Ajinomoto Co., Inc. Releases Mankai
Ajinomoto Co., Inc. Releases Mankai
Ajinomoto Co., Inc. Releases Mankai
Releases Mankai®,
a Next-Generation Vegetable Drink Made with
a Next-Generation Food Resource
Packed with 60 nutrients, including proteins, vitamins, minerals, and dietary fiber1
Set to Launch on July 30, 2021 (Fri.), Exclusively via Mail-Order Site
In recent years, Japan has seen an increase in the numbers of people taking a stronger interest in getting
enough protein to maintain healthy lives and a growing demand for “green-charge” (health-oriented) products
that make it easier to get vegetable nutrients. (The green-charge market has a value of roughly 80 billion
yen4.)
In March 2017, Ajinomoto Co. signed an agreement with Hinoman Ltd. (CEO: Ron Salpeter; Headquarters:
Tel Aviv, State of Israel; hereinafter “Hinoman”), an Israel-based bioventure, to secure the exclusive sales
rights for Hinoman’s high-protein, high-nutritional-value Mankai plant (Wolffia) in Japan. Ajinomoto Co. is now
pleased to announce the launch of the next-generation Mankai® vegetable drink made with the Mankai plant.
4. Source: Fuji Keizai, “H/B Food Marketing Handbook No. 2” (2020)
Packing at least one-third of the recommended daily vegetable intake into a single stick, Mankai® features a
matcha (powdered green tea) flavor and mixes easily into water, milk, and other liquids for a tasty drinking
experience. The Mankai plant at the heart of the product is also garnering attention as a sustainable source
of proteins with a minimal environmental footprint, as the production process utilizes hydroponic cultivation
via water, light, and fertilizer for relatively quick harvest times.
Ajinomoto Co. is working toward its goal of becoming a “solution-providing group of companies for food and
health issues,” a core vision in the company’s 2020–2025 Medium-Term Management Plan, by tackling climate
change and other global sustainability issues, developing sustainable food resources, and taking other steps
to help consumers get healthy and live longer, healthier lives.
The sales target for Mankai® in FY2021 is approximately 300 million yen (in consumer purchases).
1. Product overview
(1) Product name: Mankai® 30-stick (an approximately 30-day supply)
(2) Features: 1. Made with 4.8 g of Mankai plant (Wolffia) (at least one-third of the recommended daily
vegetable intake, calculated based on uncooked vegetable intake)
2. Bright-green powder type
3. Aluminum-foil stick packaging for easy handling and optimal portability
(3) Volume/packaging: 5.4 g/stick
(4) Price: 4,500 yen (tax included)
(5) Target: Consumers hoping to get more vegetables and proteins in their diet/Health-
conscious consumers aiming to maintain healthy patterns of day-to-day living
(6) Preparation method: Mixed with water, milk, etc.; 1–3 sticks per day
(7) Best-before date: Displayed in MM/YY format
2. Launch date: July 30, 2021 (Fri.)
3. Launch region: Japan (nationwide)
4. Sales method: Mail-order (Ajinomoto Direct Co., Inc.: via phone, internet, etc.)
Customer support: Ajinomoto Direct Co., Inc. Customer Support (toll-free): 0120-324-324
Ajinomoto Direct Co., Inc. Online Shop: https://direct.ajinomoto.co.jp/
_Reference
[More about Mankai®]
1. Roughly three times richer in proteins than kale aojiru (green juice) [Comparisons of protein content per
100 g]5
5. Source: Mankai® values from Ajinomoto Co.
analyses; values for all other items
Food calculated based on Standard Tables of Food
Aojiru (green juice) Chicken egg
Mankai® /kale (raw) Milk Spinach (raw) Composition in Japan (Eighth Revised
Protein Version)
content
2. Nutrients in Mankai®
・ The 60 nutrients in Mankai® ・Mankai® provides an optimal balance of amino acids, comparable
to eggs [Comparison of amino acids in Mankai® and eggs6]
Mankai® Egg
Vitamins Minerals
Amino 60 Dietary
acids fiber
nutrients
Lysine
Phenylalanine
Arginine
Aspartic acid
Isoleucine
Methionine
Glutamic acid
Valine
Histidine
Cystine
Tryptophan
Alanine
Glycine
Leucine
Tyrosine
Proline
Serine
Threonine
Unsaturated Other
fatty acids nutrients
6. Source: Mankai® values from Ajinomoto Co. analyses; egg values calculated based
on Standard Tables of Food Composition in Japan (Eighth Revised Version)
The Ajinomoto Group, unlocking the power of amino acids, aims to resolve food and health issues associated with dietary habits
and aging, and contribute to greater wellness for people worldwide.
Based on the corporate message “Eat Well, Live Well.”, we have been scientifically pursuing the possibilities of amino acids to aim
for future growth by creating new value through sustainable and innovative solutions for communities and society.
The Ajinomoto Group has offices in 35 countries and regions, and sells products in more than 130 countries and regions. In fiscal
2020, sales were 1.0714 trillion yen (10.1 billion U.S. dollars). To learn more, visit www.ajinomoto.com.