College of Arts and Sciences Education

GE 2 – Course Syllabus

COURSE INFORMATION

1. Course Number : GE 2
2. Course Name : Purposive Communication with Interactive Learning
3. Course Description : This course is about writing, speaking, and presenting to different
audiences and for various purposes. Itis a six-unit course that
develops students’ communicative competence and enhances their
cultural and intercultural awareness through multimodal tasks that
provide them opportunities for communicating effectively and
appropriately to a multicultural audience in a local or global context.
It equips students with tools for critical evaluation of a variety of
texts and focuses on the power of language and the impact of images
to emphasize the importance of conveying messages responsibly.
The knowledge, skills, and insights that students gain from this
course may be used in their other academic endeavors, their chosen
disciplines, and their future careers as they compose and produce
relevant oral, written, audio-visual and/or web-based output for
various purposes.
4. Pre-requisite : None
5. Co-requisite : None
6. Credit : 6.0 units
7. Class Schedule : 6 hours per week
8.Course Outcomes of Purposive Communication:

Upon completion of the course, the students are expected to achieve the following:

1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas;

2. Appreciate the differences of the varieties of spoken and written language;

3. Adopt awareness of audience and context in presenting ideas; and

4. Appreciate the impact of communication on society and the world.

Upon completion of the course, the students are expected to General Education SOs
accomplish the following:
1 2 3 4

CO1. Describe the nature, elements, and functions of verbal and E E

non-verbal communication in various and multicultural contexts;
CO2. Explain how cultural and global issues affect E E E
communication;
CO3. Evaluate multimodal texts critically to enhance receptive E E
(listening, reading, viewing) skills; and
CO4. Write and present academic papers using appropriate
tone, style, conventions, and reference styles. E

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 1 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

General Education Student Course Outcomes of GE 2

Outcomes

Vision: By 2022, a 1. Proficient and 1. Describe the nature,

globally recognized effective elements, and
instiutions providing communication functions of verbal and
(writing, speaking,
quality, affordable and non-verbal
and use of new
open education. technologies); communication in
2. Critical, analytical, various and
Mission: Provide a
and creative multicultural contexts.
dynamic and
thinking;
supportive academic 3. Self-assuredness in 2. Explain how cultural
environment through knowing and being and global issues affect
the highest standard a Filipino; communication.
of instruction, 4. Ability to
research and contribute
3. Evaluate multimodal
personally and
extension in a non- texts critically to
meaningfully to the
sectarian institution country’s enhance receptive
committed to development; (listening, reading,
democratizing access 5. Ability to viewing) skills.
to education. appreciate and
contribute to 4. Write and present
Core Values: artistic beauty;
Excellence, Integrity, academic papers using
6. Ability to reflect on
Honesty, Innovation, moral appropriate tone,
Teamwork norms/imperatives style, conventions, and
as they affect reference styles.
Core Competencies: individuals and
Quality affordable society; and
open admission 7. Capacity to
personally
interpret the
human
experience.

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 2 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

CO and Assessment Task Alignment

Assessment Task
CO Theory- Practice-based Assessment Coverage
based Schedule
1. Describe the nature, Communication processes,
elements, and functions of Presentation on principles, and
1st
verbal and non-verbal N/A Multicultural ethics;Communication and
Examination
communication in various Practices, globalization
and multicultural contexts
Local and global
communication in
Poster with
multicultural settings;
Slogan on a
Varieties and registers of
2. Explain how cultural and chosen global
2nd and 3rd spoken and written
global issues affect N/A issue; Video on
Examinations language; Evaluating
communication Public Service
messages and/or images;
Announcement
Communication aids and
(PSA)
strategies using tools of
technology
3. Evaluate multimodal
texts critically to enhance TED Talk Mini 4th Communication for various
N/A
receptive (listening, Series Examination purposes
reading, viewing) skills
4. Write and present
Work
academic papers using MCQ 5th, 6th, 7th,
Simulation; Communication for work
appropriate tone, style, (8th and 8th
Research Title and academic purposes
conventions, and reference Exam) Examinations
Proposal
styles

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 3 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

Assessment Task Details (Theory-based)

Assessmen Coverage Assessment Task Details

t Schedule
First Exam Communication •Quizzes You are expected to describe the nature,
processes, •Seatwork elements, and functions of verbal and non-
principles, and •Discussion verbal communication in various and
ethics; •Forum multicultural contexts. Also, you are expected
Communication •Reaction paper to explain how cultural and global issues
and •Assignment affect communication and appreciate the
globalization impact of communication on society and the
FIRST EXAM world.

Second Local and Global Interactive English You are expected to determine culturally
Exam Communication Learning (IEL) appropriate terms, expressions, and images
in multicultural • Quiz (sensitivity to gender, race, class, etc.). You
settings; •Seatwork are also expected to adopt cultural and
Varieties and •Research and report intercultural awareness and sensitivity in
registers of • Invitation to join communication of ideas. Furthermore, you
spoken and cause-oriented are expected to evaluate multimodal texts
written events critically to enhance receptive skills (listening,
language; •Assignment reading, viewing). Additionally, you are
Evaluating expected to convey ideas through oral, audio-
Message and/or SECOND EXAM visual, and/or web-based presentations for
Images. different target audiences in local and global
settings using appropriate registers. Lastly,
you are expected to adopt awareness of
audience and context in presenting ideas.
Third Exam Communication •Quiz You are expected to convey ideas through
aids and •Forum oral, audio-visual, and/or web-based
strategies using •Recitation presentations for different target audiences
tools of •Audio-visual and/or in local and global settings using appropriate
technology web-based registers. You are also expected to adopt
presentations awareness of audience and context in
•Assignment presenting ideas.
THIRD EXAM
Fourth Communication •Discussion You are expected to create clear, coherent,
Exam for Various •Quiz and effective communication materials and
Purposes •Research to present ideas persuasively using
1. to obtain, •Recitation appropriate language registers, tone, facial
provide, and •Extemporaneous, expression, and gestures.
disseminate read, memorized,
information impromptuspeeches
2. to •Assignment
persuade and
argue FOURTH EXAM
Fifth Exam Communication •Quiz You are expected to understand the nature of
for work •Discussion communication for work purposes. You are
purposes •Work scenario role also expected to know the basics of writing

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 4 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

play technical reports such as application letter,

•Job interview minutes of the meeting, memorandum,
•Writing exercises on request letters, technical reports, incident
communication reports, etc. Lastly, you are expected to write
materials such as a business proposal on your chosen business
*minutes of field.
meeting, memo,
requests,
business/technical/
incident report,
letters, etc.

FIFTH EXAM
Sixth Exam Communication •Discussion/Lecture You are expected to write and present
for academic •Drill academic papers using appropriate tone,
purposes (e.g. •Independent style, conventions and reference styles. Also,
research based- research you are expected to write and present your
journal or •Writeshop research title proposal.
magazine •Assignment
article, etc.)
SIXTH EXAM
Seventh Communication •Research You are expected to exhibit the ability to
Exam for academic •Continuous write a research proposal observing the
purposes writeshop on the phases of the research method. You are also
approved research expected to explain the different research
title proposal parts: the title page,
•Graded group acknowledgment page, statement of the
presentation problem, review of related literature,
•Graded research theoretical and conceptual framework,
presentation significance of the study, definition of terms,
•Research proposal and methodology. Lastly, you are expected to
•Assignment present and defend orally your research
output.
SEVENTH EXAM
Eighth Finalization of • Research Writing You are expected to have polished and
Exam the Research • Consultation finalized the research proposal. Also,
Proposal • Feedbacking comments and suggestions for improvement
• Review Quizzes and should be integrated in the final research
Review on Activities proposal output. Furthermore, you are
Purposive expected to review the lessons discuss in the
Communication entire course. A diligent review of all lessons
Concepts FINAL EXAM is needed to refresh your mind of the things
discussed in the entire semester.

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 5 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

3. COURSE OUTLINE AND TIME FRAME

TIME TOPICS FOR FIRST
TLA Required Readings
FRAME EXAMINATION
Week 1 VMG of UM/ Human BINGO University of
UM Hymn MindanaoStudent’s Handbook
Grading System Lecture and class discussion Guide
Rules and Regulations of on elements and types of
UM communication Castigador, A. (2018). Speak
Classroom objectives and write for a purpose.
Group work on identifying Philippines: ACC Book
elements of communication in Publishing, pp 1-7.
various texts
Communication Jobs eSolutions Lesson
Week 2
processes, principles, and Reaction paper and/or Learning Outline: Vol 1, Days
ethics discussion forum on the 1-4
impact of globalization on
how people communicate and Chase, R. &Shamo, S. (2013).
vice versa Elements of effective
communication, 4th ed.
Washington, Utah: Plain and
Class discussion on “Flight Precious Publishing.
from Conversation” by Sherry
Week 3 Communication and Turkle Article “Flight from
Globalization conversation”
http://www.nytimes.com/201
2/04/22/opinion/sunday/the-
flight-from-
conversation.html?_r=0

Video “Connected but alone”

in TED talks
https://www.ted.com/talks/sh
erry_turtle_alone_together
FIRST EXAMINATION

TOPICS FOR SECOND EXAMINATION

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 6 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

Week 4 Local and Global Lecture and class discussion Castigador, A. (2018). Speak
Communication in on using culturally appropriate and write for a purpose.
Multicultural Settings terms, expressions, and Philippines: ACC Book
images; varieties and registers Publishing, pp 11-13.
of language
Jobs eSolutions Lesson
Class discussion of cultural Learning Outline: Vol 1, Days
appropriateness in 5-6
communication
See TED Talks “Pop culture in
Varieties and Registers of Research and report on
Week 5 the Arab
Spoken and Written various cultural and
intercultural modes of World”https://www.ted.com/
Language
communication (e.g. talks/shereen_el_feki_pop_cu
words/gestures used in a lture_in_the_arab_world
particular region/country to
Evaluating messages show respect) and/or use of
and/or images (e.g. politically correct words in Jobs eSolutions Lesson
pictures, illustrations) of today’s world; gender Learning Outline: Vol 1, Day 7
sensitivity through language.
different types of texts
reflecting different
cultures (regional, Asian, Invitation for people to cause- Authentic texts about cultural
Western, etc.) oriented events using various sensitivity from various media
media such as email, social (text messages; email
media, print and/or electronic messages; social media
advertisements, websites, etc. messages; newspaper,
magazine, and journal articles;
Exercises on analysing content
print and electronic
of various texts
advertisements)

See:
•http://www.kwintessential.c
o.uk/culturalservices/articles/
cultural-sensitivity.html
•https://mindspaceinstitution.
files.wordpress.com/2015/01/
crosscultural.jpg
•http://i.telegraph.co.uk/mult
imedia/archive/01440/burger
_1440211c.jpg
•http://atlantablackstar.com/
2013/11/19/9-racist-ads-
commercials-that-promote-
negative-images-of-black-
people/3/

Mooney, A, Peccei, J.S., La

GE 2 – Purposive Communication Revision No. 0 Belle,
Effectivity : June 2018S.etal.(2010).
P a g e Language
| 7 of 14
society and power: An
introduction, 3rd ed. London:
 College of Arts and Sciences Education
GE 2 – Course Syllabus

TOPICS FOR THIRD EXAMINATION

Weeks Communication aids and Lecture and class discussion Castigador, A. (2018). Speak
6-7 strategies using tools of on preparing audio visual and and write for a purpose.
technology web-based presentations Philippines: ACC Book
Publishing, pp 29-34.
Group work and class
discussion on identifying Jobs eSolutions Lesson
problems with the research Learning Outline: Vol. 1, Days
presentation in the video 9-13; 15 & Vol. 2 Day 16

See
http://creatingmultimodaltext
s.com/

“The world’s worst research

presentation”https://www.yo
utube.com/watch?v=nSGqp4-
bZQY

Adler, R., Elmhorst, J.M., &

Lucas, K. (2012).
Communicating at work:
Strategies for success in
business and the professions.
NY: McGraw Hill.
THIRD EXAMINATION
TOPICS FOR FOURTH EXAM
Weeks Communication for Lecture and class discussion Castigador, A. (2018). Speak
8-9 various purposes: to on informative, persuasive, and write for a purpose.
obtain, provide, and and argumentative Philippines: ACC Book
disseminate information communication Publishing. [Chapters 2-11]
and to persuade and
argue Lecture and discussion of the Jobs eSolutions Lesson
types of speeches and public Learning Outline: Vol 2, Days
speaking (read, memorized, 17-20.
impromptu/extemporaneous)
See:
Short exercises: asking for http://www.omafra.gov.on.ca
information through inquiry /english/rural/facts/03-
letter or interview, response 033.htm
to queries, incident reports
http://www.capmembers.com
/media/cms/l2l_mod2_ch8_ef
fective_communication_63afc
a8970d43.pdf

http://hplengr.engr.wisc.edu?
Prof_Comm.pdf

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 8 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

http://www.pearsonhighered.
com/samplechapter/0205524
214.pdf

Searles, G. (2014). Workplace

communication: The basics.
Boston: Allyn & Bacon, 6th ed.

Dainton, M. &Zelley, E. (2015).

Applying communication
theory for professional life. A
practical introduction, 3rd ed.,
SAGE Publications.

Lucas, S. (2011). The art of

public speaking. NY: McGraw
Hill.

Video of “The Most Important

Cannot be Said" by Eddie
Calasanz at TEDxADMU
(Available on Youtube)

FOURTH EXAMINATION
TOPICS FOR FIFTH EXAM
Weeks Communication for work Lecture and class discussion Castigador, A. (2018). Speak
10-11 purposes (e.g., on effective communication and write for a purpose.
healthcare, education, and oral presentations in the Philippines: ACC Book
business and trade, law, workplace
Publishing (Chapter 14, pp.
media, science and
technology) Analysis of different 217-233).
communication materials
Jobs eSolutions Lesson
Writing exercises on Learning Outline: Vol 2, Days
communication materials for 21-30; Vol 3, Days 31 & 32.
the workplace (e.g. minutes,
memo, requests, Video of “Giving Presentations
business/technical/incident Worth Listening to” by Gordon
reports, letters) Kangas at TEDx Talks
Workplace documents (e.g. (Available on Youtube)
minutes; memo)
See:
Written and oral presentation https://www.vuu.edu/Upload
(group reporting) of a medical s/files/SampleMeetingMinute
case/business proposal/media

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 9 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

campaign proposal/program s.pdf

or project proposal
http://www.monash.edu.au/ll
s/lionline/writing/medicine/re
flective/5.x.ml

http://tawanmandi.org.af/kno
wledge-
portal/Media/Workplace_com
munication_chapter_in_com
munications.pdf

http://www.dol.gov/odep/top
ics/youth/softskills/Communic
ation.pdf

Dainton, M. &Zelley E. (2015).

Applying communication
theory for professional life. A
practical introduction, 3rd
edition. Sage Publications.

Searles, G. (2014). Workplace

communication: The basics.
Boston: Allyn & Bacon, 6th ed.

FIFTH EXAMINATION

TOPIC FOR SIXTH EXAM

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 10 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

Weeks Communication for Lecture and class discussion Castigador, A. (2018). Speak
12-13 academic purposes (e.g. on communication for and write for a purpose.
research-based journal or academic purposes Philippines: ACC Book
magazine article, etc.)
Publishing (Chapter 12, 13 &
Group research (topic
proposal, literature review, 15, pp. 211-215; 238-283).
methodology)
Jobs eSolutions Lesson
Learning Outline: Vol 3, Days
Analysis Papers (e.g. literary 40-45; Vol 4, Days 46-53.
analysis, political science
analysis paper) and/or Bullock, R. &Goggin, M.
technical papers (for journal (2013). The Norton field guide
article or magazine article) on to writing, 3rd edition. W.W.
political, social, cultural, Norton and Company.
economic or health,
environmental issue See: http://english28-
payte.weebly.com/uploads/3/
Academic presentations (e.g.
8/2/9/38294063/nortonfieldg
paper presentations for a
uide2.pdf
local/international
conference; lecture http://www4.stat.ncsu.edu/~r
presentations for a eich/st810A/oral.pdf
local/international forum) of
analysis/technical paper http://pne.people.si.umich.ed
u/PDF/howtotalk.pdf

SIXTH EXAMINATION
TOPICS FOR SEVENTH EXAM

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 11 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

Weeks Jobs eSolutions Laboratory (computer Jobs eSolutions Learning

14-15 Proficiency Program activities on purposive Outline (Vols. 1-4)
communication such as drills,
videos, and passages)

SEVENTH EXAMINATION
Weeks Finalization of Research Research writing session Castigador, A. (2018). Speak
16-18 Proposal and write for a purpose.
a. Chapter I: In-classroom consultation with Philippines: ACC Book
Introduction the subject teacher
Publishing
b. Chapter II:
Methodology Review quizzes and/or
activities of Purposive Jobs eSolutions Learning
Review for Communication concepts Outline (Vols. 1-4)
Comprehensive
Examination

FINAL COMPREHENSIVE EXAMINATION

10. Textbook: Castigador, A. (2018). Speak and write for a purpose. Philippines: ACC Book Publishing.

11. References:

1. RadaskiewiczMcNeeley, A. (2014). 11 essentials of effective writing. Australia: Wadsworth ,

Cengage Learning.
2. Langan, J. (2014). Sentence skills with readings. New York,N.Y.:McGraw-Hill Companies., Inc.
3. Kirszner, L. (2014). The Wadswoth handbook 10th Ed. Australia: Wadsworth/ Cengage
Learning.
4. Baraceros, E. (2013). English grammar for college freshmen. Manila Philippines: Rex
Bookstore.

12. COURSE EVALUATION

Assessment Methods
Weights
EXAMINATIONS
A. Exam 1 A Mini Portfolio Inspiring Cultural 5%
Appreciation
B. Exam 2 Achieving Creativity in Multimodality in an 10%
Editorial
C. Exam 3 Video Awareness vis-a-vis COVID-19 5%

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 12 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

D. Exam 4 Right Skills and Right Speech in Public 5%

Speaking
E. Exam 5 Dramatic Monologue 5%
F. Exam 6 Research Title Proposal 5%
G. Exam 7 Research Proposal 10%
H. Final Exam Mini Documentary 25%
CLASS PARTICIPATION
I. Quizzes, Assignments, Class participation (QAP) 20%
J. Proficiency Program (Individual and Group Activities) 10%
Total 100%

13. Policies and guidelines

a. Attendance is counted from the first regular class meeting to monitor the number of absences not to
exceed 20% of the total contact hours as provided in the student handbook Section 2.2.7 letters A-B.
b. A validated student identification card must always be worn by all students while attending the classes.
c. Cheating is strictly prohibited as provided in section 7.3.2 letter H in Student Handbook. Any form of
dishonesty shall be dealt with accordingly. Honesty is called for at all times.
d. Valid examination permits are necessary in taking the examinations as scheduled.
e. CELLULAR PHONES or any ELECTRONIC GADGETS are not allowed during examinations.
f. Once examination has started, NOBODY is allowed to take his/her personal necessities.
g. Base-15 grading system policy should be observed. Students who obtained failing scores in major subjects
are given appropriate/necessary interventions as cited in the monitoring form. Tutorial classes will be
offered upon the approval from the administration.
h. One textbook-one student policy
i. Proper decorum must be observed at all times during class hour.
j. Everyone is responsible in picking up the litters and arranging THE CHAIRS before and after class hour.
k. Absence during scheduled presentation is equivalent to zero (0) pt.
l. Points will be deducted for late submission of requirements.

Prepared by: Reviewed by:

VANESSA CUESTA EDWIN L. NEBRIA, Ed.D.

Faculty Chair, Languages Discipline

MAICO DEMI B. APEROCHO

Faculty

JENNIFER S. PAYOT
Faculty

SABRINA PILONES
Faculty

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 13 of 14

 College of Arts and Sciences Education
GE 2 – Course Syllabus

References reviewed by:

BRIJIDA BACANI
Head – LIC

Recommending Approval: Approved by:

KHRISTINE MARIE D. CONCEPCION, Ph.D. RONNIE V. AMORADO, Ph.D.

Dean, College of Arts and Sciences Education SVP, Academic Planning and Services (Main)

GE 2 – Purposive Communication Revision No. 0 Effectivity : June 2018 P a g e | 14 of 14