Hotel Paris Case
Hotel Paris Case
Hotel Paris Case
The Hotel Paris’s competitive strategy is “To use superior guest service to differentiate the Hotel
Paris properties, and to thereby increase the length of stay and return rate of guests, and thus
boost revenues and profitability.” HR manager Lisa Cruz must now formulate functional policies
and activities that support this competitive strategy and boost performance by eliciting the
required employee behaviors and competencies.
As an experienced human resource director, the Hotel Paris’s Lisa Cruz knew that recruitment
and selection processes invariably influenced employee competencies and behavior and, through
them, the company’s bottom line. Everything about the workforce—its collective skills, morale,
experience, and motivation—depended on attracting and then selecting the right employees.
In reviewing the Hotel Paris’s employment systems, she was therefore concerned that virtually
all the company’s job descriptions were out of date, and that many jobs had no descriptions at
all. She knew that without accurate job descriptions, all her improvement efforts would be in
vain. After all, if you don’t know a job’s duties, responsibilities, and human requirements, how
can you decide whom to hire or how to train them? To create human resource policies and
practices that would produce employee competencies and behaviors needed to achieve the
hotel’s strategic aims, Lisa’s team first had to produce a set of usable job descriptions.
A brief analysis, conducted with her company’s CFO, reinforced that observation. They chose
departments across the hotel chain that did and did not have updated job descriptions. While they
understood that many other factors might be influencing the results, they believed that the
statistical relationships they observed did suggest that having job descriptions had a positive
influence on various employee behaviors and competencies. Perhaps having the descriptions
facilitated the employee selection process, or perhaps the departments with the descriptions just
had better managers. In any case, Lisa received the go-ahead to design new job descriptions for
the chain.
While the resulting job descriptions included numerous traditional duties and responsibilities,
most also included several competencies unique to each job. For example, job descriptions for
the front-desk clerks included competencies such as “able to check a guest in or out in five
minutes or less.” Most service employees’ descriptions included the competency, “able to exhibit
patience and guest supportiveness even when busy with other activities.” Lisa knew that
including these competencies would make it easier for her team to devise useful employee
selection, training, and evaluation processes.
Questions
1. Based on the hotel’s stated strategy, list at least four more important employee behaviors
important for the Hotel Paris’s staff to exhibit.
2. Imagine a new strategic aim for Hotel Paris and identify the HR policies you will
develop and implement to contribute the Company achieving that aim.
3. Create a job description and a job specification for a Hotel Paris front-desk clerk.