PWC Case Competition
PWC Case Competition
PWC Case Competition
● Plan currently in the works is to relocate Fleetwings’ corporate headquarters. Their current location in the
San Francisco Bay area is not suited to their multiyear rapid growth plan, because of space limitations, the
high cost of living, and a business plan that focuses on rapid expansion.
● The challenge that Fleetwings has been facing is to evaluate the three finalist municipalities in terms of the
quality of life that they would offer their over 35,000 employees. The challenge is made difficult by the fact
that “Quality of Life” is a subjective term and not particularly easy to quantify. This is where PWC comes into
picture, helping them come down to a conclusion.
Overview
Current Situation
• One of the world’s fastest growing online consumer marketplaces,
• The largest employers in the San Francisco Bay area.
• Located just south of the Financial District
• Provides workspace for over 35,000 professional and support staff.
• Works on the philosophy that “ Data is king”
• Any business decision taken is data driven and is given with quantifiable results.
• Looking to change Headquarters
• Narrowed search into three municipalities
• Have certain business goals to achieve by 2025 and 2035
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Weighing Factors
72% Employee
Households have
families with children.
Weather Texas
Illinois
San Francisco North California
Transportation
Del Perro
= 10 minutes International Airport
is a transportation hub for several
airlines and provides easy access
to business and recreational
Del Perro centers around the world
● Lesser transportation time means more time available for family and work.
Expansion
For a big company like yours, setting up headquarters in any state
means buying a huge piece of land. Hence, it is almost a necessity
that land prices are low. This allows for two things: