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PPT

Cadbury is a leading confectionery company with over 70% market share in the chocolate market in India. It produces a variety of chocolate, candy, snacks, and drinks. Cadbury seeks to create new products, build on existing brands, and add value to current offerings through a focus on consumer preferences. While Cadbury has strong brand equity and promotions, it faces threats from rising costs and competition from new entrants into the market.

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Khushi Gupta
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99 views

PPT

Cadbury is a leading confectionery company with over 70% market share in the chocolate market in India. It produces a variety of chocolate, candy, snacks, and drinks. Cadbury seeks to create new products, build on existing brands, and add value to current offerings through a focus on consumer preferences. While Cadbury has strong brand equity and promotions, it faces threats from rising costs and competition from new entrants into the market.

Uploaded by

Khushi Gupta
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. Good morning everyone .

TODAY I AM going to present A PPT on THE


TOPIC marketing strategies of Cadbury

2. Cadbury is a food product company with interests in Chocolate


Confectionery, Milk Food Drinks, Snacks, and Candy. It is the market
leader in Chocolate business with a market share of over 70%.
CADBURY IS AWARDED WITH -
Worlds No 1 Confectionery company
World 'No 2 Gums company.
World's No 3 beverage company.

3. Its objective is to create more profitable opportunities by focusing on


consumer preferences . Cadbury seeks to create new products, build on
existing core brands and find new ways to add value to existing
products.

4. Research methodologyy is a way to systematically solve the research


problem . It is necessary to know not only the research methods and
techniques but also the methodology .

5. Cadbury is one of the topmost brands and hence there is no doubt that
the strengths and opportunities of Cadbury are far more than it’s
weaknesses and threats

IF WE TALK ABOUT S Cadbury is the world’s leader in chocolates and has a presence in
200 or more countries. The product are high quality products and some of them are cash cows
for Cadbury. the brand equity is also high . it has one of the strongest promotions with the tag
line of “kuchmeethahojaye” .

W A few cases here and there have happened based on the quality of the product where
cockroaches or other rodents were found in the chocolate

O What is a weakness can become an opportunity. Penetrating rural markets and distribution
in rural markets can be a large opportunity for Cadbury
T With an increase in fuel cost as well as cost of transportation, distribution cost has gone
up. many parents have stopped giving chocolates to their kids looking at the adverse affects.

6. FINDINGS
PPT M SE HI

7. HERE ARE SOME POINTS I WOULD LIKE TO SUGGEST –


They should bring many more flavours of Dairy Milk with focus on
Health conscious market segment i.e. low sugar chocolate bars .
IT SHOULD Maintain dominance in chocolate segment AS Many new
players are trying to enter market
CADBURY should formulate new strategies so as not to lose market
share.
8. SO I WOULD LIKE TO CONCLUDE THAT Brand plays an important role
for growth in today’s competitive business environment
The foundation of the brand is logo, website, packaging and promotional materials
Price plays an important role in the purchase of a product like CADBURY have
introduced dairy milk the most popular chocolate in Rs.5
9. THANK YOU AND HAVE A NICE DAY

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