Unit 3: Creativity & Innovation
Unit 3: Creativity & Innovation
Unit 3: Creativity & Innovation
• is imaginative
• generates many possible solutions
• is divergent
• is lateral
Need of Creativity
▪ Brainstorming techniques
➢Organize the team, materials and scribe
➢Appoint a chairperson
➢ State the problems we are trying to solve
➢Restate the problem a number of times:
- How to reduce time to ...
- How to speed up ...
➢ Brainstorm the restated problems and record the
ideas.
➢ When the session slows down, invite the ‘wildest
idea’.
➢ At the end of the session, classify all ideas then
evaluate.
➢ do not eliminate ideas too quickly.
➢ Request assistance from management on matters of
policy, don’t speculate.
▪ A bridge - process flow analogy technique