VP Marketing Strategy Planning in Cincinnati Columbus OH Resume Carolyn Christian
VP Marketing Strategy Planning in Cincinnati Columbus OH Resume Carolyn Christian
VP Marketing Strategy Planning in Cincinnati Columbus OH Resume Carolyn Christian
CHRISTIAN
Yellow Springs, Ohio 45387 (571) 426-1335 [email protected]
www.linkedin.com/in/carolynchristian
Highly innovative and influential executive with demonstrated leadership experience in global and domestic organizations.
Demonstrated ability to transfer learning’s and successes across industries resulting in highly recognized and replicated
strategies. Successful leader in highly matrixed organizations, known for creating and leading collaborative, productive
teams in politically challenging environments. Intellectually agile, with a reputation for “connecting the dots” between
consumer and market insights and the goals and objectives of an organization, leading to more clearly defined value
propositions, actionable strategies, innovative products and services with an understanding of the impact to other functional
areas. Decisive and naturally curious with a high level of enthusiasm for the work at hand and people on the team.
Expertise in strategic planning, marketing, business development, operations direction, process improvement, program
and project management, multimedia marketing, sales, fiscal oversight, and client satisfaction.
Multiple industry experiences in non-profit, consumer packaged goods, pharmaceutical, and financial sectors.
Implements product management through development, packaging, collateral development, launches, advertising,
account management, channel management, portfolio management, and media relations.
Delivers winning sales numbers in challenging markets and economies.
Builds and maximizes high-value business relationships and strategic alliances.
Strengthens and trains focused, high-impact, cohesive teams.
Advances and organizes multi-tiered agendas in demanding settings.
Pinpoints and pursues opportunities to expand business, catapult revenue, and maintain competitive edge.
Corporate Leadership Strategic & Tactical Planning Business Partnering Market & Account Expansions
Consultative Sales Creative & Technical Initiatives Client Acquisition & Retention B2B & B2C
Revenue Generation & Savings Budget Control Research & Analysis Competitive Intelligence Forecasting P&L
Risk Management Talent Development Tool Creation Goal Setting Performance Management Benchmarking
Communications Presentations Vendor Management Consensus Building Problem Solving
PROFESSIONAL EXPERIENCE
AARP SERVICES INC. / ASI, Washington, DC 2009 – 2010
Non-profit membership organization for persons age 50 and over, providing benefits, products, and services.
Vice President, Strategy & Planning: Met challenge to achieve organization’s mission for delivery of member value,
social impact, and revenue through creation of winning strategic plans and focus on highest priorities. Orchestrated team of
Directors and staff on key initiatives, led Product Competitiveness Council, and co-led AARP/ASI Product Council.
Drafted and executed strategic plans for business development, operations, product management, and marketing, and
control product and service portfolio.
Created research plan assessing member needs and brand perceptions, resulting in consumer value proposition adopted by
company. Championed corporate-wide research plan pertinent to long-term strategic planning and new product development.
Identified new business platforms of technology, education, and travel for expansion of product and service portfolio.
Identified by leadership as top-performing executive in the organization within the first 3 months of tenure and
strategies and insights touted by the CEO and COO as leading in the organization.
Co-developed the Product Competitiveness Council and Co-Chaired the New Product Council resulting in a cohesive,
strategic approach to new product development and the identification of over 50 new products and services for
business development and over $300,000 savings in the market research budget.
Spearheaded the strategy and research plan to successfully identify the ASI value proposition resulting in the
identification of leading indicators to increase brand presence, member engagement and loyalty.
Page 2
PROFESSIONAL TRAINING
Leadership Leadership Development Leveraging the Power of People and Ideas Diversity Management
Business Management Maximizing Business Performance World-Class Performance Project Management
Connecting with Customers Marketing Innovation Targeted Selection Pricing Strategies Negotiation Strategies
Account Management Customer Satisfaction Health Economics Legal and Marketing Best Practices
CAROLYN C. CHRISTIAN
Yellow Springs, Ohio 45387 (571) 426-1335 [email protected]
www.linkedin.com/in/carolynchristian