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    JyotirmoyGhosh IIMI Resume

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    Jyotirmoy Ghosh
    Jyotirmoy Ghosh is a 27-year-old MBA professional with experience in digital marketing, consulting, and project management. He received his MBA from IIM Indore in 2018 and B.Tech from KIIT University in 2016. His most recent role was Digital Lead at Parantapa Sciences Private Limited, where he spearheaded digital initiatives and improved outreach by 45%. Prior to that, he was Senior Associate at Association of Billion Minds, where he devised campaign strategies and managed a team of 15 associates. He also has experience as Digital Marketing Lead at Baby Destination and Business Development Intern at TalenTECH Private Solutions.

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    JyotirmoyGhosh IIMI Resume

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    Jyotirmoy Ghosh
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    Jyotirmoy Ghosh is a 27-year-old MBA professional with experience in digital marketing, consulting, and project management. He received his MBA from IIM Indore in 2018 and B.Tech from KIIT University in 2016. His most recent role was Digital Lead at Parantapa Sciences Private Limited, where he spearheaded digital initiatives and improved outreach by 45%. Prior to that, he was Senior Associate at Association of Billion Minds, where he devised campaign strategies and managed a team of 15 associates. He also has experience as Digital Marketing Lead at Baby Destination and Business Development Intern at TalenTECH Private Solutions.

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    My journey

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    Jyotirmoy Ghosh is a 27-year-old MBA professional with experience in digital marketing, consulting, and project management. He received his MBA from IIM Indore in 2018 and B.Tech from KIIT University in 2016. His most recent role was Digital Lead at Parantapa Sciences Private Limited, where he spearheaded digital initiatives and improved outreach by 45%. Prior to that, he was Senior Associate at Association of Billion Minds, where he devised campaign strategies and managed a team of 15 associates. He also has experience as Digital Marketing Lead at Baby Destination and Business Development Intern at TalenTECH Private Solutions.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    65 views1 page

    JyotirmoyGhosh IIMI Resume

    Uploaded by

    Jyotirmoy Ghosh
    Jyotirmoy Ghosh is a 27-year-old MBA professional with experience in digital marketing, consulting, and project management. He received his MBA from IIM Indore in 2018 and B.Tech from KIIT University in 2016. His most recent role was Digital Lead at Parantapa Sciences Private Limited, where he spearheaded digital initiatives and improved outreach by 45%. Prior to that, he was Senior Associate at Association of Billion Minds, where he devised campaign strategies and managed a team of 15 associates. He also has experience as Digital Marketing Lead at Baby Destination and Business Development Intern at TalenTECH Private Solutions.

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    of 1

    JYOTIRMOY GHOSH  +91 8984010645

    MALE, 27 years www.linkedin.com/in/jyotirmoyghosh/


    [email protected]
    Result driven MBA professional with 3 years of verifiable success in digital marketing, consulting, campaign management,
    brand management, strategic planning, and project management. Emotionally intelligent professional with strong work ethic,
    leadership, and problem-solving skills

    EDUCATION PROFESSIONAL EXPERIENCE


    • MBA – Strategy and Marketing Digital Lead
    IIM Indore, ‘18 Parantapa Sciences Private Limited Sept ’20 - Present
    2.51/4.33 • Formulated digital strategy and frameworks for ten areas of operations
    • B.Tech – Mechanical Engineering • Spearheaded execution of digital initiatives while leading a team of 15
    KIIT University, ‘16 comprising of content managers, graphic designers, video editors & advertisers
    83.6% • Improved digital outreach by 45% through content innovation, effective funnel
    • Class XII – CBSE, ‘12 designs, redefining KPIs and optimizing dissemination mechanisms
    80.8% • Led branding and communications aimed at empowering community led
    • Class X – CBSE, ‘10 solutions to COVID-19 under WHO guidance
    9.4/10 Senior Associate
    Association of Billion Minds Dec ’18 – Sept ‘20
    SKILLS & TOOLS • Analyzed voice of the voters through extensive primary & secondary research
    • Digital Marketing and detailed socioeconomic & demographic analysis
    • Campaign Management • Devised strategies to enhance client’s presence based on client’s
    ecosystem, competitor analysis, and behavioral traits & needs of communities
    • Brand management
    • Hired, trained, and managed a team of 15 associates, to conduct intelligence,
    • Market Research
    execute campaigns, and optimize operations on the ground
    • Program management
    • Designed & executed implementation of digital campaigns and developed
    • Business Analysis social media analytics to track performance & shape content strategy
    • Key account management • Recommended candidates to contest the elections, proposed manifesto &
    • FB and Google Ads speech pointers, and oversaw operations during elections
    • Google Ad Manager (DFP) • Spearheaded stakeholder management during 2019 General elections in West
    • Social Media Analytics (Google Bengal, and state elections in Maharashtra (2019) & West Bengal (2021)
    Analytics, Mixpanel, etc)
    • SPSS Digital Marketing Lead
    • MS Office Baby Destination Apr’18 – Nov ‘18
    • SQL • Optimized Facebook campaigns by leveraging several web analytics tools
    • Python (Data Analysis, Visualization) • Deployed WhatsApp & Email campaigns to grow & sustain organic traffic
    • Tableau • Spearheaded affiliate marketing & streamlined sales funnel to decrease CPA
    • Advised clients on initiatives across platforms including Facebook, Amazon to
    increase ROAS by 20%
    CERTIFICATIONS
    • Estimated media buying requirements, and prepared proposals & budgets
    • Certified Marketing Analytics • Received Certificate of Appreciation for increasing the website visitors by
    Practitioner, Henry Harvin 100% over the previous month in eight days
    • Google Analytics for Beginners,
    Google Partners Business Development Intern
    • AdWords fundamentals & Advertising, TalenTECH Private Solutions Apr’17 – May ‘17
    Google Partners • Designed ‘Go-to-market strategy’ for the product ‘hiringplug’ and worked
    • Advanced Strategic Corporate alongside a creative agency to make corporate videos
    Management, Innovative Leaning • Drafted content for the corporate website, supported lead generation, &
    Solutions Inc. USA performed secondary research to gauge the competition & market scope
    • Collaborated with developers on product testing & suggested refinements
    CO-CURRICULARS
    • Training committee co-lead, ACADEMIC & LIVE PROJECTS
    Parantapa Sciences Pvt Ltd
    New Product Development – Bliss Lifesciences Jul ‘17 – Nov ‘17
    • Senior Member of Arena, Gaming club
    – IIM Indore • Devised a marketing plan supplemented with new product development
    stages for Bliss Life Sciences for its new product concept ‘Healthy Junk Food’
    • Venue Coordinator, KIIT Fest
    • Senior Member of SAE, Automotive Study of Consumer Behavior & Brand Potential of Decathlon Mar ‘17
    club - KIIT • Identified consumer patterns using SPSS and performed competitor analysis
    • Bronze medal in intra club swimming to enhance Decathlon’s brand awareness
    competition, Eclat swimming club

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