BUSINESS PLAN

OF

PICKLES AND
MURABBAS
SUBMITTED TO: SUBMITTED BY:
COL. RAVINDRE PRAKASH SWATI AGARWAL
PANKAJ SHARMA
NEETU GUPTA
NEHA GAUR
PRASHANT GUPTA
SUHANI RASTOGI

VIDYA INSTITUTE OF TRAINING AND

DEVELOPMENT
 ARON’S PICKLES

INTRODUCTION
Preparation of pickles is an old art and a variety of these products are made in Indian homes.
Pickling is the process by which fresh fruits and vegetables are preserved and with the addition
of salt, chilly and spices, a tasty preparation known as "Pickles" is made. Pickles are also good
appetizers and digestive agents. There are several varieties of pickles and they are consumed
throughout the year by people from all walks of life. Our policy is to develop, provide and
maintain the right taste, quality and hygiene. Unimaginable quantities of pickles are consumed
round the year. On an average, each family consumes about 2 kgs of pickles every year. With
addition of oil and water, fresh pickles can be made from these mixes.

Quality

It is our commitment to provide nothing but the very best quality products and service meeting
trade and consumer satisfaction yet holding Indian ethical values and culture. We undergo all the
manufacturing facilities under the supervision of expert food technologists to get the best
product. We have the F.P.O. License 790 and are in the process of going for H.A.C.C.P and ISO
9001 certifications for quality standards.

Infrastructure

The Company has plans to come up in the organized variety pickles, chutneys & Murabbas
Retailing business and to open its exclusive products stores in all the major towns.
Products & Services

 Chinese Sauces
 Chutney
 Murabbas
 Pickles
 Spices
 Tomato Ketchup
 Vinegar

Contact Information
 Address: 228, Ganj Bazaar, Sadar, Meerut Cantt,Uttar Pradesh, India
 Industry: Manufacturing of Pickles
 Ownership: Private
 Year of Establish:1st April 2000
 Employees: 20
 Owner: Mr. XYZ
 Web: www.aeronpickles.com
Company Profile
The various types of pickles are lemon, pomelo, and garlic & mango pickles. It is a type of
business of manufacturing pickles.

Candied karonda

Candied Orange Peels

Amla Pickles
 Spices

Mix Pickles

These are the pickles which will be manufacture by my company… so we made a business plan
for launching these products.

Now we will tell u about the detail of our plan .In this plan we take some assumptions before
implementing the plan

Implementation Schedule

Project implementation will take a period of 2 months. Break-up of the activities and relative
time for each activity is shown below:

Scheme preparation and approval: 10 days

SSI provisional registration: 10 days
Sanction of financial supports etc.: 15 days
Installation of machinery and power connection: 15 days
Trial run and production: 10 days

Registration formalities:

1) Name of the director

2) 1 ration card copy
3) Residence certificate
4) 2 passport size photo
5) 1 Application is to be fill
6) Certification of FPO
7) Certification of PFA

TECHNICAL ASPECTS
Location

The plant will be located in Meerut keeping in view the availability of raw material is easily
available there i.e. easy available of lime, mango, fruits, vegetables, watermelon, electricity,
power, skilled labour and transport facilities.

POLLUTION CONTROL

There is no major pollution problem associated with this industry except for disposal of waste
which should be managed appropriately. So I will take the certificate of no Objection Certificate"
from the State Pollution Control Board

MANUFACTURING PROCESS

In this the fully grown and fresh raw mangoes, lemons, watermelon and other fruits and
vegetables are washed in water and then cut into the required sizes. Then these are cured by
bringing them for about 7-8 hours and are dehydrated in dryer. Simultaneously dry spices like
red chillies, turmeric, mustard etc. are grounded separately and are mixed with cured and dried
pieces of mangoes, lemons or other fruits and vegetables. Finally, we will pack it in polythene
bags as per predetermined quantity (sales-mix) and sealed. Assuming weight loss due to
dehydration would be in the range of 10% to 15%. The consumer has to soak this dry mix with
the suggested quantity of water and oil for around 8 hours and the pickle is ready. The process
flow chart is as under:

Washing and cutting of fruits and vegetables

↓
Curing
↓
Dehydration
↓
Seasoning
↓
Packing
OUR PRODUCT :-
Applications of pickles

Aron’s pickles is a dry mix which can be converted to pickle with the addition of water and
edible oil in the required quantity in about 8-9 hours.

Thus, this product is easy to pack, handle and transport. Presently this technology has been
developed for mango and lime.

Availability of technology, quality standard and Compliances

CFTRI is the technology which is used for manufacturing the pickles. So, I use this technology
for manufacturing the pickles. The quality standard as specified by BIS is IS03500/01:1966.

MARKETING PLAN
MARKET POTENTIAL

The demand for pickles is on the increase both in the domestic and export markets. However, the
Aron’s pickle is a comparatively new concept. This may, however, become popular and
acceptable due to various reasons e.g. better shelf life, possibility for addition of extra spices at
the users end, relatively low cost of production, convenience in handling and reduction in
volume of packaging and low transportation cost. Several varieties of pickle can be developed by
using dehydrated mango, lime (lemon), green chillies, tomatoes, carrots, different types of
leaves. This is an item of commercial importance that has to be further explored by better effort
both in domestic markets.

Demand and Supply

Pickles have so much demand in the market. Customers take the pickles while they take their
food. So the proper survey will be done before start this project. I decide to supply the pickles in
the state of Uttar Pradesh.

Marketing Strategy

This concept would appeal to many consumers especially the urban and semi-urban middle,
upper middle class and rich families. Apart from neat and clean product and hassle-free packing,
the consumers can have different varieties at different times without bothering about storage of
many varieties of ready pickles. Restaurants, small eateries and road-side dhabas would also
prefer it as they need not store their requirements for a longer period, savings in investments and
storage space and cleanliness. Thus, pickles would certainly appeal to certain segments of
consumers and they need to be approached for market analysis. The publicity and placement of
products must be planned systematically. A combination of consumer packing and bulk packing
may also be thought of.

Target customer

My target customers will be road-side dhabas, restaurants, small eateries, shops and tourists
which come from the different part of the country.

FINANACIAL PLAN

CAPITAL INPUTS

Land and Building

The total land of around 500 yards will be buying for start this project. This may cost Rs.5 lacs.
Production area would need around 200 yards and storage and packing area would occupy the
remaining space. We pay 35 lacs for my own investment and rest 1.5 lacs we will get it from the
bank.

Plant and Machinery Requirements

Proposed production capacity would determine the requirement of machines. Assuming rated
capacity of 30 tons per year with 300 working days and 2 shifts per day, following machines are
suggested:

Item Qty Price

Electrically operated Tray- 1 75,000
dryer with 48 trays
Spice Grinding Mill 1 70,000
Frying pans, SS knives and -- 50,000
cutters, SS utensils, etc
Weighing-scales and Heat -- 25,000
sealing Machines
Total 2,20,000
Miscellaneous Assets-

Some other assets like furniture and fixtures, plastic craters and tubs, working tables, storage
racks, etc shall also be required for which a provision of Rs. 70,000/- is adequate.

Utilities-

Power requirement shall be 15 HP whereas per day water requirement shall be 550-600 liters for
washing of fruits or vegetables and for potable and sanitation purposes.

Raw and Packing Materials -

This project will be set in the city of Meerut so there will be easily available of mangoes, lemon,
watermelon and other fruits and vegetables which is required for manufacturing the pickles.
Since except green chilies and lemons, all other products are available only during certain
seasons, they should be cured and dehydrated during the season and stored properly for use
during off-season. Dry spices like red chilies, turmeric, mustard etc. are available round the year
and quantity required is also very small. Printed polythene bags will be required for packing for
which proper arrangement has to be made.

Manpower Requirement-

Particular Nos. Monthly Total Monthly

Salary (Rs.) Salary (Rs.)
Skilled Workers 1 2250 2250
Helpers 3 1250 3750
Salesman 1 2500 2500
Total 8500

Tentative Implementation Schedule

Activity Period ( in days)

Application and sanction of loan 15
Completion of civil work and placement of 15
orders for machinery
Erection, installation and trial runs 10
DETAILS OF THE PROPOSED PROJECT
Land and Building

As explained earlier, the total land of around 500 yards will be buying for start this project.
This may cost Rs.5lacs.

Machinery

Machines worth Rs2.20 lacs shall be needed as spelt out earlier.

Miscellaneous Assets
A provision of Rs.70, 000/- is adequate as mentioned before.

Preliminary & Pre-operative Expenses

Many expenses shall have to be incurred prior to commercial production like market
survey, registration, establishment and administrative expenses, trial run expenses,
interest during implementation, travelling etc. A provision of Rs. 65,000/- should be
adequate.