Product Planning

ROASTED BEAN COFFEE
S HA N A N DHA S R IN IVA S AN
OUR BIG IDEA
Your Coffee Shop’s mission is to become the
recognized leader in its target market for providing
an outstanding selection of premium bagged
coffees and coffee drinks. WE TARGET ON MIDDLE
CLASS PEOPLE AND PROVIDE THEM WITH
PREMIUM SIPS. HERE ALL AMT ARE IN DOLLARS.
Why coffee is my product?
• A person in his life he drinks 86000 cups of coffee every time he drinks a coffee he needs it with sugar taste and heat.
Coffee is one of the most drank & drinking drink in the world. After coffee tea is the best drink but most of the people
prefer coffee for its sourness and taste . So from commercial point of view coffee is my choice for my product.
You can ask me there are so many premium coffee brands how is your coffee brand differ from
them???
Yes my coffee is different from theirs because they provide premium coffee at premium cost but we give premium coffee at
normal price rate.
You may have another doubt how you can give premium coffee at such low cost??
Yes we can give coffee at such low cost we don’t cost you for our excess cost or excess profit . Other companies cost you for
their aesthetic look of shops or for their excess cost but we don’t push you upon them we give proper cost and 1% profit on
our side which is too low.
INDUSTRY OUTLOOK
20,000 $10B 85% $50,000 10%

Shops in the In Combined Average Gross In Revenue per Revenue Increase
CITIES Revenue Margin Worker per Year
SUCCESS
Your Coffee Shop 4

THE MARKET
CUSTOMER SEGMENTATION
21% 36% 29% 7% 7%
BELOW INCOME AVERAGE INCOME ABOVE AVERAGE HIGH INCOME STUDENTS
CUSTOMERS GROWTH YR1 YR2 YR3

BELOW INCOME 2% $15000 $15300 $15606
AVERAGE INCOME 5% $25000 $26250 $27563
ABOVE AVERAGE 5% $20000 $21000 $22050
Students 1% $5000 $5050 $5101
HIGH INCOME+ 1% $5000 $5050 $5101
TOTAL 2.8% $70000 $72650 $75420
Your Coffee Shop 5

OUR PREMIUM OFFERINGS
Gourmet Bagged Coffee
Deluxe Coffee Drinks
Delicious Local Food

REVENUE MODEL
Bagged Coffee Coffee Beverages Local Food
• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products
• Differing flavors, brew strengths, and • Three different size cups • Locally sourced
different regions • Priced from $2.50 for a 12-ounce drip • Reputable and recognizable vendor
• Specialized coffee inventories coffee to $5.75 for a 20-ounce latte and/or chefs.
• Priced by the pound • Provides a steady and reliable source of • May include sandwiches, bagels,
• Ranging $4.00 to $40.00 per pound income burritos, pastries, and cookies
• Average $15.00 per pound. Customers • Highly predictable and high margin
choose coffee ground or not onside
Your Coffee Shop 7

SALES FORECAST
3 YEAR SALES SUMMARY YR1 YR2 YR3
TOTAL SALES $702,000 $772,200 $849,420
TOTAL COGS $212,000 $222,600 $233,730
NET PROFIT $490,000 $549,600 $615,690
ANNUAL SALES & GROSS PROFIT

$900,000 $849,420
$800,000
$772,200
$702,000
$700,000
$615,690
$600,000 $549,600
$490,000
$500,000
$400,000
$300,000 $233,730
$212,000 $222,600
$200,000
$100,000
$0
YR1 YR2 YR3
TOTAL SALES TOTAL COGS NET PROFIT
Your Coffee Shop 8

MAJOR COMPETITORS
Starbucks
Started the specialty coffee chain phenomena in America in 1982. 99% are company owned. Revenues exceeded $6 billion
in 2002. Average store gross revenue is $805,000. Now in 30 countries. Same store sales increased by 10% in 2002.
Caribou Coffee
Second largest all company-owned chains. Founded in 1992 in Minneapolis.
Tully’s
The third largest company-owned chain. Another Seattle-born company. The only coffeehouse chain that has not
experienced excellent growth every year; business.com cites poor management as the reason. New management seems to
leading a turnaround.
Your Coffee Shop 9

USE OF FUNDS
LEASE DEPOSIT 1%
INITIAL LEASE PAYMENTS 3% FF&E 24%
MISCELLANEOUS COSTS 8%
IMPROVEMENTS 20%
WEBSITE DEVELOPMENT 2%
FIXED STARTUP
EXPENSES
RETAIL BUSINESS INSURANCE 2%
WORKING CAPITAL 28%
MARKETING 4% COFFEE SUPLIES INVENTORY 8%
Your Coffee Shop 10

THANK YOU!
CONTACT US AT:
Shanandha Srinivasan
[email protected]
6374894065
Your Coffee Shop 11

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ROASTED BEAN COFFEE

20,000 $10B 85% $50,000 10%

Your Coffee Shop 4

21% 36% 29% 7% 7%

BELOW INCOME AVERAGE INCOME ABOVE AVERAGE HIGH INCOME STUDENTS

CUSTOMERS GROWTH YR1 YR2 YR3

Your Coffee Shop 5

Gourmet Bagged Coffee

Deluxe Coffee Drinks

Delicious Local Food

Bagged Coffee Coffee Beverages Local Food

• 35 to 40 different varieties • Variety of coffee beverages • Direct sale of food products

choose coffee ground or not onside

Your Coffee Shop 7

3 YEAR SALES SUMMARY YR1 YR2 YR3

TOTAL SALES $702,000 $772,200 $849,420

TOTAL COGS $212,000 $222,600 $233,730

NET PROFIT $490,000 $549,600 $615,690

ANNUAL SALES & GROSS PROFIT

Your Coffee Shop 8

Your Coffee Shop 9

INITIAL LEASE PAYMENTS 3% FF&E 24%

WORKING CAPITAL 28%

MARKETING 4% COFFEE SUPLIES INVENTORY 8%

Your Coffee Shop 10

Your Coffee Shop 11

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