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    MGN206 Data Analysis and Findings

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    hgggggh
    The document analyzes data from a study on food delivery apps. It finds that the data is reliable based on a Cronbach's alpha coefficient of 0.868. Demographic information was also collected. Factor analysis identified 8 factors among variables related to convenience, marketing, trustworthiness, price, food choices, age, perceived value, and app attitudes. The KMO test value of 0.858 confirmed sufficient respondents to conduct factor analysis.

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    MGN206 Data Analysis and Findings

    Uploaded by

    hgggggh
    25 views4 pages
    The document analyzes data from a study on food delivery apps. It finds that the data is reliable based on a Cronbach's alpha coefficient of 0.868. Demographic information was also collected. Factor analysis identified 8 factors among variables related to convenience, marketing, trustworthiness, price, food choices, age, perceived value, and app attitudes. The KMO test value of 0.858 confirmed sufficient respondents to conduct factor analysis.

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    Original Title

    MGN206 Data Analysis and Findings(1)

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    The document analyzes data from a study on food delivery apps. It finds that the data is reliable based on a Cronbach's alpha coefficient of 0.868. Demographic information was also collected. Factor analysis identified 8 factors among variables related to convenience, marketing, trustworthiness, price, food choices, age, perceived value, and app attitudes. The KMO test value of 0.858 confirmed sufficient respondents to conduct factor analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    25 views4 pages

    MGN206 Data Analysis and Findings

    Uploaded by

    hgggggh
    The document analyzes data from a study on food delivery apps. It finds that the data is reliable based on a Cronbach's alpha coefficient of 0.868. Demographic information was also collected. Factor analysis identified 8 factors among variables related to convenience, marketing, trustworthiness, price, food choices, age, perceived value, and app attitudes. The KMO test value of 0.858 confirmed sufficient respondents to conduct factor analysis.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Data Analysis and Findings

    1. Reliability Analysis:

    The reliability coefficient of our data is 0.868. The minimum


    value of Cronbach Alpha is 0.70. Since our reliability
    coefficient is much more than 0.70, we can say that our data is
    reliable, we can go for further data analysis

    2. Demographic Analysis:

    Gender

    Age
    City

    Application

    Order

    3. Factor Analysis:

    Our proposed framework was consisted of 8 different


    variables name: Convenience, Marketing,
    Trustworthiness, Price, Food choices, Age, Perceived value and Attitude towards food
    delivery apps.

    KMO Test:

    The KMO test describes the sufficient number of


    respondent size to run factor analysis. It must be
    of 0.70 value. In our case the KMO value
    appears to be as 0.858 which is well significant
    and we can run factor analysis.

    Rotated Component Matrixa


    Component
    1 2 3 4 5 6 7 8
    Pleasure .766
    Pricing Strategy .747
    Health .707
    Taste .664
    Decision .623
    Quality .612 .406
    Convenience .596
    Health Effects .580
    Choices .571
    Preference .549 .439
    Discounts and offers .535 .530
    Cheaper Price .515
    Price Increment .505
    Sick .735
    Description .688
    Role of Price .666
    Awareness .632
    Ratings .498 .616
    Reliable Information .786
    Experience with interface .717
    Experience with Billing .522
    Cancel delivery .657
    Refund .655
    Responsibility .403 .574
    Compensation .541 .542
    Experience with delivery person .787
    Security .470 .521
    Advertisement Effect .513
    Experience with Food quality .480
    Experience with Packing .430
    Experience with Delivery Time .767
    Personal Information .737
    Nutrional Value .751
    Frequency .568
    Application -.641
    Faith
    Extraction Method: Principal Component Analysis.
    Rotation Method: Varimax with Kaiser Normalization.
    a. Rotation converged in 23 iterations.

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