21 to 26 years old sixty percent (60%) and the 27 to 32 years old
twenty-four percent (24%) and the remaining two precent (2%) are within the age bracket of 33
to 38 years old. This implies that almost all future potential clients of the business are young
This could be for the fact that the average age for all the students and employees.
Female 21 57%
Male 16 43%
TOTAL 37 100
The table above illustrates the sex profile or frequency of the respondents. Fifty seven percent
(57%) are female and the remaining forty-three present (43%) are male. This implies that more
than half of the respondents of future clients of the business are female. This could be brought by
According to Philippine Statistics Authority’s 2019 Factsheet Women and Men Date, it
shows that Department of Education conducted a survey last 2016 and the ratio of boys to girls
4,500-10,000 8 22%
10,000-15,000 2 5%
TOTAL 37 100
The monthly allowance profile of the respondents is shown on table 3 above. Sixty sex percent
(66%) of the respondents are given a monthly allowance between 1,500- 3,000 and the twenty
two percent (22%) of the respondent are given a monthly allowance between 4,500- 10,000 and
the five percent (5%) of the 10,000- 15,000 and the remaining five percent (5%) receives a
monthly more than 15,000. This implies that majority of the respondents receives an average of
According to an essay in cram.com entitled High School and Universities Students that
their Allowances Management in the Philippines, it shows that high school and universities
students get an average of 100.00- 150.00 a day with 20-30 schools’ days in a month.
Yes 35 97%
No 2 3%
TOTAL 37 100
Table 4 shows the willingness of respondents to patronize the business. Ninety seven percent
(97%) says yes and the remaining three percent (3%) says no. This implies that there is the
Table 5. Amount Willing to Spend by respondents for the Food and Drinks
50-150 17 46
150-350 11 30
350-500 6 16
TOTAL 37 100
The table above shows the amount willing to spend for the food and drinks. Forty six percent
(46%) of the respondents are willing to spend 50- 150. Thirty percent (30%) of the responses
comes from those who are willing to spend 150-350. Sixteen percent (16%) of the responses
comes from 350-500 and around eight percent (8%) are willing to spend 1000. This implies that
several respondents are willing to spend the price given they get to enjoy to their food and
drinks.
Solo 6 16
By pair 11 30
In Group 20 54
TOTAL: 37 100%
The table above shows the respondents study companion. Fifty-four percent (54%) of the
respondents are to study in group, thirty percent (30%) studies by pair and the remaining sixteen
percent (16%) studies alone. This implies that more than half of the respondents goes in group
November 2018, studying in groups stimulates willingness to study and could help memorize
Mini Library 17 45
Printer 5 14
Overnight Stay 15 41
TOTAL: 37 100
Table 7 shows the other amenities preferred by the respondents. The amenity with the
highest frequency is the mini-library, followed by the overnight stay then printer. This implies
that as the business progresses, improvement of the business set up will be considered and by
Technical Aspects
This section will show the technicalities of the project, the project location and the
project layout. The machines and tools to be used in the daily operation and the list of different
services with the corresponding costs/prices. Moreover, the technical aspect of the business aims
to provide related information to the detailed technical considerations in order for the business to
The technical aspects of the business will include the discussion of the services of the
business, the price of the service provision process, the equipment or materials needed and the
supplies as well.
The succeeding page will illustrate and discuss the mentioned topics or concerns
Service – The primary service of the business is to tasty products made of natural sources for the
clients. Secondary services offered are Study hub for students and workers with free Wi-Fi and
Services Inclusions
Nature’s Hub Service This service offers a table to study with free
Wi-Fi for all the students, government
employees and private workers to study, and
free from noise.
1. Clients are required to deposit their Identification cards or Student ID’s that the customer
can provide.
2. For new customers they are required to fill out a form for records purposes of the
business.
3. The Identification Card will be given to the personnel in charge and in return will be
provided with the Space Number where clients are to position as they study and avail of
the service.
1. Only for customers who buy our products can avail our preeminent offered services.
2. Clients are free for sightseeing to the beautiful and fantastic view of Café Jungle, while
1. In order for the clients to avail of this service, they are advised to purchase our product
first.
2. The clients are provided only limited photos based on the required terms and conditions
The service provision will show a diagram of the step-by-step process before a client can
avail of the services of the business. The three services have own service provision process. The
Figure 7 illustrates how the customer will avail of the nature’s hub service.
Figure 9 illustrates the service process for customers who will avail of the Nature’s
Photography Service
Business Lay-out
The business lay-out is consists of the floor plan of the establishment, mural, elevation,
electrical and plumbing lay-out. The images shown on the succeeding page shows the business
CONCRETE MATERIALS
TOTAL
TOTAL 287,003.58
Total 10,790.00
WITH PAIR
₱ 50 for 2 hours 200 2400 50.00 120,000.00
GROUP
₱75 for 2 hours 450 5400 75.00 405,000.00
TOTAL 579,000.00
NATURE'S PHOTOBOOTH
Customers Price Total
TOTAL REVENUE
6,784,704.00 YEAR 1
7,123,939.20 YEAR 2
7,480,136.16 YEAR 3
7,854,142.97 YEAR 4
8,246,850.12 YEAR 5
MATERIALS ESTIMATED COST
DESCRIPTION Qty Unit Unit cost Total
CONCRETE MATERIALS
Premium cement 5 40Kg/Bag ₱220.00 ₱1,100.00
Sand 1 m^3 ₱500.00 ₱500.00
Total ₱1,600.00
ELECTRICAL MATERIALS
3"Ø10 WATTS- PINLIGHT WITH RIM 38 pcs ₱250.00 ₱9,500.00
PANEL BOARD 1 pcs ₱550.00 ₱550.00
Light Switch 3 gang 2 pcs ₱245.00 ₱490.00
Light Switch single 8 pcs ₱130.00 ₱1,040.00
NO. 14 Thhn stranded wire 2 roll ₱2,700.00 ₱5,400.00
NO. 12 Thhn stranded wire 2 roll ₱4,200.00 ₱8,400.00
CONVENIENCE OUTLET 23 pcs ₱136.00 ₱3,128.00
Circuit Breaker 9 pcs ₱360.00 ₱3,240.00
Junction box 30 pcs ₱35.00 ₱1,050.00
No. 6 Thhn Wire 0.5 roll ₱9,000.00 ₱4,500.00
Total ₱37,298.00
WALL GLASS AND DOOR PER INSTALLATION
₱15,000.0
Bronz glass two doors 1 2m x 21m 0 ₱15,000.00
2.75 x 1.7
Bronz glass fixed windows 7 m ₱9,000.00 ₱63,000.00
Wood door 6 0.9 x 2.1 m ₱1,200.00 ₱7,200.00
Total ₱85,200.00
PLUMBING MATERIALS
Total ₱5,000.00
₱173,669.0
TOTAL MATERIAL COST 0
₱103,967.6
TOTAL LABOR COST & OTHERS 0
₱277,636.6
BUILDING IMPROVEMENTS 0
₱277,636.6
0
₱55,527.32 year2
₱83,290.98 year3
₱111,054.6
4 year4
₱138,818.3
0 year5
Repair and Maintenance Expenses
Total
Amount year 1 year 2 year 3 year 4 year 5
Building ₱277,636.60 ₱13,881.83
Equipments ₱295,421.23 ₱14,771.06
Furnitures and Fixtures ₱287,003.58 ₱14,350.18
TOTAL: ₱43,003.07 ₱45,153.22 ₱47,410.89 ₱49,781.43 ₱52,270.50
₱95,733.81
year2
₱143,600.72
year3
₱191,467.62
year4
₱239,334.53
year5
Café Equipment
Unit
Qnt
EQUIPMENT of Unit price Total price Useful life Depreciation
y
meas
Air condition 2 unit ₱42,000.00 ₱84,000.00 10 ₱8,400.00
Exhaust fan 2 unit ₱1,099.75 ₱2,199.50 8 ₱274.94
Electric dispenser 2 unit ₱1,124.00 ₱2,248.00 8 ₱281.00
Modem 2 unit ₱2,500.00 ₱5,000.00 5 ₱1,000.00
Computer set 2 Sets ₱26,490.00 ₱52,980.00 5 ₱10,596.00
Ceiling fan 3 unit ₱3,000.00 ₱9,000.00 5 ₱1,800.00
Cash register machine 1 unit ₱17,000.00 ₱17,000.00 5 ₱3,400.00
Refrigerator 1 unit ₱16,000.00 ₱16,000.00 5 ₱3,200.00
electric blender 3 unit ₱1,000.00 ₱3,000.00 5 ₱600.00
Coffee maker 3 unit ₱6,397.91 ₱19,193.73 5 ₱3,838.75
Juicer 3 unit ₱9,000.00 ₱27,000.00 5 ₱5,400.00
freezer 1 unit ₱20,000.00 ₱20,000.00 15 ₱1,333.33
TOTAL ₱257,621.23 ₱40,124.02
NATURE'S BOOTH
Unit
Depreciatio
EQUIPMENT Qnty of Unit price Total price Useful life
n
meas
Nature'
s Hub
ITEMS COST
2,525.00
CAFE JUNGLE
DUMAGUETE CITY, NEGROS ORIENTAL
Current Assets
QUICK RATIO
Quick Assets
NET PROFIT
MARGIN RATIO
Net Income
RETURN ON
ASSETS
Net Income
Total Assets
56% 43% 35% 29% 26%
RETURN ON
EQUITY
Net Income
Total Equity
84% 52% 38% 31% 26%
PAYBACK PERIOD
Original
Investments
Net Cash Inflow 1.792209381
Socio-Economic Aspects
The propose business will bring satisfaction to customers, who are looking for a privy
place where they could be healthy and study, finish their work or academic related activities and
requirements. The business is committed to promoting equal opportunity for all in terms of
The proposed business will benefit the economy through providing employment. This will
give the hired employees and their families their source of income for their living needs. That
The business owners and business will pay their tax obligation as provided by law. Tax will
help the government generate funds for the improvement of public service and government
projects.
The business becomes beneficial to other customers especially to the students, employees and
people in the city because it provides them a comfortable and spacious place to study and chill.
The business is abiding to necessary environment laws of the land. Proper environmental
protection and conservation of our natural resources will be strictly implemented by the
strictly observed by the business to avoid any unfortunate and unlikely events.
CHAPTER III
The feasibility will help determine if the business will be feasible in the market. The following
Findings
Marketing Aspects
2. The primary markets of the business are the students and workers located in the same place.
3. The determination of the demand for the services of the business is shown in the results of
the survey conducted. The survey revealed that majority of the respondents are willing to
patronize the business. Also, it is a given fact that the municipality has numerous educational
business is located. This implies that there is no other study café in the place. However, there
is already the presence of indirect competition in the forms of local café shops.
5. The marketing program of the business is focused on product strategy, place strategy,
customer service strategy, promotional strategy and the positioning strategy. The customer
6. Ninety Six percent (96%) of the correspondents are willing to patronize the business.
Therefore, there is the presence of demand as presented and revealed by the survey
conducted.
Technical Aspects
1. The primary service offered by the business is the Taste of Nature Services. The
business will also offer the Nature’s Hub Service, and Nature’s Photography Service.
2. The researchers produced clear guidelines to avoid confusions of the provision about
the services and the products that the company has offered. Through this, the
employee and the clients as well are guided as to what to do first and what will
3. The researchers produced different tables that would summarize the list of equipment
4. The researchers presented a business layout that includes the floor plan, electrical
layout, air conditioning and power layout, water layout the three-dimensional
perspective as well in order for the proponent and the readers get a visual grasp as to
Management Aspects
1. The need manpower of the business will be scouted in Libertad, Dumaguete City,
to give and provide employment opportunities for the local people. A job analysis
formulated by the researchers so that the proponent will be guided as to what are
needed qualifications for the manpower of the business. Also, this was made by
the researchers so that as the business operates, each employee will be guided as
checklist that will serve as guide for the proponent as to what are the activities
that needs to be accomplished before the business will start operating. This
3. The researchers as well formulated numerous policies that will guide the
proponent, the business and its employees as to the ethical thing to do in the
workplace.
Financial Aspects
1. The researchers projected a positive and yearly increase in figures for the
projected financial statements that suggests that the business will be earning.
2. The projected financial ratios made by the researchers’ present positive figure as
well.
3. Payback period is within 1-2 years from the operation. This implies a good thing
since that the business, or the proponent will be earning back its investment with
Socio-Economic Aspects
1. The researchers projected as well as that the business will be able to give back to
the people or institution surrounding the business. The business helps generate
income for other business, provide income to the government through tax opens
Conclusions
7. The researchers conclude that the marketing aspect is feasible given that there is the demand
for the business. Also, the appropriate marketing strategies were presented for the business to
survive.
8. The management aspect of the business is also feasible as concluded by the researchers
because the manpower is available, and the appropriate job analysis were also formulated so
9. The researchers conclude that the technical aspect is feasible since the researchers were able
to produce the list of equipment and supplies and even provided a detailed description of the
10. The researchers projected that the business will be yielding profit thus, concluding that the
11. The socio-economic aspect of the business is also feasible for the business will be able to
previous pages.
Recommendations
With regards to the information gathered and the conclusions formulated found the proposed
12. The researchers recommend that the management will consider adding other amenities such
13. The researchers recommend adding another building or developing a third floor for the
14. The researchers recommend the management to have overnight stay and have a meeting
so that the clients will enjoy and while they are nurturing the beautiful view as if that they are
in the Jungle.
16. The business can also capitalize in establishing a photocopy and printing section where it
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