Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS
Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS
Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS
Now a days the success of businesses revolves importantly around the content
and Intellectual Property (IP). For content management and maximising success
across the business verticals and leveraging enterprise solution for enabling core
operations IT is seen as an important function to arrange a best in class
applications.
O&M, JWT, Lowe, and Mudra dominates the Indian Market of advertising,
which among them holds a large aggregate of market share. Though they are
different from each other but they offer somewhat similar services, they are
different from each other by the range of services they offer, customer list and
campaign records. During the year of slow growth through 2008/2009 rivalry
amongst the top advertising agencies increased.
The Honest view about both IT and Mudra Group is that they are interrelated to
each other. As IT department needs a source to advertise their products, Mudra
group also seeks help from gadgets to keep their company running. Red Hat
Linux, JBOSS application server, Liferay open portal, Alfresco for knowledge
management, and Pentaho includes in the list of applications that developed and
deployed using open-source technologies as the business intelligence system.
As the world is now dominated by the Mobile Technologies and Internet and
majority of the population now uses social media. So, over the last decade has
leveraged IT for improving it’s business efficiency and competitive edge; not
just for itself but also for it’s customers. In this world of Digital Marketing it
has a good scope of flourishing in future.