Scribd Logo
Upload

Welcome to Scribd!

  • 36 views

    Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS

    Uploaded by

    Shrestha Bhowmik
    Mudra Communication needs IT to manage its content and intellectual property to maximize success across its business verticals. As the leading marketing communications firm in India, Mudra offers various services including print, digital marketing, and event management. IT is important for Mudra to advertise its products and improve its selling strategy. Both Mudra and IT companies are interrelated and can help each other by leveraging technologies - Mudra uses applications developed using open source for knowledge management and business intelligence, while IT companies can provide products to help Mudra limit manual hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS

    Uploaded by

    Shrestha Bhowmik
    36 views3 pages
    Mudra Communication needs IT to manage its content and intellectual property to maximize success across its business verticals. As the leading marketing communications firm in India, Mudra offers various services including print, digital marketing, and event management. IT is important for Mudra to advertise its products and improve its selling strategy. Both Mudra and IT companies are interrelated and can help each other by leveraging technologies - Mudra uses applications developed using open source for knowledge management and business intelligence, while IT companies can provide products to help Mudra limit manual hours.

    Original Description:

    Original Title

    Mudra Communication case1 Q&A by Shrestha Bhowmik - MIDBS

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Mudra Communication needs IT to manage its content and intellectual property to maximize success across its business verticals. As the leading marketing communications firm in India, Mudra offers various services including print, digital marketing, and event management. IT is important for Mudra to advertise its products and improve its selling strategy. Both Mudra and IT companies are interrelated and can help each other by leveraging technologies - Mudra uses applications developed using open source for knowledge management and business intelligence, while IT companies can provide products to help Mudra limit manual hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views3 pages

    Mudra Communication Case1 Q&A by Shrestha Bhowmik - MIDBS

    Uploaded by

    Shrestha Bhowmik
    Mudra Communication needs IT to manage its content and intellectual property to maximize success across its business verticals. As the leading marketing communications firm in India, Mudra offers various services including print, digital marketing, and event management. IT is important for Mudra to advertise its products and improve its selling strategy. Both Mudra and IT companies are interrelated and can help each other by leveraging technologies - Mudra uses applications developed using open source for knowledge management and business intelligence, while IT companies can provide products to help Mudra limit manual hours.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    1.

    What is Mudra Communication’s need for


    IT?

    Now a days the success of businesses revolves importantly around the content
    and Intellectual Property (IP). For content management and maximising success
    across the business verticals and leveraging enterprise solution for enabling core
    operations IT is seen as an important function to arrange a best in class
    applications.

    O&M, JWT, Lowe, and Mudra dominates the Indian Market of advertising,
    which among them holds a large aggregate of market share. Though they are
    different from each other but they offer somewhat similar services, they are
    different from each other by the range of services they offer, customer list and
    campaign records. During the year of slow growth through 2008/2009 rivalry
    amongst the top advertising agencies increased.

    For IT department also it is necessary to advertise their product to gather a hike


    in public interest to improve their selling strategy. As Mudra Group is the
    leading marketing communications which offers the complete range of
    marketing communications services. It consists of print, channels, direct
    marketing, digital marketing, event management, health and life sciences, out-
    of-home (OOH) and rural marketing. This above services gives a clear idea
    that it will somehow boost the marketing sector of the Information Technology
    (IT) companies.

    The Honest view about both IT and Mudra Group is that they are interrelated to
    each other. As IT department needs a source to advertise their products, Mudra
    group also seeks help from gadgets to keep their company running. Red Hat
    Linux, JBOSS application server, Liferay open portal, Alfresco for knowledge
    management, and Pentaho includes in the list of applications that developed and
    deployed using open-source technologies as the business intelligence system.

    2. How can IT leverage in future?

    As the world is now dominated by the Mobile Technologies and Internet and
    majority of the population now uses social media. So, over the last decade has
    leveraged IT for improving it’s business efficiency and competitive edge; not
    just for itself but also for it’s customers. In this world of Digital Marketing it
    has a good scope of flourishing in future.

    Mudra Group is also focused on leveraging IT for creating competitive


    differences to the customers. Mudra’s Customer Relationship Management
    (CRM) application is designed to store its strategies and history of brands. To
    get review of past strategies for the company and it’s customers Customer
    Relationship Management (CRM) application stores Key historical information
    of brand launches, strategies, and it’s performance to develop new ones.
    Addition to that it has deployed an application which is a knowledge
    management application to capture consumer insights, media insights, and
    brand happenings called LightHouse. It also provides key knowledge-aid to
    support business development and operations. A DataWarehouse and Business
    Intelligence (DW&BI) solution was deployed by Mudra to store and mine these
    data to extract insights from them.

    As technology becomes a primary driver in the growth story. Every company


    will pay their attention towards IT products to limit their man-hour which will
    be a great opportunity for IT companies to leverage itself now and in the future.
    All sectors of companies are somehow interlinked so that both IT and other
    companies can also leverage themselves For instance Mudra will also need to
    ensure that they leverage emerging technologies such as Mobile technologies,
    Social networking engines, Big Data management, and Cloud services.

    You might also like