Brainstorming: Objectives
Brainstorming: Objectives
Brainstorming: Objectives
BRAINSTORMING
CONTENTS
1. Objectives
2. Introduction
3. Defining Brainstorming
4. Types of Braistorming
5. Techniques of Brainstorming
6. Phase of Brainstorming
7. Characterstics of brainstorming
8. References
9. Self check questions
OBJECTIVES
After going through this topic, students teacher will be able to:
• Describe the techniques of effective brainstorming
• List and use the factors for effective brainstorming
• Evaluate and practice good brainstorming techniques
• Utilize a checklist to ensure brainstorming sessions are optimal experiences
INTRODUCTION
Brainstorming as an idea for the first time emerged back in 1942.The term was introduced by Alex
Faickney Osborn, founder and advertising executive of the US advertising agency BBDO. In fact,
brainstorming was introduced as a creative technique inspired by the working atmosphere in BBDO.
DEFINING BRAINSTORMING
The concept of brainstorming includes defining a simple or a complex problem for which solution are
generated different ideas that are later accepted or rejected. The participants in the process of
brainstorming present and reveal new ideas as potential solutions for a specific problem. In this
process, brainstorming helps the stimulation of the human mind towards creative problem-solving.
This creative thinking technique as a group activity usually starts with a gathering of a group of people.
As an informal method of problem-solving, group brainstorming stimulates creative thinking. The
proposals that come up in these constructive meetings can provoke interesting and unusual ideas that
later could become a creative solution to a problem.
TYPES OF BRAINSTORMING
Group Brainstorming
Group brainstorming helps people to activate their minds and think freely since during these group
sessions there isn’t a criticism of ideas. When 6-8 students brainstorm together, they spontaneously
exchange ideas that tend to grow and converge.
Individual Brainstorming -
Individual brainstorming, on the opposite, involves storming by yourself. It is known that individual
brainstorming can stimulate the production of a wider and better array of ideas.
TECHNIQUES OF BRAINSTORMING
Aside from brainstorming, there are numerous problem-solving and goal-achieving strategies and
techniques among which the most used are -
• Abstraction
• Analogy
• Divide and Conquer
• Hypothesis testing
• Lateral thinking
• Means-end analysis
• Method of focal objects
• Morphological analysis
• Proof
• Root cause analysis
• Trial-and-error
Several factors can influence one’s decision to choose brainstorming over all other strategies. The most
important characteristic of brainstorming is that it is defined as a creative activity that encourages
creative thinking from all participants. On the other side, other brainstorming techniques can limit this
process and result with presenting uninspiring solutions and ideas.
PHASES OF BRAINSTORMING
Three phases of effective Brainstorming as follows:
1. Generation of ideas
2. Discussion of the produced ideas
3. Final evaluation of the presented ideas.
REFERENCES
[1] “What is brainstorming and how is it helpful?”. ImindQ Help Page
https://www.imindq.com/uses/brainstorming
[2] “Three Phases of Effective Brainstorming”. Wayne Hill
https://www.memphisdailynews.com/news/2016/feb/17/three-phases-
of-effective-brainstorming/
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